DISH Media
DISH Media is the advertising sales division of DISH Network LLC (EchoStar), selling addressable TV advertising across DISH TV and Sling TV to enterprise advertisers, agencies, small businesses, and political buyers. It monetizes deterministic first-party subscriber data spanning roughly 75% of US TV households and approximately 2 million Sling TV subscribers through direct and programmatic channels.
- Company typePrivate
- Founded2015
- HeadquartersNew City, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What DISH Media does
DISH Media is the advertising sales division of DISH Network LLC, which is owned by EchoStar Corporation, operating across two owned-and-operated video platforms: DISH TV (satellite) and Sling TV (over-the-top streaming). The company sells addressable advertising inventory to enterprise advertisers, agencies, small businesses accessing Sling TV programmatically, and political advertisers through D2 Media and vetted agencies. Its core technical proposition is deterministic first-party subscriber data layered across both satellite and streaming audiences, which it uses to enable targeted, measurable, and privacy-safe campaigns. DISH Media claims combined reach across approximately 75% of US TV households and approximately 2 million Sling TV paid subscribers (plus the Sling Freestream AVOD audience).
The product portfolio is structured as a platform-plus-modules stack. The core is Addressable Advertising, offered through both direct IO (traditional) and DSP/SSP-agnostic programmatic transaction methods. In May 2025 the company launched AdvantEdge, a unified suite combining addressable, programmatic, and measurement capabilities into a single buying workflow. Add-on modules include Pause Ads (launched July 2024 on Sling TV), Interactive Ads, and QR Code Integration for shoppable experiences. The Data, Targeting & Measurement layer underpins the stack with integrations into LiveRamp (identity), Decentrix (inventory management), PubMatic (programmatic, including the AgenticOS platform), and an extensive measurement partner ecosystem (Comscore, DoubleVerify, iSpot, Innovid, VideoAmp, Kantar, S&P Global, Experian, InMarket, Veeva, Dynata, Blisspoint, ExtremeReach).
DISH Media generates revenue primarily through advertising sales (data-driven targeted ad placements) with an additional data monetization stream from first-party targeting capabilities, measurement, and analytics. The go-to-market is consultative enterprise field sales with manual advertiser and campaign approval, supported by programmatic activation, political advertising through D2 Media and agencies, and channel partners including Horizon Media, Crossmedia, and Kelly Scott Madison. Pricing is not publicly disclosed and the business operates as a US-only division. The company has no disclosed independent funding, is privately held as a subsidiary, and was subject to a $530,000 California Attorney General fine in October 2024 for privacy law violations affecting Sling TV subscribers.
DISH Media firmographics
Firmographics- Name
- DISH Media
- Legal name
- DISH Network LLC
- Website
- https://media.dish.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DISH Media is the advertising sales division of DISH Network LLC (EchoStar), selling addressable TV advertising across DISH TV and Sling TV to enterprise advertisers, agencies, small businesses, and political buyers. It monetizes deterministic first-party subscriber data spanning roughly 75% of US TV households and approximately 2 million Sling TV subscribers through direct and programmatic channels.
- Ownership category
- akta.pro rank
DISH Media industry classification
Industry- Product category
- Connected TV Advertising
- NAICS
- Media Buying Agencies (54183), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
- akta.pro secondary industry
- Pay-TV Advertising Sales & Monetization (Addressable/Local Avails) (MPABAGAJ)
Keywords
Where DISH Media is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Markets served
DISH Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Advertising Revenue: DISH Media generates revenue primarily through advertising across its DISH TV and Sling TV platforms, offering targeted advertising options using first-party deterministic data and advanced ad formats including non-skippable video and interactive ads.
- Data & Targeting Services: Revenue generated from providing first-party data targeting capabilities, measurement tools, and analytics services to advertisers seeking to reach specific audience segments.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
DISH Media product offering
Product offeringCore offering
DISH Media sells addressable TV advertising inventory across the DISH TV satellite platform and the Sling TV OTT streaming platform, leveraging first-party deterministic subscriber data to enable audience targeting across viewing, lifestyle, and purchase behaviors. The offering is delivered via direct IO (traditional) and programmatic (DSP/SSP-agnostic) transaction methods through the AdvantEdge unified platform, with interactive ad formats such as Pause Ads and Interactive Ads available on Sling TV.
