TargetVideo
TargetVideo is a Munich-based video technology company that provides digital publishers and advertisers with a managed HTML5 video player, SaaS streaming platform, and OTT/CTV solutions for content delivery, audience engagement, and ad monetization across a network of 500+ websites reaching 100M+ monthly users.
- Company typePrivate
- Founded2014
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TargetVideo does
TargetVideo GmbH is a Munich-based video technology and monetization platform founded in 2014 by Maximilian Gall and Marie Rechberg. The company operates a two-sided business serving digital publishers and advertisers: its Managed Video Player offers plug-and-play website monetization by bundling an exclusive library of brand-safe original video content with premium ad demand, while its Video Streaming Platform provides a SaaS solution with advanced player configuration, OTT/CTV apps, live streaming, DRM, and multi-role management. Underlying technology centers on a proprietary HTML5 video player supporting chapters, vertical video, picture-in-picture, floating player, and Dynamic Ad Insertion via Google's DAI, complemented by SDKs for Android, iOS, and JavaScript.
TargetVideo monetizes through two primary streams: a revenue-share model on the Managed Player where publishers receive an agreed percentage of net advertising revenues (with a $100 minimum annual payout), and recurring SaaS subscriptions billed monthly or yearly via Stripe, with custom enterprise contracts handled through direct sales. The company operates a premium partner network of 500+ brand-safe websites reaching 100M+ monthly unique users and 1BN+ monthly video views across verticals including health, sports, parenting, DIY, automotive, and lifestyle.
The 2023 acquisition of Belgrade-based Brid.TV extended the technology portfolio and added a Serbian engineering center (Brid Video doo), supporting product development and customer/technical services. TargetVideo is privately held, ISO 27001 certified, GDPR compliant, and a member of Prebid.org and IAB, with partnerships including Google (GCP, DAI, YouTube API), Stripe, AWS, and several European ad exchanges (Goldbach, Yieldlab, SMARTSTREAM, emetriq). Enterprise customers include major European media groups such as Burda, Funke, Ringier, GMX, Heise, and Step Network.
TargetVideo firmographics
Firmographics- Name
- TargetVideo
- Legal name
- TargetVideo GmbH
- Website
- https://target-video.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TargetVideo is a Munich-based video technology company that provides digital publishers and advertisers with a managed HTML5 video player, SaaS streaming platform, and OTT/CTV solutions for content delivery, audience engagement, and ad monetization across a network of 500+ websites reaching 100M+ monthly users.
- Ownership category
- akta.pro rank
TargetVideo industry classification
Industry- Product category
- Video Advertising and Monetization Platform
- NAICS
- Software Publishers (513210), Advertising Agencies (54181), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industries
- Programmatic Display & Retargeting (DSP) (MPAAACAE), Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
Keywords
Where TargetVideo is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
TargetVideo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Native Player Services / Premium Demand: TargetVideo provides plug-and-play website monetization through their managed video player. Publishers embed the player and earn revenue from premium ad demand. Revenue share model where publishers receive a percentage of net advertising revenues generated from ads played on their websites.
- Subscription Services: SaaS video platform subscription services billed monthly or yearly through Stripe. Provides full flexibility including advanced player configuration, ad yield tools, OTT apps, live streaming, and DRM access.
- Video Platform Enterprise: Enterprise platform solution for publishing and ad networks with detailed management of different platform aspects by user roles, customer success management, and integration support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Managed Video Player (Native Player Services) |
| Subscription | Monthly | SaaS Video Platform (Subscription) |
| Subscription | Annual | SaaS Video Platform (Subscription) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
TargetVideo product offering
Product offeringCore offering
TargetVideo delivers an all-in-one video monetization and advertising platform for digital publishers and advertisers. Its core offerings are a Managed Video Player that enables publishers to embed a plug-and-play player filled with exclusive brand-safe content and monetized via premium ad demand, and a SaaS Video Streaming Platform that provides full flexibility over player configuration, ad yield, OTT apps, live streaming, and DRM. An advertising solution gives brands access to 500+ publisher websites reaching 100M+ monthly unique users across verticals.
