MPAY
MPAY is a privately held B2B SaaS provider of cloud-based human capital management software, including payroll, time, HR, benefits, and retirement services, sold exclusively through its MPAY Network of 120+ Professional Service Providers serving 60,000+ small-business employers across the United States.
- Company typePrivate
- Founded1994
- HeadquartersWaltham, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MPAY does
MPAY, Inc. is a privately held B2B SaaS provider of human capital management (HCM) software, founded in 1994 and headquartered in Huntersville, North Carolina, with a software engineering office in Waltham, Massachusetts. The company sells exclusively through the MPAY Network, a channel of over 120 Professional Service Providers (PSPs) — payroll processors, HR outsourcers, insurance brokers, and accountants — who in turn license MPAY's technology to more than 60,000 small-business and entrepreneurial employers across the United States. Approximately 2.5 million employees are managed through MPAY's payroll and HCM systems.
MPAY's core technology centers on two proprietary products: Millennium, the legacy payroll processing engine originally developed in 1994 and continuously refined for tax filing and compliance, and Payentry, the flagship cloud-based SaaS platform providing payroll, time and labor management, HR, benefits administration (FSA/HSA/COBRA), retirement plan services, and property & casualty insurance. The platform supports white-label customization introduced in NextGen Updates v1.9 (May 2019), allowing PSP partners to brand login pages and configure workflow. Supporting modules include My Payentry (employee self-service), WebHelp (product documentation), and integrations with Bank of America Money Network and DocuSign.
The revenue model is subscription-based SaaS licensing charged to PSPs in the MPAY Network, predominantly under multi-year contracts with pricing negotiated privately. MPAY does not sell directly to end-employers; instead, it provides PSPs with marketing support, lead generation, a Salesforce-based partner CRM, and access to product pilot programs. The leadership team is led by CEO Geoffrey Duke, with Heather Duke as VP of Marketing (joined 2017). The company has no disclosed funding rounds, no parent company, no M&A activity, and no public filings.
MPAY firmographics
Firmographics- Name
- MPAY
- Legal name
- MPAY Inc.
- Website
- https://mpay.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MPAY is a privately held B2B SaaS provider of cloud-based human capital management software, including payroll, time, HR, benefits, and retirement services, sold exclusively through its MPAY Network of 120+ Professional Service Providers serving 60,000+ small-business employers across the United States.
- Ownership category
- akta.pro rank
MPAY industry classification
Industry- Product category
- Human Capital Management Software
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industries
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA)
Keywords
Where MPAY is headquartered
LocationHeadquarters
- HQ city
- Waltham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MPAY business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Software Licensing: MPAY generates revenue by licensing its SaaS HCM software products to Professional Service Providers (PSPs) in the MPAY Network. These partners then deliver human capital management solutions to their small business and entrepreneurial clients. The platform supports payroll, time and labor, human resources, benefits, and retirement plan services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise licensing for Professional Service Providers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
MPAY product offering
Product offeringCore offering
MPAY licenses its cloud-based SaaS human capital management platform — primarily the Payentry suite (with the legacy Millennium payroll engine) — to Professional Service Providers (PSPs) such as payroll processors, HRO firms, insurance brokers, and accountants. Those PSPs then deliver integrated payroll, time and labor, HR, benefits administration (FSA/HSA/COBRA), retirement plan services, and employee self-service to their small business and entrepreneurial clients across the United States. The platform is white-labelable and accessed via employer and employee web portals under the Payentry and MPAY brands.
Product overview
MPAY offers a unified SaaS human capital management (HCM) platform called Payentry, complemented by its legacy Millennium payroll engine. The product portfolio centers on Payentry as the flagship all-in-one solution, with core modules covering Payroll Management (online processing, tax filing, paperless pay), Time and Labor Management (cloud-based tracking with payroll integration), Human Resource Management (compliance, ACA, labor law), Benefits Management (FSA/HSA, retirement plans, COBRA), and Property & Casualty Insurance. Supporting modules include WebHelp (product documentation), My Payentry (employee self-service portal), and Retirement Plan Services (401k with institutional pricing). The ecosystem is designed for B2B professional service providers serving small businesses, with white-label customization available for network partners.
Differentiator
Problem solved
Functional benefit
Brands
- Payentry: SaaS human capital management platform offering payroll, time and labor management, human resources, benefits, and retirement plan services.
- Millennium
- Payentry Time Management
- Clockentry
Products and services
- Payentry MPAY's flagship SaaS human capital management platform providing employers with integrated payroll processing, time and labor management, human resources, benefits administration, and retirement plan services, delivered via web-based employer and employee portals with white-label customization for channel partners.
