Primus Capital Partners

What Primus Capital Partners does

Primus Capital Partners is a Cleveland, Ohio-based private equity firm founded in 1983 that invests growth capital in leading healthcare, software, and technology-enabled companies across the United States. The firm pursues buyouts, control and minority recapitalizations, secondary share purchases, and expansion financings, executing a flexible investment structure tailored to each transaction. Primus is currently investing from its seventh fund vintage, Primus Capital Fund VII, and has completed over 100 growth-stage investments since inception, supported by a collaborative operating model where investment professionals partner closely with management teams to accelerate growth and improve operating performance.

The firm maintains a second office in Atlanta, Georgia, and its investment team brings diverse complementary backgrounds across strategy consulting, investment banking, operations, sales, marketing, and general management. Primus generates revenue through two primary streams: management fees on committed/invested capital across its fund vintages, and performance-based carried interest from successful portfolio exits. Notable realized exits include CardinalCommerce (acquired by Visa, 2016), Hyperwallet (acquired by PayPal for approximately $400 million, 2018), PartsSource (sold to Great Hill Partners, 2017), Emmi Solutions (2016), Vendormate (sold to GHX, 2014), and MEDHOST (acquired by Harris Computer, 2024).

The firm's distribution relies on direct outreach to management teams and business owners through a proprietary deal sourcing network refined over four decades, complemented by limited partner investor relations and select industry event participation. Recent investments in RxAnte (pharmacy care management), Matic (embedded insurance), Reach (Merchant of Record / ecommerce enablement), and MDaudit (healthcare revenue integrity) demonstrate continued thesis execution with selective vertical and geographic extension, including the firm's first disclosed Canadian portfolio investment via Reach.

Name

Primus Capital Partners

Legal name

Primus Capital

Website

https://primuscapital.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Primus Capital Partners is a Cleveland-based private equity firm founded in 1983 that invests growth capital in healthcare, software, and technology-enabled companies through buyouts, recapitalizations, and expansion financings from its Fund VII.

Ownership category

akta.pro rank

Product category

Private Equity Investment Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investors, Nec (6799)

akta.pro primary industry

Real Estate / PropTech Growth Equity (FSANACAH)

Keywords

• Private equity investing
• Growth equity capital
• Healthcare investments
• Software investments
• Technology-enabled services

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Management Fees: Primus Capital generates revenue through management fees charged on funds under management, typically a percentage of committed capital.
2. Carried Interest: Performance-based carried interest from successful portfolio company exits, representing a share of profits typically ranging from 20% after return of capital plus preferred return.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Primus Capital Partners is a growth-oriented private equity firm that invests in leading healthcare, software, and technology-enabled companies. The firm partners with management teams to accelerate growth and improve operating performance through buyouts, control and minority recapitalizations, secondary share purchases, and expansion financings. Primus currently deploys capital from Primus Capital Fund VII across three vertical sectors: healthcare, technology-enabled services, and software.

Product overview

Primus Capital Partners is a private equity firm and does not offer products or services in the traditional sense. The firm focuses on growth-oriented private equity investments in healthcare, software, and technology-enabled companies through buyouts, recapitalizations, and growth equity investments.

Differentiator

Problem solved

Functional benefit

Products and services

• Primus Capital Fund VII A private equity growth fund used to deploy growth capital into healthcare, software, and technology-enabled services portfolio companies; offered to qualified limited partners.
• Buyouts

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UPMC EnterprisescoreStrategic or Co-development Partner · 12 January 2026UPMC Health Plan has been a partner with RxAnte since 2016, collaborating on peer-reviewed outcomes studies demonstrating Mosaic Pharmacy Service's effectiveness in improving health outcomes and reducing medical costs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TA Associates: Boston-based growth equity firm investing in technology, healthcare, financial services, and consumer companies. Highly comparable to Primus on stage, check size, and sector focus; TA even acquired Proxibid from Primus's portfolio.
• Summit Partners: Growth equity and venture investor focused on technology, healthcare, and growth services. Closely comparable growth-stage mandate, similar deal structures (buyouts, recaps, minority growth), and overlapping healthcare/software thesis.
• Great Hill Partners: Boston-based growth equity firm investing in mid-market software, fintech, and healthcare companies. Acquired PartsSource from Primus and is a directly comparable peer in stage, sector, and transaction style.
• Edison Partners: Growth equity investor focused on healthcare, fintech, and enterprise SaaS. Co-invested with Primus in PurpleLab and operates with a similar mid-market growth check size and sector focus.
• Bregal Sagemount: Growth equity firm focused on healthcare, software, and tech-enabled services. Co-invested with Primus in MDaudit, making it a directly comparable peer on stage, sector, and deal size.
• Nautic Partners: Mid-market PE firm focused on healthcare and business services. Co-recapitalized ExactCare Pharmacy with Primus and shares a similar mid-market, healthcare-leaning investment approach.
• JMI Equity: Growth equity firm exclusively focused on software and tech-enabled services companies. Highly comparable on software/vertical-SaaS thesis, check size, and growth-stage mandate.

Broad incumbents

• Insight Partners: One of the largest growth/venture investors globally with massive AUM and a software/healthcare focus. Operates at larger scale but increasingly competes for the same growth-stage software and healthcare assets Primus targets.
• General Atlantic: Global growth equity firm with significant healthcare and technology investing. Larger scale than Primus but pursues overlapping thesis areas and growth-stage deal structures.

Regional players

• Harbert Management Corporation: Alabama-based PE/venture firm with healthcare and technology focus. Operates in a similar mid-market growth equity space with a southeastern US orientation, comparable to Primus's regional roots and growth-stage approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1251496

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments29 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primus Capital Partners