Fundera

What Fundera does

Fundera, Inc. is a U.S.-domiciled digital marketplace that connects small and mid-sized business owners with a network of 20+ vetted lenders and financial product providers. Users complete a single application and receive a soft credit-pull prequalification across multiple loan products, including SBA loans, term loans, business lines of credit, equipment financing, invoice financing, merchant cash advances, working capital loans, startup loans, commercial real estate loans, and debt consolidation loans. The platform additionally routes users to adjacent SMB financial products (business credit cards, business banking, payment processing, and accounting software) via partner integrations. Cumulative scale is reported at $5.9B+ in capital secured, 110,000+ small businesses served, and 114K+ loans issued.

The core technology is a rule-based marketplace with a soft credit inquiry matching engine and a multi-lender comparison layer, accessed primarily through fundera.com and integrated into the NerdWallet small-business editorial hub. Fundera layers a trained inside-sales advisor team on top of the self-serve funnel to assist borrowers through product selection and signing, particularly on complex transactions such as SBA and debt consolidation. Multi-state lending licenses (California, Nebraska, New Mexico) and NMLS registration (#1240038) authorize broker activity across the United States.

Fundera is a wholly-owned subsidiary of NerdWallet, acquired in 2020, and operates under the DBA 'NerdWallet Small Business' while maintaining the Fundera brand for its loan marketplace. The revenue model is almost entirely transactional: free to borrowers, with origination fees paid by lenders when loans are funded through the platform. A 2024-launched premium subscription, NerdWallet Business Pro ($150/quarter), adds a recurring-revenue layer via CFP consultations, online courses, and exclusive content. Headcount is reported at 51-100 employees, with operational offices in Scottsdale and New York and principal place of business in San Francisco (NerdWallet HQ).

Name

Fundera

Legal name

Fundera, Inc.

Website

https://fundera.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Fundera is a U.S. digital marketplace that connects small and mid-sized businesses with a network of 20+ vetted lenders and financial product providers. Free for borrowers, it earns lender-paid origination fees and now offers a premium NerdWallet Business Pro subscription, operating as a NerdWallet subsidiary.

Ownership category

akta.pro rank

Product category

Small Business Lending Marketplace

SIC

Loan Brokers (6163)

akta.pro primary industry

SBA/Government-Backed & Development Finance Loans (FSAKAGAI)

akta.pro secondary industry

Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD)

Keywords

• Small business lending
• Loan marketplace
• Business financing
• SBA loans
• Commercial lending

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Lender Origination Fees: Fundera receives a variable origination fee from lenders when a borrower decides to accept a loan offer through the platform. The company does not charge users a fee to use the service.
2. Marketplace Commission: As a marketplace model, Fundera earns commissions from lending partners when loans are facilitated through the platform, connecting borrowers with its network of vetted business lenders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fundera is a digital marketplace that connects small business owners with a network of vetted business lenders. Borrowers complete a single online application to prequalify for and compare multiple loan offers (including SBA loans, term loans, lines of credit, equipment financing, invoice financing, merchant cash advances, working capital, commercial real estate loans, and debt consolidation loans). The platform uses soft credit inquiries for matching and offers assisted guidance from trained sales associates.

Product overview

Fundera is a digital marketplace platform operated by NerdWallet that connects small business owners with a network of vetted lenders and financial service providers. The core offering is the Small Business Loans Marketplace, where users complete one application to compare and prequalify for multiple financing options. The platform offers SBA Loans (including 7(a) loans up to $5 million, Express loans, CDC/504 loans, and Microloans), Business Term Loans (up to $7 years, $5 million), Business Lines of Credit ($5K-$750K), Equipment Financing ($3,000-$5 million), Invoice Financing (up to 90% of invoice value), Merchant Cash Advances, Working Capital Loans, Startup Business Loans, Commercial Real Estate Loans, and Business Debt Consolidation options. Additional financial products include Business Credit Cards, Payment Solutions, Business Banking, and Accounting Software recommendations. The platform also offers a premium subscription called NerdWallet Business Pro ($150/quarter) featuring financial planning consultations and exclusive content.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Business Loans Marketplace

Quantifiable outcome

• $5.9B+ in funds secured through the platform
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• NerdWallet (Parent Company)coreStrategic or Co-development PartnerFundera is a subsidiary of NerdWallet, leveraging the parent company's brand, technology platform, content infrastructure, and customer audience for distribution and growth.
• 20+ Vetted Business LenderscoreChannel Partner/ Reseller/ DistributorFundera's marketplace connects borrowers with a network of 20+ vetted business lenders including banks, credit unions, and alternative lenders. Lenders pay origination fees to Fundera when loans are completed through the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fundbox: Fundbox is an SMB working capital and invoice financing provider that also appears as a Fundera marketplace partner; it competes head-to-head for the same SMB short-term credit demand.
• Lendio: Lendio is a small business loan marketplace connecting SMB borrowers with a network of lenders across SBA, MCA, term loans, and lines of credit—essentially the same core business model and customer as Fundera.
• CAN Capital: CAN Capital is a long-standing SMB working capital and MCA provider, serving the same SMB customer as Fundera and listed in Fundera's bad-credit lending options.
• Accion Opportunity Fund: Accion Opportunity Fund is a CDFI focused on small business loans to underserved SMBs, overlapping with Fundera's SMB lending marketplace and underserved-borrower segments.
• Biz2Credit: Biz2Credit operates an SMB lending marketplace matching borrowers with banks and alternative lenders for working capital, SBA, and term loans—a directly comparable marketplace business.
• SmartBiz: SmartBiz is a fintech marketplace specializing in SBA loan origination for small businesses, overlapping directly with Fundera's SBA loan product and target SMB customer.

Emerging players

• BlueVine: BlueVine is a digital SMB banking and lending platform offering lines of credit and invoice factoring; it competes with several loan products in Fundera's marketplace while also serving as a potential partner.

Broad incumbents

• Funding Circle: Funding Circle is an established online SMB lending platform operating in the US and UK with term loans and lines of credit, competing for the same SMB borrower that Fundera serves.
• OnDeck: OnDeck is an established online small business lender offering term loans and lines of credit directly, competing for the same SMB financing demand that Fundera's marketplace routes.
• LendingTree: LendingTree is a broad consumer and SMB financial products comparison marketplace; its small-business lending vertical competes with Fundera across multiple loan types.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fundera
• Xx.com/fundera

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundera