Avenida Compras
Avenida+ is a Buenos Aires-based B2B platform that provides Argentine banks with a modular, AI-powered white-label ecosystem spanning marketplace, loyalty, embedded finance, and customer intelligence, currently deployed across eight named banks.
- Company typePrivate
- Founded2013
- HeadquartersBuenos Aires, Argentina
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Avenida Compras does
Avenida+ is operated by Avenida Inc. (DBA Avenida Compras), a Buenos Aires-headquartered B2B platform company that has built and deployed a modular, AI-powered white-label commerce and embedded-finance ecosystem for Argentine banks. Its core product, avenida+, integrates five verticals — a white-label marketplace (products, tourism, motorcycles, vehicles), loyalty and points programs, embedded finance (BNPL, MODO wallet, multi-method checkout), a customer Data Center, and seller/payments integrations — under each financial institution's own domain and brand. The platform is live at eight named banks (Banco Nación, Banco Macro, Banco Supervielle, Banco Comafi, Banco Ciudad, Banco Brubank, Banco Columbia, Banco Corrientes) plus payments partner Yappy, with consumer-facing storefronts such as Tienda BNA, Tienda Macro, Tienda Brubank, Tienda Ciudad, Tienda Columbia, and Tienda Comafi. Marketing language centers on AI-driven behavioral analytics — tracking every interaction through the Data Center, scoring customers with AI, optimizing marketplace pricing, and producing client-reported outcomes such as 42% loan repurchase rates and +22% conversion lifts from multichannel financing.
The underlying technology combines a white-label commerce engine with AI pipelines for recommendation, predictive repurchase modeling, and price control, plus integrations to Argentine payment rails including MODO (inter-bank wallet) and SUBE (national transport top-ups for Banco Macro). The original Tienda BNA deployment went live on 14 December 2020 and has since been replicated across the named bank roster with module-specific activations (e.g., Mi Moto secured motorcycle loans at BNA, Club Comafi points redemption at Comafi). Avenida markets the platform as a scalable, real-time Data Center that delivers processed customer intelligence to the bank rather than raw events, and it holds Certified B Corporation status as an ESG/impact credential.
Revenue is generated through marketplace commissions on transactions processed via each bank's white-label deployment and undisclosed enterprise platform fees from financial-institution clients. Pricing is not publicly disclosed; sales follow a consultative enterprise field-sales motion with 'Request a Demo' and 'Talk to an Advisor' CTAs on the corporate site. The company has disclosed approximately $50.5M in cumulative funding across three rounds from 2013 to 2015, with Naspers, Tiger Global Management, and Endeavor Catalyst as lead investors alongside CAP Ventures, Quasar Builders, and Richmond Global Ventures; founders Santiago Bilinkis and Pablo Orlando remain referenced as co-founder/investor and founder/board member, respectively. Headcount is 251-500 employees, and Avenida operates as a privately held corporation with no parent company or public listing disclosed.
Avenida Compras firmographics
Firmographics- Name
- Avenida Compras
- Legal name
- Avenida Inc.
- Website
- https://avenida.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Avenida+ is a Buenos Aires-based B2B platform that provides Argentine banks with a modular, AI-powered white-label ecosystem spanning marketplace, loyalty, embedded finance, and customer intelligence, currently deployed across eight named banks.
- Ownership category
- akta.pro rank
Avenida Compras industry classification
Industry- Product category
- Banking-as-a-Service / White-Label Marketplace Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace APIs & API Monetization Platforms (BPAMAOAM)
Keywords
Where Avenida Compras is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Markets served
Avenida Compras business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Platform Fees: White-label marketplace platform fees from bank clients who deploy branded e-commerce under their domain
- Multi-Vertical Revenue Streams: Independent revenue generated from each vertical (marketplace, loyalty, vehicles, tourism, embedded finance) that amplify one another
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Avenida Compras product offering
Product offeringCore offering
Avenida Inc. (operating as avenida+) develops and licenses a modular, AI-powered ecosystem platform that banks and financial institutions deploy as their own branded marketplace. The platform integrates white-label e-commerce (products, tourism, motorcycles, vehicles), loyalty and points programs, embedded finance (BNPL, wallets, MODO), and a behavioral Data Center under the bank's own domain, generating transaction-based and platform-fee revenue for the bank client.
Product overview
avenida+ is a modular AI-powered ecosystem platform for banking that integrates multiple verticals—marketplace, loyalty, vehicles, tourism, embedded finance, and artificial intelligence—under the bank's own domain. The platform provides a White-Label Marketplace as its core product, supplemented by Loyalty & Points Program and Embedded Finance modules, with a Data Center for behavioral analytics. Success stories include white-label stores for major Argentine banks: Tienda BNA (with BNA Viajes travel and Mi Moto motorcycle loans), Tienda Macro (with SUBE integration), Tienda Brubank, Tienda Ciudad, Tienda Columbia, and Tienda Comafi.
Differentiator
Problem solved
Functional benefit
Brands
- avenida+: Modular AI-powered ecosystem for banking institutions featuring marketplace, loyalty, vehicles, embedded finance and artificial intelligence solutions.
