Restart Life Science

What Restart Life Science does

Restart Life Sciences Corp. is a publicly-traded Canadian life sciences company (CSE: HEAL; FSE: HN30; OTC: NMLSF) building a platform of science-backed functional wellness brands. The company was founded in 2020 and is headquartered in Vancouver, BC. Following the February 27, 2026 acquisition of Holy Crap Foods Inc. for CAD $1,000,000 in cash from Happy Belly Food Group, Restart Life transformed into a revenue-producing entity with over $1 million in annualized revenue. Its core portfolio consists of three branded lines: Holy Crap™ (premium functional cereals and oatmeal made from organic superseeds including chia, buckwheat, and hemp — gluten-free, plant-based, non-GMO), BrainQ™ (cognitive-function cereals formulated with whole grains and superfoods), and BrainBalls™ (functional snacks targeting focus and mental clarity, under joint venture with Brain Balls Inc.). A fourth product — an Amazon health brand acquired via a trademark licensing agreement — is queued for multi-platform relaunch.

The company's underlying technology platform combines a certified manufacturing facility in Gibsons, BC (Certified Organic, Certified Kosher, Certified Non-GMO, Safe Food for Canadians Licence, SQF Fundamentals, and FDA Registration) with an AI-driven e-commerce layer that leverages OpenAI, Claude.ai, ChatGPT for customer-service automation, and Klaviyo AI for email and CRM programs. Predictive consumer behavior modeling, personalized shopping journeys, demand forecasting, automated customer care, and algorithmic ad optimization are positioned to scale both DTC and B2B monetization. A scientific collaboration with the University of Manitoba's Richardson Centre for Food Technology and Research provides formulation validation across the portfolio, and the company holds inbound IP licensing rights on an mRNA neuro panel / serotonin assay from Ludwig Enterprises Inc.

Restart Life's go-to-market model is product-led and multi-channel: wholesale distribution to 800+ Canadian retail locations across 70+ banners (Metro, Whole Foods, Save-On-Foods, Safeway, London Drugs, IGA, Longo's, Healthy Planet, Fortino's, Nature's Fare, Choices Market, Nature's Emporium, Highland Farms); e-commerce marketplaces (Amazon Canada, Walmart.ca launched April 2026); direct-to-consumer at holycrap.com; and active international expansion into the United States via Amazon USA (May 2026 launch) and the Caribbean via a mobile-first delivery pilot in The Bahamas (June 2026) plus existing Bermuda placement at Miles Market. Pricing follows standard CPG wholesale and marketplace economics, with private placement capital raised at CAD $0.10 per unit (November 2025) and CAD $0.12 per unit (May 2026 PO financing). Customer segments center on health-conscious consumers seeking clean-label, plant-based, gluten-free, and non-GMO functional foods for digestive health, cognitive wellness, and sustained energy.

Name

Restart Life Science

Legal name

Restart Life Sciences Corp.

Website

https://restartlife.co

Company type

Public

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Restart Life Sciences Corp. is a publicly-traded Canadian functional wellness company operating Holy Crap Foods (acquired Feb 2026) plus BrainQ and BrainBalls cognitive brands, distributed across 800+ Canadian retail locations with expansion into U.S. and Caribbean markets.

Ownership category

akta.pro rank

Product category

Functional Foods

NAICS

Food Manufacturing (311), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

akta.pro secondary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Functional cereal products
• Organic superseed foods
• Cognitive wellness snacks
• Natural health foods
• Gluten-free breakfast cereals

