Pro Football Retired Players Association
PFRPA is a court-established nonprofit serving 10,000+ retired NFL players (pre-July 2013 retirees) and their spouses with Delta Dental and VSP Vision Care benefits, plus licensing revenue via its Football Greats Alliance and a 501(c)(3) Greater Good Fund.
- Company typePrivate
- Founded2016
- HeadquartersArlington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pro Football Retired Players Association does
Pro Football Retired Players Association (PFRPA) is a private, court-established nonprofit organization founded as a result of the 2013 Dryer, et al. v. National Football League settlement and headquartered in Arlington, Virginia. It serves retired NFL players — specifically those who effectively retired by July 2013, with 10,000+ members across all 50 states — and their spouses (2,500+ enrolled). The organization's core products are benefit programs, principally a Dental Plan administered by Delta Dental (10,500+ enrollees, $3,000 calendar year maximum per member and spouse) and a Vision Plan administered by VSP Vision Care (4,000+ enrollees, $0 copay), with PFRPA paying 100% of monthly premiums. Adjacent member services include a Social Media Workshop with Creatitive, NILTV content creation, Gridiron Gaming esports, mentorship via MENTOR, and partner services from Virta Health (nutrition/diabetes) and Onrise Care (mental health).
PFRPA's revenue mechanics operate through three streams: (1) individual and corporate donations to the PFRPA Greater Good Fund, a 501(c)(3) foundation, and the Operational Legacy Fund managed by Goldman Sachs; (2) group licensing and sponsorship royalties routed through the wholly owned Football Greats Alliance (FGA), established with WME|IMG, with 25% of proceeds directed to the Greater Good Fund; and (3) referral partnership revenue (e.g., Gridiron Gaming, LIGHT Helmets) directed to the Greater Good Fund. FGA licensing counterparties include Nike, McDonald's, Visa, Fanatics, Panini, Hyundai, Mitchell & Ness, DraftKings, Funko, Dapper Labs, and Homage. The organization is governed by a Board of Directors composed largely of Pro Football Hall of Famers (Mix, Robinson, Haynes, Singletary, Slater) and operated by a small leadership team led by Executive Director Joseph Agbasi (since inception in 2016).
Membership is constrained to a closed eligibility cohort (retired by July 2013), so growth comes from per-member monetization, partner breadth, and event-based fundraising — exemplified by the annual Champions Banquet franchise scaling from a 2024 Green Bay inaugural luncheon to a 2026 Atlanta event at Mercedes-Benz Stadium. No revenue figures are publicly disclosed, and there are no outside funding rounds or parent ownership.
Pro Football Retired Players Association firmographics
Firmographics- Name
- Pro Football Retired Players Association
- Legal name
- Pro Football Retired Players Association
- Website
- https://pfrpa.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PFRPA is a court-established nonprofit serving 10,000+ retired NFL players (pre-July 2013 retirees) and their spouses with Delta Dental and VSP Vision Care benefits, plus licensing revenue via its Football Greats Alliance and a 501(c)(3) Greater Good Fund.
- Ownership category
- akta.pro rank
Pro Football Retired Players Association industry classification
Industry- Product category
- Retired Athlete Benefits Organization
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industries
- Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals) (MPAKALAI)
Keywords
Where Pro Football Retired Players Association is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pro Football Retired Players Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Insurance premiums (dental and vision coverage for members and spouses), Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: The PFRPA Greater Good Fund (501(c)(3)) receives donations from individuals and organizations. Donations support health, welfare, and educational programs for retired NFL players including dental and vision coverage. The Operational Legacy Fund is a quasi-endowment supporting PFRPA's operational longevity.
- Group Licensing and Sponsorship Revenue: The Football Greats Alliance (FGA), PFRPA's licensing agency, creates and manages new revenue streams through retired player publicity rights, commercial partnerships, product deals, and speaking engagements. 25% of FGA proceeds go to the Greater Good Fund for member benefits.
