Critter Control
Critter Control provides wildlife removal, exclusion, pest control, and animal damage repair services through a franchise network of over 100 offices across the United States and Canada, serving residential homeowners and commercial properties. It operates as a subsidiary of Rollins, Inc. (NYSE: ROL).
- Company typePrivate
- Founded1986
- HeadquartersMarietta, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Critter Control does
Critter Control is a U.S.-based wildlife control and pest management franchise company that provides humane animal removal, exclusion, damage repair, attic restoration, dead animal removal, general pest control, and mosquito control services for residential and commercial customers. The company operates through a franchise network of over 100 offices across the United States and Canada, with services delivered by trained field technicians using the proprietary CritterSafe 4-step methodology (inspection and identification, humane removal, exclusion work, and repair and remediation). Specialized product offerings include TAP Insulation (a recycled-paper, borate-based thermal-acoustical-pest control insulation), In2Care Mosquito Traps, and commercial bird control systems that integrate deterrents, exclusion hardware, and building modifications. Critter Control operates as a subsidiary of Rollins, Inc. (NYSE: ROL), a publicly traded pest control services company serving over 2.8 million customers globally.
The company generates revenue from one-time wildlife removal and exclusion services, recurring pest control subscriptions, professional services for attic restoration and commercial engagements, and franchise fees tied to its network of independently operated offices. Pricing is quote-based, varying by animal species, property condition, and seasonality, with free estimates provided. Customer acquisition is driven by a national 1-800 number, a zip code-routed website contact system, organic content (the Wildlife Library), and earned media placements including PMP magazine and Bob Vila. The customer base is bifurcated between residential homeowners (primary segment) and commercial properties (secondary), with commercial reach spanning high rises, airports, warehouses, industrial facilities, hospitality, medical facilities, retail, and restaurants.
Ownership and operating structure blend corporate-owned franchise operations with independently licensed franchisees (e.g., Bluebird Enterprises, LLC dba Critter Control of New Hampshire). Critter Control maintains industry association memberships with the International Franchise Association (IFA), the National Wildlife Control Operators Association (NWCOA), and the National Pest Management Association (NPMA), and has pursued a community-engagement partnership with Keep America Beautiful since 2025, expanding to six U.S. cities in 2026. The company's 40+ year brand history, proprietary humane-removal methodology, and broad geographic footprint constitute its principal competitive differentiators in a fragmented local-services market.
Critter Control firmographics
Firmographics- Name
- Critter Control
- Legal name
- Critter Control
- Website
- https://crittercontrol.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Critter Control provides wildlife removal, exclusion, pest control, and animal damage repair services through a franchise network of over 100 offices across the United States and Canada, serving residential homeowners and commercial properties. It operates as a subsidiary of Rollins, Inc. (NYSE: ROL).
- Ownership category
- akta.pro rank
Critter Control industry classification
Industry- Product category
- Wildlife Control & Pest Management Services
- NAICS
- Exterminating and Pest Control Services (56171), Exterminating and Pest Control Services (561710)
- akta.pro primary industry
- Wildlife Proofing & Entry Point Sealing (Exclusion Work) (HSAMAMAL)
- akta.pro secondary industries
- Raccoon Control & Exclusion (HSAMACAD), Rodent Control & Exclusion Services (AFACAGAD), Rodent Control (Outdoor Exclusion, Bait Stations) (HSAIANAF), Wildlife Deterrence & Relocation (Outdoor Nuisance Animals) (HSAIANAG)
Keywords
Where Critter Control is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Critter Control business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Wildlife Control Services: One-time and recurring service revenue from wildlife removal, trapping, and control services for residential and commercial properties. Services include inspection, humane removal, exclusion, and damage repair.
- Pest Control Services: General pest control services for insects including ants, spiders, centipedes, stinging insects, mosquitoes, rats, and mice. May include recurring service contracts for ongoing protection.
- Attic Restoration and Insulation: Restoration services including insulation removal, sanitation, decontamination, and re-insulation. Can include TAP pest control insulation installation for thermal, acoustical, and pest control benefits.
