Regional Finance

What Regional Finance does

Regional Finance is the consumer-facing personal lending brand of Regional Management Corp. (NYSE: RM), a publicly traded specialty consumer finance company founded in 1987 in Greenville, South Carolina and now headquartered in Greer, South Carolina. The company provides fixed-rate, fixed-term personal loans ranging from $600 to $45,000 to consumers who may not qualify for credit from traditional banks, with APRs between 17.99% and 35.99% depending on loan type and borrower profile. Loan products include unsecured personal loans, auto-secured loans (using vehicle collateral for larger amounts), and use-case-specific loans for debt consolidation, auto repair, furniture, appliances, travel, and holidays. Optional add-on products include credit insurance (involuntary unemployment, disability, life, personal property) and benefit club memberships administered through FIMC Partners LP and Securian Financial.

The company operates an omnichannel origination platform combining 350+ physical branches across 20 states with digital self-service channels including online prequalification (using a soft inquiry via Equifax that does not affect credit score), a mobile application for iOS and Android, and integrations with Plaid (bank account linking and income verification), Socure (identity verification and fraud prevention), DocuSign (electronic signatures), Twilio (SMS), and SendGrid (email). Loan specialists follow up with prequalified applicants within 24-48 hours to complete applications, with potential same-day funding. All loan products feature fixed rates and fixed terms to produce predictable monthly payments.

Revenue is generated primarily through interest income on personal loans, with ancillary revenue from optional insurance products and benefit club memberships. Regional Finance went public on the NYSE in April 2012 following a 2007 private equity investment, and has since pursued an aggressive state-by-state expansion strategy, adding 10+ new states since 2018 including California (2022), Arizona (2023), and Florida (2026). Customer acquisition occurs through branch walk-ins, online prequalification, third-party review platforms (Trustpilot, Credit Karma, LendingTree), content marketing via an educational blog, and community outreach programs including a multi-year partnership with the American Heart Association that has raised over $400,000 since 2020.

Name

Regional Finance

Legal name

Regional Management Corp.

Website

https://regionalfinance.com

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Regional Finance, a brand of NYSE-listed Regional Management Corp. (RM), provides fixed-rate personal loans of $600 to $45,000 to consumers with limited access to traditional credit, operating 350+ branches across 20 states and digital origination channels.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)

akta.pro secondary industries

Debt Consolidation Personal Loans (Unsecured Installment) (FSAKAAAD), Multi-Loan / Multi-Creditor Consolidation Loans (FSAKAIAD)

Keywords

• Consumer lending
• Personal loans
• Debt consolidation
• Auto-secured loans
• Installment lending

Headquarters

HQ city

Greer

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Personal Loan Interest: Regional Finance earns revenue primarily through interest charged on personal loans. Loans are offered as fixed-rate, fixed-term products with APRs ranging from approximately 17.99% to 35.99% depending on the loan type and borrower profile. Auto-secured loans range from $7,000-$45,000 with 24-60 month terms. Standard personal loans range from $600-$45,000.
2. Optional Insurance Products: The company offers optional insurance products including Credit Involuntary Unemployment Insurance, Credit Disability Insurance, Credit Life Insurance, and Credit Personal Property Insurance. These optional products can be added to loan agreements and provide additional revenue streams.
3. Optional Benefit Club Memberships: Regional Finance offers optional benefit club memberships including Home & Auto Plus, Auto Plus, and Silver Safeguard through FIMC Partners LP. These memberships provide additional services and revenue beyond the core loan products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Regional Finance provides fixed-rate, fixed-term personal loans ranging from $600 to $45,000 (with auto-secured variants from $7,000 to $45,000) to consumers who may have difficulty accessing credit from traditional lenders. Loan products are used for debt consolidation, auto repairs, furniture, appliances, travel, holidays, and other personal expenses. The company distributes loans through 350+ physical branches in 20 states, an online prequalification platform, and a mobile app, with potential same-day funding upon approval.

