Countly
Countly is a UK-based, privately held vendor of first-party digital analytics and customer engagement software. Available via cloud (Flex) or on-premise (Enterprise), it serves global enterprises with privacy-first data capture, engagement tooling, and AI-assisted analytics across devices.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Countly does
Countly Ltd. is a London-headquartered, privately held software company founded in 2013 that operates a first-party digital analytics and customer engagement platform. The platform enables organizations to capture, analyze, and act on user data across mobile, web, desktop, and connected-device touchpoints via ten SDKs covering iOS, Android, JavaScript, Flutter, React, Node.js, C++, Java, Unity, and Windows, plus a documented data write API. Its modular architecture combines Data Management, Analytics and Reporting, Engagement and Personalization, and a generative-AI module called AI Agent Cee, with Privacy by Design embedded across the stack. Notable named deployments include SAP, Coca-Cola, AWS, BMW Group, Verizon, Schneider Electric, Standard Chartered, Elsevier, Allianz, Raiffeisen Bank, and Deutsche Telekom.
The company monetizes through a tiered subscription model. Countly Flex is a private-cloud offering starting at $175 per month with a 14-day free trial; Countly Enterprise is an on-premise deployment with custom annual pricing, dedicated CSM onboarding, and zero vendor data access; a free Countly Lite tier sits at the bottom of the funnel. Distribution combines a product-led growth motion for Flex (self-serve signup, free dashboard preview, app profile review tool) with an enterprise field-sales motion for on-premise deals pursued through live demos. Marketing is built on content (blog, comparison pages against Amplitude, Mixpanel, PostHog, Heap, and Matomo), community (Discord), and organic social channels.
Compliance is a strategic pillar: Countly holds SOC 2 Type 2, GDPR, ISO 27001, ISO 27017, and ISO 27018 attestations and positions data sovereignty as a core differentiator versus third-party analytics vendors. Recent product activity includes the launches of AI Agent Cee and the Journeys feature for data-driven in-app customer journey orchestration. Founded and led by Onur Alp Soner, Countly appears bootstrapped or minimally externally funded, with no disclosed funding rounds or acquisitions, operating as a small team of 11–50 employees.
Countly firmographics
Firmographics- Name
- Countly
- Legal name
- Countly Ltd.
- Website
- https://count.ly
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Countly is a UK-based, privately held vendor of first-party digital analytics and customer engagement software. Available via cloud (Flex) or on-premise (Enterprise), it serves global enterprises with privacy-first data capture, engagement tooling, and AI-assisted analytics across devices.
- Ownership category
- akta.pro rank
Countly industry classification
Industry- Product category
- Digital Analytics Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software Metering & Usage Analytics (BPAEAOAJ)
Keywords
Where Countly is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Countly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Flex Subscription: Cloud-hosted subscription model with tiered pricing starting at $175/month, including Advanced Analytics. Billed monthly with 14-day trial available. Supports multiple hosting regions.
- Enterprise Subscription: On-premise enterprise deployment with custom pricing, dedicated CSM onboarding, and dedicated support. Paid annually with demo environment available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flex - Cloud/Private cloud plan at $175/month |
| Subscription | Annual | Enterprise - On-premise deployment with custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Countly product offering
Product offeringCore offering
Countly provides a first-party digital analytics and customer engagement platform that enables organizations to capture, analyze, and act on user data from mobile, web, desktop, and connected devices. The platform combines data management, analytics and reporting, engagement features, and generative AI capabilities under a privacy-by-design architecture. It is sold as two deployment offerings: Countly Flex (private cloud subscription starting at $175/month) and Countly Enterprise (on-premise deployment with custom annual pricing).
Product overview
Countly is a first-party digital analytics and customer engagement platform available as two sub-brands: Countly Flex (private cloud with 14-day trial, starting at $175/month) and Countly Enterprise (on-premise deployment with custom pricing). The platform operates as a modular, all-in-one toolkit combining core modules for Data Management (SDK-based data capture from any touchpoint), Analytics and Reporting (visualization, dashboards, and insights), Engagement and Personalization (messaging, automation, push notifications, A/B testing, surveys), and AI Agent Cee (generative AI-powered analysis and reporting). Privacy by Design is a built-in module across both deployments. Countly positions itself as an alternative to third-party analytics tools like Amplitude, Google Analytics, Heap, Matomo, Mixpanel, and PostHog.
Differentiator
Problem solved
Functional benefit
Brands
- Countly Flex: Cloud-hosted analytics solution with 14-day trial, advanced analytics included, starting at $175/month.