- Commercial Wildlife Management: Specialized wildlife management services for commercial properties including high rises, airports, warehouses, industrial sites, hospitality, medical facilities, retail, and restaurants. Includes inspection, removal, exclusion, and damage repair.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Residential wildlife control services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Critter Control product offering
Product offeringCore offering
Critter Control provides humane wildlife removal, exclusion, and damage repair services for residential and commercial customers across North America through a franchise network of more than 100 offices. Core offerings include wildlife control and removal, wildlife exclusion, animal damage repair and remediation, dead animal removal, attic restoration and insulation, general pest control, and mosquito control, delivered using the proprietary CritterSafe 4-step methodology.
Product overview
Critter Control is a service-based franchise company offering a unified portfolio of wildlife and pest control services rather than a software platform. The core offerings include Wildlife Control & Removal Services (humane trapping and removal), Wildlife Exclusion Services (prevention through sealing and barriers), Animal Damage Repair & Remediation, Dead Animal Removal, Attic Restoration & Insulation Services, Pest Control Services, and Mosquito Control Services. Commercial-specific offerings include Commercial Wildlife Control Services and Commercial Bird Control Services. The company operates through over 100 franchise offices across the United States and Canada, providing residential and commercial customers with integrated wildlife management combining removal, exclusion, repair, and restoration services under a 40+ year established brand.
Differentiator
Problem solved
Functional benefit
Brands
- CritterSafe Program: A humane wildlife control program using non-lethal animal removal, no-trap animal control, wildlife release on-site, and one-way doors.
- TAP Insulation
Products and services
- Wildlife Control & Removal Services
- Wildlife Exclusion Services
- Animal Damage Repair & Remediation
- Dead Animal Removal
- Attic Restoration & Insulation Services
- Pest Control Services
- Mosquito Control Services
- Commercial Wildlife Control Services
- Commercial Bird Control Services
Quantifiable outcome
- 124 volunteers recruited, 2,079 pounds of litter collected, 572 trees planted, 468 hours of community service completed in 2025 partnership with Keep America Beautiful
Companies that use Critter Control
Customer profileSegments5 records
Ideal customer profiles4 records
Critter Control technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Critter Control partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Keep America BeautifulcoreCritter Control expanded its partnership with Keep America Beautiful through 2026, launching community service projects across six U.S. cities including Chicago, Denver, Tampa, Nashville, Houston, and Raleigh. Projects focus on habitat protection, pollinator gardens, and waterway cleanup. This builds on their 2025 collaboration where 124 volunteers collected 2,079 pounds of litter and planted 572 trees over 468 hours. Critter Control will continue participating in Keep America Beautiful's Great American Cleanup program, which engages over 300,000 volunteers annually.
- International Franchise Association (IFA)minorAssociation membership providing franchise industry resources and support.
- National Wildlife Control Operators Association (NWCOA)minorIndustry association for wildlife control professionals, providing training standards and certification support.
- National Pest Management Association (NPMA)minorIndustry association for pest management professionals.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Critter Control competitors and assessment
Company assessmentBroad incumbents
- Terminix: Terminix (now part of Rentokil Initial following their merger) is one of the largest pest control companies in North America, offering residential and commercial pest and wildlife services. As a broad incumbent, Terminix competes with Critter Control across both residential wildlife removal and commercial wildlife management segments.
- Orkin: Orkin is Critter Control's sister brand under Rollins, Inc. It is the largest general pest control company in North America with residential and commercial focus. While not a wildlife specialist, Orkin increasingly offers wildlife services and competes directly with Critter Control for residential and commercial pest/wildlife contracts, and serves as both a peer and an internal cross-sell partner.
- HomeTeam Pest Defense: HomeTeam Pest Defense, also a Rollins brand, offers residential pest control with a focus on termite and general pest services. While not a wildlife specialist, it competes for the same residential homeowner customer base and provides a comparison point for how Rollins groups position different pest control offerings.
