Cheddies
Cheddies is a privately held, better-for-you cheese cracker brand selling five cheddar-based SKUs made with real cheese from regenerative farms and 7 simple ingredients through DTC (Shopify), Amazon, Target, and Whole Foods Market nationwide.
- Company typePrivate
- Founded2016
- HeadquartersSan Antonio, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cheddies does
Cheddies Crackers is a privately held, San Antonio-based (with a Houston-listed headquarters address) better-for-you cheese cracker brand founded in 2016. The company produces a portfolio of five cheddar-based cracker SKUs — Classic Cheddar, Double Cheddar, Spicy Cheddar, Chili Lime, and Pizza-Flavored Cheddies — made with real cheese sourced from certified regenerative farms, 7 simple ingredients, 6g of protein per serving, and 100% avocado oil. The product is sold in 4.2oz packages, with Double Cheddar priced at $30.99 on the direct-to-consumer channel.
The company operates a multi-channel distribution model combining direct-to-consumer e-commerce through a Shopify-powered website, marketplace presence on Amazon, and nationwide retail partnerships with Whole Foods Market and Target. Cheddies has also secured in-flight placement with American Airlines (first class) and uses celebrity endorsement from Steve Aoki, appointed Chief Snacking Officer in December 2024, as a primary marketing lever. The Pizza-flavored SKU, inspired by Aoki's Pizzaoki restaurant, launched exclusively at Whole Foods in September 2025.
Cheddies is financially backed by Gravette Capital, which supported the March 2025 nationwide Target rollout. The company operates with a team of 1–10 employees and co-founder Tomas Pergola is listed in leadership. No revenue, funding amount, or financial disclosures are publicly available. The technology stack is limited to standard Shopify e-commerce infrastructure with no proprietary software, AI, or API offerings.
Cheddies firmographics
Firmographics- Name
- Cheddies
- Legal name
- Cheddies Crackers
- Website
- https://cheddiescrackers.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cheddies is a privately held, better-for-you cheese cracker brand selling five cheddar-based SKUs made with real cheese from regenerative farms and 7 simple ingredients through DTC (Shopify), Amazon, Target, and Whole Foods Market nationwide.
- Ownership category
- akta.pro rank
Cheddies industry classification
Industry- Product category
- Better-for-you Cheese Crackers / Savory Snacks
- NAICS
- Cookie and Cracker Manufacturing (311821)
- SIC
- Cookies & Crackers (2052)
- akta.pro primary industry
- Crackers & Savory Biscuits Manufacturing (AFAKAIAJ)
Keywords
Where Cheddies is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cheddies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Direct-to-Consumer E-commerce Sales: Cheddies sells directly to consumers through their Shopify-powered online store at cheddiescrackers.com. Products are shipped directly to customers with taxes, discounts, and shipping calculated at checkout.
- Retail Distribution: Products sold through major retail partners including Whole Foods Market and Target. Products distributed through traditional retail channels alongside other better-for-you snacks.
- Airline/In-flight Sales: Cheddies crackers are served as in-flight snacks, including in first class on American Airlines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Double Cheddar - $30.99 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Cheddies product offering
Product offeringCore offering
Cheddies manufactures and sells better-for-you cheddar cheese crackers in multiple flavors (Classic Cheddar, Double Cheddar, Spicy Cheddar, Chili Lime, and Pizza-Flavored), made with Certified Organic cheese from regenerative farms, 100% avocado oil, and only 7 simple ingredients, delivering 6g of protein per serving. The brand sells direct to consumers via its Shopify storefront and distributes nationwide through Whole Foods Market, Target, Amazon, and American Airlines first-class cabins.
Product overview
Cheddies is a better-for-you cheese cracker brand offering a portfolio of five distinct flavors: Classic Cheddar, Double Cheddar, Spicy Cheddar, Chili Lime, and Pizza-Flavored Cheddies. All products are cheese crackers made with real cheese from regenerative farms, featuring 6g of protein per serving and simple ingredient lists (7 ingredients for multiple varieties). The brand is distributed nationwide through Whole Foods Market and Target retail locations, with e-commerce available through their Shopify-powered website.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Cheddar
Quantifiable outcome
- 6g of protein per serving
- +2 more outcomes
Companies that use Cheddies
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Cheddies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cheddies partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Steve AokicoreGrammy-nominated DJ and producer Steve Aoki was appointed as Cheddies' Chief Snacking Officer. The partnership involves new product development including the Pizza flavor inspired by Aoki's Pizzaoki restaurant, and promotional activities to enhance brand image and consumer connection. Aoki brings creative input to product innovation and leverages his energetic lifestyle brand to expand Cheddies' reach.
