Psyched Wellness

What Psyched Wellness does

Psyched Wellness Ltd. is a Canadian life sciences and consumer packaged goods company headquartered at 36 Toronto Street, Suite 701, in Toronto, Ontario. It is publicly traded on the Canadian Securities Exchange (PSYC), OTCQB (PSYCF), and Frankfurt (5U9), and operates through a wholly-owned subsidiary, AME Wellness Inc. The company's core offering centers on proprietary Amanita muscaria-derived wellness products, built around a patent-pending AME-1 extract produced via a natural decarboxylation process that converts toxic ibotenic acid into Muscimol while reducing other toxins to trace levels.

Its commercial product line comprises three SKU families — Calm (micro-serving sleep and relaxation tincture, available in 30ml at $34.95 and 60ml at $64.99), Calmer (a double-strength variant launched November 2025 at $84.99 per 60ml), and Santa (a clean-energy tonic at $24.99 per 2-pack) — along with branded merchandise. Products are formulated using the proprietary AME-1 extract and positioned as safe, standardized, controlled-dosing alternatives to traditional Amanita Muscaria use, with claimed support from preclinical safety trials and third-party lab testing.

The business operates a direct-to-consumer model through a Shopify storefront (psyched-wellness.com), offering a subscription program with 30% savings and flexible delivery cadences of 14, 30, 45, or 60 days, alongside an expanding wholesale channel distributing into wellness retail stores across Canada and the United States. Reported scale includes 30,000+ cumulative customers, 10,000+ bottles of Calm sold, and $8+ million invested in research and development. The company is currently controlled by Gotham Green Fund III entities following a March 2026 private placement that gave them approximately 44.6% voting interest, and is led on an interim basis by Chairman Michael Nederhoff following the May 2026 departure of CEO Jeff Stevens.

Name

Psyched Wellness

Legal name

Psyched Wellness Ltd.

Website

https://psyched-wellness.com

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Psyched Wellness is a publicly traded Canadian CPG and life sciences company that develops and sells Amanita muscaria-based wellness products, including the Calm, Calmer, and Santa tincture lines, directly to consumers via Shopify and through wholesale partners across North America.

Ownership category

akta.pro rank

Product category

Functional Mushroom Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Sleep, Stress & Mood Support (HLAIADAG)

Keywords

• Functional mushroom supplements
• Amanita muscaria products
• Natural sleep aids
• Micro-dose tinctures
• Herbal wellness products

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of Amanita Muscaria-based wellness products (Calm, Calmer, Santa) through the company's e-commerce platform, with subscription options offering recurring revenue from regular purchasers. Additional wholesale revenue through retail distribution partnerships.
2. Wholesale Distribution: Products sold in bulk to retailers and wellness stores, expanding market reach through channel partnerships across Canada and the United States.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Psyched Wellness develops and sells Amanita Muscaria-derived functional mushroom wellness products under the CALM, CALMER, and SLEEP (formerly "Santa") brands, including tinctures and capsules built around a proprietary AME-1 extract produced via a natural decarboxylation process. The products are micro-served (sub-1.0g of Amanita Muscaria per serving) and designed for adult consumers seeking natural, standardized support for relaxation, calm, and sleep. The company distributes primarily through its own Shopify-based e-commerce site with a subscription option, supplemented by a U.S. wholesale channel.

Product overview

Psyched Wellness Ltd. is a Canadian life sciences and CPG company developing safe, standardized, science-backed Amanita muscaria–based wellness products. The company's portfolio centers on its proprietary AME-1 Amanita Muscaria extract, which is the active ingredient across its consumer products. The core product lineup consists of Calm (a micro-serving sleep and relaxation tincture), Calmer (a double-strength version of Calm with enhanced flavor), and Santa (a daytime clean-energy tonic). All products are derived from Amanita muscaria mushrooms processed through the company's patented natural decarboxylation method, which preserves Muscimol while reducing ibotenic acid to trace levels. Products are sold directly to consumers via the company's Shopify storefront, with subscription options available. The company also sells branded merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Calm: Amanita Muscaria micro serving extract for sleep support - 15-30 servings (30ml, 60ml)
• Calmer
• Santa