Product overview
TargetVideo is an ad solutions powerhouse offering a comprehensive video monetization and advertising platform. The product portfolio centers around two core offerings: the Managed Video Player (a plug-and-play monetization solution with managed content and ads) and the Video Streaming Platform (a SaaS solution for full control over content delivery, monetization, OTT apps, and live streaming). The company also offers its HTML5 video player with extensive features including dynamic ad insertion, DRM, and multiple content unit types. Following the 2023 acquisition of Brid.TV, TargetVideo expanded its technology portfolio to include video engagement and monetization tools. Additional offerings include an exclusive video content library with thousands of original videos, white-label OTT and CTV solutions, live streaming capabilities, and various outstream ad units (In-Content, In-Slide, and Branded Canvas). The platform serves both publishers (for monetization) and advertisers (for accessing premium inventory across 500+ websites and 100M+ monthly users).
Differentiator
Problem solved
Functional benefit
Brands
- Brid.TV: Video engagement and monetization platform acquired by TargetVideo in 2023, providing cutting-edge video and ad tech technology.
- brid.tv
Products and services
- Managed Video Player A plug-and-play website monetization solution for publishers. TargetVideo manages the player, the curated video content, and the ad demand so publishers can embed the player and start earning revenue with minimal technical effort, supported by TargetVideo's customer success team.
- Video Streaming Platform A SaaS video platform sold via monthly or yearly subscription (billed through Stripe) that gives publishers and ad networks full flexibility over player configuration, ad yield tools, OTT apps, live streaming, and DRM, with multi-role library management.
- HTML5 Video Player Proprietary HTML5 player with extensive features including video chapters, video carousel, vertical video support, picture-in-picture, floating video player, multiple player skins, audio player support, and Dynamic Ad Insertion. Targeted at website owners wanting ad revenue with minimal work.
- Video Advertising Solution Advertising offering for brands and agencies providing access to a network of 500+ quality brand-safe websites and 100M+ monthly unique users across verticals including health, sports, home and living, parenting, and DIY, with campaign management and brand-safe targeting.
- Brid.TV (Video Engagement and Monetization Platform) An acquired video engagement and monetization platform operating as an internal subsidiary (Brid Video doo) based in Belgrade, Serbia, providing developer APIs, SDKs, and technical services that complement TargetVideo's player and platform offerings.
- Branded Canvas Unit A non-linear L-shaped banner ad format that overlays the bottom and left side of the video player, enabling publishers to monetize without disrupting video playback.
Quantifiable outcome
- Publishers have doubled their sales after partnering with TargetVideo for video advertising
- +2 more outcomes
Companies that use TargetVideo
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
TargetVideo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature8 records
TargetVideo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Brid.TVcoreTargetVideo acquired Brid.TV, a Belgrade, Serbia-based video engagement and monetization platform in 2023. This acquisition added cutting-edge video and ad tech to TargetVideo's portfolio. Brid.TV operates as an internal subsidiary (Brid Video doo) responsible for customer and technical services, with access to Personal Data for technology facilitation purposes under GDPR agreements.
- GooglecoreTargetVideo is a Google Cloud Platform partner utilizing Google Analytics for website analytics and Google's Dynamic Ad Insertion (DAI) for merging ads with video content into single streams. Also integrated with YouTube API.
- StripecorePayment service provider for subscription services, facilitating and managing payments for TargetVideo's recurring subscription billing. Stripe Payments Europe, Limited (SPEL), 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, D02 H210 Ireland.
- Amazon AWScoreExternal hosting provider for website and content delivery. Data Processing Agreement (DPA) in accordance with Art. 28 GDPR in place.
- IAB (Interactive Advertising Bureau)minorIndustry organization for digital advertising standards and best practices.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
TargetVideo competitors and assessment
Company assessmentDirect peers
- JW Player (JWP): JWP is the most direct peer: an enterprise HTML5 video player and video-hosting platform with built-in monetization, advertising and DAI — effectively the largest incumbent in the exact category TargetVideo competes in for premium publishers.