Product overview
DISH Media operates a platform-plus-modules advertising portfolio across its DISH TV (satellite) and Sling TV (streaming/OTT) properties, owned by EchoStar Corporation. The core platform is Addressable Advertising, which leverages deterministic first-party subscriber data to enable audience targeting across both traditional TV and streaming. The AdvantEdge unified suite (launched May 2025) serves as the consolidated data-powered video buying layer combining addressable, programmatic, and measurement workflows. Addressable Advertising is offered via both direct (traditional IO) and programmatic (DSP/SSP-agnostic) transaction methods. Interactive Ad Extensions include Pause Ads (launched July 2024) and Interactive Ads, which provide immersive branded experiences on Sling TV. The Data, Targeting & Measurement module underpins the entire stack with first-party deterministic data, customizable data strategies, and integrations with LiveRamp, Decentrix, and a broad ecosystem of research and measurement partners.
Differentiator
Problem solved
Functional benefit
Brands
- AdvantEdge: A unified suite of data-powered video buying solutions reimagining and simplifying the future of advanced advertising.
- Sling TV
- DISH TV
- Pause Ads
- Interactive Ads
Products and services
- AdvantEdge Unified suite of data-powered video buying solutions that combines addressable TV, programmatic, and measurement capabilities into a single workflow, simplifying and optimizing advanced TV advertising for enterprise advertisers and agencies.
- Pause Ads Interactive ad format on Sling TV that appears when a viewer pauses their program, delivering seamless high-engagement messaging and personalized brand experiences.
- Interactive Ads Fully customizable branded ad experiences on Sling TV that immerse viewers with enhanced creative and provide interactive and personalized engagement opportunities for advertisers, including QR code shoppable integration.
- Addressable Advertising Data-driven advertising solution enabling targeting and reach of specific audience segments across DISH TV and Sling TV using deterministic first-party subscriber data, with support for both direct IO and programmatic transaction methods.
- Data, Targeting & Measurement Suite of data-powered capabilities including deterministic subscriber data targeting, customizable data strategies combining first- and third-party data, and a broad ecosystem of measurement partners for real-time and full-funnel campaign performance tracking across DISH TV and Sling TV.
Quantifiable outcome
- 82% reduction in buy-side fees in early campaigns using PubMatic's AgenticOS platform
- +2 more outcomes
Companies that use DISH Media
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
DISH Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature7 records
DISH Media partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Horizon MediacoreLaunch partner for PubMatic's AgenticOS platform integration with Sling TV. Horizon Media is an advertising agency and strategic partner for early campaign testing.
- CrossmediacoreLaunch partner for PubMatic's AgenticOS platform integration with Sling TV. Crossmedia is an independent media agency and strategic partner for early campaign testing.
- Kelly Scott MadisoncoreLaunch partner for PubMatic's AgenticOS platform integration with Sling TV. Kelly Scott Madison is a media agency and strategic partner for early campaign testing.
- Go AddressableminorPartnership with Brand Safety Summit to highlight addressable TV advertising at NYC flagship event, exploring intersection of data, addressability, and brand safety amid shift to streaming.
- DecentrixcoreCollaboration to transform ad management technology. A converged inventory model and next-gen platform set a new standard for efficiency and precision in media planning.
- LiveRampcorePartnership to drive addressability with LiveRamp's Authenticated Traffic Solution across Sling TV and DISH Connected. Empowers marketers with greater targeting flexibility and scalable reach across premium inventory.
- PubMaticcoreData-fueled collaboration to accelerate programmatic demand for Sling TV. The partnership enhances buying efficiency and gives advertisers greater control over campaign performance. PubMatic's Creative Innovation Suite was later integrated into AgenticOS platform, making custom ad formats available across Sling TV.
- D2 MediaminorPolitical advertising partner that helps ensure proper vetting of political advertisers including financial and business vetting for DISH TV and Sling TV platforms.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
DISH Media competitors and assessment
Company assessmentDirect peers
- Roku: Roku operates the largest independent CTV ad platform (Roku Ads) powered by deterministic first-party data from logged-in users and the Roku operating system. Directly comparable to DISH Media in CTV/OTT video ad sales, programmatic and direct IO transactions, and data-driven audience targeting.