Products and services
- avenida+ Modular AI-powered ecosystem platform for banking that integrates marketplace, loyalty programs, vehicles, tourism, embedded finance, and artificial intelligence under the bank's own domain. Designed for Argentine and Latin American financial institutions seeking to build digital ecosystems and generate new revenue streams beyond traditional banking.
- Marketplace White-Label White-label e-commerce marketplace platform that supports products, tourism, motorcycles, vehicles, and more under the bank's brand. Features integrated third-party sellers, real-time catalog management, and AI for price control across categories.
Quantifiable outcome
- Clients generate up to USD 8.5M in their first year
- +4 more outcomes
Companies that use Avenida Compras
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Avenida Compras technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature4 records
Avenida Compras partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MODOcorePayment method integration with MODO Wallet for multiple payment methods in single checkout as part of embedded finance suite
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Avenida Compras competitors and assessment
Company assessmentDirect peers
- Pomelo: LATAM-based embedded finance and banking-as-a-service platform that provides white-label cards, accounts, and payment infrastructure to banks and fintechs. Most directly comparable to Avenida's embedded finance and white-label distribution model in the same region.
- Yuno: LATAM payments orchestration platform enabling enterprises to integrate multiple payment methods, BNPL, and wallets. Comparable to Avenida's embedded finance module in scope and customer profile (LATAM enterprises and fintechs seeking payment integration).
Emerging players
- Belvo: LATAM open finance API platform enabling banks, lenders, and fintechs to access financial account data and initiate payments. Comparable to Avenida's role as an enabling platform for financial institutions, though focused on data connectivity rather than marketplace/loyalty.
- dLocal: LATAM-founded cross-border payments platform enabling global merchants to accept local payment methods across emerging markets. Comparable as a LATAM infrastructure play enabling commerce at scale, though focused on payments rather than marketplace/loyalty.
Broad incumbents
- Nubank: Brazilian digital bank with integrated marketplace, loyalty, and embedded financial products under its own brand. While Nubank operates as a direct consumer bank rather than a B2B platform, its integrated commerce + banking model represents the end-state experience Avenida enables for its bank clients.
- Banco Inter: Brazilian digital bank with a mature integrated marketplace, loyalty, and super-app offering. Comparable end-state reference point for what a bank-owned digital commerce ecosystem looks like; competes for mindshare with the white-label model Avenida sells to banks.
- MercadoLibre: LATAM e-commerce and fintech giant operating the dominant regional marketplace plus Mercado Pago. Represents the indirect competitive ceiling for the marketplace module of Avenida's platform and a potential ecosystem partner or threat to white-label marketplace economics.
Regional players
- Konfío: LATAM fintech serving SMBs with lending and banking products, now expanding into Mexico. Comparable as a LATAM-region fintech leveraging AI for credit and customer intelligence, though focused on SMB lending rather than bank-as-a-service.
- Ualá: Argentina-founded fintech expanding across LATAM with digital wallet, cards, and embedded financial services. Operates in the same Argentine market as Avenida and represents a competing path to embedded finance, though Ualá is consumer-facing rather than a B2B platform.
Others
- Globant: Large Argentine-founded digital transformation and IT services firm serving global enterprise and financial services clients. Comparable as a major Argentine tech ecosystem player that increasingly builds digital banking platforms, though as a services firm rather than a packaged software vendor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Avenida Compras social profiles
Digital presenceAvenida Compras compliance and trust
Trust signalCompliance1 record
Avenida Compras financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avenida Compras leadership team
Management profileNumber of profiles
Profiles2 records
Avenida Compras funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avenida Compras M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avenida Compras
What does Avenida Compras do?
Avenida Inc. (operating as avenida+) develops and licenses a modular, AI-powered ecosystem platform that banks and financial institutions deploy as their own branded marketplace. The platform integrates white-label e-commerce (products, tourism, motorcycles, vehicles), loyalty and points programs, embedded finance (BNPL, wallets, MODO), and a behavioral Data Center under the bank's own domain, generating transaction-based and platform-fee revenue for the bank client.
Is Avenida Compras a public or private company?
Avenida Compras is a private company. It is classified as venture growth investor backed and is currently operating.
When was Avenida Compras founded?
Avenida Compras was founded in 2013. It employs 251 to 500 people.
Where is Avenida Compras based?
Avenida Compras is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Avenida Compras make money?
Two revenue lines are on record. Marketplace Platform Fees are the primary driver. The others are multi-Vertical Revenue Streams.
Who are Avenida Compras's main competitors?
Direct peers on record are Pomelo and Yuno. Emerging players are Belvo and dLocal. Broad incumbents are Nubank, Banco Inter and MercadoLibre. Regional players are Konfío and Ualá. Globant is listed as an others.
Does Avenida Compras have an API?
No public API is recorded for Avenida Compras.
What industry is Avenida Compras in?
Avenida Compras's product category is Banking-as-a-Service / White-Label Marketplace Platform. Its primary akta.pro industry code is BPAMAOAM, Marketplace APIs & API Monetization Platforms. Its NAICS code is 5132 and its SIC code is 7372.