Primus Capital Partners
Primus Capital Partners is a Cleveland-based private equity firm founded in 1983 that invests growth capital in healthcare, software, and technology-enabled companies through buyouts, recapitalizations, and expansion financings from its Fund VII.
- Company typePrivate
- Founded1983
- HeadquartersCleveland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Primus Capital Partners does
Primus Capital Partners is a Cleveland, Ohio-based private equity firm founded in 1983 that invests growth capital in leading healthcare, software, and technology-enabled companies across the United States. The firm pursues buyouts, control and minority recapitalizations, secondary share purchases, and expansion financings, executing a flexible investment structure tailored to each transaction. Primus is currently investing from its seventh fund vintage, Primus Capital Fund VII, and has completed over 100 growth-stage investments since inception, supported by a collaborative operating model where investment professionals partner closely with management teams to accelerate growth and improve operating performance.
The firm maintains a second office in Atlanta, Georgia, and its investment team brings diverse complementary backgrounds across strategy consulting, investment banking, operations, sales, marketing, and general management. Primus generates revenue through two primary streams: management fees on committed/invested capital across its fund vintages, and performance-based carried interest from successful portfolio exits. Notable realized exits include CardinalCommerce (acquired by Visa, 2016), Hyperwallet (acquired by PayPal for approximately $400 million, 2018), PartsSource (sold to Great Hill Partners, 2017), Emmi Solutions (2016), Vendormate (sold to GHX, 2014), and MEDHOST (acquired by Harris Computer, 2024).
The firm's distribution relies on direct outreach to management teams and business owners through a proprietary deal sourcing network refined over four decades, complemented by limited partner investor relations and select industry event participation. Recent investments in RxAnte (pharmacy care management), Matic (embedded insurance), Reach (Merchant of Record / ecommerce enablement), and MDaudit (healthcare revenue integrity) demonstrate continued thesis execution with selective vertical and geographic extension, including the firm's first disclosed Canadian portfolio investment via Reach.
Primus Capital Partners firmographics
Firmographics- Name
- Primus Capital Partners
- Legal name
- Primus Capital
- Website
- https://primuscapital.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Primus Capital Partners is a Cleveland-based private equity firm founded in 1983 that invests growth capital in healthcare, software, and technology-enabled companies through buyouts, recapitalizations, and expansion financings from its Fund VII.
- Ownership category
- akta.pro rank
Primus Capital Partners industry classification
Industry- Product category
- Private Equity Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investors, Nec (6799)
- akta.pro primary industry
- Real Estate / PropTech Growth Equity (FSANACAH)
Keywords
Where Primus Capital Partners is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Primus Capital Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Management Fees: Primus Capital generates revenue through management fees charged on funds under management, typically a percentage of committed capital.
- Carried Interest: Performance-based carried interest from successful portfolio company exits, representing a share of profits typically ranging from 20% after return of capital plus preferred return.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Primus Capital Partners product offering
Product offeringCore offering
Primus Capital Partners is a growth-oriented private equity firm that invests in leading healthcare, software, and technology-enabled companies. The firm partners with management teams to accelerate growth and improve operating performance through buyouts, control and minority recapitalizations, secondary share purchases, and expansion financings. Primus currently deploys capital from Primus Capital Fund VII across three vertical sectors: healthcare, technology-enabled services, and software.
Product overview
Primus Capital Partners is a private equity firm and does not offer products or services in the traditional sense. The firm focuses on growth-oriented private equity investments in healthcare, software, and technology-enabled companies through buyouts, recapitalizations, and growth equity investments.
Differentiator
Problem solved
Functional benefit
Products and services
- Primus Capital Fund VII A private equity growth fund used to deploy growth capital into healthcare, software, and technology-enabled services portfolio companies; offered to qualified limited partners.
