Avenida Compras

What Avenida Compras does

Avenida+ is operated by Avenida Inc. (DBA Avenida Compras), a Buenos Aires-headquartered B2B platform company that has built and deployed a modular, AI-powered white-label commerce and embedded-finance ecosystem for Argentine banks. Its core product, avenida+, integrates five verticals — a white-label marketplace (products, tourism, motorcycles, vehicles), loyalty and points programs, embedded finance (BNPL, MODO wallet, multi-method checkout), a customer Data Center, and seller/payments integrations — under each financial institution's own domain and brand. The platform is live at eight named banks (Banco Nación, Banco Macro, Banco Supervielle, Banco Comafi, Banco Ciudad, Banco Brubank, Banco Columbia, Banco Corrientes) plus payments partner Yappy, with consumer-facing storefronts such as Tienda BNA, Tienda Macro, Tienda Brubank, Tienda Ciudad, Tienda Columbia, and Tienda Comafi. Marketing language centers on AI-driven behavioral analytics — tracking every interaction through the Data Center, scoring customers with AI, optimizing marketplace pricing, and producing client-reported outcomes such as 42% loan repurchase rates and +22% conversion lifts from multichannel financing.

The underlying technology combines a white-label commerce engine with AI pipelines for recommendation, predictive repurchase modeling, and price control, plus integrations to Argentine payment rails including MODO (inter-bank wallet) and SUBE (national transport top-ups for Banco Macro). The original Tienda BNA deployment went live on 14 December 2020 and has since been replicated across the named bank roster with module-specific activations (e.g., Mi Moto secured motorcycle loans at BNA, Club Comafi points redemption at Comafi). Avenida markets the platform as a scalable, real-time Data Center that delivers processed customer intelligence to the bank rather than raw events, and it holds Certified B Corporation status as an ESG/impact credential.

Revenue is generated through marketplace commissions on transactions processed via each bank's white-label deployment and undisclosed enterprise platform fees from financial-institution clients. Pricing is not publicly disclosed; sales follow a consultative enterprise field-sales motion with 'Request a Demo' and 'Talk to an Advisor' CTAs on the corporate site. The company has disclosed approximately $50.5M in cumulative funding across three rounds from 2013 to 2015, with Naspers, Tiger Global Management, and Endeavor Catalyst as lead investors alongside CAP Ventures, Quasar Builders, and Richmond Global Ventures; founders Santiago Bilinkis and Pablo Orlando remain referenced as co-founder/investor and founder/board member, respectively. Headcount is 251-500 employees, and Avenida operates as a privately held corporation with no parent company or public listing disclosed.

Name

Avenida Compras

Legal name

Avenida Inc.

Website

https://avenida.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Avenida+ is a Buenos Aires-based B2B platform that provides Argentine banks with a modular, AI-powered white-label ecosystem spanning marketplace, loyalty, embedded finance, and customer intelligence, currently deployed across eight named banks.

Ownership category

akta.pro rank

Product category

Banking-as-a-Service / White-Label Marketplace Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketplace APIs & API Monetization Platforms (BPAMAOAM)

Keywords

• White-label marketplace
• Embedded finance platform
• Banking-as-a-service
• Loyalty program software
• AI banking ecosystem

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Platform Fees: White-label marketplace platform fees from bank clients who deploy branded e-commerce under their domain
2. Multi-Vertical Revenue Streams: Independent revenue generated from each vertical (marketplace, loyalty, vehicles, tourism, embedded finance) that amplify one another

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Avenida Inc. (operating as avenida+) develops and licenses a modular, AI-powered ecosystem platform that banks and financial institutions deploy as their own branded marketplace. The platform integrates white-label e-commerce (products, tourism, motorcycles, vehicles), loyalty and points programs, embedded finance (BNPL, wallets, MODO), and a behavioral Data Center under the bank's own domain, generating transaction-based and platform-fee revenue for the bank client.