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Wholesale Distribution: Revenue generated through wholesale distribution of Holy Crap products to retail chains across Canada (800+ locations) including Metro, Whole Foods, IGA, Save-On-Foods, Safeway, London Drugs, and others. Represents the core revenue channel, generating $87,705 in April 2026 (45.6% YoY growth).
2. Direct-to-Consumer (DTC) E-Commerce: Revenue from direct sales through holycrap.com and Amazon Canada. Holycrap.com platform is being upgraded with enhanced website functionality, user engagement, and lifestyle content. Amazon Canada generated $11,058 in March 2026, the highest monthly Amazon Canada revenue in the past 36 months. Amazon April 2026 reached $11,000.
3. Marketplace Sales (Walmart.ca): Revenue from sales on Walmart Canada's digital marketplace, launched April 2026 with Superseed and Oatmeal Variety Pack SKUs. Expansion of product lineup planned based on sales data and customer demand.
4. Trademark Licensing (inbound): Revenue potential from acquired intellectual property licensing agreement for a health product brand. Zero upfront licensing fee of $1 with performance-based royalties: 5% on gross sales up to $1M and 2.5% thereafter. Includes option to purchase the licensed trademarks at end of term.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Restart Life Sciences manufactures and distributes premium functional food products through its wholly-owned subsidiary Holy Crap Foods Inc., including organic superseed-based cereals and oatmeal marketed for digestive health, sustained energy, and overall wellness. The company also markets BrainQ cereals and BrainBalls functional snacks positioned for cognitive health, mental clarity, and focus, distributed across 800+ Canadian retail locations, DTC e-commerce (holycrap.com), Amazon Canada, Walmart.ca, and emerging international channels.

Product overview

Restart Life Sciences Corp. is a Canadian life sciences company building a platform of science-backed wellness brands focused on cognitive health, nutrition, and functional foods. The portfolio consists of Holy Crap Foods (flagship acquired brand) as the primary revenue driver, supplemented by BrainQ Cereals and BrainBalls Snacks for cognitive health positioning, plus an acquired IP portfolio product targeting Amazon health-brand commercialization. The company operates a certified manufacturing facility in Gibsons, BC, and distributes through retail (800+ Canadian locations including Walmart, Whole Foods, Metro), e-commerce (Amazon, Walmart.ca, direct-to-consumer), and international channels (Bahamas pilot, U.S. expansion). A new Holy Crap Protein SKU is in development for summer 2026 launch.

Differentiator

Problem solved

Functional benefit

Brands

• HolyCrap™: Premium functional cereal brand made from organic superseeds including chia, buckwheat, and hemp. Gluten-free, plant-based, and non-GMO, nutrient-dense blends support digestive health, balanced energy, and overall wellness. Available in 800+ retail locations in Canada.
• BrainQ™
• BrainBalls™

Products and services

• Holy Crap Superseed Cereal

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered pilot, major, core and minor.

