Straightaway Tire & Auto

What Straightaway Tire & Auto does

Straightaway Tire & Auto is a private, full-service aftermarket automotive repair and tire service platform headquartered in Charlotte, North Carolina, and backed by O2 Investment Partners, a Bloomfield, Michigan-based private equity firm. The platform was formed in April 2023 by combining five independent automotive repair brands — Victory Tire & Auto (Minnesota/Wisconsin), EAS Tire & Auto (Colorado), All County Tire & Auto (Florida), Auto Care Plus (New England), and Village Automotive — whose founders had previously met through a peer 20-group and chose to roll equity into a single platform rather than sell individually. Each founder retained operational leadership of their original brand, and subsequent tuck-in acquisitions have preserved local identities. As of mid-2026, the platform operates 90+ service locations across 9 states with 251-500 corporate employees and a portfolio of 5 regional brands plus the recently acquired Silverlake Automotive (Idaho/Washington, January 2026).

The company's core offering is general automotive repair and tire services — oil changes, brake repair, tire replacement, engine and transmission services, fleet and diesel service, and digital vehicle inspections — delivered through physical service centers on a per-job, transaction-based pricing model with no disclosed subscription or membership fees. Its principal differentiator is the 300K Mile Wellness Plan, a structured maintenance program with scheduled check-ups, seasonal tune-ups, annual physicals, and milestone inspections designed to extend vehicle life and reduce total ownership cost. The company pursues an acquisition-led go-to-market motion, targeting independent auto repair shop owners with succession, growth-capital, or operational-support needs and offering capital, recruiting, marketing, training, and procurement infrastructure in exchange for equity participation and brand preservation.

Straightaway's revenue model is local retail service revenue at owned and partner service centers, with no online or e-commerce channel and no app. The platform has executed a sustained acquisition cadence, completing twelve deals between June 2025 and early 2026 alone, growing from 65 locations at the start of 2025 to 87-90+ by mid-2026 with a stated target of 100 locations in early 2026. Its two-segment customer base consists of individual vehicle owners (B2C) and small/mid commercial fleet accounts (B2B), with no significant customer concentration. The company holds no patents, has no disclosed AI/ML capabilities, and operates a conventional services technology stack.

Name

Straightaway Tire & Auto

Legal name

Straightaway Tire & Auto

Website

https://gostraightaway.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

251–500 employees

Short description

Straightaway Tire & Auto is a private, PE-backed (O2 Investment Partners) rollup of independent aftermarket automotive repair and tire service brands, operating 90+ service locations across 9 U.S. states under five preserved regional brands and targeting growth-minded shop owners seeking succession and capital partnerships.

Ownership category

akta.pro rank

Product category

Automotive Repair Services

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Retail Tire Sales & Installation (Consumer) (TLAKADAA)

Keywords

• Automotive repair services
• Tire replacement services
• Auto repair acquisition platform
• Vehicle maintenance programs
• Independent shop partnerships

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Automotive Repair Services: Revenue generated from providing automotive repair, tire services, and maintenance to individual consumers and fleet customers at owned/partnered shop locations. Services include oil changes, brake repair, tire replacement, engine services, transmission services, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Straightaway Tire & Auto operates a national platform of independent automotive repair shops providing tire services, oil changes, brake repair, engine services, transmission services, scheduled maintenance, fleet services, and digital vehicle inspections through a proprietary 300K Mile Wellness Plan. The company also acquires and partners with independent auto repair shop owners, preserving their brand identity while providing capital, operational support, recruiting, marketing, training, and procurement resources for growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Straightaway Tire & Auto (Platform) A national automotive repair acquisition and growth platform that partners with independent automotive repair brands across the United States, helping owners preserve their legacy while providing capital, resources, and operational support for growth.
• Victory Tire & Auto A Straightaway brand operating in Minnesota and Wisconsin, offering full-service automotive repair and tire services with a focus on the Twin Cities metropolitan area and surrounding communities. Founded by Jeff Matt in 1997.
• EAS Tire & Auto

Quantifiable outcome

• Saves customers $30-50K vs typical vehicle owners through the 300K Mile Wellness Plan

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Mavis Tire Express: Mavis Tire Express is a PE-backed multi-brand tire and auto service rollup operating hundreds of locations across the U.S. Like Straightaway, it acquires independent tire/auto repair shops, retains local brands, and consolidates back-office functions. Most directly comparable peer on platform model.
• Sun Auto Tire & Service: Sun Auto Tire & Service is a rapidly growing, PE-backed tire and auto service platform in the Southwest that pursues the same tuck-in acquisition strategy of independent shops under a multi-brand structure. Direct comparable on geography-agnostic rollup model.
• Tire Discounters: Tire Discounters is one of the largest independent tire and automotive service retailers in the U.S., with multi-state locations across the Midwest and South. Closely comparable in service mix (tires, alignment, general repair) and customer profile to Straightaway's brands.
• Christian Brothers Automotive: Christian Brothers Automotive operates a large franchise network of full-service auto repair shops across the U.S. Comparable in service offering (general repair, customer trust-based positioning) though it uses a franchise model rather than company-owned acquisitions.

Broad incumbents

• Monro, Inc. Monro is a publicly traded operator of more than 1,000 company-owned and franchised auto service centers under multiple banners (Monro, Mr. Tire, Tire Choice, etc.). Closest public-market comparable for the multi-brand auto service rollup strategy Straightaway is executing.
• Valvoline Inc. Valvoline operates a large publicly traded quick-lube and auto service chain across the U.S. Broader incumbent with overlapping preventive maintenance and light repair services, useful as a public-market benchmark for unit economics.
• Driven Brands: Driven Brands is a publicly traded auto services platform with multiple franchise and company-owned brands across car wash, maintenance, paint, and repair. Provides a public-market read on multi-brand auto services consolidation economics.
• TBC Corporation: TBC Corporation is a major tire distributor and retailer (Midas, Big O Tires, Tire Kingdom) and a subsidiary of Michelin. Comparable on tire-heavy service mix and franchise/retail distribution model, though meaningfully larger and more vertically integrated.
• Meineke Car Care Centers: Meineke is a large franchised network of general automotive repair centers across the U.S. Comparable in core service offering (brakes, tires, general repair) to Straightaway's brands, though delivered via franchise rather than corporate ownership.
• Pep Boys: Pep Boys is a national broad-line auto service and tire retailer owned by Icahn Automotive Group. Comparable in full-service auto repair, tire sales, and fleet service offering; relevant as a national-scale incumbent benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/straightaway-tire-auto

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Straightaway Tire & Auto