Amada Senior Care
Amada Senior Care is a US franchisor providing non-medical in-home senior care, assisted-living placement, LTC insurance claims advocacy, and the Amada Connect PERS device, serving private-pay seniors, LTCI policyholders, and families seeking senior housing across 40-plus states.
- Company typePrivate
- Founded2007
- HeadquartersLaguna Hills, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Amada Senior Care does
Amada Senior Care is a private US franchisor of non-medical in-home senior care services, founded in 2007 and headquartered in Laguna Hills, California, with corporate functions described as being in San Clemente. The company operates an asset-light franchise model built around four integrated offerings: hourly in-home caregiving (minimum 4 hours/day, billed at usage-based rates that industry data places in the $15-25/hr band), free assisted-living and senior-housing placement, long-term care insurance (LTCI) claims advocacy and direct billing to carriers, and the Amada Connect personal emergency response system (PERS) bundling fall detection, GPS, voice recognition, and medication dispensing. Customers are private-pay seniors and their adult-child decision makers, LTCI policyholders, families seeking senior housing placement, and veterans seeking Aid and Attendance benefits.
The go-to-market is a hybrid of direct-to-consumer marketing and franchise-driven local acquisition: a national website and 24/7 phone intake (866-752-1961) feed prospects into 100+ independently owned local franchise offices across 40+ states. Each franchise hires caregivers (trained in the company's "6 Cs" framework), runs local marketing, and executes care delivery under the Amada brand. There is no disclosed app, no public API, and no native AI capability - the technology footprint is limited to the Amada Connect PERS hardware line plus content/SEO-driven web infrastructure.
The company monetizes through franchise fees and royalties on the franchise side, while individual franchises bill clients hourly for care. Placement and LTCI advocacy are free to end users but function as customer-acquisition and retention funnels for the core caregiving revenue. Management is founder-controlled with Robert Christensen identified as President and owner; no parent company, PE ownership, or institutional investment is disclosed. Revenue is not publicly disclosed, and the firm reports 251-500 employees total. The franchisor holds multiple workplace-culture accolades, including Fortune Top 5 Best Workplaces in Aging Services and Great Place to Work certification, and an April 2026 partnership with Express Wages extends earned-wage access to franchise caregivers, addressing a recurring industry retention bottleneck.
Amada Senior Care firmographics
Firmographics- Name
- Amada Senior Care
- Legal name
- Amada Senior Care
- Website
- https://amadaseniorcare.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Amada Senior Care is a US franchisor providing non-medical in-home senior care, assisted-living placement, LTC insurance claims advocacy, and the Amada Connect PERS device, serving private-pay seniors, LTCI policyholders, and families seeking senior housing across 40-plus states.
- Ownership category
- akta.pro rank
Amada Senior Care industry classification
Industry- Product category
- Senior Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
- akta.pro secondary industries
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Chronic Care & Complex Care Management (HSABAIAD)
Keywords
Where Amada Senior Care is headquartered
LocationHeadquarters
- HQ city
- Laguna Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Amada Senior Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- In-Home Care Services: Revenue generated from hourly in-home care services. All in-home care is billed on an hourly basis with a minimum of 4 hours per day. Hourly rates vary depending on level of care provided. The company assists more than 100,000 family members and seniors.
- Assisted Living Placement Services: Placement services for senior housing and assisted living communities are provided completely free to clients. Revenue generated through relationships with partner facilities that may pay referral fees or value the ongoing care relationships.
- Franchise Revenue: The company operates primarily as a franchisor with independently owned franchise locations across the United States. Revenue derived from franchise fees and network value.
- LTC Insurance Claims Advocacy: Long-term care insurance claims processing, policy analysis, and advocacy services. The company bills LTC insurance carriers directly at policyholder's request. This service helps families navigate complex claims processes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly in-home care with 4-hour minimum |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Amada Senior Care product offering
Product offeringCore offering
Amada Senior Care delivers non-medical in-home senior care services through a franchise network of 100+ independently owned locations across 40+ US states. Its offerings include hourly caregiver assistance with activities of daily living, free assisted living and senior housing placement, long-term care insurance claims advocacy with direct carrier billing, and the Amada Connect personal emergency response system featuring fall detection and GPS-enabled alerts.
Product overview
Amada Senior Care offers a unified suite of senior care services built around four core offerings: in-home non-medical caregiver services providing ADL assistance, Amada Connect personal emergency response technology for home safety, assisted living placement services, and LTCI claims advocacy. The company operates as a franchise network with over 100 location pages across the US. Additional services include memory and specialized disease-state care, financial care coordination, and free educational resources through their Home Care Guide.
