Point Wild
- Company typePrivate
- Founded2021
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
Point Wild firmographics
Firmographics- Name
- Point Wild
- Legal name
- Point Wild Holdings, Inc.
- Website
- https://pointwild.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Point Wild industry classification
Industry- Product category
- Cybersecurity Platform
- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Vulnerability Intelligence & Exploit Prediction (HDADAHAI)
- akta.pro secondary industries
- Key Management, Encryption & Secrets Management (KMS/HSM/Vault) (HDABAHAG), Network Security Services (Firewall/VPN/ZTNA/SASE Integration) (BPAEAEAG), Endpoint Forensics & Incident Response (DFIR) (HDADAEAJ)
Keywords
Where Point Wild is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Point Wild business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Consumer Cybersecurity Products: Subscription-based revenue from consumer cybersecurity products including VPN, identity theft protection, antivirus, password manager, and fraud alerts across multiple brands like Hotspot Shield, UltraAV, TotalAV, Betternet, and VPN360.
- Enterprise Security Solutions: Enterprise sales of cryptographic vulnerability remediation and quantum readiness solutions through the Threat Point product.
- Freemium/VPN Advertising: Free VPN products (Hotspot Shield, BetterNet, VPN360) monetized through advertising using third-party ad networks including Unity Ads, Ironsource, Digital Turbine, InMobi, Kochava, Mintegral, Meta, and AppsFlyer.
- Legal Services: Professional services for data breach response, notification, remediation and legal management through CyEx and Simpluris brands, including settlement administration and claims processing.
- White-Label/Partner Solutions: White-label cybersecurity solutions licensed to partner brands, providing bundled security products that increase customer value and competitive advantage for DTC brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Consumer subscription products |
| Subscription | Annual | Enterprise quantum-ready cryptographic remediation |
| Freemium | Pay-as-you-go | Free vulnerability scanner |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels6 records
Point Wild product offering
Product offeringCore offering
Point Wild operates a multi-segment cybersecurity platform built on its proprietary Lat61 AI platform, offering consumer protection products (VPNs, antivirus, identity theft, password manager), enterprise cryptographic vulnerability remediation through Threat Point, white-label and SDK partner solutions for DTC brands, and end-to-end legal services for data breach response and class action settlement administration through CyEx, Simpluris, and Juraspring. The Lat61 backend unifies 50+ products, ingests telemetry from 100M+ endpoints, and processes 1B+ daily events to power AI-driven threat detection, remediation, and consumer/partner growth.
Product overview
Point Wild operates as a multi-channel cybersecurity platform company powered by its Lat61 platform. The portfolio includes consumer cybersecurity products (UltraAV, TotalAV, Hotspot Shield, Betternet, VPN360, Identity Defense, Password Manager, Adblock, Medical Identity Protection), enterprise solutions (Threat Point for cryptographic vulnerability management), legal services (CyEx for breach response, Simpluris for settlement administration, Juraspring for lien resolution), and partner white-label/SDK offerings. The Lat61 platform unifies all products, connecting endpoint telemetry from 25M+ monthly active users across 100M endpoints and processing 1B+ daily events to power AI-driven threat detection and product optimization.
Differentiator
Problem solved
Functional benefit
Brands
- Lat61: AI-powered platform connecting endpoint telemetry from 25M+ monthly active users; enables 50+ products across cybersecurity ecosystem
- CyEx
- Simpluris
- UltraAV
- Hotspot Shield
- TotalAV
- BetterNet
- VPN360
- Betternet
- Threat Point
Products and services
- Lat61 Platform Unified AI-powered, API-enabled backend that ingests telemetry from 100M+ endpoints, processes 1B+ daily events, and powers 50+ products with an agentic AI layer for threat detection, remediation, and optimization.
- Hotspot Shield Consumer VPN product that creates a secure, private network by encrypting all data to guarantee privacy and unrestricted global content access.
- UltraAV Consumer antivirus product that detects, blocks, and removes malicious software including viruses and ransomware in real time.
- TotalAV Antivirus and security suite providing comprehensive protection against malware, viruses, and emerging threats for consumers.
- Betternet Consumer VPN providing secure private network connectivity with data encryption for privacy and content access.
- VPN360 Consumer VPN enabling secure, private network connections with data encryption for privacy protection.
- Identity Theft Protection Monitors personal and financial data, providing immediate alerts and expert support to resolve identity fraud.
- Financial Fraud Protection Provides real-time monitoring of financial accounts with expert support to resolve fraud and secure assets.
- Password Manager Securely stores, auto-fills, and syncs unique, strong passwords across all user devices.
- Medical Identity Protection Specialized monitoring that proactively safeguards sensitive medical records from malicious use and data breaches.
- Privacy Protection Helps restore anonymity and reclaim user privacy online through data removal and monitoring tools.
- Adblock Ad blocking solution that enhances browsing experience and security by removing unwanted advertisements.
- Identity Monitoring Identity protection and monitoring services that alert consumers to potential identity threats and breaches.
- Threat Point Enterprise cryptographic vulnerability management product that continuously scans source code to detect, classify, and remediate cryptographic weaknesses with AI-generated quantum-safe fixes; integrates with GitHub.
- CyEx Cyber, data breach, and privacy response solutions covering incident response, notification, victim protection, and remediation for organizations such as T-Mobile, Capital One, and Home Depot.
- Simpluris Award-winning class action settlement administrator providing cyber, legal, financial, and corporate administration services with AI-driven claims processing.
- White-Label Cybersecurity Solutions White-label and bundled cybersecurity solutions (VPN, antivirus, identity theft, financial fraud protection, password manager, privacy, medical identity protection) licensed to DTC brands, insurance providers, and financial institutions to increase customer value, retention, and competitive advantage.
