TX Group

What TX Group does

TX Group AG is a Swiss-listed holding company (SIX: TXGN) that operates a diversified portfolio of media, advertising, digital marketplace, and technology businesses centered on the Swiss market. Headquartered in Zurich and tracing its origins to 1893 with the founding of the Tages-Anzeiger newspaper, the group reached CHF 982.5 million in revenue in 2023 and employs more than 3,000 people. Its product surface spans newspapers and magazines (Tamedia), the leading free commuter-turned-digital media brand in German and French-speaking Switzerland (20 Minuten), a multi-channel advertising sales and brokerage business (Goldbach) operating in Switzerland, Austria and Germany, and significant stakes in Switzerland's leading employment marketplace (JobCloud, 50%) and a multi-vertical digital marketplace group (SMG Swiss Marketplace Group, ~31%) covering real estate, automotive, and general classifieds. The group also holds majority control of the Doodle scheduling platform and the Zattoo TV streaming service, and operates a CHF 100 million fintech venture fund (TX Ventures).

The business model is a hybrid of advertising sales, subscription and copy sales, marketplace commissions, and ancillary services. Goldbach generates advertising revenue by brokering inventory across TV, radio, print, online, mobile, outdoor and performance marketing channels. Tamedia and 20 Minuten generate subscription, retail copy, and digital advertising revenue, with 20 Minuten repositioned in 2025 to discontinue print and concentrate on digital. JobCloud and SMG generate commissions and listing fees from job postings, real estate listings (Homegate, ImmoScout24), automotive listings (AutoScout24), and general classifieds (tutti.ch, Ricardo). The group also owns five real estate properties used as offices and printing centers, with surplus space leased to third parties. The combined reach exceeds 80% of the Swiss population, providing the underlying distribution advantage for advertising inventory and marketplace liquidity.

Technically, TX Group operates digital media platforms, online marketplaces, multi-channel advertising technology, and is investing in artificial intelligence applications for journalism and content production at 20 Minuten. Its proprietary platforms include the Goldbach multi-channel advertising stack and the TX Ventures fintech investment platform. Distribution is delivered through three of Switzerland's largest newspaper printing plants (operated by Tamedia), owned digital properties (20 Minuten, jobs.ch, jobup.ch, Homegate, ImmoScout24, AutoScout24, tutti.ch, Ricardo), the Doodle scheduling product, and the Zattoo streaming service. A central shared-services entity (TX Group Services) provides finance, HR, legal, IT, communications, M&A, and tech transformation across the portfolio. The group's stated 2025 priorities include the digital repositioning of 20 Minuten, the SMG Swiss Marketplace Group IPO, a share buyback programme covering up to 6.25% of share capital, and continued capital allocation across its core media and marketplace verticals.

Name

TX Group

Legal name

TX Group AG

Website

https://tx.group

Company type

Public

Founded year

1893

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

TX Group AG is a Swiss-listed holding company operating diversified media, advertising, and digital marketplace businesses, including Tamedia newspapers, 20 Minuten digital media, Goldbach advertising, and stakes in JobCloud and SMG Swiss Marketplace Group, reaching over 80% of the Swiss population.

Ownership category

akta.pro rank

Product category

Media Holdings

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising Agencies (7311), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)

Keywords

• Digital media publishing
• Advertising marketing services
• Online classifieds marketplaces
• Job portal services
• Media holding company

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Advertising Revenue: Goldbach Group markets and brokers advertising space across TV, radio, print, online and mobile media. Also includes outdoor advertising and performance marketing.
2. Media Subscriptions and Sales: Tamedia operates leading daily and weekly newspapers, magazines and news platforms with subscription and sales revenue
3. Marketplace Commissions: JobCloud job portals (jobs.ch, jobup.ch) and SMG marketplaces (ImmoScout24, AutoScout24, Homegate, tutti.ch, Ricardo) generate transaction and listing fees
4. Real Estate: TX Group owns 5 real estate properties used as office buildings and printing centers in Zurich, Bern and Lausanne, with space leased to third parties
5. TX Ventures Investments: VC investments in fintech startups through TX Ventures managing CHF 100m fund

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

TX Group is a Swiss holding company that operates media brands (Tamedia newspapers and magazines, 20 Minuten digital news), an advertising sales broker (Goldbach), digital marketplaces (JobCloud job portals and SMG Swiss Marketplace Group real estate/automotive platforms), and technology platforms (Doodle scheduling, Zattoo TV streaming). The group reaches over 80% of Switzerland's population across its product portfolio and generates revenue through advertising brokerage, media subscriptions, marketplace commissions, and venture investments.

