Tinley Beverage
Tinley Beverage Company is a Toronto-based, publicly traded packaged beverage company (OTCQB: TNYBF) producing the Beckett's brand of non-alcoholic cocktails and spirits, sold through DTC e-commerce, Total Wine & More, and on-premise accounts to sober-curious adult consumers.
- Company typePublic
- Founded2015
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tinley Beverage does
Tinley Beverage Company (operating as "Tinley's") is a Toronto, Canada-based publicly traded consumer beverage company (OTCQB: TNYBF) founded in 2015 with 11–50 employees. Its firmographic description identifies it as a cannabis-infused tonic and elixir producer, while current go-to-market activity under the Beckett's brand shows a repositioning toward non-alcoholic cocktails and spirits — canned tonics (e.g., Moscow Mule, Paloma, Lime Margarita, Gin & Tonic) sold in 4-packs at $14.99, and a Beckett's '27 line of 375ml non-alcoholic spirits and liqueurs (e.g., Coconut Rum, Cinnamon Whiskey) also priced at $14.99. The company sells primarily through a Shopify-hosted DTC storefront and a small set of off-premise retailers led by Total Wine & More, with active solicitation of bars, restaurants, and independent retailers via its website contact channel.
The business model is a standard packaged-goods play: contract-manufactured beverages marketed under the Beckett's trademarks, distributed through DTC e-commerce and selected third-party retail and on-premise accounts. Pricing is tightly clustered at $14.99 across SKUs and pack sizes, with limited price discrimination. Capital structure has been built on small, repeated rounds: a $3.5 million investment and management services agreement with Blaze Life Holdings and a $612,250 insider advance from COO Richard Gillis in June 2022, followed by an approximately $3.3 million funding round in 2024. The Blaze Life Holdings transaction also carries proposed board nominations, indicating that the lead investor is taking on governance and operational influence.
Underlying technology is conventional for the category — there is no disclosed proprietary platform, AI/ML capability, or differentiated production process in the source material. The company's competitive positioning rests on its brand portfolio (Beckett's trademarks), the broader secular tailwind in non-alcoholic and "sober-curious" beverages, and early shelf placement at Total Wine & More, rather than on any structural cost, data, or network-effect advantage.
Tinley Beverage firmographics
Firmographics- Name
- Tinley Beverage
- Legal name
- Tinley Beverage Company
- Website
- https://drinktinley.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tinley Beverage Company is a Toronto-based, publicly traded packaged beverage company (OTCQB: TNYBF) producing the Beckett's brand of non-alcoholic cocktails and spirits, sold through DTC e-commerce, Total Wine & More, and on-premise accounts to sober-curious adult consumers.
- Ownership category
- akta.pro rank
Tinley Beverage industry classification
Industry- Product category
- Non-Alcoholic Beverages
- NAICS
- Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)
- akta.pro secondary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where Tinley Beverage is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Tinley Beverage business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Tinley Beverage product offering
Product offeringCore offering
Tinley Beverage Company, operating through its Beckett's™ brand, produces and sells non-alcoholic cocktails (Beckett's Tonics®) and non-alcoholic spirits and liqueurs (Beckett's '27®). Products include ready-to-drink sparkling cocktails such as Moscow Mule, Paloma, Lime Margarita, and Gin & Tonic variants sold in 4-packs and 8-packs of 12 oz cans, plus bottled non-alcoholic spirits such as Coconut Rum and Cinnamon Whiskey in 375 ml bottles, marketed to consumers seeking flavorful, low-calorie alternatives to traditional alcoholic beverages.
Product overview
The provided source does not contain any information about Tinley Beverage's product or service offering; the source is a corporate financing and governance news article.
Differentiator
Problem solved
Functional benefit
Products and services
- Beckett's Flying Mule® - Moscow Mule Sparkling Cocktail A non-alcoholic sparkling tonic cocktail inspired by the classic Moscow Mule, sold as a 4-pack of 12 oz cans priced at $14.99, targeting consumers seeking low-calorie (35 cal/can) cocktail alternatives.
- Beckett's Mystic Dove® - Paloma Sparkling Cocktail A non-alcoholic sparkling tonic cocktail inspired by the Paloma, sold as a 4-pack of 12 oz cans at $14.99, for consumers wanting a low-calorie cocktail alternative.
- Beckett's Stone Daisy® - Lime Margarita Sparkling Cocktail A non-alcoholic sparkling tonic cocktail inspired by the Lime Margarita, sold as a 4-pack of 12 oz cans at $14.99, marketed as a low-calorie cocktail alternative.
- Beckett's Juniper Fly® - Gin & Tonic Sparkling Cocktail A non-alcoholic sparkling tonic cocktail inspired by the Gin & Tonic, sold as a 4-pack of 12 oz cans at $14.99, targeting sober-curious consumers.
- Beckett's Stone Daisy® Margarita Sparkling Cocktails Variety Pack An 8-pack variety pack of Stone Daisy® Margarita sparkling cocktails across four flavors, priced at $26.99, offered as a multi-flavor format for direct-to-consumer purchase.
