Love Grown Foods

What Love Grown Foods does

Love Grown Foods is a US-based direct-to-consumer natural food company that manufactures and sells Clean Label Project certified cereal and coffee products. The cereal line comprises six bean-powered SKUs (Original Power O's, Chocolate Power O's, Chocostars, Cinnamon Power O's, Cinnastars, Truly Fruity Stars) built on a proprietary navy-bean/lentil/garbanzo-bean formulation delivering 3x more protein and 50% more fiber than leading cereals. The coffee line includes plastic-free compostable single-serve pods compatible with Keurig machines, whole bean and ground coffee featuring single-origin Parainema Arabica from Honduras, and Cold Brew Easy Brew Bags made from compostable abaca paper. Both product categories are tested for 300+ contaminants under Clean Label Project certification and carry B Corp, Gluten-Free, Non-GMO, Kosher, and Vegan credentials.

The company sells exclusively through its owned Shopify storefront at lovegrown.com with no retail, wholesale, or marketplace distribution. Revenue is generated through one-time purchases and a subscription model (4-week recurring delivery, 35% off first order plus free shipping, 15% ongoing subscriber discount), with bundle tools enabling customizable cereal and cereal-plus-coffee starter packs. Love Grown operates as a subsidiary of Hive Brands Inc., a Certified B Corporation, and serves health-conscious consumers, families with children, subscription-comfortable online grocery shoppers, and consumers managing dietary restrictions or concerned about microplastic and mycotoxin contamination in conventional coffee and cereal.

Name

Love Grown Foods

Legal name

Love Grown, Inc

Website

https://lovegrown.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Love Grown Foods is a US direct-to-consumer natural food company selling Clean Label Project certified bean-powered cereal and plastic-free compostable coffee (pods, whole bean, ground, cold brew) exclusively through its own Shopify subscription storefront to health-conscious consumers and dietary-restricted households.

Ownership category

akta.pro rank

Product category

Specialty breakfast foods

NAICS

Breakfast Cereal Manufacturing (31123), Food Manufacturing (311), Bakeries and Tortilla Manufacturing (3118)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Cookies & Crackers (2052)

akta.pro primary industry

Breakfast Cereal Manufacturing (RTE, hot cereals, granola) (AFAKABAA)

akta.pro secondary industry

Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE)

Keywords

• Clean label cereal
• Compostable coffee pods
• Bean-powered breakfast
• Mold-free coffee
• Subscription food brand

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Direct product sales (one-time): One-time purchase of cereal, coffee pods, whole bean, ground coffee, and cold brew products. Customers can buy individual items at full retail price without subscribing.
2. Subscription/recurring product refills: Monthly subscription refills delivered every 4 weeks. Subscribers receive 15% ongoing discount on all orders plus 35% off first order with free shipping. Cancel or adjust anytime. This is the primary revenue driver with high retention mechanics.
3. Digital gift cards: Digital gift cards sold in $35 increments, enabling new customer acquisition and gifting revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Love Grown Foods manufactures and sells Clean Label Project certified breakfast cereals (six bean-powered varieties made from navy beans, lentils, and garbanzo beans) and coffee products (plastic-free compostable Keurig pods, whole bean, ground coffee, and cold brew easy brew bags). All products are sold direct-to-consumer through the company's Shopify storefront, with a subscription model delivering refills every four weeks.

