Gwinnett Clean and Beautiful

What Gwinnett Clean and Beautiful does

Gwinnett Clean & Beautiful Services, Inc. (GC&B) is a 501(c)(3) nonprofit environmental organization founded in 1980 and headquartered in Lawrenceville, Georgia. It operates as a local affiliate of Keep America Beautiful and Keep Georgia Beautiful, and runs a portfolio of volunteer-driven environmental programs for Gwinnett County residents, schools, civic groups, and corporate partners. Core programs include Adopt-A-Road, Adopt-A-Stream, Stormwater Protectors (storm-drain medallion marking tied to a county stormwater service-fee credit), the Green Youth Advisory Council, the Green & Healthy Schools joint initiative with Gwinnett County Public Schools, a glass recycling drop-off network, and the Hefty EnergyBag hard-to-recycle plastics program. Signature events include Household Hazardous Waste Collection Days (run jointly with Gwinnett County Water Resources), Great Days of Service, Great Gwinnett Wetlands, Bring One for the Chipper, Earth Day, America Recycles Day, and the Governor's Environmental Address.

The organization employs 1–10 staff including an Executive Director and coordinators across programs, education, marketing, and outreach, and is governed by a Board of Trustees and Citizens Advisory Board. It engages more than 100,000 volunteers annually. The technology footprint is limited: a WordPress-based website, standard social media channels, and the CervisTech Volunteer Gwinnett platform for event registration — there is no proprietary software product, AI/ML capability, or patent portfolio. The underlying 'platform' is the in-person program and event infrastructure itself.

The revenue model is a nonprofit donation-and-sponsorship stack rather than a commercial product model. Services and programs are free to participants. Funding sources include individual and corporate donations, event sponsorships (e.g., Primerica as Platinum Steward presenting sponsor of the Governor's Environmental Address at $5,000), craft-beer point-of-sale fundraisers (ReBREWable Energy partnerships with four breweries in their third year), and in-kind or logistical support from county departments and retail/recycling partners. There is no pricing model, no ARR, and no public financial disclosures.

Name

Gwinnett Clean and Beautiful

Legal name

Gwinnett Clean & Beautiful Services, Inc.

Website

https://gwinnettcb.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Gwinnett Clean & Beautiful is a 501(c)(3) nonprofit and Keep America Beautiful affiliate founded in 1980 that mobilizes 100,000+ volunteers annually across Gwinnett County, Georgia, delivering environmental stewardship programs, recycling infrastructure, and youth education for residents, schools, civic groups, and corporate partners.

Ownership category

akta.pro rank

Product category

Environmental Stewardship and Community Recycling Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Sanitary Services (4950)

akta.pro primary industry

Water Resources & Watershed Protection (BPAGAGAK)

akta.pro secondary industries

Environmental Education & Outreach (BPAGAGAH), Pollution Prevention & Toxics Reduction (BPAGAGAJ)

Keywords

• Environmental stewardship programs
• Community recycling services
• Watershed protection
• Volunteer cleanup programs
• Youth environmental education

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The organization relies on donations from individuals, corporations, and organizations to support its environmental programs and initiatives.
2. Fundraising Events: Partnerships with local breweries (ReBREWable Energy) where a portion of proceeds from craft beer sales benefit the organization.
3. Event Sponsorships: Corporate sponsorships for signature events like the Governor's Environmental Address (e.g., Primerica as presenting sponsor).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Gwinnett Clean and Beautiful is a 501(c)(3) nonprofit environmental organization that mobilizes community volunteers to deliver environmental stewardship programs across Gwinnett County, Georgia. Its core offerings include volunteer-led cleanups (Adopt-A-Road, Great American Cleanup), water quality monitoring (Adopt-A-Stream, Stormwater Protectors), recycling infrastructure (glass recycling, Hefty EnergyBag), hazardous waste disposal events, and youth environmental education through the Green Youth Advisory Council and Green and Healthy Schools program. The organization also runs signature annual events and fundraising initiatives such as ReBREWable Energy to support operations.

Product overview

Gwinnett Clean and Beautiful is a Keep America Beautiful affiliate non-profit organization offering a comprehensive suite of environmental programs and community stewardship initiatives. The organization operates multiple interconnected programs including Adopt-A-Road and Adopt-A-Stream for direct environmental monitoring, Stormwater Protectors for pollution prevention, and the Green Youth Advisory Council and Green and Healthy Schools for youth environmental education. Signature events like Household Hazardous Waste Collection Days, Great Gwinnett Wetlands, Bring One for the Chipper, Earth Day, America Recycles Day, and Great Days of Service provide recurring community engagement opportunities. The organization also manages recycling programs including glass recycling and the Hefty EnergyBag program for hard-to-recycle plastics. Fundraising initiatives like ReBREWable Energy engage local breweries to support operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Great American Cleanup
• Adopt-A-Stream
• Adopt-A-Road
• Stormwater Protectors
• Green Youth Advisory Council
• Green and Healthy Schools
• Glass Recycling Program
• Hefty EnergyBag Program
• Household Hazardous Waste Collection Day
• Bring One for the Chipper
• Great Gwinnett Wetlands
• Earth Day Event
• America Recycles Day
• Great Days of Service
• Governor's Environmental Address
• Stop Handbills
• ReBREWable Energy

Quantifiable outcome

• 100,000+ volunteers engaged annually
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and supporting.