Differentiator
Problem solved
Functional benefit
Brands
- Amada Connect: Personal emergency response system (PERS) providing 24/7 emergency monitoring, fall detection, medication dispensers, and mobile medical alert solutions for seniors aging at home.
Products and services
- In-Home Caregiver Services
Quantifiable outcome
- Assisted more than 100,000 family members and seniors with home care services
Companies that use Amada Senior Care
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Amada Senior Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Amada Senior Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Express WagesminorAmada Senior Care's Winter Springs location in Florida has partnered with Express Wages to provide earned wage access to its employees. The program aims to help caregivers manage cash flow and avoid high-interest debt amid rising demand for in-home senior care. This initiative aligns with the company's focus on supporting workforce well-being and retention.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Amada Senior Care competitors and assessment
Company assessmentDirect peers
- Right at Home: Right at Home is an international franchise network providing in-home senior care and assistance, matching Amada's franchise structure, hourly caregiving model, and target clientele of older adults wishing to age in place.
- A Place for Mom: A Place for Mom is the largest senior living referral/advisory network in the U.S., directly comparable to Amada's free assisted living placement service and its family advisory/coordination offering.
- Visiting Angels: Visiting Angels operates a national franchise system providing non-medical in-home senior care services, directly overlapping with Amada's core caregiver offering and franchise-based geographic expansion model.
- Comfort Keepers: Comfort Keepers is a franchised provider of in-home care, including personal care and specialized Alzheimer's/dementia support, with a franchise model and service mix directly comparable to Amada Senior Care.
- Senior Helpers: Senior Helpers is a franchised in-home senior care provider offering personal care, Alzheimer's/dementia care, and transition assistance; it competes directly with Amada in both core caregiving and franchise unit growth.
- Interim HealthCare: Interim HealthCare is a national franchise network delivering home care, hospice, and supplemental staffing; it overlaps directly with Amada's in-home caregiver services and franchise-based service delivery.
- Home Instead Senior Care: Home Instead is the largest franchised non-medical in-home senior care network globally, with a franchise model that directly mirrors Amada's go-to-market across personal care, companionship, and dementia support for older adults aging at home.
Broad incumbents
- BrightSpring Health Services: BrightSpring is a large, publicly held home and community-based health services platform offering in-home care, hospice, and pharmacy services; it is a broader incumbent competing against Amada in personal/home care delivery to seniors.
- Help at Home: Help at Home is one of the largest U.S. personal care services providers with a multi-state, largely Medicaid-focused caregiver workforce; it competes with Amada in non-medical in-home senior care at scale.
Emerging players
- Caring.com: Caring.com is a senior care content and referral platform that connects families with in-home care, assisted living, and other senior services; it overlaps with Amada's placement and LTCi education/lead-gen motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amada Senior Care social profiles
Digital presenceAmada Senior Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amada Senior Care leadership team
Management profileNumber of profiles
Profiles1 record
Amada Senior Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amada Senior Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amada Senior Care
What does Amada Senior Care do?
Amada Senior Care delivers non-medical in-home senior care services through a franchise network of 100+ independently owned locations across 40+ US states. Its offerings include hourly caregiver assistance with activities of daily living, free assisted living and senior housing placement, long-term care insurance claims advocacy with direct carrier billing, and the Amada Connect personal emergency response system featuring fall detection and GPS-enabled alerts.
Is Amada Senior Care a public or private company?
Amada Senior Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amada Senior Care founded?
Amada Senior Care was founded in 2007. It employs 251 to 500 people.
Where is Amada Senior Care based?
Amada Senior Care is headquartered in Laguna Hills, United States, in the North America region.
How does Amada Senior Care make money?
Four revenue lines are on record. In-Home Care Services are the primary driver. The others are assisted Living Placement Services, franchise Revenue and LTC Insurance Claims Advocacy.
Who are Amada Senior Care's main competitors?
Direct peers on record are Right at Home, A Place for Mom, Visiting Angels, Comfort Keepers, Senior Helpers, Interim HealthCare and Home Instead Senior Care. Broad incumbents are BrightSpring Health Services and Help at Home. Caring.com is listed as an emerging player.
Does Amada Senior Care have an API?
No public API is recorded for Amada Senior Care.
What industry is Amada Senior Care in?
Amada Senior Care's product category is Senior Home Care Services. Its primary akta.pro industry code is HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF), with a secondary code of HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place). Its NAICS code is 624120 and its SIC code is 8082.