Absolute New York
Absolute New York is a privately held, Port Washington-based beauty brand founded in 2014 that sells color cosmetics, skincare, body care, nails, lashes, and beauty tools direct to global consumers via its Shopify storefront in the $3.99-$24.99 price range.
- Company typePrivate
- Founded2014
- HeadquartersPort Washington, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Absolute New York does
Absolute New York is a privately held beauty brand founded in 2014, headquartered in Port Washington, New York, and operating with 101-250 employees. The company sells directly to consumers through a Shopify-based ecommerce storefront, offering a broad assortment of color cosmetics (face, eyes, lips), skincare (including a Niacinamide line), body care (Silk Glow), nails (gel polish, press-on, including a dedicated kids line, Tiptok, and a sub-brand, Glamify), lashes, brushes, and hair tools. Pricing is concentrated in the $3.99 to $24.99 range with most SKUs under $11, positioning the brand at the affordable/masstige tier of the mass beauty market.
The business model is single-channel DTC: products are sold direct to end consumers via absolutecosmetics.com with global shipping, supplemented by a Brand Ambassador Program that functions as a community/creator-driven acquisition layer. There is no disclosed third-party retail (department stores, Sephora, Ulta) or major marketplace presence, so all revenue runs through the company's own digital properties. Certifications and editorial placements (Leaping Bunny cruelty-free, Byrdie, BuzzFeed, Birchbox, ipsy) are referenced as proof points.
The company is led by co-founders Beronicka Kim and John Kim, with no other management team or board composition disclosed. No funding rounds, acquisitions, partnerships, leadership changes, or revenue disclosures are available in the input data; all information about strategic direction is inferred from product-line launches and channel architecture described above.
Absolute New York firmographics
Firmographics- Name
- Absolute New York
- Website
- https://absolutenewyork.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Absolute New York is a privately held, Port Washington-based beauty brand founded in 2014 that sells color cosmetics, skincare, body care, nails, lashes, and beauty tools direct to global consumers via its Shopify storefront in the $3.99-$24.99 price range.
- Ownership category
- akta.pro rank
Absolute New York industry classification
Industry- Product category
- Beauty and Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
- akta.pro secondary industries
- Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA), Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers) (CRABACAE), Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF), Skincare Sets, Kits & Travel Sizes (CRABAAAL)
Keywords
Where Absolute New York is headquartered
LocationHeadquarters
- HQ city
- Port Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Absolute New York business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Revenue generated from direct-to-consumer sales of beauty and cosmetics products through the company's e-commerce website. Products include makeup, skincare, nails, lashes, and beauty tools sold at various price points ranging from $3.99 to $24.99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual beauty products |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Absolute New York product offering
Product offeringCore offering
Absolute New York is a direct-to-consumer beauty brand that designs, sources, and sells affordable, cruelty-free and vegan makeup, skincare, nail, lash, and beauty tool products through its own Shopify-powered online storefront. Products range from $3.99 to $24.99 and include face primers, foundations, concealers, mascaras, eyeliners, lipsticks, lip glosses, body oils, niacinamide skincare, gel and press-on nails, false lashes, and brushes.
Product overview
Absolute New York is a direct-to-consumer cosmetics and beauty brand offering a comprehensive portfolio of affordable, cruelty-free makeup, skincare, nail, and beauty tool products. The product ecosystem spans multiple interconnected categories: Face products (primers, foundations, concealers, blush, bronzer, setting sprays); Eye products (mascaras, eyeliners, eyeshadows, brows); Lip products (lipsticks, lip glosses, lip liners, lip balms); Body care (body oils, mists, butters); Skincare (face masks, aloe products, Niacinamide Skin Care Line); Nails (Master Gel Nail Polish, Glamify Press-On Nails including Iconic French, French Chic, Couture, and Tiptok Kids Press-On Nails, nail implements); Lashes (5D/6D/10D Darling Lashes, Femme Fatale, individual lashes); and Brushes & Tools (Pro Brush Collection, beauty tools, lash adhesives). The brand operates primarily as an e-commerce Shopify storefront with a focus on K-beauty inspired formulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Face Primers Face primers including Hydrate ME!, Mattify ME!, Poreless ME!, and Grip To Hydro Primer designed to prep and smooth skin before makeup application.
