Trutech
- Company typePrivate
- Founded1984
- HeadquartersMarietta, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Trutech firmographics
Firmographics- Name
- Trutech
- Legal name
- Trutech Wildlife Service
- Website
- https://trutechinc.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Trutech is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices38 records
Markets served
Trutech business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Wildlife Removal Services: One-time wildlife removal services for animals including raccoons, squirrels, bats, snakes, opossums, armadillos, birds, and other wildlife from residential and commercial properties
- Exclusion and Prevention Services: Physical barrier installation to prevent future wildlife entry, including sealing vents, chimneys, roof intersections, and installing fences and buried barriers; backed by one-year warranties
- Attic Restoration and Repair: Cleanup, sanitization, deodorization, insulation replacement, and structural repairs following wildlife removal
- Recurring Pest Control Services: Ongoing monthly exclusion and prevention services for rodent control, mosquito control, and continuous protection programs
- Financing Services: In-house financing options through Rollins Acceptance Company (RAC) for customers who need payment plans for wildlife removal services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Customized wildlife removal based on job-specific requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Trutech product offering
Product offeringCore offering
Trutech Wildlife Service provides professional wildlife removal, humane exclusion, attic restoration, and recurring pest control services for residential and commercial properties across the Southeast, South Central, Midwest, and Northeast United States. Its core offering is the trapping and removal of over 50 nuisance wildlife species (including raccoons, squirrels, bats, snakes, opossums, armadillos, birds, and rodents), bundled with physical exclusion barriers to prevent re-entry and supporting attic cleanup, sanitization, and insulation replacement services. The company delivers these services through a 24/7 call center and a network of licensed, in-house field technicians who perform free on-site inspections and customized service quotes.
Product overview
Trutech Wildlife Service is a wildlife removal and pest control company operating as part of Rollins, Inc. The company offers a unified service platform centered on its core Wildlife Removal Services, which encompasses trapping and humane removal of over 50 animal species. This core offering is supported by integrated service modules including Wildlife Remediation & Exclusion (physical prevention services), Attic Restoration & Insulation (damage repair and sanitization), and Dead Animal Removal & Odor Control. The company also provides Pest Control Services for rodents and stinging insects, plus Mosquito Control as an add-on service. Service delivery is backed by a 100% Money Back Guarantee, Whole-Home Exclusion Warranty (one-year), in-house financing through Rollins Acceptance Company, and free inspections. Geographic coverage spans Florida, Texas, the Carolinas, Kansas City, and Massachusetts.
Differentiator
Problem solved
Functional benefit
Products and services
- Wildlife Removal Services
- Wildlife Remediation & Exclusion
- Attic Restoration & Insulation
- Pest Control Services
- Dead Animal Removal & Odor Control
- Mosquito Control
- Squirrel Removal
- Raccoon Removal
Companies that use Trutech
Customer profileSegments2 records
Ideal customer profiles2 records
Trutech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trutech partnerships and signals
Strategic signalScale indicators2 records
Recent moves10 records
Expansion highlights5 records
Trutech competitors and assessment
Company assessmentBroad incumbents
- Terminix: Terminix (now part of Rentokil Initial) is a national pest control incumbent offering wildlife removal as part of a broader residential pest portfolio. Comparable as a broad-line competitor with overlapping residential wildlife, rodent, and exclusion services.
- Arrow Exterminators: Arrow Exterminators is a large privately-held pest control company operating across the Southeast with wildlife and exclusion services. Comparable as a Rollins-adjacent incumbent in Trutech's core Southeast geography.
- Orkin: Orkin, also owned by Rollins, Inc., is the largest broad-line pest control provider in North America. While not wildlife-focused, Orkin shares Trutech's Rollins parent, customer overlap, and adjacent rodent/insect services, making it the closest incumbent competitor for cross-sell opportunities.
- Western Pest Services: Western Pest Services is a regional pest management provider in the Northeast offering wildlife and exclusion services. Comparable as a multi-service incumbent with overlap in Trutech's Northeast (Boston) territory.
- Rentokil Initial (North America): Rentokil operates the largest global pest control platform following its Terminix merger, providing residential and commercial wildlife, rodent, and bird control across the US. Comparable as a multi-brand incumbent competing in the same residential/commercial service categories.
- HomeTeam Pest Defense: HomeTeam, owned by Rollins, Inc., provides residential pest and termite control with bundled service plans. Comparable as a Rollins sister brand competing for similar residential customers in overlapping geographies.
- Truly Nolen Pest & Termite Control: Truly Nolen is a large private pest control incumbent with a multi-state footprint offering wildlife removal alongside broader pest services. Comparable as a regional-to-national residential pest/wildlife competitor with similar service menus.
Emerging players
- Hawx Pest Control: Hawx is a rapidly growing regional pest and wildlife control provider in the Sun Belt offering removal, exclusion, and recurring pest services. Comparable as a private growth-stage competitor in overlapping geography and service categories.
Direct peers
- Critter Control: Critter Control operates as the sister brand of Trutech within Rollins, Inc.'s wildlife division, offering identical residential and commercial wildlife removal, exclusion, and damage repair services. It is the most direct comparable in product offering, customer base, and Rollins ownership.
- Mosquito Joe: Mosquito Joe is a national franchise specializing in residential outdoor mosquito control services. Comparable as a Rollins-affiliated residential pest services brand with overlap in mosquito control service delivery and customer demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Trutech social profiles
Digital presenceTrutech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trutech leadership team
Management profileNumber of profiles
Profiles11 records
Trutech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trutech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trutech
What does Trutech do?
Trutech Wildlife Service provides professional wildlife removal, humane exclusion, attic restoration, and recurring pest control services for residential and commercial properties across the Southeast, South Central, Midwest, and Northeast United States. Its core offering is the trapping and removal of over 50 nuisance wildlife species (including raccoons, squirrels, bats, snakes, opossums, armadillos, birds, and rodents), bundled with physical exclusion barriers to prevent re-entry and supporting attic cleanup, sanitization, and insulation replacement services. The company delivers these services through a 24/7 call center and a network of licensed, in-house field technicians who perform free on-site inspections and customized service quotes.
Is Trutech a public or private company?
Trutech is a private company. It is classified as corporate owned and is currently operating.
When was Trutech founded?
Trutech was founded in 1984. It employs 251 to 500 people.
Where is Trutech based?
Trutech is headquartered in Marietta, United States, in the North America region.
How does Trutech make money?
Five revenue lines are on record. Wildlife Removal Services are the primary driver. The others are exclusion and Prevention Services, attic Restoration and Repair, recurring Pest Control Services and financing Services.
Who are Trutech's main competitors?
Broad incumbents on record are Terminix, Arrow Exterminators, Orkin, Western Pest Services, Rentokil Initial (North America), HomeTeam Pest Defense and Truly Nolen Pest & Termite Control. Hawx Pest Control is listed as an emerging player. Direct peers are Critter Control and Mosquito Joe.
Does Trutech have an API?
No public API is recorded for Trutech.