- Beckett's '27® Coconut Rum (Non-Alcoholic Spirit) A non-alcoholic spirit alternative to coconut rum, packaged in a 12.7 fl oz / 375 ml bottle and priced at $14.99, intended to be enjoyed straight up, on the rocks, or in mixed cocktails at 5 calories per serving.
- Beckett's '27® Cinnamon Whiskey (Non-Alcoholic Spirit) A non-alcoholic spirit alternative to cinnamon whiskey, sold as a 375 ml bottle, designed for use in mixed cocktails or served straight at low calorie content per serving.
Companies that use Tinley Beverage
Customer profileIdeal customer profiles2 records
Tinley Beverage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tinley Beverage partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tinley Beverage competitors and assessment
Company assessmentDirect peers
- Lyre's Spirit Co. Leading non-alcoholic spirit brand offering a full range of RTD cocktails and zero-proof alternatives across on-premise and retail channels. Directly comparable to Beckett's '27 non-alcoholic spirits and tonics line in product format, category, and target consumer (sober-curious adults).
- Ritual Zero Proof: Non-alcoholic spirit alternative brand producing whiskey, gin, rum, and tequila substitutes sold primarily through retail and on-premise accounts. Closely matches Beckett's '27 line in format (375ml bottles mimicking traditional spirits) and target use case (mocktail building).
- Aplós Non-Alcoholic Spirits: Non-alcoholic spirit brand positioned around hemp-infused and adaptogenic formulations. Highly comparable to Tinley given the cannabis/CBD adjacency and the company's crossover between sober-curious and functional beverage consumers.
- Ghia: Non-alcoholic aperitif brand targeting the same sober-curious, design-conscious millennial consumer with botanical-forward, low-ABV alternatives. Comparable on retail placement, premium price point ($30-40/bottle), and positioning in upscale retail like Total Wine.
- Pentire Drinks: Non-alcoholic spirit distilled from botanicals, sold in RTD format and 700ml bottles across UK/US retail and on-premise. Directly comparable on format, botanical positioning, and distribution into craft retail and bar accounts.
- Free Spirits: Non-alcoholic "spirit" brand with gin, bourbon, and rum alternatives sold through retail and bar programs. Comparable on product format and bar/restaurant placement strategy.
- De Soi: Non-alcoholic aperitif brand with adaptogen-infused sparkling cocktails sold in cans and bottles. Comparable on RTD format, adaptogen/cannabis adjacency, and premium positioning targeting the same wellness-oriented sober-curious consumer as Beckett's.
Broad incumbents
- Athletic Brewing Company: Largest non-alcoholic beer brand in the US, distributed nationally across grocery, specialty retail (including Total Wine), and on-premise. Broad incumbent in the non-alcoholic adult beverage space that has redefined shelf placement and consumer expectations Tinley's Beckett's brand must compete against.
Emerging players
- Cann Social Tonics: Cannabis-infused (THC/CBD) social tonic brand. Highly relevant as a direct analogue to Tinley's stated original positioning as a cannabis-infused tonic producer, and indicative of where Tinley could reposition or expand.
- Kin Euphorics: Functional non-alcoholic beverage brand using adaptogens and nootropics, positioned as a "better-for-you" alternative to alcohol. Adjacent peer that competes for the same consumer occasions and shelf positioning, with overlapping functional/sober-curious brand narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Tinley Beverage social profiles
Digital presenceTinley Beverage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tinley Beverage leadership team
Management profileNumber of profiles
Profiles2 records
Tinley Beverage funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tinley Beverage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tinley Beverage
What does Tinley Beverage do?
Tinley Beverage Company, operating through its Beckett's™ brand, produces and sells non-alcoholic cocktails (Beckett's Tonics®) and non-alcoholic spirits and liqueurs (Beckett's '27®). Products include ready-to-drink sparkling cocktails such as Moscow Mule, Paloma, Lime Margarita, and Gin & Tonic variants sold in 4-packs and 8-packs of 12 oz cans, plus bottled non-alcoholic spirits such as Coconut Rum and Cinnamon Whiskey in 375 ml bottles, marketed to consumers seeking flavorful, low-calorie alternatives to traditional alcoholic beverages.
Is Tinley Beverage a public or private company?
Tinley Beverage is a public company. It is classified as public and is currently operating.
When was Tinley Beverage founded?
Tinley Beverage was founded in 2015. It employs 11 to 50 people.
Where is Tinley Beverage based?
Tinley Beverage is headquartered in Toronto, Canada, in the North America region.
Who are Tinley Beverage's main competitors?
Direct peers on record are Lyre's Spirit Co., Ritual Zero Proof, Aplós Non-Alcoholic Spirits, Ghia, Pentire Drinks, Free Spirits and De Soi. Athletic Brewing Company is listed as a broad incumbent. Emerging players are Cann Social Tonics and Kin Euphorics.
Does Tinley Beverage have an API?
No public API is recorded for Tinley Beverage.
What industry is Tinley Beverage in?
Tinley Beverage's product category is Non-Alcoholic Beverages. Its primary akta.pro industry code is AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases), with a secondary code of CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic). Its NAICS code is 3121 and its SIC code is 2080.