What Qalo does

QALO (legal entity QALO Holdings LLC, a Delaware LLC affiliate of Brand Value Growth LLC dba Win Brands Group) is a US-based direct-to-consumer brand that originated in 2013 with durable silicone rings marketed to athletes, military, first responders, and active consumers, and has since extended into health-tracking smart wearables through its QRNT product line. The QRNT Slim and QRNT Original smart rings use finger-based multi-sensor arrays to monitor sleep stages, heart rate, heart rate variability, SpO2, skin temperature, stress, movement, and 54 activity modes, and feed a companion mobile app featuring a proprietary Q Score composite metric plus women's cycle tracking (follicular/ovulation/luteal phase predictions and symptom logging). The rings sync with Apple HealthKit and are sold as a one-time purchase with no subscription, marketed aggressively against subscription-based competitors such as Oura.

The business is run as a Shopify-based DTC e-commerce operation on qalo.com, with supplementary distribution through Amazon, select retail stores, a wholesale program, and a GovX-verified military/first-responder discount channel. Pricing is anchored at $199.95 for the QRNT smart ring (frequently promoted at ~$169.96) and varies across silicone ring styles, with accessories, apparel, pet products, and brand collaborations (Parks Project, Eva Shockey) extending the catalog. Marketing mixes content, email, SMS (via Postscript), paid social, PR/earned media, and an ambassador program, and the company supports Shop Pay installments and HSA/FSA eligibility to lower purchase friction. QALO is privately held under the Win Brands Group conglomerate, with no disclosed funding rounds, revenue, or independent management equity information available; operational presence is in Santa Ana, CA, while the corporate/legal address is 450 Lexington Ave, New York.

Name

Qalo

Legal name

QALO Holdings LLC

Website

https://qalo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

QALO is a US direct-to-consumer brand selling durable silicone rings and subscription-free QRNT smart rings (sleep, HRV, SpO2, women's health tracking) to athletes, military, first responders, and active consumers via qalo.com, Amazon, and select retail.

Ownership category

akta.pro rank

Product category

Consumer wearables and active lifestyle accessories

NAICS

Jewelry Retailers (45831), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Smart Rings (CRACAIAC)

akta.pro secondary industries

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD), Smartwatches & Connected Wearables (CRAKADAC), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ), Wearable Accessories & Bands (straps, chargers, cases) (CRACAIAK)

Keywords

• Silicone rings
• Smart rings
• Wearable health tracking
• Active lifestyle accessories
• Fitness wearables

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Smart Ring Hardware Sales: Primary revenue stream from QRNT smart rings. One-time hardware purchase with no subscription required. Includes QRNT Slim at $199.95 and QRNT Original models.
2. Silicone Ring Sales: Core product category - silicone rings for everyday wear. Available in various styles including Stackables, Step Edge, Modern, and Strata collections for men and women.
3. Accessories: Additional revenue from accessories including ring covers, chargers, charging cases, sizing kits, and apparel. Accessories sold through same e-commerce platform.
4. Pet Products: Pet accessories category including dog tags and pet-focused products for 4-legged friends.
5. Return Protection: Optional return protection add-on at checkout for $1.98 providing free return shipping.
6. Gift Kits: Pre-packaged gift sets including QRNT Slim Gift Kit combining smart ring with accessories for gifting occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

QALO designs and sells durable silicone rings and subscription-free QRNT smart rings that track sleep, heart rate, HRV, SpO2, skin temperature, stress, movement, activity, and women's health through a companion app. The company sells directly to consumers through its qalo.com e-commerce store, with distribution also via Amazon and select retail partners, and offers related accessories, sizing kits, gift kits, pet products, and apparel.

Product overview

QALO is a health and lifestyle wearables company offering two distinct product lines: (1) QRNT Smart Rings — subscription-free health-tracking wearables available in Slim and Original variants that monitor sleep, stress, movement, heart rate variability (HRV), oxygen saturation (SpO2), skin temperature, and women's health through a companion mobile app with Q Score, Sleep Score, Vitality Score, and Movement Score metrics; and (2) Silicone Rings — the company's original product line featuring durable, stylish rings in various styles (Stackables, Step Edge, Modern, Strata, Q2X) for men and women, plus pet accessories and apparel. The QRNT accessories include interchangeable covers, chargers, and sizing kits. The product portfolio also includes collaborative collections with Parks Project and brand ambassador Eva Shockey. QALO positions itself as an affordable alternative to premium wearables, emphasizing no subscription costs and HSA/FSA eligibility.