- Referral Partnership Revenue: Revenue generated through referral partnerships (such as Gridiron Gaming esports program) goes to the Greater Good Fund for benefits, programs and initiatives for retired NFL players.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Retired NFL Player - Dental Plan |
| Subscription | Monthly | Retired NFL Player + Spouse - Dental Plan |
| Subscription | Monthly | Retired NFL Player - Vision Plan |
| Subscription | Monthly | Retired NFL Player + Spouse - Vision Plan |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Pro Football Retired Players Association product offering
Product offeringCore offering
PFRPA develops and administers health, welfare and educational programs for retired NFL players who retired by July 2013, including fully premium-paid dental and vision insurance (administered by Delta Dental and VSP Vision Care). The organization funds these benefits through donations to its Greater Good Fund (501(c)(3)), licensing royalties generated by Football Greats Alliance (FGA), and corporate sponsorships, while also providing supplemental programs such as social media training, mentorship, esports, and content creation.
Product overview
PFRPA is an organization offering a portfolio of benefit programs and services for retired NFL players. The core offerings include the PFRPA Greater Good Fund (a 501(c)(3) foundation) which administers the PFRPA Dental Plan (administered by Delta Dental) and PFRPA Vision Plan (administered by VSP Vision Care). Additional programs include the Social Media Workshop for digital skills training, NILTV media platform for content creation, AI Reach Agency for AI-powered social media assistance, Gridiron Gaming esports program, and partner services including Virta Health nutrition coaching, Onrise Care mental health services, and LIGHT Helmets referral network. The Operational Legacy Fund provides organizational sustainability through professional management by Goldman Sachs.
Differentiator
Problem solved
Functional benefit
Brands
- Gridiron Gaming: PFRPA's esports program that provides retired players opportunities to compete again while giving fans a chance to engage with their NFL heroes through interactive, family-friendly gaming experiences.
- PFRPA Media
- NILTV Partnership
Products and services
- PFRPA Dental Plan Dental insurance for retired NFL players (retired by July 2013) and their spouses, administered by Delta Dental with $3,000 calendar year maximum per person and 100% of monthly premiums paid by PFRPA.
- PFRPA Vision Plan Vision insurance plan for PFRPA members and their spouses, administered by VSP Vision Care through the VSP Choice network, providing frames, prescription lenses, and an annual supply of contacts with $0 copay.
- PFRPA Greater Good Fund 501(c)(3) charitable foundation that funds health, welfare and educational programs for retired NFL players; receives 25% of FGA licensing/sponsorship proceeds and individual/organizational donations.
- PFRPA Operational Legacy Fund Quasi-endowment (board-designated endowment) supporting PFRPA's organizational longevity and ability to meet evolving member needs; professionally managed by Goldman Sachs.
- Gridiron Gaming Esports program offering retired NFL players opportunities to compete in gaming tournaments while fans engage with NFL heroes through interactive, family-friendly gaming experiences.
- PFRPA Social Media Workshop Training program for retired NFL players to engage and grow social media influence for personal brands, businesses or organizations, delivered in partnership with Creatitive.
- NILTV Media network and on-demand content creation platform enabling retired NFL players to create channels, build brands, monetize content and engage with fans.
- AI Reach Agency (AIRA)
Quantifiable outcome
- 10,500+ retired NFL players enrolled in dental plan providing $3,000 annual maximum coverage
- +3 more outcomes
Companies that use Pro Football Retired Players Association
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Pro Football Retired Players Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Pro Football Retired Players Association partnerships and signals
Strategic signalPartnerships
46 partnerships are on record, tiered core and minor.
- Delta DentalcoreBenefits partner administering the PFRPA Dental Plan for retired NFL players. The plan provides $3,000 calendar year maximum coverage per enrolled member and spouse.
- VSP Vision CarecoreBenefits partner administering the PFRPA Vision Plan through the VSP Choice network. Provides frames, prescription lenses, and annual contact supply.
- Football Greats Alliance (FGA)coreIndependent licensing agency established by PFRPA with WME|IMG. Creates, develops and manages new revenue streams through retired player publicity rights, commercial partnerships, product deals, and speaking engagements. 25% of proceeds fund the Greater Good Fund.
