Handsome Brook Farm
Handsome Brook Farms is the nation's largest organic pasture-raised egg producer, operating 60+ partner small family farms across 10 U.S. states and selling pasture-raised eggs by the dozen and half-dozen through retail supermarkets nationwide.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Handsome Brook Farm does
Handsome Brook Farms is the nation's leading and largest producer of organic pasture-raised eggs, operating a distributed network of more than 60 small family farms across 10 states from the East Coast to the Midwest. The company's core product is organic pasture-raised eggs sold by the dozen or half-dozen through retail supermarkets across the United States, with hens receiving over 108 square feet of outdoor space per hen on rotated pastures and fed certified organic, non-GMO feed free of pesticides, antibiotics, and chemicals. The technical foundation is a regenerative farming system built around six core principles — soil health, minimized soil disturbance, biodiversity, crop-livestock integration, year-round living roots, and site-specific contexts — operationalized through pasture rotation, reseeding, tree planting, cover cropping, and integrated solar energy infrastructure.
Underlying the product is a grant-backed climate-smart infrastructure layer: a $3.6M USDA Partnerships for Climate-Smart Commodities Grant (August 2023) funds the Climate Smart Organic Egg Project; a $340K USDA Conservation Innovation Grant (November 2021) funds the Regenerative Egg Farming Project (REFP); and an April 2021 Farmer Cost-Share program deployed $500K to more than 60 farm families for on-farm improvements. These initiatives have delivered 9+ full solar projects, $1.8M+ in solar investment, 1,186+ trees planted in the Finger Lakes region, and 271 completed on-farm projects tracked through the 2024 Impact Report. Solar vendor partnerships with Emergent Solar Energy and VSG Power (announced November 2024) extend this infrastructure buildout across the Southeast, Midwest, and Northeast.
The business model is direct-to-consumer via retail supermarket distribution, generating revenue from egg product sales (hardware_sales analog at the unit level) with pricing not publicly disclosed. Customers are health-conscious individual consumers seeking verifiable humane and organic eggs, while non-revenue food-access partnerships with Georgia Mountain Food Bank, Atlanta Community Food Bank, Rethink Food, and One Love Community Fridge serve food-insecure communities. The company is privately held, headquartered in New York City (511 West 25th Street) with operational roots in the Finger Lakes region, led by CEO Jordan Czeizler and founder Betsy Babcock, and holds B Corp (99 points, 2024), USDA Organic, American Humane, and Certified Humane certifications.
Handsome Brook Farm firmographics
Firmographics- Name
- Handsome Brook Farm
- Legal name
- Handsome Brook Farms
- Website
- https://handsomebrookfarms.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Handsome Brook Farms is the nation's largest organic pasture-raised egg producer, operating 60+ partner small family farms across 10 U.S. states and selling pasture-raised eggs by the dozen and half-dozen through retail supermarkets nationwide.
- Ownership category
- akta.pro rank
Handsome Brook Farm industry classification
Industry- Product category
- Organic Eggs
- NAICS
- Chicken Egg Production (11231), Poultry and Egg Production (1123), Chicken Egg Production (112310)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)
- akta.pro secondary industries
- Layer Hen Egg Production (Table Eggs) (AFAEADAB), Free-Range/Cage-Free Egg Production Systems (AFAEADAK), Organic Poultry & Egg Production (AFAEAMAC)
Keywords
Where Handsome Brook Farm is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Handsome Brook Farm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Egg Product Sales: Handsome Brook Farms generates revenue through the sale of organic pasture raised eggs to consumers at retail supermarket locations across the U.S. Eggs are sold by the dozen or half-dozen at local supermarkets.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Handsome Brook Farm product offering
Product offeringCore offering
Handsome Brook Farm produces and sells organic pasture raised eggs through a network of small family farms across 10 U.S. states. Hens receive over 108 sq.ft. of outdoor space each on rotated pastures and are fed certified organic, non-GMO feed free of pesticides, antibiotics, and chemicals. Eggs are sold by the dozen or half-dozen through retail supermarket channels nationwide.