- Magnite: Magnite is the largest independent CTV-focused supply-side platform (SSP). It monetizes CTV/OTT video inventory programmatically and is the closest competitor to DISH Media's programmatic Sling TV/DISH TV inventory in the SSP layer.
- The Trade Desk: The Trade Desk operates a leading independent demand-side platform (DSP) for programmatic CTV/video ad buying, integrating with SSPs and inventory sources such as Sling TV/DISH Media inventory. Comparable on the buy-side programmatic infrastructure that powers CTV video ad transactions.
- Tubi (Fox): Tubi is Fox's free ad-supported streaming TV (FAST) service. Functions as a direct competitor to Sling Freestream within the AVOD/FAST tier, competing for both viewer attention and advertiser spend.
- Netflix (Ad Tier): Netflix's ad-supported tier launched in late 2022 and competes for streaming video ad budgets using first-party data on logged-in subscribers. Direct competitor in CTV advertising for premium video inventory.
- Pluto TV (Paramount Advertising): Paramount's Pluto TV is a FAST/AVOD streaming service that monetizes through advertising, comparable to Sling Freestream. Competes for advertiser budgets targeting ad-supported streaming and free ad-supported linear TV.
- Amazon Advertising (Prime Video Ads): Amazon Advertising sells CTV/OTT ad inventory across Prime Video and Twitch with deterministic first-party commerce and viewership data. Competes with DISH Media for video ad budgets targeting engaged streaming audiences through direct and programmatic channels.
- Vizio Ads (VIZIO): Vizio's Smart TV advertising platform (Vizio Ads, including the recently divested Vizio Inscape data business) sells CTV advertising built on deterministic viewership data from smart TV ACR. Direct competitor in data-driven CTV/OTT advertising to DISH Media.
- Hulu (Disney Advertising): Disney Advertising sells ad-supported inventory across Hulu, Disney+, and ESPN+ using deterministic viewer data. Direct peer in addressable/CTV advertising for premium video content sold via direct IO and programmatic.
Emerging players
- PubMatic: PubMatic is a programmatic SSP and ad-tech partner that integrates with DISH Media/Sling TV via the AgenticOS platform and Creative Innovation Suite. While primarily a technology/integration partner, it is a comparable emerging player in the CTV programmatic infrastructure stack and increasingly competitive at the inventory access layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
DISH Media social profiles
Digital presenceDISH Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
DISH Media leadership team
Management profileNumber of profiles
Profiles6 records
DISH Media subsidiaries and ownership
Company hierarchySubsidiaries2 records
DISH Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DISH Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DISH Media
What does DISH Media do?
DISH Media sells addressable TV advertising inventory across the DISH TV satellite platform and the Sling TV OTT streaming platform, leveraging first-party deterministic subscriber data to enable audience targeting across viewing, lifestyle, and purchase behaviors. The offering is delivered via direct IO (traditional) and programmatic (DSP/SSP-agnostic) transaction methods through the AdvantEdge unified platform, with interactive ad formats such as Pause Ads and Interactive Ads available on Sling TV.
Is DISH Media a public or private company?
DISH Media is a private company. It is classified as corporate owned and is currently operating.
When was DISH Media founded?
DISH Media was founded in 2015. It employs 101 to 250 people.
Where is DISH Media based?
DISH Media is headquartered in New City, United States, in the North America region.
How does DISH Media make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are data & Targeting Services.
Who are DISH Media's main competitors?
Direct peers on record are Roku, Magnite, The Trade Desk, Tubi (Fox), Netflix (Ad Tier), Pluto TV (Paramount Advertising), Amazon Advertising (Prime Video Ads), Vizio Ads (VIZIO) and Hulu (Disney Advertising). PubMatic is listed as an emerging player.
Does DISH Media have an API?
No public API is recorded for DISH Media.
What industry is DISH Media in?
DISH Media's product category is Connected TV Advertising. Its primary akta.pro industry code is MPAAABAE, Video/CTV/OTT Media Buying, with a secondary code of MPABAGAJ, Pay-TV Advertising Sales & Monetization (Addressable/Local Avails). Its NAICS code is 54183 and its SIC code is 4841.