What IAC does

People Incorporated (formerly IAC, ticker PPLI on Nasdaq since June 4, 2026) is a publicly traded media holding company founded in 1986 by Barry Diller and headquartered in New York. The company operates through two principal pillars following a multi-year portfolio simplification: a Publishing segment anchored by People Inc. — described as America's largest digital publisher with approximately 1.9 billion visits across properties including People, Better Homes & Gardens, Food & Wine, and other lifestyle brands — and a Betting/strategic-equity segment built around an approximately 26% stake in MGM Resorts International and a minority position in Turo Inc.

The company's core technology stack centers on People Inc.'s digital publishing platforms and D/Cipher+, an AI-driven contextual targeting system launched in February 2026 that enables ad targeting without third-party cookies. The proprietary targeting technology processes both text-based content and structured audience data for personalized advertising. The business model combines digital advertising revenue (programmatic, performance marketing, and off-platform audience monetization including social platforms like TikTok and Instagram), content licensing to AI companies (Microsoft Copilot via pay-per-use, OpenAI, and Meta), and strategic equity value capture through the MGM Resorts stake. Non-session-based digital revenue (licensing, syndication, events, off-platform) had grown to 41% of digital revenue, expanding 24% year-over-year in Q1 2026.

The company has undergone significant restructuring, including the April 2025 spin-off of Angi Inc. as an independent public company, the March 2026 sale of Care.com to Pacific Avenue Capital Partners for approximately $320 million (a roughly $180 million loss versus the 2020 acquisition price), the May 2026 shutdown of the legacy Ask.com search engine, and 77 corporate layoffs tied to a $40 million annual cost-savings program. FY2025 revenue from continuing operations was approximately $2.046 billion with Adjusted EBITDA of $226.3 million (up from $186.8 million prior year), while Q1 2026 revenue of $422.89 million reflected a 25.87% year-over-year decline driven largely by divestitures. In June 2026, the company proposed acquiring the remaining MGM Resorts shares at $48.30 per share in an $18 billion take-private transaction.

Name

IAC

Legal name

People Incorporated

Website

https://iac.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

People Incorporated (formerly IAC) is a publicly traded media holding company operating through People Inc., America's largest digital publisher (People, Better Homes & Gardens, Food & Wine), holding strategic equity stakes in MGM Resorts International (~26%) and Turo Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Publishing (People Inc.): Digital advertising revenue from owned media properties (People, Better Homes & Gardens, Food & Wine), programmatic advertising, performance marketing, and off-platform audience revenue including social media monetization
2. AI Licensing: Licensing of publisher content to AI companies including Microsoft (pay-per-use model through Copilot) and OpenAI. Non-session-based revenue now constitutes 41% of digital revenue growing 24% in Q1.
3. MGM Resorts Investment: IAC holds 26% stake in MGM Resorts International as strategic equity position; IAC proposed $18 billion acquisition to take MGM private in June 2026
4. Turo Inc. Equity: Strategic equity position in Turo Inc., the car sharing marketplace

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

IAC (rebranded as People Incorporated as of June 4, 2026) operates as a media holding company whose core offering is People Inc., America's largest digital publisher encompassing brands including People, Better Homes & Gardens, and Food & Wine. The company monetizes its digital media properties through programmatic advertising, performance marketing, off-platform audience revenue, and content licensing agreements with AI companies including Microsoft (Copilot pay-per-use), OpenAI, and Meta. IAC also holds a 26% strategic equity stake in MGM Resorts International and a position in Turo Inc.

Product overview

IAC (now rebranded as People Incorporated as of June 4, 2026) operates as a media and technology company with two primary segments: Publishing through its majority-owned People Inc. subsidiary (America's largest digital publisher with brands including People, Better Homes & Gardens, and Food & Wine), and Betting through its approximately 26% equity stake in MGM Resorts International. The company also holds a strategic position in Turo Inc. The portfolio has undergone significant simplification through divestitures including the sale of Care.com ($320M to Pacific Avenue Capital Partners in Q1 2026) and spin-off of Angi Inc. (April 2025). The Search segment including Ask.com was discontinued in May 2026. AI-driven products include People Inc.'s D/Cipher+ contextual targeting platform and Angi's AI-first platform development.