• Bahamas Premier Mobile-First Delivery PlatformpilotChannel Partner/ Reseller/ Distributor · 10 June 2026Holy Crap Foods launched a targeted market test in The Bahamas in partnership with a premier mobile-first delivery app, digital logistics, and marketplace platform. Multi-month trial evaluates consumer demographic adoption, regional price elasticity, and localized operational metrics across the Bahamian archipelago. Leverages the partner's fulfillment resources and high-velocity mobile application to capture tourist and upscale residential consumers without requiring extensive warehousing overhead.
• Amazon USAmajorChannel Partner/ Reseller/ Distributor · 13 May 2026Holy Crap Foods is preparing to officially enter the United States market via Amazon USA as the cornerstone of its North American growth strategy. Company has completed U.S. regulatory and compliance reviews. Initial launch focuses on highest-selling flagship SKUs, leveraging Amazon's fulfillment and logistics network to overcome previous shipping and border processing challenges. Amazon success is positioned as a catalyst for further U.S. retail partnerships and geographic expansion.
• Richardson Centre for Food Technology and Research (RCFTR), University of ManitobacoreStrategic or Co-development Partner · 3 March 2026Scientific collaboration to support product development across Restart Life's functional wellness portfolio including BrainQ, BrainBalls, and Holy Crap brands. Research focuses on validating formulations, optimizing ingredient functionality, enhancing bioavailability, and ensuring stability and quality across product lines. The RCFTR is a 55,000 sq ft state-of-the-art facility at the University of Manitoba's Fort Garry Campus offering pilot-scale processing, analytical testing, ingredient evaluation, and product development services including milling, tableting, and encapsulation.
• Brain Balls Inc.coreStrategic or Co-development PartnerJoint venture between Restart Life Sciences and Brain Balls Inc. to advance Brain Balls' innovative cognitive health products. Collaboration focuses on developing all-natural solutions targeting cognitive health. Both companies share dedication to prioritizing consumer well-being and delivering results-driven wellness products.
• Walmart CanadamajorChannel Partner/ Reseller/ DistributorHoly Crap Foods secured a listing on Walmart Canada's digital marketplace (Walmart.ca) in April 2026, with Superseed and Oatmeal Variety Pack accepted for sale and inventory in transit to Walmart's fulfillment network. Company plans to expand product lineup based on sales data and customer demand, targeting millions of Canadian consumers through this national digital retail channel.
• Ludwig Enterprises Inc. (LUDG)minorStrategic or Co-development PartnerIP Conveyance Agreement for assignment of mRNA neuro panel and serotonin assay intellectual property and patent, along with all accumulated testing data. In consideration, Ludwig issued to Restart 750,000 restricted shares of its common stock. For a period of 10 years, Ludwig shall pay Restart a 2.5% royalty on all revenue derived from commercialization up to $245,712 USD and 5% on revenue over this amount. Restart retains significant royalty upside on this neurological IP.
• Licensed IP Manufacturing PartnerminorStrategic or Co-development PartnerManufacturing partnership secured for the upcoming relaunch of a licensed health product brand under the acquired IP portfolio. The partnership supports immediate fulfillment capability for the relaunch across multiple e-commerce platforms, with supply chain and distribution framework established.
• Olympia Trust CompanyminorOthersTransfer Agent for Restart Life Sciences Corp., providing share transfer and registrar services for the publicly traded company listed on the CSE.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Nature's Path: One of North America's largest organic breakfast cereal and granola brands. Directly comparable to Holy Crap in the organic, non-GMO, gluten-free cereal category, though Nature's Path operates at significantly larger scale with broader product portfolio and established grocery distribution including Walmart, Whole Foods, and major Canadian banners where Holy Crap also competes.
• Cascadian Farm: General Mills-owned organic cereal and granola brand with deep North American distribution. Comparable to Holy Crap in certified organic, non-GMO cereal positioning targeting health-conscious consumers, though with significantly larger scale, marketing budgets, and shelf presence in mainstream grocery channels.
• RXBAR: Protein bar and functional snack brand (Kellogg's-owned) competing in the better-for-you snacks space adjacent to BrainBalls. Comparable to Restart Life's BrainBalls sub-brand in functional snack positioning focused on cognitive/physical performance, though operating at significantly larger scale through mass-market distribution.

Direct peers

• Bobo's: Better-for-you oat-based bar and cereal brand focused on organic, non-GMO, gluten-free products with strong natural and mainstream grocery distribution. Closely comparable to Holy Crap in product format (superseed/oat-based functional foods), certifications, and customer base (health-conscious consumers in natural and specialty retail channels).
• Purely Elizabeth: Premium granola and oatmeal brand featuring ancient grains, superfoods, and clean-label certifications (organic, gluten-free). Highly comparable to Holy Crap in positioning, product format (superseed-based cereals/granola), and channel mix (Whole Foods, natural grocery, DTC), with similar mid-sized CPG scale.
• Made Good: Canadian-made organic, allergen-free granola bars, cereal, and snacks distributed across North American natural and mainstream grocery. Highly comparable to Holy Crap as a Canadian-headquartered, certified organic, gluten-free better-for-you brand with similar scale, retailer relationships, and product positioning.
• Seven Sundays: Shelf-stable muesli and oat-based cereal brand using whole grains, seeds, and superfoods with organic and non-GMO positioning. Directly comparable to Holy Crap in the superseed/oat-based functional cereal category with overlapping customer base of health-conscious consumers shopping natural and specialty grocery channels.
• Love Grown Foods: Better-for-you oat-based cereals, granola, and bars positioned around heart health and clean-label certifications. Comparable to Holy Crap in functional food positioning, non-GMO/organic certifications, and North American natural grocery distribution, though operating at slightly larger scale.
• One Degree Organics: Certified organic, non-GMO cereal and oat products marketed around ingredient transparency and regenerative agriculture. Comparable to Holy Crap in organic superseed/oat-based product format, clean-label positioning, and target natural grocery and Whole Foods distribution channels.

Others

• Happy Belly Food Group: Former parent seller of Holy Crap Foods (sold to Restart Life for CAD $1M in February 2026) and Canadian plant-based food company. Comparable as a related-party and former owner context; relevant for understanding the asset's prior corporate trajectory rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/restartlifesciences

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restart Life Science