Product overview
Handsome Brook Farm is the nation's leading producer of organic pasture-raised eggs, operating as a network of small family farms across 10 states. The company's core product is its Organic Pasture Raised Eggs, sold by the dozen or half-dozen at local supermarkets across the U.S. The company complements its egg production with sustainability-focused programs including the Regenerative Egg Farming Project (a USDA Conservation Innovation Grant initiative focused on soil health and biodiversity), the Climate Smart Organic Egg Project (a $3.6M USDA Partnerships for Climate-Smart Commodities Grant supporting climate-smart practices), and the Farmer Cost-Share Program providing financial support for farm improvements.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Pasture Raised Eggs Organic pasture-raised eggs from hens with over 108 sq.ft. of outdoor space each on rotated pastures, fed certified organic non-GMO feed, available by the dozen or half-dozen at retail supermarkets for individual consumer purchase.
Quantifiable outcome
- Hens live longer lives, produce more eggs, and have lower mortality rates than comparable conventional hens due to extra space, organic feed, and high welfare conditions.
- +2 more outcomes
Companies that use Handsome Brook Farm
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Handsome Brook Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Handsome Brook Farm partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Emergent Solar EnergycorePartnership with Emergent Solar Energy (led by Jeremy Lipinski) as part of the USDA Climate-Smart Commodities Grant to provide tailored solar solutions for agricultural operations across the Southeast, Midwest, and Northeast. The partnership helps farms lock in energy prices and achieve cost stability.
- VSG PowercorePartnership with VSG Power in the Northeast region to install solar panel arrays tailored to produce energy and improve animal welfare and land management on farms like Vernon Martin's operation.
- Georgia Mountain Food BankminorWeekly egg donations to the Georgia Mountain Food Bank helping feed over 400 families and reaching 60 partner agencies across five counties in North Georgia. In partnership with Atlanta Community Food Bank.
- U.S. Department of Agriculture (USDA)coreUSDA awarded Handsome Brook Farms a $3.6 million Partnerships for Climate-Smart Commodities Grant in August 2023 for the Climate Smart Organic Egg Project, supporting small and underserved farmers, reducing greenhouse gas emissions, improving soil health, and expanding climate-smart egg marketing efforts. Additionally, a $340,000 Conservation Innovation Grant was awarded in November 2021 for the Regenerative Egg Farming Project focusing on soil health, biodiversity, and farm profitability.
- Wellspring Forest FarmminorCollaboration with Wellspring Forest Farm and local agroforestry expert Steve Gabriel for a tree planting initiative on four farms in New York's Finger Lakes Region. 1,186 trees were manually planted, including native mixed species plantings, windbreaks, and orchards.
- Farm Families (60+ farms)coreHandsome Brook Farms' Farmer Cost-Share program launched in April 2021, providing $0.5 million for on-farm improvements to support more than 60 farm families in implementing regenerative and climate-smart practices.
- University of KentuckycoreUniversity of Kentucky researcher Karina serves as Climate-Smart Scientist conducting pollinator biodiversity surveys across ten HBF research farms in Kentucky as part of the Regenerative Egg Farming Project (REFP).
- Rethink FoodminorPartnership with Rethink Food and One Love Community Fridge to donate over a quarter million eggs to New York City residents facing food insecurity as part of the Donations with Dignity program.
- One Love Community FridgeminorCommunity partnership for food donations supporting NYC residents facing food insecurity. Supported with a Giving Tuesday social media awareness campaign that garnered 33,563 views and 63 interactions.
- CostcominorCostco is referenced as a sustainability support partner whose Climate Action Plan prioritizes sourcing products from environmentally responsible suppliers. Handsome Brook Farms' sustainability efforts are aligned with Costco's commitment to climate action and increased renewable energy purchases.