Product overview

avenida+ is a modular AI-powered ecosystem platform for banking that integrates multiple verticals—marketplace, loyalty, vehicles, tourism, embedded finance, and artificial intelligence—under the bank's own domain. The platform provides a White-Label Marketplace as its core product, supplemented by Loyalty & Points Program and Embedded Finance modules, with a Data Center for behavioral analytics. Success stories include white-label stores for major Argentine banks: Tienda BNA (with BNA Viajes travel and Mi Moto motorcycle loans), Tienda Macro (with SUBE integration), Tienda Brubank, Tienda Ciudad, Tienda Columbia, and Tienda Comafi.

Differentiator

Problem solved

Functional benefit

Brands

• avenida+: Modular AI-powered ecosystem for banking institutions featuring marketplace, loyalty, vehicles, embedded finance and artificial intelligence solutions.

Products and services

• avenida+ Modular AI-powered ecosystem platform for banking that integrates marketplace, loyalty programs, vehicles, tourism, embedded finance, and artificial intelligence under the bank's own domain. Designed for Argentine and Latin American financial institutions seeking to build digital ecosystems and generate new revenue streams beyond traditional banking.
• Marketplace White-Label White-label e-commerce marketplace platform that supports products, tourism, motorcycles, vehicles, and more under the bank's brand. Features integrated third-party sellers, real-time catalog management, and AI for price control across categories.

Quantifiable outcome

• Clients generate up to USD 8.5M in their first year
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• MODOcoreTechnology or IntegrationPayment method integration with MODO Wallet for multiple payment methods in single checkout as part of embedded finance suite

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pomelo: LATAM-based embedded finance and banking-as-a-service platform that provides white-label cards, accounts, and payment infrastructure to banks and fintechs. Most directly comparable to Avenida's embedded finance and white-label distribution model in the same region.
• Yuno: LATAM payments orchestration platform enabling enterprises to integrate multiple payment methods, BNPL, and wallets. Comparable to Avenida's embedded finance module in scope and customer profile (LATAM enterprises and fintechs seeking payment integration).

Emerging players

• Belvo: LATAM open finance API platform enabling banks, lenders, and fintechs to access financial account data and initiate payments. Comparable to Avenida's role as an enabling platform for financial institutions, though focused on data connectivity rather than marketplace/loyalty.
• dLocal: LATAM-founded cross-border payments platform enabling global merchants to accept local payment methods across emerging markets. Comparable as a LATAM infrastructure play enabling commerce at scale, though focused on payments rather than marketplace/loyalty.

Broad incumbents

• Nubank: Brazilian digital bank with integrated marketplace, loyalty, and embedded financial products under its own brand. While Nubank operates as a direct consumer bank rather than a B2B platform, its integrated commerce + banking model represents the end-state experience Avenida enables for its bank clients.
• Banco Inter: Brazilian digital bank with a mature integrated marketplace, loyalty, and super-app offering. Comparable end-state reference point for what a bank-owned digital commerce ecosystem looks like; competes for mindshare with the white-label model Avenida sells to banks.
• MercadoLibre: LATAM e-commerce and fintech giant operating the dominant regional marketplace plus Mercado Pago. Represents the indirect competitive ceiling for the marketplace module of Avenida's platform and a potential ecosystem partner or threat to white-label marketplace economics.

Regional players

• Konfío: LATAM fintech serving SMBs with lending and banking products, now expanding into Mexico. Comparable as a LATAM-region fintech leveraging AI for credit and customer intelligence, though focused on SMB lending rather than bank-as-a-service.
• Ualá: Argentina-founded fintech expanding across LATAM with digital wallet, cards, and embedded financial services. Operates in the same Argentine market as Avenida and represents a competing path to embedded finance, though Ualá is consumer-facing rather than a B2B platform.

Others

• Globant: Large Argentine-founded digital transformation and IT services firm serving global enterprise and financial services clients. Comparable as a major Argentine tech ecosystem player that increasingly builds digital banking platforms, though as a services firm rather than a packaged software vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avenida-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avenida Compras