Products and services

• CALM Amanita Muscaria Mushroom Tincture Micro-serving Amanita Muscaria tincture made with Psyched Wellness's proprietary AME-1 extract, sold in multiple bottle sizes for adult consumers seeking controlled, natural relaxation support.
• CALMER Amanita Muscaria Mushroom Capsules Capsule-format Amanita Muscaria wellness product built on the same AME-1 extract and micro-serving dosing philosophy as CALM, offered for consumers who prefer pills over tinctures.
• SLEEP (formerly Santa) Amanita Muscaria Tincture Amanita Muscaria micro-serving tincture positioned for nightly sleep support, originally marketed under the Santa brand and later renamed to SLEEP.
• CALM + CALMER Wellness Bundle Bundled package of CALM tincture and CALMER capsules sold at a combined price to first-time buyers who want to try both formats of the AME-1 product line.
• AME-1 Subscription Auto-Replenishment Recurring-delivery subscription program for CALM, CALMER and SLEEP products, allowing consumers to auto-replenish Amanita Muscaria wellness SKUs at a subscription-discounted price.
• U.S. Wholesale Distribution Channel B2B-style wholesale program distributing Psyched Wellness's Amanita Muscaria functional mushroom SKUs to U.S. retail partners through established distribution and route-to-market operators.

Quantifiable outcome

• Over 30,000 customers have used the products
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Zerkalo, LLCminorOthers · 20 March 2026Consulting services provider to whom US$450,000 in debt was settled through issuance of approximately 60.97 million common shares at C$0.0101 per share.

Scale indicators7 records

Expansion highlights5 records

Broad incumbents

• Gaia Herbs: Established herbal and botanical supplement manufacturer with strong retail and practitioner channels. Comparable in standardized botanical extracts and herbal wellness positioning, but at much larger scale and broader herb portfolio.
• Moon Juice: Premium adaptogen and botanical wellness brand with tinctures and supplements for sleep, stress, and beauty. Comparable in DTC botanical wellness positioning and premium consumer target, but broader portfolio beyond mushrooms.
• Ritual: DTC supplement brand known for traceable ingredients and subscription model. Comparable in DTC-first supplement go-to-market and subscription architecture, though focused on essential vitamins rather than mushroom extracts.
• Life Extension: Long-standing supplement company offering a wide range of vitamins, botanicals, and specialty supplements. Comparable as a botanical/specialty supplement incumbent, but operates at vastly larger scale and broader portfolio.

Emerging players

• Care/of: Personalized DTC vitamin and supplement brand with subscription delivery. Comparable in DTC subscription model and wellness consumer targeting, though focused on personalized vitamins rather than mushroom extracts.

Direct peers

• Four Sigmatic: Functional mushroom-based beverages and supplements (coffee alternatives, elixirs) sold via DTC and retail. Most directly comparable peer given shared use of mushroom extracts for sleep/relaxation/energy and overlapping customer base.
• Host Defense Mushrooms: Paul Stamets' mushroom supplement brand offering mycelium-based extracts across sleep, immunity, and cognition. Comparable in mushroom-derived wellness extracts, scientific positioning, and supplement retail channels.
• Real Mushrooms: Pure mushroom extract supplements emphasizing transparency and standardized beta-glucan content. Comparable in functional mushroom extract positioning and quality-led supplement marketing.
• Om Mushroom Superfood: Mushroom-based supplement powders, capsules, and functional blends for sleep, immunity, and energy. Comparable in functional mushroom wellness positioning and supplement retail distribution.
• Sunmed (formerly Sun Potion): Adaptogenic and mushroom-based tonic products marketed for sleep, mood, and energy. Comparable in tincture-style functional mushroom/wellness products targeting similar consumer occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/psyched.wellness
• TikToktiktok.com/@psychedwellness
• LinkedInlinkedin.com/company/psyched-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psyched Wellness