- SDK-Enabled Security Bundles SDK-enabled product integrations that allow partners to embed Point Wild's security capabilities directly into their own platforms and customer flows.
- who-touched-my-packages (wtmp) Vulnerability Scanner Free LiteLLM vulnerability scanner using behavioral analysis and AI to detect zero-day supply chain attacks in real time, differentiating from traditional CVE-based scanners.
Quantifiable outcome
- 56% increase in lifetime revenue from bundled customers (VPN provider case study)
- +8 more outcomes
Companies that use Point Wild
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Point Wild technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature8 records
Point Wild partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Eyeon Group ABminorStrategic partnership to expand cybersecurity offerings. Eyeon Group AB (publ) announced strategic partnership with Point Wild to expand their cybersecurity offerings in the European market.
- American NationalminorInsurance provider partner shown in partner logos section, utilizing white-label cybersecurity solutions.
- ZanderminorInsurance partner shown in partner logos section utilizing cybersecurity products.
- AXAminorGlobal insurance provider partner utilizing white-label cybersecurity solutions.
- ZurichminorGlobal insurance provider partner utilizing cybersecurity offerings.
- Faegre DrinkerminorLegal consulting partner for Simpluris class action settlement administration services.
- MilbergminorLegal services partner for settlement administration through Simpluris.
Scale indicators16 records
Recent moves9 records
Point Wild competitors and assessment
Company assessmentDirect peers
- Kaspersky: Global consumer and SMB antivirus/VPN vendor with subscription and freemium products that directly overlap with TotalAV and Hotspot Shield in international markets.
- Gen Digital (NortonLifeLock / Avast): Public parent of Norton, Avast, LifeLock, and AVG — the closest scaled consumer cybersecurity peer, with overlapping VPN, antivirus, and identity protection products that compete head-to-head against Point Wild's Hotspot Shield, TotalAV, and Identity Defense brands.
- Aura: Direct competitor in consumer digital safety — Aura was Point Wild's former parent (Pango was spun out of Aura) and competes in identity theft protection, VPN, and parental controls with similar product breadth and direct-to-consumer GTM.
- McAfee: Iconic consumer cybersecurity brand offering antivirus, VPN, identity protection, and secure browsing — directly comparable to Point Wild's consumer portfolio (TotalAV, UltraAV, Hotspot Shield) with similar subscription and freemium monetization.
- Bitdefender: Global consumer and SMB cybersecurity vendor competing with TotalAV and UltraAV in antivirus while also offering white-label/partner security to OEMs and ISPs — directly comparable to Point Wild's consumer and partner channels.
- F-Secure: Nordic consumer and enterprise cybersecurity vendor offering antivirus, VPN, and identity protection through both direct-to-consumer and partner channels — comparable to Point Wild's consumer and partner GTM; F-Secure is also listed as a Point Wild technology partner.
Emerging players
- Anomali: Threat intelligence platform that overlaps with Lat61's always-on threat intelligence and behavioral analytics capabilities, particularly for enterprise security operations and threat hunting use cases.
- Emsisoft: Specialized antivirus and anti-ransomware vendor overlapping with TotalAV/UltraAV on the consumer side and with Threat Point on the ransomware remediation niche, though smaller in scale.
Broad incumbents
- CrowdStrike: Endpoint detection and response incumbent whose Falcon platform competes with Threat Point on enterprise endpoint telemetry and threat intelligence, but at much larger scale and with a different primary buyer.
- Palo Alto Networks: Broad cybersecurity incumbent whose Prisma and Cortex suites overlap with both Threat Point (cryptographic posture / vulnerability management) and Lat61-style security operations capabilities, although it does not address the consumer or breach-legal segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Point Wild social profiles
Digital presencePoint Wild compliance and trust
Trust signalCompliance3 records
Point Wild financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point Wild leadership team
Management profileNumber of profiles
Profiles16 records
Point Wild subsidiaries and ownership
Company hierarchySubsidiaries6 records
Point Wild funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point Wild M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point Wild
What does Point Wild do?
Point Wild operates a multi-segment cybersecurity platform built on its proprietary Lat61 AI platform, offering consumer protection products (VPNs, antivirus, identity theft, password manager), enterprise cryptographic vulnerability remediation through Threat Point, white-label and SDK partner solutions for DTC brands, and end-to-end legal services for data breach response and class action settlement administration through CyEx, Simpluris, and Juraspring. The Lat61 backend unifies 50+ products, ingests telemetry from 100M+ endpoints, and processes 1B+ daily events to power AI-driven threat detection, remediation, and consumer/partner growth.
Is Point Wild a public or private company?
Point Wild is a private company. It is classified as venture growth investor backed and is currently operating.
When was Point Wild founded?
Point Wild was founded in 2021. It employs 101 to 250 people.
Where is Point Wild based?
Point Wild is headquartered in Boston, United States, in the North America region.
How does Point Wild make money?
Five revenue lines are on record. Consumer Cybersecurity Products are the primary driver. The others are enterprise Security Solutions, freemium/VPN Advertising, legal Services and white-Label/Partner Solutions.
Who are Point Wild's main competitors?
Direct peers on record are Kaspersky, Gen Digital (NortonLifeLock / Avast), Aura, McAfee, Bitdefender and F-Secure. Emerging players are Anomali and Emsisoft. Broad incumbents are CrowdStrike and Palo Alto Networks.
Does Point Wild have an API?
No public API is recorded for Point Wild.
What industry is Point Wild in?
Point Wild's product category is Cybersecurity Platform. Its primary akta.pro industry code is HDADAHAI, Vulnerability Intelligence & Exploit Prediction, with a secondary code of HDABAHAG, Key Management, Encryption & Secrets Management (KMS/HSM/Vault). Its NAICS code is 5415 and its SIC code is 7370.