Fermat
Fermat is a Barcelona-based generative AI platform offering fashion and luxury brands a 50+ tool AI toolbox covering end-to-end design workflows, including sketch-to-render conversion, material application, model try-on, brand-DNA-trained custom image generation, and enterprise integrations.
- Company typePrivate
- Founded2020
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fermat does
Fermat is a Barcelona-based generative AI platform purpose-built for the fashion and luxury industry, offering a toolbox of 50+ specialized AI tools that cover the end-to-end design workflow from concept to consumer. The platform converts sketches into photorealistic renders (3x faster than manual), applies materials to garments (8x faster), visualizes outfits on virtual models (192x faster), generates technical drawings, creates seamless prints, and enables photoshoot styling and extraction. Its Custom Styles feature lets brands train private AI models on their own moodboards, materials, and faces to generate on-brand imagery, and a no-code Tool Editor allows teams to build custom internal AI tools without engineering resources. The platform supports text, sketch, and multimodal inputs and produces image and video outputs up to 4K resolution.
Fermat operates a hybrid SaaS business model with tiered subscription pricing: Pro at $30/month (individuals, 150 credits), Studio at $250/month (teams, 500 credits), and custom-priced Enterprise (multi-year contracts with SSO, white-label, API access, in-person workshops, and dedicated customer success management), supplemented by usage-based credit top-ups at $0.25–$0.30 per credit. Distribution is hybrid: self-serve product-led growth for individual designers, sales-assisted for mid-market teams, and dedicated field sales for enterprise fashion and luxury brands. Marketing leverages LinkedIn, YouTube (Fermat podcast and tutorials), industry event sponsorship (PI Apparel NY), and a community platform showcasing customer work. The company holds SOC Type I certification with SOC 2 Type II in progress.
Founded circa 2020 as a human-computer interaction research effort and pivoted to its current fashion-AI product in 2023, Fermat is privately held with 1–10 employees, headquartered in Barcelona, and serves global fashion brands including ASOS, Adidas, Puig, S.Oliver Group, Desigual, Tendam, Riachuelo, WGSN, and Children's Apparel Network. No external funding rounds have been disclosed.
Fermat firmographics
Firmographics- Name
- Fermat
- Legal name
- Fermat
- Website
- https://fermat.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fermat is a Barcelona-based generative AI platform offering fashion and luxury brands a 50+ tool AI toolbox covering end-to-end design workflows, including sketch-to-render conversion, material application, model try-on, brand-DNA-trained custom image generation, and enterprise integrations.
- Ownership category
- akta.pro rank
Fermat industry classification
Industry- Product category
- Fashion Design Software
- NAICS
- Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
- akta.pro secondary industry
- Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA)
Keywords
Where Fermat is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Fermat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Pro Tier: Monthly/annual subscription for individuals and freelancers at $30/month or $330/year, includes 150 credits/month, latest AI models, asset library, train image models, full content ownership, commercial license, and high-resolution export.
- Subscription - Studio Tier: Monthly/annual subscription for small teams and agencies at $250/month or $2,700/year, includes all Pro features plus 500 credits/month, team access, unlimited users, and 8/5 support.
- Subscription - Enterprise Tier: Custom enterprise subscription with white label, customer success manager, platform security, role management, custom SLA, admin dashboard, SSO, in-person workshops, no-code tool editor, batch processing & API, custom workflows, tailor-made image models, and custom subdomain deployment.
- Credit Top-ups: Extra credit purchases available for all plans at $0.25-$0.30 per credit. Credits do not expire at month end. 100 credits for $30, 200 credits for $56, 500 credits for $125.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro tier for individuals and freelancers |
| Subscription | Monthly | Studio tier for small teams and agencies |
| Subscription | Multi-year contract | Enterprise tier for large organizations |
| Usage-based | Pay-as-you-go | Extra credits top-up |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Fermat product offering
Product offeringCore offering
Fermat provides a generative AI toolbox purpose-built for fashion and luxury brands, comprising 50+ AI tools that cover the entire design workflow from concept to consumer. The platform enables designers to convert sketches into realistic renders, apply materials and colors to garments, visualize designs on virtual models, create seamless prints, and generate production-ready technical drawings. It is sold via tiered subscriptions (Pro, Studio, Enterprise) with custom AI model training, a no-code tool editor, and enterprise-grade security features.
Product overview
Fermat is a Generative AI toolbox designed for fashion and luxury brands. The platform consists of four core components: the AI Toolbox (50+ tools for design workflow), Tool Editor (no-code custom tool builder), Custom Styles (brand-specific AI model training), and Security & Compliance (enterprise-grade protection). The product supports end-to-end fashion design workflows including apparel design, graphic & prints, photography, and home decor. Pricing tiers include Fermat Pro (individuals at $30/month), Fermat Studio (teams at $250/month), and Fermat Enterprise (custom enterprise features including API access and white-labeling).
Differentiator
Problem solved
Functional benefit
Products and services
- AI Toolbox The central AI toolbox that takes fashion brands from concept to consumer, including 50+ AI tools covering apparel design, photography, graphic & prints, and home decor workflows such as sketch visualization, material application, model rendering, and technical drawings.
