What AniView does

Aniview is an independent video ad technology company founded in 2013 and headquartered in Tel Aviv, Israel, with regional offices in New York, Singapore, and Bengaluru. The company operates a full-stack video ad serving platform that combines ad serving, player technology, server-side ad insertion (SSAI), a programmatic marketplace, and content management into a single integrated solution. It targets web publishers, mobile app developers, CTV/OTT platforms, FAST channel operators, broadcasters, and gaming companies globally, reporting reach across 150+ countries.

The platform is built on patented HTML5 video player technology and proprietary algorithms for Revenue Per Second (RPS) optimization and unified auctions. It supports industry-standard protocols (VAST, VPAID, IMA, oRTB, PreBid), is fully compatible with Google Ad Manager and Google Ad Exchange, and includes native Android and iOS SDKs. The product portfolio spans the Video Ad Server, HTML5 Video Player, Vertical Player (with generative AI for article-to-video conversion), Video CMS, SSAI for CTV/OTT live linear and AVOD, a programmatic Marketplace for PMP deals, Advanced Reporting, and mobile SDKs. Aniview reports powering approximately 15 billion monthly ad impressions across 200,000+ publishers and serves enterprise customers including Times Internet, HT Digital, CBC, Plex, Network18, Jagran New Media, Blitz, and ReachTV.

Aniview generates revenue through a combination of SaaS subscriptions (quote-based annual contracts with broadcasters and large publishers), programmatic marketplace commissions on ad impressions sold through unified auctions, and direct video ad serving fees tied to impression volume. The company operates a hybrid go-to-market combining enterprise field sales for broadcasters, CTV/OTT platforms, and major publishers with a self-serve platform for mid-market publishers at manage.aniview.com. Infrastructure relies on multi-cloud architecture across AWS and Google Cloud with Akamai and StackPath providing CDN, and the company maintains TAG Certified Against Fraud and Google Certified Publishing Partner credentials. Leadership includes Roy Cohen as CEO and Co-Founder, Alon Carmel as Executive Chairman, Efrat Shpiro as CFO, and Itay Nave as VP R&D.

Name

AniView

Legal name

Aniview Inc. and Aniview Ltd.

Website

https://aniview.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Aniview is an independent video ad technology company providing an integrated video ad serving platform combining ad server, HTML5 player, SSAI, and programmatic marketplace for publishers, broadcasters, CTV/OTT platforms, and gaming companies globally.

Ownership category

akta.pro rank

Product category

Video Advertising Technology

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Prepackaged Software (7372), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

akta.pro secondary industries

Video Player SDKs & Playback Apps (Web/Mobile/CTV) (MPAHAJAD), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)

Keywords

• Video ad serving
• Programmatic advertising
• Server-side ad insertion
• CTV monetization
• Video advertising platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Licensing: Subscription-based SaaS licensing model where publishers pay service fees for access to video ad serving, player, CMS, SSAI, and marketplace capabilities. Fees are typically based on concurrent users and usage volume.
2. Programmatic Advertising Revenue Share: Marketplace revenue generated through programmatic auctions where Aniview takes a commission on ad impressions sold through the platform. Publishers can run unified auctions with multiple demand sources.
3. Video Ad Serving and Monetization: Revenue generated from serving video ads across publisher inventory, with the platform powering 10bn+ monthly impressions. Revenue is optimized through real-time bidding and revenue per second optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aniview sells an end-to-end video ad serving and monetization platform for publishers, broadcasters, CTV/OTT operators, and advertisers. Its core offering bundles a self-serve video ad server, HTML5 player, server-side ad insertion (SSAI), programmatic marketplace, video CMS, vertical player, and native mobile SDKs into one API-led stack that maximizes revenue across web, mobile, CTV, and OTT formats through unified auctions and proprietary Revenue Per Second optimization.

Product overview

Aniview is an independent video ad serving platform offering a unified platform-plus-modules architecture. The core offering includes a Video Ad Server (self-serve platform for CTV, Web, and Mobile), HTML5 Video Player (web and mobile), Vertical Player (social-style video), Video CMS, Server-Side Ad Insertion (SSAI), Marketplace (programmatic auctions), and Mobile SDKs (Android and iOS). These modules work together to provide end-to-end video monetization: the ad server manages inventory and auctions, the player delivers content with ad support, SSAI enables seamless ad insertion for CTV/OTT, the marketplace connects publishers with advertisers, and SDKs extend functionality to mobile apps. Advanced features include Revenue Per Second optimization, Unified Auction, Audience Targeting, Ad Podding, and Advanced Reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Ad Server Self-serve video ad serving platform that empowers publishers with transparency and maximizes revenue across CTV, Web, and Mobile through unified auctions, real-time CPM optimization, and full Google Ad Manager and Ad Exchange compatibility.
• Video Player Patented HTML5 video player for Web and Mobile supporting VAST, VPAID, IMA and oRTB protocols, with a flexible and robust API for configuration and customization across platforms.
• Vertical Player Social-style vertical video player for the open web that brings swipeable, story-driven vertical video experiences to pages, boosting engagement, session time, and premium ad revenue. Includes generative AI-powered article-to-video conversion for teaser content.
• Video CMS Video content management system for hosting, publishing, and managing video content across platforms as part of the Aniview integrated video stack.
• Server-Side Ad Insertion (SSAI) Dynamic server-side ad insertion for live linear and AVOD content with optimized prefetch, reduced unnecessary transcoding, and multi-cloud architecture tailored to each customer for CTV and OTT delivery.
• Marketplace Programmatic auction platform and PMP deals that connect publishers with premium demand partners, enabling access to curated premium demand across Web, Mobile, and CTV through unified auctions.
• Mobile SDK Native video player SDKs for Android and iOS enabling high-quality video playback with VAST, VPAID, and VMAP ad support including pre-roll, mid-roll, and post-roll slots, supporting HLS, MPEG-DASH, progressive download, live streaming, and VOD.

