What Pango Group does

Pango Group is a consumer digital security platform that provides a portfolio of seven core products—VPN, Password Manager, Antivirus, Robocall Blocker, Identity Theft Protection, Data Broker Opt Out, and Medical Monitoring—delivered primarily through a B2B2C model in which enterprise partners embed or white-label the products for their end customers. The technology stack includes 830 bare-metal VPN servers across 125 global locations on 6 continents, support for WireGuard, Hydra, and OpenVPN protocols (including ARM64 Windows), and Bitdefender-powered antivirus. SDK and API infrastructure allow partners to integrate the suite directly into their platforms, with deployment options spanning Off the Shelf, White Label, and Hybrid configurations. Target verticals include Financial Services, Cybersecurity, Insurance, Telco, and Travel, with named partners such as Bitdefender, Zander Insurance, AOL, Kaspersky, BOXX Insurance, and UltraVPN.

The company generates revenue through four streams: white-label and SDK licensing to enterprise partners (per-user or subscription pass-through), direct consumer subscriptions across sub-brands such as Hotspot Shield, Betternet, VPN360, UltraVPN, Identity Defense, Intrusta, PassWatch, Roboshield, and PrivacyMate, advertising on free VPN tiers through third-party ad networks (Unity Ads, Ironsource, Digital Turbine, InMobi, Kochava), and technology partnerships. Pricing is quote-based and not publicly disclosed; the sales motion is enterprise field sales complemented by a formal Partner Program launched in 2025.

Pango Group is a subsidiary of Point Wild Holdings, Inc. (f/k/a Pango Group, Inc.) following a December 2024 merger that unified Pango, Aura, and other brands under a single holding entity. Operating subsidiaries include Anchorfree LLC, Betternet LLC, Total Security US LLC, TouchVPN LLC, and VPN Proxy Pro LLC. The company maintains US headquarters at 250 Northern Ave, Floor 3, Boston, Massachusetts, and a European headquarters via Pango GmbH in Stans, Switzerland, and holds EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Framework certifications. The leadership team is led by President Neil Feather, with CFO Adam Belmonte, CTO Dr. Zulfikar Ramzan, CCO Tom Serani, and GM Jay Schiavo, supported by VPs and heads across strategic operations, support, marketing, and channel management.

Name

Pango Group

Legal name

Intersections, LLC d/b/a Pango Group

Website

https://pango.co

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Pango Group is a consumer digital security platform that provides VPN, password manager, antivirus, identity theft protection, and related products through a B2B2C model, white-labeling and embedding them via SDKs for enterprise partners in financial services, insurance, telco, travel, and cybersecurity.

Ownership category

akta.pro rank

Product category

Consumer Digital Security Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Computer Storage Devices (3572)

akta.pro primary industry

Privileged Access Management (PAM) (HDAEAJAD)

akta.pro secondary industries

Single Sign-On (SSO) & Federation (SAML/OIDC, Identity Providers) (HDAEAJAB), Third-Party/Vendor Risk Management (TPRM/VRM) (HDADAIAE)

Keywords

• Digital security software
• White-label cybersecurity
• Consumer VPN services
• Identity theft protection
• Embedded security SDK

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. White-Label/Licensing to Partners: Pango licenses its security technology to enterprise partners who embed or white-label the products for their end customers. Partners include Financial Services, Insurance, Telco, Travel, and Cybersecurity companies. Revenue generated through licensing fees and per-user/subscription fees passed through partners.
2. SDK/Technology Licensing: Partners integrate Pango's SDK-enabled products into their platforms. Revenue derived from technology licensing agreements with customization and integration fees.
3. Consumer Subscription (Direct): Consumer-facing products including VPN, Password Manager, Antivirus, Identity Theft Protection offered via subscription. Some products have free versions supported by advertising (Hotspot Shield, BetterNet, VPN360).
4. Advertising (Free VPN Products): Free VPN products (Hotspot Shield, BetterNet, VPN360) supported by personalized advertising through third-party ad networks including Unity Ads, Ironsource, Digital Turbine, InMobi, and Kochava.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pango Group delivers a suite of consumer digital security products — VPN, Password Manager, Antivirus, Robocall Blocker, Identity Theft Protection, Data Broker Opt Out, and Medical Monitoring — packaged for B2B2C distribution. Enterprise customers integrate the products via white-label SDK/API embedding, off-the-shelf plug-and-play deployment, or a hybrid model. The company also maintains direct consumer-facing subscription brands (UltraVPN, WiTopia, VPN360).