- Natural Resources Conservation Service (NRCS)coreFarmers in the Handsome Brook network, such as Nathan Schlabach, apply NRCS-approved Nutrient Management Plans to their pastures as part of USDA grant programs, managing chicken litter application and supporting soil health.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Handsome Brook Farm competitors and assessment
Company assessmentDirect peers
- Vital Farms: Public company and the largest U.S. pasture-raised egg brand, operating a similar small-farm network model with pasture rotation and Certified Humane standards. Most directly comparable to Handsome Brook Farms in product, customer (retail grocery), and mission.
- Pete and Gerry's Organic Eggs: Organic and pasture-raised egg brand also working with a network of small family farms across multiple U.S. states. Direct competitor in the premium organic shell-egg category with similar retail grocery distribution.
- Happy Egg Co. Free-range and pasture-raised egg brand sold at major U.S. retailers (Whole Foods, Kroger, etc.). Comparable on product positioning, animal welfare standards, and consumer target.
- Chino Valley Ranchers: Organic and pasture-raised egg producer serving U.S. retail and foodservice with a similarly small-farm sourcing model. Closely comparable on production approach and product tier.
- NestFresh: Producer of pasture-raised and free-range eggs with humane certification, sold through U.S. grocery retail. Overlaps directly with HBF on product category, certifications, and channel.
Broad incumbents
- Organic Valley: Large farmer-owned organic cooperative offering eggs among many other organic dairy and produce products. Overlaps as a broader organic brand with pasture-raised egg SKUs at retail.
- Eggland's Best: One of the largest branded egg companies in the U.S. with national retail distribution. Competes broadly in the premium shell-egg category though its positioning is nutrition rather than pasture-raised welfare.
- Cal-Maine Foods: Largest U.S. shell-egg producer with significant conventional and specialty egg lines including pasture-raised and organic. Operates broadly across the same retail channels and represents a structural scale competitor.
Emerging players
- Kipster: Dutch-origin sustainable egg producer expanding in the U.S. with carbon-neutral and animal-welfare-focused eggs. Comparable on regenerative/welfare branding but smaller scale and newer to U.S. retail.
Regional players
- Wilcox Family Farms: Family-owned organic and free-range egg producer serving the U.S. Pacific Northwest with retail and foodservice channels. Comparable in production approach but regional in geographic focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Handsome Brook Farm social profiles
Digital presenceHandsome Brook Farm compliance and trust
Trust signalCompliance4 records
Handsome Brook Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Handsome Brook Farm leadership team
Management profileNumber of profiles
Profiles2 records
Handsome Brook Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Handsome Brook Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Handsome Brook Farm
What does Handsome Brook Farm do?
Handsome Brook Farm produces and sells organic pasture raised eggs through a network of small family farms across 10 U.S. states. Hens receive over 108 sq.ft. of outdoor space each on rotated pastures and are fed certified organic, non-GMO feed free of pesticides, antibiotics, and chemicals. Eggs are sold by the dozen or half-dozen through retail supermarket channels nationwide.
Is Handsome Brook Farm a public or private company?
Handsome Brook Farm is a private company. It is classified as family owned and is currently operating.
When was Handsome Brook Farm founded?
Handsome Brook Farm was founded in 2007. It employs 11 to 50 people.
Where is Handsome Brook Farm based?
Handsome Brook Farm is headquartered in New York, United States, in the North America region.
How does Handsome Brook Farm make money?
One revenue line is on record: egg Product Sales.
Who are Handsome Brook Farm's main competitors?
Direct peers on record are Vital Farms, Pete and Gerry's Organic Eggs, Happy Egg Co., Chino Valley Ranchers and NestFresh. Broad incumbents are Organic Valley, Eggland's Best and Cal-Maine Foods. Kipster is listed as an emerging player. Wilcox Family Farms is listed as a regional player.
Does Handsome Brook Farm have an API?
No public API is recorded for Handsome Brook Farm.
What industry is Handsome Brook Farm in?
Handsome Brook Farm's product category is Organic Eggs. Its primary akta.pro industry code is AFAEADAJ, Organic & Pasture-Raised Poultry & Egg Production, with a secondary code of AFAEADAB, Layer Hen Egg Production (Table Eggs). Its NAICS code is 11231 and its SIC code is 200.