Enso Rings
- Company typePrivate
- Founded2015
- HeadquartersLehi, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Enso Rings firmographics
Firmographics- Name
- Enso Rings
- Website
- https://ensorings.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Enso Rings industry classification
Industry- Product category
- Silicone Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)
- SIC
- Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Children’s & Men’s Jewelry Manufacturing (CRAKAIAN)
- akta.pro secondary industries
- Luxury Fashion Jewelry & Designer Accessories (Non-fine) (CRAAAFAM), Wearable Accessories & Bands (straps, chargers, cases) (CRACAIAK)
Keywords
Where Enso Rings is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Markets served
Enso Rings business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Silicone Ring Sales: Core revenue from selling silicone rings in various styles (Solid, Etched, Inked, Stackable, Signet, Metal Hybrid, Charm) with prices ranging from $24.99 to over $40 for specialty licensed designs. One-time purchase model.
- Apple Watch Bands: Silicone watch bands for Apple Watch in Sport Band and Solo Loop styles. One-time accessory purchases.
- Silicone Bracelets: Beaded bracelets and stackable silicone bracelets complement the ring line. Includes engravable bar bracelets, slider bracelets, and stretch bracelet stacks.
- Enso Circle Membership: Two-tier membership program: Bronze (free) with basic benefits, Gold ($20/year) offering 20% cash back, 2 free engravings per year, early access to sales and exclusive products. Drives recurring subscription revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Silicone Rings - $24.99 |
| Unit Pricing | Pay-as-you-go | Licensed Collaboration Rings - $44.99 |
| Unit Pricing | Pay-as-you-go | Bundle & Save - Up to 30% off |
| Freemium | Annual | Bronze Membership - Free |
| Subscription | Annual | Gold Membership - $20/year |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Enso Rings product offering
Product offeringCore offering
Enso Rings designs, manufactures, and sells premium silicone jewelry — primarily rings, bracelets, and Apple Watch bands — made from medical-grade liquid silicone rubber as a safe, hypoallergenic, and durable alternative to traditional metal jewelry for active lifestyles. The company layers silicone with black zirconium or titanium in its Metal Hybrid collection and offers an extensive licensed franchise line (Disney, Marvel, Star Wars, Harry Potter, Lord of the Rings, Pixar, Pokémon, etc.) at the premium price tier.
Product overview
Enso Rings is a premium silicone jewelry company offering a diverse product portfolio centered on medical-grade liquid silicone rubber rings as a safe, comfortable alternative to traditional metal jewelry. The core offering includes silicone rings in multiple styles (Solid, Etched, Inked, Stackable, Signet, Metal Hybrid, Bevel, Contour, Dualtone, Infinity) and the Metal Hybrid collection combining silicone with zirconium or titanium exteriors. The company also offers silicone bracelets under the Embrace collection, silicone Apple Watch bands in Solo Loop and Sport Band styles, and Gemstone Charm rings featuring simulated stones. A significant portion of the business comes from licensed collaborations with major franchises including Star Wars, Harry Potter, Marvel, Disney, Lord of the Rings, Pixar, Pokémon, Avatar, Game of Thrones, DC, and Nightmare Before Christmas. The Enso Cares cause-marketing program features Cancer Awareness, Ocean Conservation, Inclusivity, Mental Health, and Climate Change collections. The company operates an Enso Circle loyalty program with Bronze and Gold tiers, and offers a Bundle & Save program with up to 30% discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Silicone Rings Medical-grade liquid silicone rubber rings designed as a comfortable, safe, hypoallergenic alternative to traditional metal jewelry for active lifestyles, available in multiple styles (Solid, Etched, Inked, Stackable, Signet, Bevel, Contour, Dualtone, Infinity) and price points starting at $24.99.
- Metal Hybrid Collection Premium rings that layer medical-grade silicone with black zirconium or titanium exteriors to deliver added durability and a sophisticated metallic look while retaining silicone comfort and safety.
- Gemstone Charm Rings Silicone rings featuring simulated gemstone-style settings with clear stones in gold or silver bezels, combining the sparkle of fine jewelry with the comfort and safety of silicone.
- Silicone Bracelets (Embrace Collection) Soft-touch silicone bracelets designed to stack and be styled for everyday wear, available in slider, bar, and beaded styles, complementing the ring line.
- Silicone Apple Watch Bands Hypoallergenic, breathable silicone Apple Watch bands available in Solo Loop and Sport Band styles, designed for comfort, workouts, and everyday versatility.
- Licensed Franchise Rings & Bands Officially licensed character-themed silicone rings and watch bands featuring major entertainment franchises including Star Wars, Harry Potter, Marvel, Disney, Lord of the Rings, Pixar, Pokémon, Game of Thrones, Avatar, DC, and The Nightmare Before Christmas, priced at $44.99.
- Enso Cares Cause Collections Cause-based jewelry collections supporting Cancer Awareness, Ocean Conservation, Inclusivity, Mental Health, and Climate Change, with a percentage of proceeds donated to related charities through Daily Karma. The program has donated $1M+ to charitable causes over the past decade.
- Enso Circle Membership Recurring loyalty membership program with Bronze (free) and Gold ($20/year) tiers offering cash back on purchases, free engravings, early access to sales, exclusive products, and 30% cash back on secret sales.