- WME|IMGcoreEntertainment and sports media company that helped establish the Football Greats Alliance as PFRPA's licensing agency.
- Virta HealthminorCorporate sponsor offering nutrition and diabetes management services for PFRPA members with a 'Food as Medicine' approach, personalized nutrition plans, and one-on-one coaching.
- Onrise CareminorCorporate sponsor providing comprehensive mental health care to current and retired athletes, combining HIPAA-compliant peer support, therapy, and psychiatric care.
- NILTVminorMedia network and content creation platform partnering with retired professional athletes. Enables retired NFL players to create channels, build brands, monetize content, and engage with fans.
- MENTORminorPartnership providing PFRPA members and families opportunities to become mentors through local communities or nationwide e-mentoring programs.
- CreatitiveminorArizona-based sports digital branding and marketing agency that designed and delivers the PFRPA Social Media Workshop for retired players.
- AiraminorPrograms and initiatives partner for PFRPA member services.
- Gridiron GamingminorPFRPA's esports program providing retired players opportunities to compete again while engaging fans. Revenue from referral partnerships goes to the Greater Good Fund.
- LIGHT HelmetsminorReferral partner network exclusively for PFRPA members to earn extra income promoting player safety. Retired players earn commissions for introducing LIGHT Helmets' advanced helmet technology. Products worn by 24 of 32 NFL teams.
- Breast Cancer FoundationminorStrategic alliance supporting civil rights and health awareness initiatives.
- Endeavor HealthminorStrategic alliance partner for health and wellness programs.
- Gridiron GreatsminorStrategic alliance supporting retired player community programs.
- Hall of Fame Healthminor2nd Annual Champions Banquet sponsor supporting retired player health initiatives.
- Leigh Steinberg FoundationminorStrategic alliance supporting retired player advocacy and community programs.
- Vets and PlayersminorStrategic alliance supporting veteran and retired player communities.
- Off The Field NFL Women's AssociationminorStrategic alliance supporting female representation in retired player community.
- Pro Football Researchers AssociationminorStrategic alliance for preserving football history and retired player legacies.
- Players WorldminorStrategic alliance for retired player community support.
- US Soccer Foundation - Yes CoachminorStrategic alliance supporting youth mentoring through soccer programs.
- Regenerative TherapyminorPFRPA Super Bowl LX Week Member Engagement Suite Sponsor providing health and wellness services.
- Medtronicminor2nd Annual PFRPA Champions Banquet sponsor.
- H-E-Bminor2nd Annual PFRPA Champions Banquet sponsor.
- The Pathways Foundationminor2nd Annual PFRPA Champions Banquet sponsor supporting retired player programs.
- Arcade TokensminorFGA partner for Gridiron Gaming esports program.
- AT&TminorFGA partner supporting retired player licensing and sponsorship programs.
- Caesars EntertainmentminorFGA partner for retired player appearances and licensing.
- DraftKingsminorFGA partner for gaming and fantasy sports licensing.
- FanaticsminorFGA partner for merchandise and apparel licensing.
- FunkominorFGA partner for collectible products licensing.
- Highland MintminorFGA partner for commemorative coins and collectibles.
- HomageminorFGA partner for vintage-inspired apparel licensing.
- HyundaiminorFGA partner for automotive licensing and sponsorship.
- MasterPiecesminorFGA partner for trading cards and collectibles.
- McDonald'sminorFGA partner for fast food industry licensing and sponsorship.
- Mitchell & NessminorFGA partner for authentic and vintage sports apparel licensing.
- NikeminorFGA partner for athletic apparel and equipment licensing.
- On LocationminorFGA partner for premium sports experiences and hospitality.
- PaniniminorFGA partner for trading cards and stickers licensing.
- Party AnimalminorFGA partner for beverage and consumer products licensing.
- USAAminorFGA partner for insurance and financial services licensing.
- VisaminorFGA partner for payment services and financial technology.
- Wendy'sminorFGA partner for fast food industry sponsorship.