Product overview

TX Group is a multi-faceted Swiss media and technology enterprise organized as a holding company with seven main subsidiaries. The portfolio consists of Tamedia (newspapers, magazines, and printing plants), Goldbach (advertising sales and performance marketing), and 20 Minuten (digital media with news and entertainment), which form the core media operations. The Group also holds significant stakes in JobCloud (job portals including jobs.ch and jobup.ch) and SMG Swiss Marketplace Group (real estate and automotive marketplaces including Homegate, ImmoScout24, AutoScout24). Supporting operations include TX Group Services (central corporate functions) and TX Ventures (CHF 100m fintech VC fund). Majority stakes are held in Doodle (scheduling platform) and Zattoo (streaming TV). TX Group reaches over 80% of Switzerland's population through its products and brands, with roots dating back to 1893.

Differentiator

Problem solved

Functional benefit

Brands

• Tamedia: Media house with newspapers, magazines, news platforms and printing plants across German-speaking and French-speaking Switzerland
• Goldbach
• 20 Minuten
• JobCloud
• SMG Swiss Marketplace Group
• TX Ventures
• Doodle
• Zattoo

Products and services

• Tamedia

Quantifiable outcome

• 80% population reach in Switzerland
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• JobCloudcoreOthersTX Group holds 50% stake in JobCloud, the leading digital company for the Swiss employment market. JobCloud operates job portals jobs.ch and jobup.ch along with partner network.
• SMG Swiss Marketplace GroupcoreOthersTX Group holds approximately 31% stake (30.74% mentioned elsewhere) in SMG Swiss Marketplace Group, a digital pioneer simplifying lives with products in real estate, automotive, general marketplaces, finance and insurance sectors.
• DoodlecoreOthersTX Group holds majority stake in Doodle, a scheduling and meeting management platform.
• ZattoocoreOthersTX Group holds majority stake in Zattoo, a TV streaming platform.
• Google (JobCloud Partnership)minorStrategic or Co-development PartnerJobCloud is a privileged Google partner and offers clients the possibility to showcase their brands within the Tamedia and Ringier network.
• Ringier NetworkminorStrategic or Co-development PartnerJobCloud offers employer branding within the Tamedia and Ringier advertising network.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Scout24 AG: German operator of leading real estate and auto marketplaces (ImmobilienScout24, AutoScout24). Direct overlap with TX Group's SMG Swiss Marketplace Group assets (ImmoScout24, Homegate, AutoScout24) — essentially the DACH analogue of SMG.
• Ringier AG: Largest privately held Swiss media group with newspapers, magazines, digital platforms, TV and entertainment assets. Closest direct competitor to TX Group across Swiss journalism, classifieds and digital media, including the JobCloud partnership with Tamedia.
• Axel Springer SE: German digital media and classifieds company operating Bild, Welt and StepStone. Directly comparable to TX Group's portfolio of national newspapers, digital news brands and recruitment marketplaces (StepStone vs JobCloud).
• Schibsted ASA: Norwegian media and online classifieds group operating leading Nordic marketplaces (Finn, Blocket) and news brands. Highly comparable to TX Group's combined media + marketplace (SMG/JobCloud) structure; former Schibsted executive Dr. Sverre Munck sits on TX Group's Audit Committee.
• Reach plc: UK's largest newspaper publisher (Daily Mirror, Daily Express, Daily Star, regional titles) with growing digital reach. Directly comparable to TX Group's Tamedia national newspaper portfolio in terms of print decline exposure and digital transition strategy.
• Sanoma Oyj: Finnish media and learning company with newspapers, magazines, TV and digital marketplaces across Northern Europe. Comparable diversified media-house structure with subscription, advertising and platform revenue streams.

Broad incumbents

• News Corp: Global media conglomerate including Dow Jones, Wall Street Journal, HarperCollins, REA Group (Australian real estate marketplace) and Foxtel. Provides a broader-incumbent comparison to TX Group's combination of journalism, advertising sales, and marketplace (REA vs SMG) assets.
• Bauer Media Group: Privately held European media company operating magazines, radio and digital platforms across Germany, UK and beyond. Comparable to TX Group's Tamedia magazines and Goldbach advertising-portfolio sales function across multiple European markets.
• ProSiebenSat.1 Media SE: German TV broadcaster and digital entertainment group with advertising-funded streaming (Joyn) and commerce platforms. Overlaps with TX Group's broadcast-advertising (Goldbach) and streaming (Zattoo) businesses and faces the same global walled-garden pressures.
• RTL Group: Europe's largest broadcaster operating TV channels, streaming (RTL+) and digital content. Comparable to TX Group's combination of Tamedia/20 Minuten editorial output and Zattoo streaming, though RTL operates at significantly larger scale across multiple European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/txgroup
• LinkedInlinkedin.com/company/tx-group
• Instagraminstagram.com/tx_group
• Xx.com/tx_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TX Group