What Yainvest does

Yainvest AG is a Swiss fintech founded in 2023 and headquartered in Baar, Switzerland, that has developed the Investor Behavior Impact (IBI™) Report, a behavioral finance diagnostic tool. The platform analyzes investor transaction history using patented mathematical models developed by co-founders Prof. Dr. Thorsten Hens and Prof. Dr. Enrico De Giorgi to identify behavioral biases and quantify their financial impact on portfolio performance. The system runs on a microservices architecture hosted on Microsoft Azure Cloud with data centers in Switzerland, processing anonymized and normalized portfolio data; data is stored without client identifiers and original uploads are deleted immediately after processing.

The company serves three primary segments: wealth managers (primary), asset managers, and individual investors. Its go-to-market is enterprise field sales executed through personalized 30-minute Calendly demo calls, supplemented by content marketing, a LinkedIn company page, blog/insights, and on-demand webinar replays. Distribution is supported by direct enterprise sales as well as API and iFrame widget integration options that allow custody, aggregation, reporting, and portfolio management platforms to embed Yainvest's calculations or UI elements. Use cases include migrating non-discretionary clients to discretionary mandates, enriching portfolio reporting with quantitative bias assessment, providing independent external evaluation of investment processes, identifying investment blind spots, and supporting data-driven investment committee discussions.

Yainvest generates revenue through subscription-based access to the IBI Report platform; pricing is quote-based and not publicly disclosed. The co-founders' prior entity, Behavioral Solutions GmbH (established 2007), has consulted for major Swiss financial institutions including UBS, Credit Suisse, and Swiss Re, providing reference relationships. The company reports compliance with FinSA (Switzerland), MiFID (EU), and CFA standards. As of mid-2024, the company had raised at least one funding round from Hatcher+ and SICTIC, though the amount was undisclosed.

Name

Yainvest

Legal name

Yainvest AG

Website

https://yainvest.ch

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Yainvest AG is a Swiss fintech whose IBI Report uses patented mathematical models to diagnose behavioral biases in investor transaction history, serving wealth managers, asset managers, and individual investors via subscription and embedded API integrations.

Ownership category

akta.pro rank

Product category

Wealth Management Analytics Software

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)

Keywords

• Behavioral finance diagnostics
• Investor behavior analytics
• Wealth management software
• Portfolio behavioral insights
• Wealth tech platform

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. IBI Report Subscription: The company generates revenue through subscription-based access to the Investor Behavior Impact (IBI) report platform, where customers connect data or upload portfolios to receive behavioral diagnostics and AI-generated insights.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Yainvest sells subscription access to the Investor Behavior Impact (IBI™) Report, a behavioral finance diagnostic platform. Customers connect or upload at least six months of portfolio transaction history; the system applies patented mathematical models to identify behavioral biases and quantify their financial impact, then delivers a detailed report with charts, analytics, and AI-generated insights, followed by an expert guidance meeting. The offering is targeted at wealth managers, asset managers, and individual investors, and can be delivered directly or embedded via APIs and iFrame widgets into existing wealth technology platforms.

Product overview

Yainvest offers a single unified product—the Investor Behavior Impact (IBI™) Report—which is a behavioral finance diagnostic platform. The solution operates through a four-step process: (1) data connection via platform integration or file upload, (2) analysis using patented mathematical models considering market dynamics, (3) delivery of a detailed report with charts, analytics, and AI-generated insights, and (4) a guidance meeting with a Behavioral Finance expert. The IBI Report is designed for wealth managers, asset managers, and individual investors, targeting improved portfolio management outcomes by quantifying and addressing investor behavioral biases.

Differentiator

Problem solved

Functional benefit

Brands

• IBI™ (Investor Behavior Impact): The IBI report translates transaction history into a practical behavioral diagnostic, enabling advisors and clients to identify patterns, understand their impact, and take action.

Products and services

• Investor Behavior Impact (IBI™) Report A behavioral finance diagnostic platform that ingests at least six months of portfolio transaction history and applies patented mathematical models together with AI-generated insights to identify behavioral biases, quantify their financial impact, and produce charts and analytics that support advisor-client conversations, investment committee decisions, and individual investor self-evaluation. It can be accessed directly or embedded into wealth technology platforms via APIs and iFrame widgets, with expert guidance meetings included.