- AI Reach Agency (AIRA)minorHelps retired NFL players elevate social media presence and engage with brands through AI-powered social media marketing and brand development.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pro Football Retired Players Association competitors and assessment
Company assessmentDirect peers
- MLB Players Alumni Association: Nonprofit serving retired Major League Baseball players through health programs, events, and charitable initiatives. Mirrors PFRPA's retired-player association model in another major US sport.
- National Basketball Retired Players Association (NBRPA): Membership organization for retired NBA players offering health benefits, career opportunities, and community programs. Closest sport-by-sport analog to PFRPA outside of football.
- Gridiron Greats Assistance Fund: Nonprofit that provides financial assistance and ongoing support to retired NFL players in dire need. Targets the same retired-player population as PFRPA, particularly those facing hardship post-career.
- NHL Alumni Association: Association for former NHL players providing wellness, social, and charitable programs. Operates as a sport-specific retired-player association parallel to PFRPA.
- NFL Alumni: Largest independent association for former NFL players, offering health, business, and networking programs to retired players. Directly comparable to PFRPA in mission, audience, and benefits-administration model.
Broad incumbents
- NFL Players Association (NFLPA): Labor union representing active and former NFL players, with significant benefits, licensing, and commercial programs. Broader incumbent serving an overlapping retired-player population alongside active players.
Emerging players
- Team Player Retirement Services: Benefits administration platform built specifically for retired professional athletes. Comparable to PFRPA's benefits-administration function (dental, vision) but operates as a third-party platform serving multiple athlete populations.
- Afterball Group: Organization helping former professional athletes transition to post-career lives through education, networking, and business support. Overlaps with PFRPA's post-career support programming.
Others
- Pro Football Hall of Fame: Institution that honors and preserves the legacies of great NFL players. Shares PFRPA's legacy-preservation mission for retired NFL players but operates as a museum/honor body rather than a benefits organization.
- Gridiron Gaming: PFRPA's own esports sub-brand engaging retired NFL players in competitive gaming. Listed here as a related ecosystem player, since esports organizations for retired athletes form a comparable emerging category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pro Football Retired Players Association social profiles
Digital presencePro Football Retired Players Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Football Retired Players Association leadership team
Management profileNumber of profiles
Profiles4 records
Pro Football Retired Players Association subsidiaries and ownership
Company hierarchySubsidiaries2 records
Pro Football Retired Players Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Football Retired Players Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Football Retired Players Association
What does Pro Football Retired Players Association do?
PFRPA develops and administers health, welfare and educational programs for retired NFL players who retired by July 2013, including fully premium-paid dental and vision insurance (administered by Delta Dental and VSP Vision Care). The organization funds these benefits through donations to its Greater Good Fund (501(c)(3)), licensing royalties generated by Football Greats Alliance (FGA), and corporate sponsorships, while also providing supplemental programs such as social media training, mentorship, esports, and content creation.
Is Pro Football Retired Players Association a public or private company?
Pro Football Retired Players Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pro Football Retired Players Association founded?
Pro Football Retired Players Association was founded in 2016. It employs 1 to 10 people.
Where is Pro Football Retired Players Association based?
Pro Football Retired Players Association is headquartered in Arlington, United States, in the North America region.
How does Pro Football Retired Players Association make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are group Licensing and Sponsorship Revenue and referral Partnership Revenue.
Who are Pro Football Retired Players Association's main competitors?
Direct peers on record are MLB Players Alumni Association, National Basketball Retired Players Association (NBRPA), Gridiron Greats Assistance Fund, NHL Alumni Association and NFL Alumni. NFL Players Association (NFLPA) is listed as a broad incumbent. Emerging players are Team Player Retirement Services and Afterball Group. Others are Pro Football Hall of Fame and Gridiron Gaming.
Does Pro Football Retired Players Association have an API?
No public API is recorded for Pro Football Retired Players Association.
What industry is Pro Football Retired Players Association in?
Pro Football Retired Players Association's product category is Retired Athlete Benefits Organization. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of EDALAIAN, Athletics Fundraising, Sponsorships & NIL Support. Its SIC code is 7997.