Quantifiable outcome
- $1M+ donated to charitable causes over the last decade
- +1 more outcomes
Companies that use Enso Rings
Customer profileSegments4 records
Ideal customer profiles3 records
Enso Rings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Enso Rings partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Enso Rings competitors and assessment
Company assessmentBroad incumbents
- Mejuri: Mejuri is a leading direct-to-consumer fine jewelry brand operating with a similar premium DTC, female-skewed buyer, and content/membership-style community model. It is comparable as a digitally native jewelry retailer targeting the same modern gift and self-purchase occasions, though positioned upmarket in fine materials rather than silicone.
- Pandora: Pandora is a global mass-market jewelry retailer built on collectible, themed charm and bracelet products with strong gifting and cause-marketing DNA, comparable to Enso's repeat-collect, gift-occasion model. While Pandora operates in metal rather than silicone, it benchmarks Enso on collectibility, franchise/licensed drops, and omnichannel retail scale.
- Thorsten Rings: Thorsten Rings is an established retailer of alternative metal men's wedding bands (tungsten, titanium, ceramic) that competes with Enso for the men's wedding-band wallet but operates more broadly across the metal ring category. It is comparable as a male-focused jewelry retailer that crosses between silicone and traditional materials.
- Casetify: Casetify is a global lifestyle and tech-accessory DTC brand that monetizes pop-culture and entertainment IP (Disney, Marvel, Pokémon, etc.) much like Enso's licensed collaborations. Its licensed Apple Watch band assortment and Disney/Marvel drops put it in direct overlap on the licensed-character wearable strategy even though its core category is phone cases.
Emerging players
- Oura: Oura is a smart ring brand targeting the same wellness- and lifestyle-oriented buyer who values comfort, hypoallergenic materials, and continuous wear. It overlaps with Enso on the "ring as everyday wearable for active lifestyles" positioning and competes for share of the same fashion-conscious, health-aware consumer pocket, even though it sits in the smart-ring price tier.
Direct peers
- SafeRingz: SafeRingz is a direct silicone ring competitor focused on athletes, first responders, and tradespeople, marketing safety and breakaway benefits in the same active-lifestyle segment as Enso. The company competes directly for the same occupational and athletic buyer and offers similar pricing tiering.
- Groove Life: Groove Life is a direct competitor in silicone wedding and active-lifestyle rings, sold via DTC e-commerce with similar target buyers (couples, athletes, tradespeople). It overlaps on functional benefits like breathability and breakaway safety, and competes for the same replacement-band and couples-set occasions Enso targets.
- Manly Bands: Manly Bands is a men's wedding band retailer combining silicone, alternative metals, and traditional metals in a DTC model, directly overlapping with Enso's couples and wedding market segment. Its mix of silicone plus non-precious metals mirrors Enso's Metal Hybrid approach and goes after the same male wedding customer.
- QALO: Founded in 2013, QALO is the most direct head-to-head competitor to Enso Rings, selling silicone wedding bands and active-lifestyle rings direct-to-consumer with strong positioning in the couples and athletic segments. Both brands compete on medical-grade silicone, licensed character collaborations, and the same core use case (active-lifestyle wedding ring alternative), making them the canonical peer for share-of-voice and pricing comparisons.
Others
- Manscaped: Manscaped is a men's lifestyle DTC brand that built scale through humor, subscription refills, and product expansion, comparable to Enso as a peer in DTC growth playbook rather than product. Its membership/subscription motion and willingness to expand into adjacent male lifestyle categories mirrors Enso Circle and Enso's move from rings into bracelets and watch bands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Enso Rings social profiles
Digital presenceEnso Rings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enso Rings leadership team
Management profileNumber of profiles
Enso Rings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enso Rings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enso Rings
What does Enso Rings do?
Enso Rings designs, manufactures, and sells premium silicone jewelry — primarily rings, bracelets, and Apple Watch bands — made from medical-grade liquid silicone rubber as a safe, hypoallergenic, and durable alternative to traditional metal jewelry for active lifestyles. The company layers silicone with black zirconium or titanium in its Metal Hybrid collection and offers an extensive licensed franchise line (Disney, Marvel, Star Wars, Harry Potter, Lord of the Rings, Pixar, Pokémon, etc.) at the premium price tier.
Is Enso Rings a public or private company?
Enso Rings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Enso Rings founded?
Enso Rings was founded in 2015. It employs 101 to 250 people.
Where is Enso Rings based?
Enso Rings is headquartered in Lehi, United States, in the North America region.
How does Enso Rings make money?
Four revenue lines are on record. Silicone Ring Sales are the primary driver. The others are apple Watch Bands, silicone Bracelets and enso Circle Membership.
Who are Enso Rings's main competitors?
Broad incumbents on record are Mejuri, Pandora, Thorsten Rings and Casetify. Oura is listed as an emerging player. Direct peers are SafeRingz, Groove Life, Manly Bands and QALO. Manscaped is listed as an others.
Does Enso Rings have an API?
No public API is recorded for Enso Rings.
What industry is Enso Rings in?
Enso Rings's product category is Silicone Jewelry. Its primary akta.pro industry code is CRAKAIAN, Children’s & Men’s Jewelry Manufacturing, with a secondary code of CRAAAFAM, Luxury Fashion Jewelry & Designer Accessories (Non-fine). Its NAICS code is 458310 and its SIC code is 3960.