- Tool Editor
- Custom Styles
- Security & Compliance
- Fermat Pro
- Fermat Studio
- Fermat Enterprise
- Asset Library
- Fermat Capture
Quantifiable outcome
- 75-80% reduction in core design tasks
- +4 more outcomes
Companies that use Fermat
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Fermat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Fermat partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- ASOSflagshipASOS partnered with Fermat to upskill all designers in generative AI. The partnership involves kick-off sessions at ASOS London HQ with Nick Eley (Head of Digital Creation) participating in joint announcements and customer stories on Fermat's community page.
- AdidasflagshipFermat kick-off with Adidas in March 2025, featuring joint sessions and community posts showcasing the partnership implementation.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fermat competitors and assessment
Company assessmentBroad incumbents
- Adobe: Adobe is the dominant creative software incumbent (Photoshop, Illustrator, Substance) and now ships generative AI via Firefly and AI-powered design tools. Comparable as the broad incumbent in creative design software that fashion brands already use, with overlapping AI image generation capabilities.
- Stability AI: Stability AI develops Stable Diffusion and enterprise generative AI infrastructure used by fashion and creative teams. Comparable as a broad incumbent in generative AI whose foundation models underpin much of the category and which competes for enterprise AI tooling budgets.
- Canva: Canva is a mass-market design platform now expanding into AI-powered image generation (Magic Studio) and team workflows. Comparable as a broad incumbent in design tools with overlapping AI image generation capabilities and a large fashion-brand user base.
Direct peers
- CLO 3D: CLO 3D is a leading 3D garment design and simulation platform used across the fashion industry. Comparable as a directly competing specialized design tool for fashion brands, addressing similar use cases (visualization, digital prototyping) with a different underlying technology (3D simulation vs. generative AI).
- Browzwear: Browzwear provides 3D fashion design software (VStitcher, Lotta) for apparel brands to create digital samples and photorealistic renders. Comparable as a specialized design tool for fashion with overlapping value proposition of faster design-to-visualization workflows.
- Midjourney: Midjourney is a leading generative AI image platform widely used by fashion designers for concept visualization and moodboards. Comparable as a direct generative AI tool competing for the same designer workflow (sketch-to-render, on-model imagery) that Fermat targets.
- Vue.ai: Vue.ai offers AI-powered tools for fashion retailers including visual search, styling, and product imagery automation. Comparable as a vertical AI platform serving fashion brands with overlapping use cases in model try-on, garment visualization, and e-commerce imagery.
- CALA: CALA is a fashion design and production platform unifying the design-to-manufacturing workflow with AI-assisted tools. Comparable as a directly competing platform for fashion brands that combines design, sampling, and supplier collaboration, overlapping with Fermat's design workflow tools.
- Leonardo.ai: Leonardo.ai is a generative AI platform for image creation with strong adoption among creative professionals. Comparable as a direct competitor in generative AI for creative workflows, including fashion and product imagery, with similar credit-based pricing and custom model training.
Emerging players
- Lalaland.ai: Lalaland.ai generates AI-powered virtual fashion models for ecommerce and design. Comparable as an emerging player in the AI-for-fashion space with overlapping capability in on-model visualization and synthetic fashion imagery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fermat social profiles
Digital presenceFermat compliance and trust
Trust signalCompliance2 records
Fermat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fermat leadership team
Management profileNumber of profiles
Profiles1 record
Fermat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fermat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fermat
What does Fermat do?
Fermat provides a generative AI toolbox purpose-built for fashion and luxury brands, comprising 50+ AI tools that cover the entire design workflow from concept to consumer. The platform enables designers to convert sketches into realistic renders, apply materials and colors to garments, visualize designs on virtual models, create seamless prints, and generate production-ready technical drawings. It is sold via tiered subscriptions (Pro, Studio, Enterprise) with custom AI model training, a no-code tool editor, and enterprise-grade security features.
Is Fermat a public or private company?
Fermat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fermat founded?
Fermat was founded in 2020. It employs 1 to 10 people.
Where is Fermat based?
Fermat is headquartered in Barcelona, Spain, in the Europe region.
How does Fermat make money?
Four revenue lines are on record. Subscription - Pro Tier is the primary driver. The others are subscription - Studio Tier, subscription - Enterprise Tier and credit Top-ups.
Who are Fermat's main competitors?
Broad incumbents on record are Adobe, Stability AI and Canva. Direct peers are CLO 3D, Browzwear, Midjourney, Vue.ai, CALA and Leonardo.ai. Lalaland.ai is listed as an emerging player.
Does Fermat have an API?
Yes. Fermat offers an API through its Enterprise plan, enabling batch processing and programmatic access to AI tools. The API is available as part of the Enterprise tier features.
What industry is Fermat in?
Fermat's product category is Fashion Design Software. Its primary akta.pro industry code is HDAEANAB, Model Development & Training Platforms (AutoML, Notebooks, Feature Stores), with a secondary code of HDAAAKAA, Model Governance, Risk & Compliance (GRC) Platforms. Its NAICS code is 54143 and its SIC code is 7330.