- Countly Enterprise
- Countly Lite
- AI Agent Cee
- Journeys
Products and services
- Countly Platform
Quantifiable outcome
- G2 High Performer Summer 2026 recognition
- +1 more outcomes
Companies that use Countly
Customer profileNamed customers12 records
Segments11 records
Ideal customer profiles2 records
Countly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Countly partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Countly competitors and assessment
Company assessmentEmerging players
- Segment (Twilio): Customer Data Platform that captures and routes event data to downstream analytics and engagement tools, frequently paired with Mixpanel/Amplitude-style products. Adjacent to Countly on data capture and SDK infrastructure.
- Hotjar: Behavior analytics product focused on heatmaps, session replay, and surveys for web/app optimization. Partial overlap with Countly's engagement/personalization and analytics features, particularly for SMB and PLG customers.
Direct peers
- Mixpanel: Direct competitor offering product analytics with event tracking, funnels, and user engagement tools for digital products. Closely comparable to Countly on product analytics scope, mobile/web SDK coverage, and PLG motion, and explicitly named by Countly on its comparison pages.
- Matomo: Open-source web/app analytics platform with a strong privacy-first positioning and self-hosted option, closely aligned with Countly's data-sovereignty value proposition. Listed by Countly as a comparable alternative.
- Pendo: Product analytics and in-app engagement platform serving enterprise SaaS companies, with overlapping capabilities in user journey analytics, in-app messaging, and NPS/surveys. Comparable to Countly's combined analytics + engagement stack.
- Heap: Direct competitor in product/digital analytics offering autocaptured event tracking and engagement features. Comparable to Countly on product analytics scope and named in Countly's competitive set.
- PostHog: Direct competitor offering product analytics, session replay, feature flags, and experimentation with an open-source/self-host option that competes head-on with Countly's privacy-first, self-hosted positioning. Named in Countly's comparison pages.
- Amplitude: Direct competitor providing product analytics and customer engagement for digital products, with similar mobile/web SDKs, funnel/retention analysis, and an enterprise sales motion. Countly lists Amplitude as a primary comparison target.
Broad incumbents
- Adobe Analytics: Enterprise analytics suite within the Adobe Experience Cloud, frequently deployed by large enterprises alongside other Adobe tools. Competes with Countly for enterprise analytics and customer engagement budgets.
- Google Analytics: Broad incumbent in digital/web analytics used by enterprises and SMBs. While not a like-for-like niche product like Countly, it is the dominant comparison point and competes for the same analytics budget.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Countly social profiles
Digital presenceCountly compliance and trust
Trust signalCompliance5 records
Countly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Countly leadership team
Management profileNumber of profiles
Profiles1 record
Countly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Countly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Countly
What does Countly do?
Countly provides a first-party digital analytics and customer engagement platform that enables organizations to capture, analyze, and act on user data from mobile, web, desktop, and connected devices. The platform combines data management, analytics and reporting, engagement features, and generative AI capabilities under a privacy-by-design architecture. It is sold as two deployment offerings: Countly Flex (private cloud subscription starting at $175/month) and Countly Enterprise (on-premise deployment with custom annual pricing).
Is Countly a public or private company?
Countly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Countly founded?
Countly was founded in 2013. It employs 11 to 50 people.
Where is Countly based?
Countly is headquartered in London, United Kingdom, in the Europe region.
How does Countly make money?
Two revenue lines are on record. Flex Subscription is the primary driver. The others are enterprise Subscription.
Who are Countly's main competitors?
Emerging players on record are Segment (Twilio) and Hotjar. Direct peers are Mixpanel, Matomo, Pendo, Heap, PostHog and Amplitude. Broad incumbents are Adobe Analytics and Google Analytics.
Does Countly have an API?
Yes. Countly provides a robust data write API to capture and enrich data from any system, app, or device, and offers SDKs for comprehensive data collection across mobile, web, desktop, and connected devices. 10 battle-tested SDKs are available covering NodeJS, JavaScript, iOS, Flutter, React, Windows, C++, Android, Java, and Unity platforms. Developer documentation is at support.countly.com/hc/en-us/articles/21824325274524-SDK-Hub-Introduction.
What industry is Countly in?
Countly's product category is Digital Analytics Software. Its primary akta.pro industry code is BPAEAOAJ, Software Metering & Usage Analytics. Its NAICS code is 5132 and its SIC code is 7372.