- Payroll Management
Quantifiable outcome
- Payroll errors can account for 1.2% of an employer's total payroll (Nucleus Research)
Companies that use MPAY
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
MPAY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
MPAY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Convergence Insurance & Advisory ServicescoreMPAY partnered with Convergence Insurance & Advisory Services to provide comprehensive employer solutions. This collaboration enables MPAY to widen the reach of its SaaS payroll and HR offering to employers through Convergence's trusted advisory relationships. Convergence can now offer the Payentry suite of products to new and existing clients in conjunction with their consulting services. The benefits administration and enrollment engine provides Convergence clients with ability to process new hire, open, and mid-year enrollments simply. CEO Geoffrey Duke states that having employee data in one place helps clients stay compliant with ACA, federal and state regulations, and OSHA mandates.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
MPAY competitors and assessment
Company assessmentDirect peers
- Paychex: Paychex is a major payroll and HCM provider serving SMBs and mid-market employers, with both direct and accountant/partner channels. MPAY's VP Marketing Heather Duke is a former Paychex employee, underscoring direct comparability in offering and customer segment.
- Gusto: Gusto is a cloud-native payroll, HR, and benefits platform targeting SMBs and accountants. Its accountant/partner channel overlaps directly with MPAY's Professional Service Provider network model.
- Paylocity: Paylocity is a public SaaS HCM platform providing payroll, HR, benefits, and talent management to mid-market and SMB employers. Similar product breadth to MPAY's Payentry suite and similar channel-led growth strategy.
- Justworks: Justworks is a PEO/HCM provider offering payroll, benefits, and HR support to SMBs. Directly comparable in target market and product mix, with a more modern tech stack and peer PEO positioning.
- Zenefits: Zenefits provides a SaaS HCM platform focused on payroll, benefits, and HR for SMBs. Comparable in target segment and product scope, representing a more cloud-native alternative to MPAY's offering.
- TriNet: TriNet is a PEO providing payroll, benefits, and HR services to SMBs across industries. Comparable as a co-employer/HCM provider with overlapping customer pain points and product offerings.
- isolved: isolved is a SaaS HCM provider targeting SMB and mid-market through both direct and partner channels. Closely comparable in business model, channel-led distribution, and product breadth to MPAY's Payentry platform.
Broad incumbents
- ADP: ADP is the largest payroll and HCM provider globally, serving SMBs through RUN and enterprise through Workforce Now. RUN Powered by ADP directly competes with MPAY's Payentry for the same SMB customer base.
- Workday: Workday is a leading enterprise HCM and finance platform. While serving a larger customer segment than MPAY, it represents strategic competitive pressure as enterprise HCM vendors move down-market into MPAY's SMB territory.
Emerging players
- Rippling: Rippling is a fast-growing, venture-backed HCM platform combining payroll, HR, IT, and finance. Competes with MPAY for the SMB/mid-market segment with a modern, API-first architecture that highlights MPAY's relative technology gap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MPAY social profiles
Digital presenceMPAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
MPAY leadership team
Management profileNumber of profiles
Profiles7 records
MPAY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MPAY M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MPAY
What does MPAY do?
MPAY licenses its cloud-based SaaS human capital management platform — primarily the Payentry suite (with the legacy Millennium payroll engine) — to Professional Service Providers (PSPs) such as payroll processors, HRO firms, insurance brokers, and accountants. Those PSPs then deliver integrated payroll, time and labor, HR, benefits administration (FSA/HSA/COBRA), retirement plan services, and employee self-service to their small business and entrepreneurial clients across the United States. The platform is white-labelable and accessed via employer and employee web portals under the Payentry and MPAY brands.
Is MPAY a public or private company?
MPAY is a private company. It is classified as unknown and is currently operating.
When was MPAY founded?
MPAY was founded in 1994. It employs 51 to 100 people.
Where is MPAY based?
MPAY is headquartered in Waltham, United States, in the North America region.
How does MPAY make money?
One revenue line is on record: saaS Software Licensing.
Who are MPAY's main competitors?
Direct peers on record are Paychex, Gusto, Paylocity, Justworks, Zenefits, TriNet and isolved. Broad incumbents are ADP and Workday. Rippling is listed as an emerging player.
Does MPAY have an API?
No public API is recorded for MPAY.
What industry is MPAY in?
MPAY's product category is Human Capital Management Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms. Its NAICS code is 541214 and its SIC code is 7372.