- Ecolab Pest Elimination: Ecolab's Pest Elimination division is a major commercial-focused pest control provider serving hospitality, food service, healthcare, and industrial facilities. While primarily a commercial broad incumbent, it increasingly bundles wildlife management into enterprise contracts that could otherwise go to Critter Control's commercial wildlife management business.
Direct peers
- Hawkeye Bird Control: Hawkeye Bird Control specializes in commercial bird exclusion and deterrent services using netting, spikes, and electrified tracks. It competes directly with Critter Control's Commercial Bird Control Services line for airports, warehouses, and industrial facility clients.
- Skedaddle Humane Wildlife Control: Skedaddle is a North American wildlife control franchise that emphasizes humane exclusion and one-way door techniques, closely paralleling Critter Control's CritterSafe method. It competes directly in residential and commercial wildlife removal using comparable methodology and franchise-based distribution.
- Trutech Wildlife Service: Trutech is one of the largest dedicated wildlife control and removal companies in the US, with a regional service center model covering multiple states. It directly competes with Critter Control in residential and commercial wildlife removal, exclusion, and damage repair services.
- AAAC Wildlife Removal: AAAC Wildlife Removal is a regional direct competitor operating across multiple US states providing wildlife removal, exclusion, and attic restoration services. It targets the same residential customer base as Critter Control with comparable service offerings and digital-first customer acquisition.
- Wildlife Removal Services (regional franchises): Multiple regional wildlife control franchises (e.g., local Critter Control competitors like All Wildlife Removal, Critter Ridder, and similar regional franchises) compete with Critter Control in specific metros. They share the franchise-based, service-delivery business model and target residential homeowners with similar exclusion and removal services.
Emerging players
- Bird-B-Gone: Bird-B-Gone manufactures and supplies bird deterrents (spikes, netting, shock tracks, visual deterrents) and operates an installer network across the US. It is comparable to Critter Control as an emerging player in the bird control category, with overlapping products and customers but a product/channel focus rather than full-service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Critter Control social profiles
Digital presenceCritter Control financial estimates
Financial estimateRevenue estimate
Valuation estimate
Critter Control leadership team
Management profileNumber of profiles
Profiles2 records
Critter Control subsidiaries and ownership
Company hierarchySubsidiaries1 record
Critter Control funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Critter Control M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Critter Control
What does Critter Control do?
Critter Control provides humane wildlife removal, exclusion, and damage repair services for residential and commercial customers across North America through a franchise network of more than 100 offices. Core offerings include wildlife control and removal, wildlife exclusion, animal damage repair and remediation, dead animal removal, attic restoration and insulation, general pest control, and mosquito control, delivered using the proprietary CritterSafe 4-step methodology.
Is Critter Control a public or private company?
Critter Control is a private company. It is classified as corporate owned and is currently operating.
When was Critter Control founded?
Critter Control was founded in 1986. It employs 1 to 10 people.
Where is Critter Control based?
Critter Control is headquartered in Marietta, United States, in the North America region.
How does Critter Control make money?
Four revenue lines are on record. Wildlife Control Services are the primary driver. The others are pest Control Services, attic Restoration and Insulation and commercial Wildlife Management.
Who are Critter Control's main competitors?
Broad incumbents on record are Terminix, Orkin, HomeTeam Pest Defense and Ecolab Pest Elimination. Direct peers are Hawkeye Bird Control, Skedaddle Humane Wildlife Control, Trutech Wildlife Service, AAAC Wildlife Removal and Wildlife Removal Services (regional franchises). Bird-B-Gone is listed as an emerging player.
Does Critter Control have an API?
No public API is recorded for Critter Control.
What industry is Critter Control in?
Critter Control's product category is Wildlife Control & Pest Management Services. Its primary akta.pro industry code is HSAMAMAL, Wildlife Proofing & Entry Point Sealing (Exclusion Work), with a secondary code of HSAMACAD, Raccoon Control & Exclusion. Its NAICS code is 56171.