Greenlane
- Company typePrivate
- Founded2023
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Greenlane firmographics
Firmographics- Name
- Greenlane
- Legal name
- Greenlane Infrastructure, LLC
- Website
- https://drivegreenlane.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Greenlane industry classification
Industry- Product category
- Commercial EV Charging Infrastructure
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- EV Fleet Management & Charging Solutions (THADAKAJ)
- akta.pro secondary industries
- Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK)
Keywords
Where Greenlane is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Greenlane business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- EV Charging Fees: Greenlane charges fleet operators and drivers for electricity consumed during charging sessions at their public charging stations. Fees are based on energy consumption (kWh) with rates varying by subscription tier.
- Greenlane Edge Subscription: Monthly subscription program offering discounted charging rates, advanced reservation tools, fleet management features, consolidated billing, and other value-added services for fleet operators.
- Real Estate Partnerships: Revenue generated through land lease agreements and revenue-sharing arrangements with travel centers, truck stops, and other partners where Greenlane Plus sites are installed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard Pay-Per-Charge |
| Subscription | Monthly | Greenlane Edge Subscription |
| Hybrid | Multi-year contract | Charge On Us Dealer Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Greenlane product offering
Product offeringCore offering
Greenlane operates a public, high-speed EV charging network purpose-built for medium- and heavy-duty commercial vehicles, anchored by a flagship Colton, California site with 41 chargers at ~12 MW nameplate capacity. The offering combines physical charging infrastructure across three site tiers (Greenlane Centers, Plus, and Express) with the Greenlane Edge subscription platform, the Fleet Portal management dashboard, the Driver App, and the OnRamp API for fleet software integration.
Product overview
Greenlane is building a nationwide public fast-charging network for commercial medium- and heavy-duty (MHD) electric vehicles. The offering operates as a platform-plus-modules architecture centered on the Greenlane Edge subscription platform, which powers physical charging infrastructure and software tools. Physical charging is delivered through three site tiers: Greenlane Centers (flagship sites with high-speed chargers, amenities lounges, and full services), Greenlane Plus (mid-sized sites at travel centers and truck stops), and Greenlane Express (compact sites at dealerships). The software stack is anchored by the Greenlane Fleet Portal for fleet managers, the Greenlane Driver App for truck drivers, and the Greenlane OnRamp API for third-party integrations. The Greenlane Centers flagship in Colton, California opened in April 2025 with 41 chargers scalable to 60, and expansion into Texas along the I-45 Dallas-Houston corridor was announced in May 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Greenlane Edge: Subscription program offering discounted charging rates, charger reservations, and access to Greenlane's network and technology ecosystem
- Greenlane Driver App
- Greenlane Fleet Portal
- Greenlane OnRamp API
Products and services
- Greenlane Centers Owned flagship high-speed charging facilities for medium- and heavy-duty trucks featuring pull-through charging lanes, multiple charger types including 12x400kW CCS pull-through and 29x240kW CCS bobtail chargers, amenities lounges, food and beverage, office space leasing, and drop-and-hook spaces; sold directly to enterprise fleet operators.
- Greenlane Plus
Quantifiable outcome
- 99% uptime across charging network
- +3 more outcomes
Companies that use Greenlane
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Greenlane technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Greenlane partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and supporting.
- ABBcoreDeveloped the first high-speed charging station in Colton, CA using ABB's charging technology and SCADA platform for smart remote monitoring. ABB provides infrastructure technology supporting grid stability.
- AlpitroniccoreItalian EV charging hardware manufacturer supplying 400kW dual-port chargers with 97%+ efficiency to Greenlane. Alpitronic has become America's second-largest fast-charging equipment supplier.
- Uber FreightmajorCollaboration with Uber Freight leverages industry-leading freight data insights to strategically develop charging infrastructure along key freight corridors, optimizing efficiency for electric fleets.
- Detroit eFillsupportingInnovative charging solutions provider complementing Greenlane's mission to deliver scalable and sustainable charging infrastructure with cutting-edge technology.
- VolvomajorPartnership to drive commercial electrification. Volvo's electric trucks (VNR Electric) undergo interoperability testing and certification on Greenlane's network.
- Windrose TechnologymajorChinese EV truck manufacturer bundling 3 months of complimentary Greenlane charging with every Global E700 purchase. Partnered on successful I-10/I-15 corridor testing validating 400+ mile range capability.
- NevoyamajorElectric trucking carrier with multi-year commitment to operate battery-electric Class 8 trucks on Greenlane's corridors. Launching on I-45 Dallas-Houston route with carrier operations.
- EinridemajorShipping and logistics firm signed deals with Greenlane to provide diesel-level charging access for over-the-road truckers as part of their electric freight operations.
- Velocity Truck CenterssupportingFirst dealership to join Greenlane's Charge On Us dealer program, offering bundled charging benefits with electric truck purchases to accelerate EV truck sales.
- MortensonsupportingLed engineering, procurement, and construction for Greenlane's flagship Colton EV charging depot along I-15 corridor as part of the joint venture.
- PACT (Positive Changes for Transportation)supportingFounding member of coalition focused on accelerating clean energy solutions for commercial transportation. VP Government & Utilities Andrea Pratt serves as Board Member.
- CALSTARTsupportingMember of national non-profit accelerating clean transportation industry growth. Active in State Policy Action Group to advance commercial EV and charging network policies.
- Electrification CoalitionsupportingMember driving national efforts to reduce oil dependence and accelerate EV adoption. Participant in Electric Freight Consortium developing solutions for electrifying freight transportation.