- Whole Foods MarketcoreWhole Foods Market serves as the exclusive launch retailer for Cheddies Pizza-flavored crackers, with nationwide availability. The natural grocery chain is a key retail distribution partner for Cheddies' better-for-you positioning.
- TargetmajorTarget represents a major retail distribution partnership, with Cheddies products rolling out nationwide to Target stores. This partnership expanded Cheddies' retail presence beyond natural grocery channels to mainstream mass-market retail.
- ShopifycoreCheddies' e-commerce website is powered by Shopify, which enables the direct-to-consumer online shopping experience including product display, cart functionality, checkout, payment processing, and order fulfillment.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Cheddies competitors and assessment
Company assessmentEmerging players
- Lesser Evil: Better-for-you snack brand spanning popcorn, puffs, and other categories with clean ingredients. Comparable on better-for-you positioning and natural-retail distribution, though LessEvil is more diversified across snack formats.
Direct peers
- Crunchmaster: Better-for-you cracker brand sold at mainstream grocery. Comparable on better-for-you cracker format, multi-flavor line, and distribution through Target and natural retailers.
- ParmCrisps: Premium cheese-based snack brand using real cheese as the hero ingredient, sold at natural and mainstream grocers. Directly comparable on real-cheese positioning, premium price point, and clean ingredient story.
- Simple Mills: Better-for-you cracker and cookie brand sold at Whole Foods, Target, and other natural retailers. Directly comparable on clean-label, premium-positioned cracker/snack format targeting health-conscious consumers.
- Annie's Homegrown (Annie's): Annie's Cheddar Bunnies and other baked cheese snacks compete head-to-head on shelf in the natural and mainstream grocery channel. Directly comparable on cheese-cracker format and family/snack occasion use case.
- Moon Cheese: Real-cheese snack brand positioned around protein density and clean ingredients. Comparable on cheese-as-hero-ingredient positioning, better-for-you credentials, and shelf-stable snacking format.
- Real Cheese Snacks: Cheese-focused snack brand marketing real-cheese, high-protein snack products. Directly comparable on the real-cheese, high-protein snack positioning targeting health-conscious consumers.
Others
- Bob's Red Mill: Natural foods manufacturer producing crackers, baking goods, and grains with strong presence at Whole Foods and other natural grocers. Comparable on natural-foods retail presence and clean-ingredient positioning, though not a direct cheese-cracker competitor.
Broad incumbents
- Goldfish Crackers (Pepperidge Farm / Campbell's): Iconic baked cheese snack with broad national distribution. Comparable on cheese-based baked cracker format and household snacking occasion; Cheddies competes on better-for-you positioning and flavor innovation.
- Cheez-It (Kellogg's): Dominant mass-market cheese cracker brand owned by Kellogg's with extensive shelf presence. Comparable on core product category (cheese crackers) and retail channel, though Cheddies competes on the better-for-you/premium tier rather than mass-market value.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Cheddies social profiles
Digital presenceCheddies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cheddies leadership team
Management profileNumber of profiles
Profiles2 records
Cheddies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cheddies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cheddies
What does Cheddies do?
Cheddies manufactures and sells better-for-you cheddar cheese crackers in multiple flavors (Classic Cheddar, Double Cheddar, Spicy Cheddar, Chili Lime, and Pizza-Flavored), made with Certified Organic cheese from regenerative farms, 100% avocado oil, and only 7 simple ingredients, delivering 6g of protein per serving. The brand sells direct to consumers via its Shopify storefront and distributes nationwide through Whole Foods Market, Target, Amazon, and American Airlines first-class cabins.
Is Cheddies a public or private company?
Cheddies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cheddies founded?
Cheddies was founded in 2016. It employs 1 to 10 people.
Where is Cheddies based?
Cheddies is headquartered in San Antonio, United States, in the North America region.
How does Cheddies make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce Sales are the primary driver. The others are retail Distribution and airline/In-flight Sales.
Who are Cheddies's main competitors?
Lesser Evil is listed as an emerging player. Direct peers are Crunchmaster, ParmCrisps, Simple Mills, Annie's Homegrown (Annie's), Moon Cheese and Real Cheese Snacks. Bob's Red Mill is listed as an others. Broad incumbents are Goldfish Crackers (Pepperidge Farm / Campbell's) and Cheez-It (Kellogg's).
Does Cheddies have an API?
No public API is recorded for Cheddies.
What industry is Cheddies in?
Cheddies's product category is Better-for-you Cheese Crackers / Savory Snacks. Its primary akta.pro industry code is AFAKAIAJ, Crackers & Savory Biscuits Manufacturing. Its NAICS code is 311821 and its SIC code is 2052.