- Buyouts
Companies that use Primus Capital Partners
Customer profileSegments1 record
Primus Capital Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Primus Capital Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UPMC EnterprisescoreUPMC Health Plan has been a partner with RxAnte since 2016, collaborating on peer-reviewed outcomes studies demonstrating Mosaic Pharmacy Service's effectiveness in improving health outcomes and reducing medical costs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Primus Capital Partners competitors and assessment
Company assessmentDirect peers
- TA Associates: Boston-based growth equity firm investing in technology, healthcare, financial services, and consumer companies. Highly comparable to Primus on stage, check size, and sector focus; TA even acquired Proxibid from Primus's portfolio.
- Summit Partners: Growth equity and venture investor focused on technology, healthcare, and growth services. Closely comparable growth-stage mandate, similar deal structures (buyouts, recaps, minority growth), and overlapping healthcare/software thesis.
- Great Hill Partners: Boston-based growth equity firm investing in mid-market software, fintech, and healthcare companies. Acquired PartsSource from Primus and is a directly comparable peer in stage, sector, and transaction style.
- Edison Partners: Growth equity investor focused on healthcare, fintech, and enterprise SaaS. Co-invested with Primus in PurpleLab and operates with a similar mid-market growth check size and sector focus.
- Bregal Sagemount: Growth equity firm focused on healthcare, software, and tech-enabled services. Co-invested with Primus in MDaudit, making it a directly comparable peer on stage, sector, and deal size.
- Nautic Partners: Mid-market PE firm focused on healthcare and business services. Co-recapitalized ExactCare Pharmacy with Primus and shares a similar mid-market, healthcare-leaning investment approach.
- JMI Equity: Growth equity firm exclusively focused on software and tech-enabled services companies. Highly comparable on software/vertical-SaaS thesis, check size, and growth-stage mandate.
Broad incumbents
- Insight Partners: One of the largest growth/venture investors globally with massive AUM and a software/healthcare focus. Operates at larger scale but increasingly competes for the same growth-stage software and healthcare assets Primus targets.
- General Atlantic: Global growth equity firm with significant healthcare and technology investing. Larger scale than Primus but pursues overlapping thesis areas and growth-stage deal structures.
Regional players
- Harbert Management Corporation: Alabama-based PE/venture firm with healthcare and technology focus. Operates in a similar mid-market growth equity space with a southeastern US orientation, comparable to Primus's regional roots and growth-stage approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Primus Capital Partners social profiles
Digital presencePrimus Capital Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primus Capital Partners leadership team
Management profileNumber of profiles
Primus Capital Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primus Capital Partners M&A and investment
M&A and investmentM&A1 record
Investments29 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primus Capital Partners
What does Primus Capital Partners do?
Primus Capital Partners is a growth-oriented private equity firm that invests in leading healthcare, software, and technology-enabled companies. The firm partners with management teams to accelerate growth and improve operating performance through buyouts, control and minority recapitalizations, secondary share purchases, and expansion financings. Primus currently deploys capital from Primus Capital Fund VII across three vertical sectors: healthcare, technology-enabled services, and software.
Is Primus Capital Partners a public or private company?
Primus Capital Partners is a private company. It is classified as management employee owned and is currently operating.
When was Primus Capital Partners founded?
Primus Capital Partners was founded in 1983. It employs 11 to 50 people.
Where is Primus Capital Partners based?
Primus Capital Partners is headquartered in Cleveland, United States, in the North America region.
How does Primus Capital Partners make money?
Two revenue lines are on record. Management Fees are the primary driver. The others are carried Interest.
Who are Primus Capital Partners's main competitors?
Direct peers on record are TA Associates, Summit Partners, Great Hill Partners, Edison Partners, Bregal Sagemount, Nautic Partners and JMI Equity. Broad incumbents are Insight Partners and General Atlantic. Harbert Management Corporation is listed as a regional player.
Does Primus Capital Partners have an API?
No public API is recorded for Primus Capital Partners.
What industry is Primus Capital Partners in?
Primus Capital Partners's product category is Private Equity Investment Management. Its primary akta.pro industry code is FSANACAH, Real Estate / PropTech Growth Equity. Its NAICS code is 523940 and its SIC code is 6799.