Product overview

Regional Finance operates as a personal loan company offering a unified lending platform with multiple loan products and optional insurance add-ons. The core offering consists of Personal Loans ($600-$45,000) supplemented by specialized sub-products including Debt Consolidation Loans, Auto Repair Loans, Auto-Secured Loans (using vehicle collateral), Furniture Loans, Appliance Loans, Travel Loans, and Holiday Loans. Optional add-on products include Credit Involuntary Unemployment Insurance, Credit Disability Insurance, Credit Life Insurance, and Credit Personal Property Insurance, plus benefit club memberships (Home & Auto Plus, Auto Plus, Silver Safeguard). All loan products feature fixed rates and fixed terms, with the company serving customers with limited access to traditional credit.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Loans Fixed-rate, fixed-term personal loans ranging from $600 to $45,000 for individual consumers who may have difficulty borrowing from traditional lenders; used for planned and unplanned personal expenses.
• Debt Consolidation Loans Personal loans used to combine multiple debts (credit cards, medical, payday loans) into a single fixed-rate monthly payment.
• Auto Repair Loans Fixed-rate personal loans designed to cover vehicle repair costs including engine repairs, transmission repairs, and routine maintenance.
• Auto-Secured Loans Secured personal loans using the borrower's vehicle as collateral, offering loan amounts of $7,000 to $45,000 with APRs of 17.99%-35.99% and terms of 24-60 months.
• Furniture Loans Fixed-rate personal loans for purchasing furniture and home furnishings such as sofas, mattresses, and other household furniture.
• Appliance Loans Fixed-rate personal loans for purchasing or repairing home appliances including refrigerators, ovens, washing machines, dryers, dishwashers, and microwaves.
• Travel Loans Fixed-rate personal loans for vacation and travel expenses including airfare, hotel, car rental, baggage fees, entertainment, and dining.
• Holiday Loans Fixed-rate personal loans for holiday-related expenses including gifts, travel costs, decorations, party supplies, and accommodations.
• Credit Involuntary Unemployment Insurance Optional insurance add-on that pays a monthly benefit if the borrower becomes involuntarily unemployed for more than 30 consecutive days, with payments retroactive to the first day of unemployment.
• Credit Disability Insurance Optional insurance add-on that pays a monthly benefit if the borrower becomes disabled due to injury or illness, with payments retroactive to the first day of disability.
• Credit Life Insurance Optional insurance add-on that pays off or reduces the outstanding loan balance in the event of the borrower's death, with certain states offering terminal illness and accidental dismemberment coverage.
• Credit Personal Property Insurance Optional insurance add-on covering loss or damage to personal property used as loan collateral, caused by fire, lightning, flood, windstorm, or burglary.
• Home & Auto Plus Membership Optional benefit club membership providing home and auto related benefits and services, administered by FIMC Partners LP.
• Auto Plus Membership Optional benefit club membership providing auto-related benefits and services, administered by FIMC Partners LP.
• Silver Safeguard Membership Optional benefit club membership providing protection-related benefits and services, administered by FIMC Partners LP.