- Brightcove: Brightcove is a publicly-traded enterprise video cloud platform offering OTT/CTV, live, server-side ad insertion and video monetization — competing with TargetVideo's Video Streaming Platform for the same enterprise publisher accounts.
- Connatix: Connatix (acquired by Genesis) operates a video player and content-recommendation/monetization network for publishers with very similar two-sided economics to TargetVideo's managed-player and ad-network model.
- Aniview: Aniview provides an HTML5 video player with header-bidding monetization and outstream ad units for publishers — closely overlapping TargetVideo's player, outstream and Prebid-driven monetization stack.
- Primis (Ex.co): Primis (now Ex.co) sells video content discovery and monetization widgets for publishers, with a focus on outstream and in-content video advertising — directly comparable to TargetVideo's content units and managed player.
- Yospace: Yospace is a specialist in server-side dynamic ad insertion for live and on-demand video, used by broadcasters and OTT platforms — head-to-head with TargetVideo's DAI offering on the live-streaming side.
Broad incumbents
- Taboola: Taboola is a public, broad-incumbent content-discovery and monetization platform for open-web publishers; it competes with TargetVideo for publisher video budgets at the top of the stack via its video-monetization products.
- Outbrain: Outbrain is a public, broad-incumbent content-discovery and native-advertising platform for premium publishers — an upstream competitor for the same EMEA publisher monetization budgets that TargetVideo targets.
- FreeWheel (Comcast): FreeWheel, owned by Comcast, is a major video ad-serving and monetization suite for broadcasters and OTT operators — a broad incumbent with overlapping ad-insertion and OTT capabilities relative to TargetVideo's platform.
Regional players
- smartclip (RTL Group): smartclip, owned by RTL Group, is a European video ad-tech and SSP focused on DACH/EMEA broadcasters and publishers — a regional competitor whose Goldbach and SSP footprint overlaps with several of TargetVideo's named monetization partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TargetVideo social profiles
Digital presenceTargetVideo compliance and trust
Trust signalCompliance2 records
TargetVideo financial estimates
Financial estimateRevenue estimate
Valuation estimate
TargetVideo leadership team
Management profileNumber of profiles
Profiles2 records
TargetVideo subsidiaries and ownership
Company hierarchySubsidiaries1 record
TargetVideo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TargetVideo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TargetVideo
What does TargetVideo do?
TargetVideo delivers an all-in-one video monetization and advertising platform for digital publishers and advertisers. Its core offerings are a Managed Video Player that enables publishers to embed a plug-and-play player filled with exclusive brand-safe content and monetized via premium ad demand, and a SaaS Video Streaming Platform that provides full flexibility over player configuration, ad yield, OTT apps, live streaming, and DRM. An advertising solution gives brands access to 500+ publisher websites reaching 100M+ monthly unique users across verticals.
Is TargetVideo a public or private company?
TargetVideo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TargetVideo founded?
TargetVideo was founded in 2014. It employs 11 to 50 people.
Where is TargetVideo based?
TargetVideo is headquartered in Munich, Germany, in the Europe region.
How does TargetVideo make money?
Three revenue lines are on record. Native Player Services / Premium Demand is the primary driver. The others are subscription Services and video Platform Enterprise.
Who are TargetVideo's main competitors?
Direct peers on record are JW Player (JWP), Brightcove, Connatix, Aniview, Primis (Ex.co) and Yospace. Broad incumbents are Taboola, Outbrain and FreeWheel (Comcast). smartclip (RTL Group) is listed as a regional player.
Does TargetVideo have an API?
Yes. TargetVideo provides developer documentation and APIs for its video platform, including Platform API for platform integration, Player API for player customization, and SDKs for Android and iOS mobile development. Developer documentation is at developer.brid.tv/docs.
What industry is TargetVideo in?
TargetVideo's product category is Video Advertising and Monetization Platform. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 513210 and its SIC code is 7310.