Quantifiable outcome

• 100% fill rate achieved for HT Digital with doubled revenue
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and infrastructure.

• HUMAN SecuritycoreTechnology or IntegrationRenewed partnership for fraud detection to safeguard Aniview's video ad platform from sophisticated bot attacks. HUMAN provides bot detection and prevention services protecting ad inventory quality.
• ReachTVcoreTechnology or IntegrationPartnership to power ReachTV's self-serve CTV ad platform. Aniview provides end-to-end video ad technology infrastructure.
• Streamr.aicoreTechnology or IntegrationPartnership for self-serve CTV ad platform deployment. Aniview provides the ad serving technology powering Streamr.ai's streaming operations.
• BlitzcoreStrategic or Co-development PartnerStrategic partnership to redefine gaming monetization. Aniview's cutting-edge video ad technology complements Blitz's gaming industry-leading analytics platform, enabling immersive and personalized ad experiences for gaming users.
• NEW IDcoreStrategic or Co-development PartnerPartnership to revolutionize free ad-supported TV channels. Leveraging Aniview's unified technology to provide seamless and captivating ad-supported TV channel experiences aligned with modern viewer preferences.
• EvrideocoreStrategic or Co-development PartnerPartnership between video technology leaders Aniview and Evrideo to launch complete CTV channel distribution and monetization solution.
• Amazon Web ServicesinfrastructureTechnology or IntegrationCloud infrastructure provider. AWS provides data center hosting in US-East 1 (N. Virginia) for Aniview's platform operations.
• Google Cloud PlatforminfrastructureTechnology or IntegrationCloud infrastructure provider for Aniview's platform operations with data centers in US and Europe.
• AkamaiinfrastructureTechnology or IntegrationCDN provider for content delivery and edge caching worldwide.
• StackPathinfrastructureTechnology or IntegrationCDN provider for global content delivery.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FreeWheel: FreeWheel provides video ad serving, monetization, and SSAI for premium publishers and broadcasters across CTV, web, and mobile — directly competing with Aniview's enterprise publisher and broadcaster offering.
• JW Player: JW Player combines a widely deployed HTML5/native video player with ad monetization and SSAI. It competes with Aniview's player, mobile SDKs, and ad serving stack for publishers and broadcasters.
• Innovid: Innovid provides ad serving, measurement, and creative personalization across CTV, digital video, and social. It overlaps directly with Aniview's CTV ad serving and unified auction feature set.
• Teads: Teads is a global video advertising platform serving premium publishers and advertisers across web, mobile, and CTV. It competes with Aniview in programmatic video monetization and brand outcomes.
• Connatix: Connatix is a video ad platform offering player, ad serving, SSAI, and content recommendations for premium publishers. It is comparable to Aniview across web, mobile, and emerging CTV use cases.
• Publica (by IAS): Publica is a CTV ad server acquired by Integral Ad Science (IAS). It competes with Aniview's SSAI and CTV ad server capabilities for streaming publishers and FAST channel operators.
• SpringServe (Magnite): SpringServe (now part of Magnite) is a video ad server specialized in header bidding and unified auctions for OTT/CTV — directly overlapping Aniview's unified auction and SSAI features.
• Magnite (formerly SpotX + SpringServe): Magnite is the largest independent sell-side ad platform for CTV and video, formed via the SpotX and SpringServe combination. It is the most direct competitor to Aniview in unified auction, video ad serving, and SSAI for CTV.

Emerging players

• MediaMath: MediaMath is an independent programmatic ad platform providing supply-side and demand-side video capabilities. It is an adjacent peer in the programmatic video ecosystem that competes indirectly with Aniview's marketplace.

Broad incumbents

• Google Ad Manager: Google Ad Manager is the dominant incumbent video and display ad server with native Google AdX integration. Aniview explicitly differentiates on 'full Google compatibility' and unified auctions alongside it, making Google the primary incumbent competitive frame.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Aniview_
• YouTubeyoutube.com/channel/UCEjktvGPvalqer06RKL1qww
• Facebookfacebook.com/aniview.av
• LinkedInlinkedin.com/company/5124785
• Instagraminstagram.com/aniview_ads

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AniView