What Doodle does

Doodle AG, founded in 2007 and headquartered in Zurich, Switzerland, operates a freemium online meeting-scheduling platform used by 146 million people cumulatively, 30 million monthly active users and 70,000+ businesses that coordinate 78,000 meetings daily. The product suite is composed of four core offerings — Group Poll, Sign-up Sheet, 1:1 and Booking Page — that together cover external group scheduling, event sign-ups, one-to-one meetings and self-service client booking, all sitting on top of a connected-calendar backbone. Doodle is differentiated by cross-company Group Polls that work without calendar sharing, Switzerland-based data residency, and explicit GDPR, HIPAA and SOC2 Type II compliance that meets healthcare and EU public-sector procurement requirements.

The platform is monetized via a freemium SaaS model with paid Premium/Doodle Professional tiers adding branding, admin controls, reminders and ad-free use, plus transaction fees collected through Stripe on Booking Pages and Sign-up Sheets. Distribution runs through a self-serve product-led funnel on doodle.com, an inside-sales motion for Doodle Professional enterprise accounts, embedded distribution via a Microsoft Outlook Add-in and Microsoft Teams app, and a Zapier/Zap ecosystem plus an affiliate program. Native integrations span Google Calendar, Apple Calendar, Yahoo Calendar, Zoom, Webex, Google Meet, Slack and Stripe.

Doodle is layering AI capabilities on top of this base, including the 2016-acquired Meekan scheduling AI, an AI-powered 'Book it!' Doodle Bot in Slack, AI-generated event descriptions, and the announced Doodle Time OS — an agentic platform for preference-aware scheduling, focus-time protection and cross-company orchestration currently gated behind a priority-access waitlist. The company employs 100+ people across Switzerland, Germany, Serbia, the USA, Spain, Poland and the UK, is led by CEO Christian Fielitz, and has signalled governance maturation via a Board of Directors expansion ahead of its platform relaunch.

Name

Doodle

Legal name

Doodle AG

Website

https://doodle.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Doodle AG operates a freemium online meeting-scheduling platform — Group Poll, Sign-up Sheet, 1:1 and Booking Page — used by 146M people, 30M monthly users and 70K+ businesses. The Zurich-based company monetizes via Premium subscriptions and Stripe-powered paid bookings, and is launching an AI-driven Doodle Time OS platform.

Ownership category

akta.pro rank

Product category

Meeting Scheduling Software

NAICS

Graphic Design Services (541430), Payroll Services (541214)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)

akta.pro secondary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

Keywords

• Meeting scheduling software
• Appointment booking platform
• Group polling tool
• Calendar coordination software
• Team time management

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium / SaaS subscription (Free + Premium tiers): Free Group Poll, 1:1, Booking Page and Sign-up Sheet are offered at no cost with no credit card required; paid 'Doodle Professional' / Premium tiers add branding, admin console, reminders, integrations and ad-free use.
2. Booking Page payments via Stripe: Doodle integrates with Stripe to automatically collect payments at the time a Booking Page slot is reserved, enabling coaches, tutors and consultants to monetize their time directly through the product.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels11 records

Core offering

Doodle is an online meeting-scheduling SaaS platform that lets individuals and teams find meeting times via Group Polls, share availability through branded 1:1 links and Booking Pages, run event sign-ups with Sign-up Sheets, and coordinate calendars across organizations through a connected-calendar backbone integrated with Google Calendar, Microsoft Outlook, Zoom, Microsoft Teams, Webex, Stripe and Zapier. The company sells a freemium consumer/SMB product alongside Doodle Professional — an enterprise tier with branding, admin console, reminders, AI features and SOC2/HIPAA/GDPR compliance — and is preparing to launch Doodle Time OS, an AI-driven agentic scheduling platform with focus-time protection and preference-aware orchestration.

Product overview

Doodle is a unified online meeting-scheduling platform composed of four core offerings — Group Poll, Sign-up Sheet, 1:1, and Booking Page — that together cover group coordination, event sign-ups, one-to-one scheduling, and self-service client booking. These sit on top of a connected-calendar backbone that syncs with Google Calendar, Microsoft Outlook, Microsoft Teams, Zoom, Webex, and Google Meet, with Stripe powering paid bookings and Zapier enabling no-code extensibility. An Admin Console supports enterprise deployments, while Doodle Bot extends the platform into Slack with an AI-powered 'Book it!' action. Doodle Professional is the premium subscription that unlocks branding, reminders, and AI features. On top of this mature core, Doodle is preparing to launch Doodle Time OS — an agentic, AI-driven 'Operating System of Time' that orchestrates calendars, protects focus time, and adapts the day as priorities shift — currently accessible via a priority-access waitlist.