Product overview

Pango Group is a provider of consumer digital security solutions organized as a platform-plus-products architecture. The core offering includes a suite of seven distinct security products: VPN (for secure internet access with 830 servers globally), Password Manager, Antivirus (powered by Bitdefender), Robocall Blocker, Identity Theft Protection, Data Broker Opt Out, and Medical Monitoring. These products are offered through multiple deployment models including off-the-shelf plug-and-play integration, white-label branding, and hybrid configurations. Pango's platform enables partners in Financial Services, Cybersecurity, Insurance, Telco, and Travel industries to embed these security tools as customizable add-ons to enhance customer retention and revenue. The products share a common SDK and API infrastructure that allows seamless integration into partner platforms, and are available individually or bundled to create comprehensive protection packages.

Differentiator

Problem solved

Functional benefit

Brands

• Hotspot Shield: Free and premium VPN service product
• BetterNet
• VPN360
• UltraVPN
• Identity Defense
• Intrusta
• PassWatch
• Roboshield
• PrivacyMate

Products and services

• VPN

Quantifiable outcome

• Significant increase in customer retention for partners embedding Pango security solutions
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• BitdefendercoreTechnology or IntegrationTechnology partnership for antivirus capabilities. Pango's antivirus products leverage Bitdefender technology, shown prominently in product branding (Bitdefender logo displayed on homepage).
• AuracoreStrategic or Co-development PartnerSister company within the Point Wild portfolio. Pango and Aura collaborate on product development and market insights. Research partnership uncovered consumer preferences for all-in-one security solutions. Both companies share investors (WndrCo, Warburg Pincus, General Catalyst).
• Point WildcoreStrategic or Co-development PartnerParent company and holding entity. Pango Group is part of Point Wild (Point Wild Holdings, Inc. f/k/a Pango Group, Inc. and affiliates). Point Wild unified major brands including Pango, Aura, and others through strategic acquisitions. December 2024 merger unified major brands under Point Wild.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IDX: Provider of identity protection, privacy, and breach-response services (IDX Identity, Privacy, and Framework platforms) comparable to Pango's Identity Theft Protection and Data Broker Opt Out products. Serves both consumer and enterprise partner channels.
• Lookout: Mobile-first consumer and enterprise security platform providing mobile VPN, identity protection, and device security. Adjacent competitor in the consumer security space with overlapping product capabilities to Pango's mobile-focused offerings.
• Aura: Sister company under Point Wild Holdings offering a directly comparable consumer digital security suite (VPN, identity theft protection, password manager, antivirus). Operates primarily D2C with the same product mix as Pango's white-label suite and shares the same institutional investor base.
• Surfshark: Consumer VPN, antivirus (Surfshark One), and identity protection service, now part of Nord Security. Competes directly with Pango's consumer-facing VPN brands (Hotspot Shield, BetterNet, VPN360, UltraVPN) in the same price tier.
• Nord Security: Major direct competitor in consumer and business VPN (NordVPN, NordLayer, NordPass, NordLocker). Operates a similar multi-product consumer security platform and B2B2C channel model (NordLayer for resellers/MSPs).

Others

• Bitdefender: Pango's core antivirus technology partner and a direct competitor with its own consumer security suite (Bitdefender Total Security, VPN, identity protection). Overlapping offerings make Bitdefender both a critical supplier and a strategic competitor.

Broad incumbents

• Kape Technologies: Privacy and security holding company owning ExpressVPN, CyberGhost, Private Internet Access, and Intego. Direct competitor in consumer VPN and adjacent consumer security categories, with similar portfolio-of-brands architecture.
• Allstate Identity Protection: Identity protection service from Allstate (built on InfoArmor), comparable to Pango's Identity Theft Protection product. B2B2C distribution through employer benefits and insurance channels mirrors Pango's target insurance and financial services verticals.
• McAfee: Major incumbent in consumer and partner security with antivirus, VPN (Safe Connect), identity protection, and web protection. Overlapping broad product portfolio competes with Pango across D2C and B2B2C channels.
• Gen Digital (Norton LifeLock): Largest incumbent in consumer digital security (Norton 360, LifeLock, Avast, AVG) covering antivirus, VPN, identity protection, and password management. Directly competes with Pango's product suite in both consumer D2C and partner-embedded channels at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pango-co
• Xx.com/getpango

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pango Group