Differentiator

Problem solved

Functional benefit

Brands

• People: Leading digital media publication covering entertainment, celebrities, and culture
• Better Homes & Gardens
• Food & Wine

Products and services

• People Inc. America's largest digital publisher encompassing the People, Better Homes & Gardens, Food & Wine, and related magazine brands. Reaches approximately 1.9 billion visits across digital properties. Primary revenue driver through digital advertising across the portfolio of media brands, reaching consumer audiences on behalf of enterprise advertisers.
• AI Content Licensing Program Licensing of People Inc. publisher content to AI companies including Microsoft (pay-per-use through Copilot), OpenAI, and Meta for AI products and training data. Non-session-based AI licensing revenue constitutes 41% of digital revenue, growing 24% in Q1 2026.
• Vivian Health Healthcare jobs marketplace and IAC subsidiary supporting 2.7 million clinicians and facilitating over $1.5 billion in healthcare labor spend annually. Connects healthcare professionals (including traveling nurses) with healthcare facilities and employers.

Quantifiable outcome

• Non-session-based revenue now constitutes 41% of digital revenue, growing 24% in Q1
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• OpenAIcoreTechnology or Integration · 25 May 2026IAC signed an AI licensing deal with OpenAI, enabling the AI company to access People Inc. content. This follows a shift from earlier 'all-you-can-eat' arrangements toward enforced paid licensing for AI crawlers via Cloudflare.
• MGM Resorts InternationalcoreStrategic or Co-development Partner · 8 April 2026IAC holds 26% stake in MGM Resorts International and has entered into a voting agreement guaranteeing IAC two board seats while limiting voting power beyond 25.73% of MGM's total voting shares. In June 2026, People Incorporated proposed to acquire all outstanding MGM shares for $48.30 per share in cash at an $18 billion valuation to take the casino operator private.
• Authentic Brands GroupminorStrategic or Co-development Partner · 25 February 2026Authentic Brands Group partnered with IAC to expand the Dockers brand across the Americas, including Central America, Ecuador, the Andean region, and Caribbean markets. IAC manages manufacturing and distribution to support Dockers' growth.
• Blue WaterminorGTM or Marketing Partner · 5 December 2025Blue Water and Vivian Health (IAC subsidiary) launched an exclusive housing discount program for traveling nurses.
• MicrosoftcoreTechnology or Integration · 5 November 2025People Inc. entered a pay-per-use licensing agreement with Microsoft through its publisher content marketplace, with Copilot as the first buyer. This represents a shift from the OpenAI arrangement to a consumption-based model.
• Sam Reich (Dropout)minorStrategic or Co-development Partner · 1 January 2018IAC acquired CollegeHumor and later sold it to Sam Reich in January 2020 for zero dollars plus a minority stake. CollegeHumor rebranded to Dropout streaming platform.
• Ask JeevesminorOthers · 1 July 2005IAC acquired Ask Jeeves in July 2005 for $1.85 billion. The search engine was rebranded to Ask.com, and IAC shut down the search business on May 1, 2026, after 25 years of operation under IAC ownership.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• BuzzFeed, Inc. Digital media company operating owned-and-operated publishing properties monetized primarily through advertising, with a comparable audience-development model and reliance on social platform traffic.
• Condé Nast: Multi-brand magazine and digital publisher (Vogue, Vanity Fair, GQ, etc.) with a similar iconic-brand portfolio strategy and advertising-led revenue model serving premium audiences.
• Vox Media: Independent digital media company operating editorial brands (Vox, The Verge, New York Magazine) with comparable programmatic advertising and audience monetization mechanics.
• Ziff Davis, Inc. Digital media and internet holding company operating owned technology, shopping, and publishing properties, mirroring People Incorporated's holding-company structure over digital content assets.
• Hearst Communications: Diversified media company with a large portfolio of magazine and digital brands (including Esquire, Cosmopolitan) operating under a similar multi-brand publishing model.
• Future plc: UK-listed multi-brand digital publisher monetized through advertising, affiliate commerce, and content licensing — closely comparable in scale and revenue mix to People Inc.
• Vice Media: Digital-first publisher targeting millennial and Gen Z audiences across owned platforms, with comparable reliance on social distribution and digital advertising monetization.
• Bustle Digital Group: Digital media company operating a portfolio of editorial brands (Bustle, Mic, Inverse) targeting younger audiences through social-first content and advertising revenue.
• Penske Media Corporation: Private media company operating premium publishing brands (Rolling Stone, Variety, Billboard) with a similar iconic-brand portfolio and advertising/events revenue model.

Emerging players

• The Arena Group: Digital publishing platform operating lifestyle, sports, and finance brands with a comparable advertising-driven model, though at smaller scale than People Inc.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iac
• Facebookfacebook.com/IACInterActive
• LinkedInlinkedin.com/company/iac

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A36 records

Investments23 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IAC