Differentiator

Problem solved

Functional benefit

Brands

• Doodle Time OS: Announced 'New Operating System of Time' for people and teams, framed as Doodle's flagship next-generation product.
• The Doodle Time Institute

Products and services

• Group Poll Group scheduling poll that lets a proposer offer multiple time slots and lets participants vote on the times that work for them, used to find the best meeting time for groups without email back-and-forth. Supports up to 1,000 participants per poll with automatic time-zone detection.
• Sign-up Sheet Allows organizers to publish sign-ups for workshops, webinars, classes, or events with seat limits; attendees self-select slots. Supports paid sign-ups via Stripe.
• 1:1 One-to-one scheduling tool where the host offers a list of available times and the invitee selects the slot that works for them.
• Booking Page Branded, shareable booking link that lets clients or customers self-book time with the host; supports buffers, daily-max meeting limits, custom questions, automatic reminders, and Stripe payment collection.
• Doodle Time OS Announced AI-driven 'Operating System of Time' that reads connected calendars, enforces meeting-density limits, protects focus time, and provides agentic calendar orchestration with a unified day view. Positioned as the next-generation Doodle platform; available via priority-access waitlist at launch.
• Doodle Bot for Slack Slack-resident bot that schedules meetings, runs shortcuts, and offers an AI-powered 'Book it!' action to automate and optimize scheduling inside Slack channels and DMs.
• Doodle Professional Paid subscription tier that adds branded meeting invites (logo, colors), removes ads, enables reminders, AI-based meeting descriptions, and access to certain video-conferencing integrations.
• Admin Console Enterprise administration console for managing Doodle deployments, referenced as a features/admin-console module.

Named customers17 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• StripeflagshipTechnology or IntegrationStripe is integrated into Doodle's Booking Page so customers can collect payments automatically when time is booked. Doodle's content references Stripe multiple times as the recommended payment partner, including a dedicated 'Why Stripe is the best payment solution for paid bookings' page and comparison content. Stripe payments can be taken at point of booking or later via invoice.
• Google CalendarflagshipTechnology or IntegrationNative Doodle ↔ Google Calendar integration: users connect Google in Account Settings → Connected Calendars; Group Polls and Booking Pages then auto-write confirmed times back to Google Calendar. The integration also unlocks Google Meet video for booking confirmations.
• Google MeetcoreTechnology or IntegrationWhen Doodle is connected to Google Calendar, Google Meet video conferencing is automatically available on Booking Pages, Group Polls and 1:1 invites with no extra setup.
• ZoomcoreTechnology or IntegrationZoom integration available on free plans; users connect Zoom in Apps and Integrations and Doodle automatically attaches the right Zoom link to confirmed meetings.
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams video integration available to Professional customers, with the Teams link automatically added to Doodle invites for confirmed meetings.
• WebexcoreTechnology or IntegrationWebex video integration available to Professional customers via Apps and Integrations, with Webex links automatically added to Doodle meeting invites.
• Microsoft OutlookflagshipTechnology or IntegrationDoodle ships a dedicated Microsoft Outlook Add-in and is featured as a 'Doodle Outlook' product, syncing Doodle bookings into Outlook calendars and supporting one-click scheduling from Outlook.
• ZapiercoreTechnology or IntegrationCode-free Zapier integration ('Doodle meets Zapier') enabling customers to automate Doodle workflows with thousands of other apps; configurable from Apps and Integrations.
• SlackcoreTechnology or IntegrationSlack integration with a Doodle Bot that supports 'Book it!' AI-powered scheduling, Slack shortcuts and one-click meeting scheduling from within Slack channels.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Calendly: Calendly is the market-leading scheduling platform with one-on-one, group, round-robin and collective scheduling plus an extensive API. Directly competes with Doodle across Group Poll/Booking Page use cases and serves the same SMB and mid-market buyer.
• Cal.com: Cal.com is an open-source scheduling platform that competes head-to-head with Doodle on Booking Page, Group Polls and one-on-one scheduling. Targets the same PLG funnel and is gaining traction with developers via its open-source model and API-first approach.
• SavvyCal: SavvyCal is a premium scheduling tool emphasizing ranked availability overlays and polished UX. Competes with Doodle on one-on-one and group scheduling for SMBs, solopreneurs and small teams willing to pay for a more elegant experience.
• Chili Piper: Chili Piper offers scheduling and routing for sales and customer-success teams, including handoff to AE calendars and concierge-style booking. Overlaps with Doodle's mid-market/enterprise motion, especially for inbound lead routing and demo scheduling.
• Acuity Scheduling (Squarespace): Acuity is a self-service appointment scheduling and payment platform owned by Squarespace. Closely comparable to Doodle on Booking Page + Stripe-equivalent payments, with strength in solopreneurs, coaches and small service businesses.
• YouCanBookMe: YouCanBookMe is a long-standing scheduling tool for SMBs and individuals offering branded booking pages, payments and calendar sync. Direct head-to-head competitor with Doodle's Booking Page and 1:1 products, particularly in the EU and education verticals.

Emerging players

• Reclaim.ai: Reclaim.ai is an AI calendar assistant that auto-schedules tasks, meetings and focus time. Directly overlaps with Doodle's emerging Time OS positioning on agentic calendar orchestration and preference-aware scheduling for knowledge workers.
• Clockwise: Clockwise is an AI calendar optimization platform that protects focus time and coordinates team schedules. Competes with Doodle's Time OS on team-level meeting-density enforcement and focus-time protection.

Broad incumbents

• Microsoft Bookings: Microsoft Bookings is a free appointment-scheduling app bundled inside Microsoft 365 Business. Competes with Doodle on the enterprise/SMB tier by offering basic scheduling to the same Microsoft 365 buyer, often without incremental cost.
• Google Calendar Appointment Scheduling: Google's native Appointment Schedules feature inside Google Workspace competes directly with Doodle's Booking Page. Bundled free into Workspace, it pressures Doodle's freemium conversion for Google-native customer bases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/doodletweet
• YouTubeyoutube.com/channel/UCh-YdajicKZPwRWqwk1-UIQ
• Facebookfacebook.com/DoodleAG
• LinkedInlinkedin.com/company/doodle-ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doodle