- Foundations Various foundation formulations including Velvet Focus Powder Foundation, Luminous Dream Glow Tint, Full Cover Liquid Matte Foundation, HD Flawless Fluid Foundation, and 2-in-1 Foundation + Concealer.
- Concealers Concealer products including 2-in-1 Foundation + Concealer and 3D Cover Concealer for coverage and skin perfecting.
- Mascaras Eye mascara products including Lash Freeze Clear Gel Mascara, Total Solution All in 1 Waterproof Mascara, High Impact Length & Curl Mascara, and Volume Booster Mascara.
- Lipsticks Various lipstick formulations including Master Slim Shine Lipstick, Master Slim Matte Lipstick, Matte Lipstick, Matte Liquid Lipstick, Match Maker Jelly, and Perfect Pair Lip Duo.
- Lip Glosses Lip gloss products including Gloss Slick Peptide Tinted Balm, Berry Tint, Glow Lip Gel, Lip Plump collections, Glassy Pout Lip Oil, and Freshly Bitten Gloss Collection.
- Silk Glow Body Oil Body oil product in Rose Gold finish from the Silk Glow body care line.
- Silk Glow Body Mist Body mist product in White Plum scent from the Silk Glow body care line.
- Niacinamide Skin Care Line Complete skincare line featuring Niacinamide Cleanser, Essence, Serum, Facial Cream, Eye Cream, and Neck Cream; niacinamide (vitamin B3) brightens complexion, reduces texture, minimizes pores, balances oil, soothes redness, and strengthens lipid barrier.
- Master Gel Nail Polish Collection Professional gel nail polish collection including Master Gel Nail Polish, Base & Top Coat Treatment, Mini UV LED Lamp, Mystic Aurora Cat Eye Collection, and Glass Beads Cat Eye Collection.
- Glamify Press-On Nails Press-on nail brand featuring multiple collections including Iconic French, French Chic, Naked, Clawtoon, Couture, Trendsetter, Mesmerize Premium, Yours Truly, and Beautifly styles.
- Tiptok Kids Press-On Nails Kids press-on nail line designed for ages 7+ with adult supervision, featuring playful designs like BERRY SWEET, RAINBOW MAGIC, MINI MONSTERS, BOW-TIFUL, COQUETTE CUTIE, and TOTALLY Y2K with no-glue application.
- 5D Darling Lashes Multi-dimensional false eyelash collection including 5D, 6D, and 10D variants with various styles such as Poppy & Ivy, Femme Fatale, Off the Wing, Camouflare Individual Lashes, and So My Lash Signature Collection.
- Pro Brush Collection Professional makeup brush collection including Pro Universal Powder Brush, multi-purpose brushes, face brushes, eye brushes, lip brushes, and brush sets like Nude Essentials and Pink Essentials.
- Beauty Tools Beauty tools including Standing Beauty Fan, Portable Beauty Fan, Wide Angled Precision Brush, and brow/lash perfecting kits.
- Lash Glue & Adhesives False lash application products including Brush Lash Adhesive, Tube Lash Adhesive, 5D Eyelash Brush Adhesive, 4X Extra Hold Eyelash Glue, and Eyelash Glue Adhesive Remover.
- Black Out 24 HR Eyeliner Ultra long-lasting 24-hour waterproof eyeliner with felt tip applicator; flake free, smudge free, fade free, transfer free, and cruelty-free/vegan formula free of parabens, sulfates, phthalates, and fragrance.
- Lip Liners Lip liner products including Glide & Glam Gel Lip Liner, Waterproof Gel Lip Liner, Maxi Plump Lip Liner, and Lip DuoZ.
- Cleansing Wipes Cleansing products including Ultra Soft Cleansing Wipes in Hydrating Aloe Vera and Micellar Oil Cleansing Wipes in Rose.
- Aloe & Sun Care Aloe vera-based products including Aloe Gel in 200ml, 300ml, and 500ml sizes for hair, skin, and nail care.
- Hand & Foot Care Hand and foot care products including Soften & Repair Urea Foot Cream, Callus Remover Spray and Eliminator, and Exfoliating Foot Mask.