Differentiator

Problem solved

Functional benefit

Products and services

• QRNT Slim Smart Ring Ultra-thin and lightweight health-tracking smart ring that monitors sleep, stress, movement, heart rate variability, oxygen saturation (SpO2), skin temperature, and women's health through the QALO companion app, sold via a one-time purchase with no subscription fees.
• QRNT Original Smart Ring Subscription-free health-tracking smart ring with a durable, long-lasting battery that tracks sleep, stress, movement, HRV, SpO2, and skin temperature through the QALO companion app.
• Silicone Rings Stylish, durable silicone rings designed for everyday wear as a safe, non-metal alternative for active users, available in multiple style collections for men and women.
• QRNT Smart Ring Accessories Covers and chargers for QRNT smart rings, including interchangeable covers for style customization and dedicated charging accessories.
• QRNT Sizing Kit Kit to help customers determine correct ring size prior to purchasing a QRNT smart ring; final sale and non-returnable.
• QRNT Slim Ring Gift Kit Pre-configured gift set bundling the QRNT Slim Smart Ring for gifting occasions; final sale and non-returnable.
• Pets Collection Active accessories for pets including pet-friendly silicone rings and dog tags covered under QALO's one-time anytime warranty policy.
• QALO Apparel QALO-branded clothing including t-shirts, hoodies, and other apparel items.
• Parks Project Collection Collaborative ring collection with Parks Project featuring unique designs tied to conservation and outdoor lifestyle themes.
• Eva Shockey Signature Collection Eva Shockey signature collection of rings aligned with outdoor and active lifestyle themes.

Quantifiable outcome

• 45,000+ 5-star reviews for QALO products
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Apple HealthKitcoreTechnology or IntegrationIntegration partnership allowing QALO smart ring data to sync with Apple Health platform. Enables users to consolidate health data across devices and platforms.
• GovX IDcoreGTM or Marketing PartnerIdentity verification partner enabling military and first responder discount program. Verifies eligibility for special pricing on rings and smart rings.
• Shop PaycoreTechnology or IntegrationPayment installment partner enabling customers to split purchases into 4 equal interest-free payments at checkout.
• Retention.comminorGTM or Marketing PartnerEmail marketing and cart abandonment platform. Pixel tag used for email-based retargeting and marketing optimization.

Scale indicators2 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• Amazfit: Established wearables brand with the Helio smart ring offering — overlaps on health-tracking features and DTC positioning, but backed by a much larger wearables catalog and parent company.
• Whoop: Subscription-based health and fitness wearable that targets the same active-lifestyle, performance-tracking consumer — but with a band form factor and monthly fee, positioning it as a contrast rather than direct substitute for QRNT.
• Samsung (Galaxy Ring): Large incumbent entering the smart ring category with massive R&D and marketing resources. Overlapping health-tracking features with QRNT but operating as part of a much broader consumer electronics portfolio.

Direct peers

• Enso Rings: Direct competitor in the silicone ring category serving active lifestyle consumers, athletes, and military — essentially QALO's original product category head-to-head.
• RingConn: Subscription-free smart ring competitor with similar value positioning — directly comparable on the core promise QALO makes to QRNT customers.
• SafeRingz: Silicone ring maker serving similar active-lifestyle, military, and first responder segments as QALO's core silicone ring business.
• Groove Life: Silicone ring competitor with similar target market (active professionals, outdoors, military). Closely comparable to QALO's original product line on positioning, materials, and pricing.
• Ultrahuman: Smart ring (Air) competitor with comparable health-tracking feature set including HRV, sleep, and temperature. Subscription-included model positions them as a premium alternative to QRNT.
• Circular: Subscription-free smart ring competitor focused on health metrics similar to QRNT — direct challenger in the no-monthly-fee smart ring niche QALO is trying to own.
• Oura: The dominant smart ring player, directly competing with QRNT on health tracking (HRV, sleep, temperature, SpO2) but with a subscription-required model. Oura is the primary benchmark for QALO's subscription-free positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/QALORing
• Facebookfacebook.com/Qalo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qalo