- Alliance for Transportation Electrification (ATE)supportingActive member participating in all committees to foster collaboration with utilities and policymakers for grid-ready commercial EV charging networks.
- Smart Freight Centre (SFC)supportingGlobal non-profit advancing climate action in freight sector. Greenlane supports industry-wide collaboration to decarbonize commercial transportation through this membership.
- ElectrovayasupportingCanadian battery partner working with Janus Electric on scheduled deployment of swappable battery platforms for heavy transport vehicles using Greenlane infrastructure.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Greenlane competitors and assessment
Company assessmentEmerging players
- Voltera: Voltera is an emerging infrastructure developer building and operating EV charging sites for commercial fleets across the U.S., often in partnership with real-estate owners. It targets similar medium- and heavy-duty fleet customers with a depot-style charging model that overlaps with Greenlane's Greenlane Plus/Express partnership approach.
- Detroit eFill: Detroit eFill is a Daimler-affiliated charging solutions provider that complements Greenlane's offering (and is listed as a Greenlane technology partner). It targets commercial fleet charging with depot and public infrastructure, representing both a partner and partial competitor in the Daimler ecosystem.
Direct peers
- Forum Mobility: Forum Mobility operates heavy-duty electric truck charging infrastructure focused on drayage and port operations along the West Coast, directly overlapping with Greenlane's Long Beach/Port of LA presence. It serves the same Class 8 freight customer base with charging-as-a-service contracts.
- WattEV: WattEV is a direct competitor building a public, high-power charging network purpose-built for medium- and heavy-duty electric trucks in California, with similar corridor-based siting and utility partnerships. It targets the same Class 8 fleet customers and overlaps directly with Greenlane on the I-10 and I-15 freight corridors.
- Terawatt Infrastructure: Terawatt Infrastructure is a well-capitalized direct competitor developing a nationwide network of large-scale commercial EV charging depots for fleet customers. It pursues similar flagship-site strategies with high-power chargers, real-estate partnerships, and enterprise fleet contracts in the same California and Texas geographies as Greenlane.
Broad incumbents
- ChargePoint: ChargePoint is one of the largest networked EV charging providers in North America, offering hardware and software to commercial fleets, workplaces, and public networks. While primarily light-duty focused, it competes for fleet depot and depot-adjacent public charging contracts that overlap with Greenlane's enterprise offering.
- bp pulse: bp pulse is the EV charging arm of bp and one of the largest commercial fleet charging operators globally, with growing presence in U.S. truck and depot charging. It is a broad incumbent bringing significant capital, energy supply, and retail-scale operations to the same commercial trucking electrification market Greenlane targets.
- Electrify America: Electrify America operates one of the largest U.S. DC fast-charging networks primarily for light-duty vehicles but is expanding into commercial fleet and truck charging pilots. It is a broad incumbent with overlapping charger hardware (Alpitronic/SK Signet), corridor presence, and enterprise fleet ambitions.
- EVgo: EVgo is a public fast-charging network operator expanding into fleet and commercial depot solutions. It competes for enterprise fleet charging contracts and is deploying high-power hardware across the same California and interstate corridors where Greenlane is building commercial truck sites.
Others
- ABB E-mobility: ABB E-mobility is a global supplier of DC fast-charging hardware and SCADA/grid integration technology that Greenlane uses at the Colton flagship. It is an enabling technology provider rather than a network operator, but its broader commercial fleet charging solutions and infrastructure partnerships overlap thematically with Greenlane's stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenlane social profiles
Digital presenceGreenlane compliance and trust
Trust signalCompliance3 records
Greenlane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenlane leadership team
Management profileNumber of profiles
Profiles8 records
Greenlane funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenlane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenlane
What does Greenlane do?
Greenlane operates a public, high-speed EV charging network purpose-built for medium- and heavy-duty commercial vehicles, anchored by a flagship Colton, California site with 41 chargers at ~12 MW nameplate capacity. The offering combines physical charging infrastructure across three site tiers (Greenlane Centers, Plus, and Express) with the Greenlane Edge subscription platform, the Fleet Portal management dashboard, the Driver App, and the OnRamp API for fleet software integration.
Is Greenlane a public or private company?
Greenlane is a private company. It is classified as corporate owned and is currently operating.
When was Greenlane founded?
Greenlane was founded in 2023. It employs 11 to 50 people.
Where is Greenlane based?
Greenlane is headquartered in Santa Monica, United States, in the North America region.
How does Greenlane make money?
Three revenue lines are on record. EV Charging Fees are the primary driver. The others are greenlane Edge Subscription and real Estate Partnerships.
Who are Greenlane's main competitors?
Emerging players on record are Voltera and Detroit eFill. Direct peers are Forum Mobility, WattEV and Terawatt Infrastructure. Broad incumbents are ChargePoint, bp pulse, Electrify America and EVgo. ABB E-mobility is listed as an others.
Does Greenlane have an API?
Yes. Greenlane OnRamp API enables seamless integration of real-time charging data into fleet management software systems, with support for white-label solutions. Features include route planning, smart charging schedules, and charging session management including station discovery, charger availability, reservation management, and payment processing. Available to fleet operators, OEMs, and third-party developers. Developer documentation is at www.drivegreenlane.com/legal/api-terms.
What industry is Greenlane in?
Greenlane's product category is Commercial EV Charging Infrastructure. Its primary akta.pro industry code is THADAKAJ, EV Fleet Management & Charging Solutions, with a secondary code of EUAFAMAA, Managed EV Charging Software (Residential, Fleet, Workplace). Its NAICS code is 2211 and its SIC code is 7510.