Quantifiable outcome

• Prequalification completed in minutes without affecting credit score
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• American Heart AssociationcoreStrategic or Co-development Partner · 1 January 2020Regional Finance has participated in the Upstate Heart Walk annually since 2020, raising over $400,000 to date for the American Heart Association. This represents the company's flagship community giving program.
• Hope Center for ChildrenminorStrategic or Co-development PartnerAnnual donation drive at Corporate Headquarters during winter holiday season in support of Hope Center for Children's Giving Tree fundraiser. Corporate team members also participate in annual on-site volunteer day.
• JA WorldwideminorStrategic or Co-development PartnerCommunity partnership supporting youth education and entrepreneurship programs.
• The Family EffectminorStrategic or Co-development PartnerCommunity giving program partner supporting families in the Upstate region.
• Jump StartminorStrategic or Co-development PartnerCommunity partnership supporting early childhood development programs.
• Upstate Warrior SolutionminorStrategic or Co-development PartnerCommunity support organization for military veterans in the Upstate region.
• Harvest HopeminorStrategic or Co-development PartnerFood bank and hunger relief organization supported through community giving programs.
• FIMC Partners LPminorImplementation/ SI/ Consulting PartnerThird-party vendor administering benefit club memberships including Home & Auto Plus, Auto Plus, and Silver Safeguard programs offered to customers.
• Securian FinancialminorImplementation/ SI/ Consulting PartnerInsurance carrier partner for optional insurance products. Customers can file claims directly with Securian or through Regional Finance customer support.
• EquifaxcoreTechnology or IntegrationCredit reporting agency used for soft credit pulls during prequalification and hard credit inquiries during final loan applications.
• PlaidcoreTechnology or IntegrationBank account linking service that enables income verification and bank account validation during online loan applications.
• SocurecoreTechnology or IntegrationIdentity verification and fraud prevention service used to validate residency and protect against fraud during loan applications.
• DocuSigncoreTechnology or IntegrationElectronic signature platform used for signing loan documents during online loan approvals.
• Real BenefitsminorChannel Partner/ Reseller/ DistributorProvider of optional benefit club memberships (Home & Auto Plus, Auto Plus, Silver Safeguard) administered to Regional Finance customers.

Scale indicators6 records

Recent moves24 records

Expansion highlights6 records

Emerging players

• Affirm: Affirm is a digital point-of-sale and personal loan lender focused on installment credit. While primarily BNPL at checkout, it has expanded into direct personal loans (Affirm Loan) for larger purchases, increasingly overlapping with Regional Finance's use cases (furniture, appliances, travel).

Broad incumbents

• Enova International: Enova is a publicly traded online subprime consumer and SMB lender (CashNetUSA, NetCredit) with broader product reach. Comparable non-prime customer focus and unsecured installment loan products, though predominantly digital and includes SMB lending.

Direct peers

• OneMain Financial: OneMain is the largest US installment lender serving non-prime consumers, with over 1,300 branches nationwide. Directly comparable to Regional Finance in target customer (subprime/limited credit access), product offering (fixed-rate installment loans), and hybrid branch-plus-digital distribution model.
• Mariner Finance: Mariner Finance operates a similar branch-based installment lending model serving customers with limited credit access across 25+ states. Directly comparable product offerings, customer segments, and physical distribution approach make it one of Regional Finance's closest direct competitors.
• LendingClub: LendingClub operates an online marketplace for personal loans, primarily serving prime and near-prime borrowers. While it serves a slightly higher credit tier, it competes for the same personal loan category and has expanded into auto refinance, directly overlapping with Regional Finance's product portfolio.
• World Finance: World Finance is a subsidiary of World Acceptance Corporation offering personal installment loans through a branch network in over 15 states. Closely comparable in subprime customer focus, branch-based distribution, and small-dollar unsecured loan offerings.
• Upstart: Upstart is an AI-driven lending platform originating personal loans through bank partnerships, increasingly expanding into non-prime credit tiers. Its digital-first model and lower cost-to-serve represent the primary competitive threat to Regional Finance's branch-based subprime lending business.
• Prosper Marketplace: Prosper is an online personal loan marketplace offering fixed-rate installment loans primarily to near-prime borrowers. Directly comparable product (fixed-rate unsecured personal loans) and overlapping target customer base in the broader consumer lending category.
• Springleaf Financial: Springleaf Financial operates as the installment lending arm of OneMain Holdings, serving non-prime consumers through branch locations. Historically a key direct competitor before OneMain/Springleaf consolidation, with very similar branch-based installment loan offerings.
• CURO Group Holdings: CURO operates both online (Speedy Cash, Rise) and storefront installment and payday lending brands serving non-prime consumers. Comparable subprime customer focus and product offering, though with greater online presence and payday lending exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regional Finance