- Nail Implements Professional nail tools including Tweezers, Clippers, Nippers, Cuticle Pushers and Nippers, Professional Acrylic Nail Brushes, Electric Nail Files, and Salon Manicure/Pedicure Sets.
Companies that use Absolute New York
Customer profileSegments2 records
Ideal customer profiles2 records
Absolute New York technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Absolute New York partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Absolute New York competitors and assessment
Company assessmentDirect peers
- e.l.f. Beauty: Public affordable color cosmetics brand selling face, eye, lip, and skincare products at similar price points ($3–$15) across DTC and major retail. Direct competitor in the budget beauty segment with overlapping product categories and target consumers.
- ColourPop: DTC-first affordable color cosmetics brand known for viral product launches at low price points ($5–$15). Closely comparable on business model (DTC + selective retail) and product breadth in face, eye, and lip.
- NYX Professional Makeup: Affordable professional color cosmetics brand owned by L'Oréal, spanning face, eye, lip, and tools at drugstore-adjacent price points. Comparable product breadth and consumer targeting.
- Wet n Wild: Mass-market affordable beauty brand selling face, eye, lip, and nail products at $1–$10 price points. Direct competitor for budget-conscious consumers with overlapping category coverage.
- Revolution Beauty: Global affordable beauty brand offering makeup, skincare, and tools at value price points. Comparable in cross-category coverage, pricing strategy, and omnichannel distribution.
- Milani Cosmetics: Affordable color cosmetics brand focused on face, eye, lip, and nail products at drugstore price points. Comparable positioning in the affordable beauty segment with similar consumer demographic.
- BH Cosmetics: Affordable beauty brand with broad palette and brush assortment at low-to-mid price points. Comparable product breadth in color cosmetics and beauty tools.
- Morphe: Beauty brand known for palettes, brushes, and color cosmetics at accessible prices, with strong creator/influencer-driven go-to-market. Comparable in product mix and social-channel-led discovery.
- Kylie Cosmetics: DTC-led color cosmetics brand spanning lip, eye, face, and skincare products with celebrity-brand appeal. Comparable business model emphasis on owned e-commerce and direct consumer relationships.
Emerging players
- Kosas: Clean beauty brand spanning color cosmetics and skincare with vegan/cruelty-free positioning. Comparable ethical-positioning narrative and Kosas's growing focus on skincare-cosmetics hybrids overlaps with Absolute New York's Niacinamide line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Absolute New York social profiles
Digital presenceAbsolute New York financial estimates
Financial estimateRevenue estimate
Valuation estimate
Absolute New York leadership team
Management profileNumber of profiles
Profiles2 records
Absolute New York funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Absolute New York M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Absolute New York
What does Absolute New York do?
Absolute New York is a direct-to-consumer beauty brand that designs, sources, and sells affordable, cruelty-free and vegan makeup, skincare, nail, lash, and beauty tool products through its own Shopify-powered online storefront. Products range from $3.99 to $24.99 and include face primers, foundations, concealers, mascaras, eyeliners, lipsticks, lip glosses, body oils, niacinamide skincare, gel and press-on nails, false lashes, and brushes.
Is Absolute New York a public or private company?
Absolute New York is a private company. It is classified as unknown and is currently operating.
When was Absolute New York founded?
Absolute New York was founded in 2014. It employs 101 to 250 people.
Where is Absolute New York based?
Absolute New York is headquartered in Port Washington, United States, in the North America region.
How does Absolute New York make money?
One revenue line is on record: direct Product Sales.
Who are Absolute New York's main competitors?
Direct peers on record are e.l.f. Beauty, ColourPop, NYX Professional Makeup, Wet n Wild, Revolution Beauty, Milani Cosmetics, BH Cosmetics, Morphe and Kylie Cosmetics. Kosas is listed as an emerging player.
Does Absolute New York have an API?
No public API is recorded for Absolute New York.
What industry is Absolute New York in?
Absolute New York's product category is Beauty and Personal Care. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers, with a secondary code of CRABACAA, Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter). Its NAICS code is 456120 and its SIC code is 2844.