Quantifiable outcome

• Behavioral biases can easily influence investment decisions without investors realizing it
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Behavioral Solutions GmbHcoreStrategic or Co-development PartnerStrategic partnership with Behavioral Solutions GmbH, founded by Prof. Dr. Enrico De Giorgi and Prof. Dr. Thorsten Hens since 2007. This entity has influenced financial and wealth management practices in Switzerland through consulting engagements with major financial institutions including UBS, Credit Suisse, and Swiss Re. Yainvest leverages the intellectual property and expertise from this partnership.
• SwissQuotecoreStrategic or Co-development PartnerLeading Swiss brokerage company that collaborated with Yainvest co-founder Prof. Dr. Thorsten Hens in 2023 to conduct experiments validating the behavioral finance methodology used in the IBI Report. SwissQuote provided real-world data and testing environment for the proprietary models.
• UBSminorOthersConsulting client of Behavioral Solutions GmbH (co-founded by Yainvest founders) since 2007, representing a reference customer relationship in the Swiss wealth management sector.
• Credit SuisseminorOthersConsulting client of Behavioral Solutions GmbH (co-founded by Yainvest founders) since 2007, representing a reference customer relationship in the Swiss wealth management sector.
• Swiss ReminorOthersConsulting client of Behavioral Solutions GmbH (co-founded by Yainvest founders) since 2007, representing a reference customer relationship in the Swiss financial services sector.

Recent moves4 records

Expansion highlights5 records

Direct peers

• Nitrogen (formerly Riskalyze): Nitrogen is the closest direct competitor, providing risk tolerance and behavioral analytics tools for financial advisors that quantify client risk profiles and decision-making biases. Its product overlaps directly with Yainvest's IBI Report in serving advisor workflows with behavioral diagnostics, though Yainvest's IP is anchored in academic founders and patented transaction-history models rather than risk-tolerance questionnaires.
• Irrational Capital: Irrational Capital applies behavioral finance research to provide analytics and insights on how human behavior drives financial decision-making by organizations and individuals. It competes with Yainvest in translating academic behavioral finance into tools for investors and wealth managers, though it leans more on corporate-level behavioral assessments than transaction-level diagnostics.
• Riskalyze: Riskalyze (which rebranded to Nitrogen but still operates under legacy branding in some markets) directly serves advisors with risk tolerance and behavioral profiling tools to quantify client risk capacity and risk tolerance. It is one of the most established direct competitors to Yainvest in the behavioral diagnostics-for-advisors category.

Emerging players

• Behavioral Finance Advisor: Behavioral Finance Advisor (and adjacent firms under the Reena Aggarwal / SXSW advisory umbrella) provides education and tools for advisors incorporating behavioral finance into client engagements. It overlaps with Yainvest in promoting behavioral finance adoption among advisors, but operates more as a content and advisory network than a SaaS diagnostics platform.
• AdvisorEngine: AdvisorEngine provides wealth management technology including portfolio management, risk analytics, and advisor workflows for RIAs and broker-dealers. It overlaps with Yainvest in serving wealth management firms with decision-support tools and represents both a partner and competitor for advisor-facing behavioral analytics distribution.

Broad incumbents

• Addepar: Addepar is a leading wealth management analytics and reporting platform serving advisors and family offices with portfolio analytics, performance reporting, and data aggregation. It overlaps with Yainvest in serving wealth managers with portfolio intelligence and could either partner to embed behavioral analytics or compete as a broader platform extending into behavioral diagnostics.
• Envestnet: Envestnet operates one of the largest wealth management technology ecosystems in the US, offering portfolio management, advisor analytics, and data services to wealth managers and asset managers. It represents both a potential platform partner for Yainvest's API/iFrame distribution and a competitive incumbent if it bundles behavioral diagnostics into its broader suite.
• Orion Advisor Solutions: Orion provides portfolio accounting, reporting, and advisor technology used by wealth management firms, with growing capabilities in behavioral and risk analytics. Like Envestnet, it serves the same buyer base as Yainvest and represents both a potential integration partner and a competitor if it expands native behavioral diagnostics.
• BlackRock (Aladdin): BlackRock's Aladdin platform is the dominant institutional investment analytics and risk management system used by asset managers and large wealth institutions. While it serves a more institutional customer than Yainvest's initial wealth manager focus, it sets the benchmark for analytics depth and represents an aspirational incumbent in the broader category of investment decision analytics.
• Morningstar Advisor Workstation: Morningstar's Advisor Workstation and broader advisor solutions provide portfolio analytics, investment research, and practice management tools to wealth managers. It serves the same buyer persona as Yainvest and represents a broad incumbent that could either bundle behavioral diagnostics internally or partner with niche players like Yainvest to extend its offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yainvest

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yainvest