Product overview

Love Grown Foods offers a dual-portfolio of Clean Label Project Certified food products centered on two daily consumption categories: coffee and cereal. The coffee line includes Compostable Coffee Pods for Keurig Machines (plastic-free, compatible with post-first-generation Keurig devices), Whole Bean Coffee, Ground Coffee, and Cold Brew Easy Brew Bags—all featuring single-origin Parainema 100% Arabica beans from Honduras, direct trade sourcing, mold/pesticide/BPA-free formulation, and testing for 300+ contaminants. The cereal line comprises six bean-powered varieties (Original Power O's, Chocolate Power O's, Chocostars, Cinnamon Power O's, Cinnastars, and Truly Fruity Stars) made from a proprietary navy bean/lentil/garbanzo bean blend, certified gluten-free by the Gluten Intolerance Group, free of top 9 allergens, and featuring 3x more protein and 50% less sugar than leading cereals. Both product lines are available through subscription bundles (Cereal Starter Pack, Coffee Starter Pack, and combined Cereal & Coffee Starter Pack) offering 35% first-order discounts and 15% ongoing savings, as well as individual product purchases.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3x more protein vs leading breakfast cereals
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Clean Label ProjectcoreOthersClean Label Project is an independent nonprofit that rigorously tests consumer products for contaminants. Love Grown is the first and only coffee AND cereal brand to achieve Clean Label Project certification, testing for 300+ contaminants including mycotoxins, pesticides, BPA, microplastics, and heavy metals. This is the company's primary third-party validation and core competitive moat.
• Gluten Intolerance GroupcoreOthersGluten Intolerance Group provides third-party gluten-free certification. All Love Grown cereals are certified gluten-free by this organization, enabling trust with celiac and gluten-sensitive consumers.
• Compost Manufacturing AllianceminorOthersCompost Manufacturing Alliance provides third-party certification that Love Grown's pods and wrappers are compostable in industrial facilities. Both lab and field testing verify compostability claims.
• Light LabsminorOthersLight Labs tested Love Grown coffee pods for 91 substances in August 2025 as a quality verification measure, ensuring product purity and safety standards are met.
• Hive Brands Inc.coreOthersHive Brands Inc. is the parent company of Love Grown. It is a Certified B Corporation that aggregates clean, sustainable food brands. Love Grown operates under the Hive Brands umbrella, sharing the B Corp certification, privacy policy, and e-commerce infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magic Spoon: Magic Spoon is a venture-backed DTC high-protein, low-sugar cereal brand selling directly to consumers through subscriptions and one-time purchases. It is the most direct head-to-head competitor to Love Grown's bean-powered cereal line in the better-for-you DTC cereal category.
• Catalina Crunch: Catalina Crunch is a DTC keto-friendly, low-sugar cereal brand using a similar direct-to-consumer subscription model. It competes with Love Grown for health-conscious consumers seeking alternative breakfast cereals outside of legacy CPG brands.
• Seven Sundays: Seven Sundays is a DTC muesli and granola brand with a subscription model and clean-ingredient positioning. It targets overlapping health-conscious breakfast consumers and competes in the natural, grain-and-plant-based cereal space adjacent to Love Grown's portfolio.
• Chamberlain Coffee: Chamberlain Coffee is a DTC specialty coffee brand with subscription offerings, similar to Love Grown's coffee line. It competes for the same digitally native, premium-coffee consumer and overlaps in pod, whole bean, and ready-to-drink formats.

Emerging players

• Cometeer: Cometeer is a DTC specialty coffee brand offering flash-frozen concentrated coffee via subscription. While its core format differs, it competes for the same premium, quality-focused DTC coffee consumer that Love Grown targets with its Clean Label certified pods and beans.
• Cusa Tea: Cusa Tea is a DTC premium tea and coffee brand with subscription offerings. While primarily a tea brand, it competes in the same premium subscription-beverage space and targets similar digitally engaged, ingredient-conscious consumers as Love Grown.
• Purely Elizabeth: Purely Elizabeth is a natural granola and oatmeal brand with strong clean-ingredient positioning, retail presence in natural channels, and DTC offerings. It overlaps with Love Grown in the better-for-you, clean-label breakfast category, particularly granola-adjacent consumers.

Broad incumbents

• Bob's Red Mill: Bob's Red Mill is an established natural and whole-grain food brand with broad retail distribution. It represents the natural/whole-food incumbent that Love Grown competes with for the same health-conscious shopper, particularly in breakfast cereal and baking categories.
• Keurig Dr Pepper: Keurig Dr Pepper is the dominant player in single-serve pod coffee and the manufacturer of the Keurig machines that Love Grown's compostable pods are designed for. It is the primary incumbent Love Grown must displace in the pod format, where plastic K-cups still dominate.
• Special K / Kellanova: Kellanova (Kellogg's) sells Special K and other major cereal brands with deep retail penetration. It represents the legacy CPG incumbent that Love Grown's better-for-you positioning is positioned against in the broader breakfast cereal category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lovegrown
• Instagraminstagram.com/lovegrown
• Xx.com/LoveGrown

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Grown Foods