• Keep America BeautifulcoreStrategic or Co-development PartnerNational affiliate relationship with the nation's leading community improvement nonprofit organization. Provides access to national programs, resources, and recognition including Great American Cleanup and America Recycles Day initiatives.
• Keep Georgia Beautiful FoundationcoreStrategic or Co-development PartnerState-level affiliate providing environmental awards, youth leadership opportunities, and connection to statewide environmental initiatives.
• Gwinnett County Department of Water ResourcescoreStrategic or Co-development PartnerJoint programs including Adopt-A-Stream, Household Hazardous Waste Collection Days, and Great Days of Service watershed cleanup events. Department provides technical expertise and regulatory compliance.
• Gwinnett County Parks & RecreationcoreStrategic or Co-development PartnerHosting location for Adopt-A-Stream workshops, Great Gwinnett Wetlands events, and glass recycling bin locations. Parks department celebrated 40th anniversary in 2026.
• Gwinnett County Public SchoolscoreStrategic or Co-development PartnerJoint initiative for Green & Healthy Schools Program providing integrated environmental education across all GCPS schools, incorporating Science AKS and problem-solving skills.
• Strategic Materials / Ripple GlasssupportingTechnology or IntegrationGlass recycling partnership. Strategic Materials is the largest glass recycler in the US. Glass collected goes to College Park facility for processing into new glass containers and fiberglass insulation.
• KrogersupportingChannel Partner/ Reseller/ DistributorRetail partner selling Hefty EnergyBag orange bags for hard-to-recycle plastics collection program.
• TargetsupportingChannel Partner/ Reseller/ DistributorRetail partner selling Hefty EnergyBag orange bags for hard-to-recycle plastics collection program.
• Waste Pro USAsupportingStrategic or Co-development PartnerPartner for glass recycling drop-off program at OneStop Norcross location.
• PrimericasupportingGTM or Marketing PartnerPresenting sponsor for the Governor's Environmental Address signature event. Platinum Steward sponsorship level at $5,000.
• Crooked Can Brewing CompanysupportingGTM or Marketing PartnerReBREWable Energy craft beer partnership - 2265 Wisteria Drive SW, Snellville. Third year of collaboration.
• Indio BrewingsupportingGTM or Marketing PartnerReBREWable Energy craft beer partnership - 5019 W Broad Street NE, Sugar Hill. Third year of collaboration.
• Social Fox BrewingsupportingGTM or Marketing PartnerReBREWable Energy craft beer partnership - 20 Skin Alley, Norcross. Third year of collaboration.
• Stillfire BrewingsupportingGTM or Marketing PartnerReBREWable Energy craft beer partnership - 343 US-23, Suwanee. Third year of collaboration.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Keep America Beautiful: National umbrella nonprofit of which Gwinnett Clean & Beautiful is a local affiliate. Directly comparable because it operates the same affiliate model, runs the Great American Cleanup and America Recycles Day programs that GC&B executes locally, and shares brand/program infrastructure with the subject company.
• The Nature Conservancy (Georgia Chapter): National conservation nonprofit with active Georgia operations focused on land and water protection. Comparable as a larger conservation actor that operates in GC&B's service geography, with overlapping watershed and water-quality missions, but at much greater scale and through land acquisition rather than volunteer mobilization.

Direct peers

• Keep Georgia Beautiful Foundation: State-level Keep America Beautiful affiliate network for Georgia. Directly comparable to GC&B because it coordinates the same affiliate programs (Great Days of Service, youth environmental awards), provides state-level grantmaking, and shares the KAB operating model and methodology.
• Chattahoochee Riverkeeper: Atlanta-based nonprofit dedicated to protecting and restoring the Chattahoochee River basin. Directly comparable to GC&B's Adopt-A-Stream and Great Gwinnett Wetlands programming because both organizations mobilize volunteers for water quality monitoring, watershed cleanup, and stormwater advocacy in the same Georgia geography.
• Keep North Fulton Beautiful: Adjacent-county Keep America Beautiful affiliate serving north Fulton County, Georgia. Directly comparable to GC&B because it operates the same affiliate model in a neighboring county, running community cleanups, recycling events, and environmental education programming with similar staff scale.
• Keep Cobb Beautiful: Another metro-Atlanta Keep America Beautiful affiliate serving Cobb County. Directly comparable because it executes the same KAB portfolio (litter index, recycling events, school education) at a similar scale and staffing footprint as GC&B in a neighboring Georgia county.

Regional players

• Trees Atlanta: Atlanta-based nonprofit focused on tree planting, urban forestry, and green space stewardship. Comparable as a regional environmental nonprofit that similarly mobilizes large volunteer bases, partners with local government, and runs community engagement programs in the same Georgia metro as GC&B, though it specializes in forestry rather than waste/watershed.

Emerging players

• Captain Planet Foundation: Atlanta-based environmental education nonprofit focused on K-12 project-based learning. Comparable because it overlaps with GC&B's Green Youth Advisory Council and Green & Healthy Schools programming, sharing the same youth environmental education mission and Atlanta geography, though it operates more as a grantmaker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gogreengwinnett
• YouTubeyoutube.com/@gwinnettcleanandbeautiful
• Facebookfacebook.com/gwinnettcb
• LinkedInlinkedin.com/company/gwinnett-clean-beautiful
• Instagraminstagram.com/greengwinnett

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gwinnett Clean and Beautiful