Zattoo
Zattoo is a European TV streaming provider offering licensed IPTV and Connected TV advertising inventory, serving German consumers and B2B advertisers via web, mobile, and FAST channels.
- Company typePrivate
- Founded2005
- HeadquartersZürich, Switzerland
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Zattoo does
Zattoo is a privately held European TV streaming provider founded in 2005 and headquartered in Zürich, Switzerland. The company operates as a licensed IPTV service holding broadcasting licenses from content creators, allowing it to deliver legal live TV and on-demand streaming to consumers in Germany and to differentiate against unauthorized IPTV offerings that expose end users to legal risk (e.g., Abmahnung letters and financial penalties). Zattoo runs a hybrid B2C/B2B model: it offers direct-to-consumer streaming accessible via web browsers (Chrome, Edge, Firefox) and mobile applications to several million users per month, while simultaneously monetizing its video and Connected TV (CTV) inventory for advertisers in the German market. The company employs 101-250 people.
The core platform is a TV streaming service with Connected TV capabilities, including FAST (Free Ad-Supported Streaming TV) channels, accessed through the zattoo.com website and client applications. Revenue mechanics are anchored in CTV and video advertising, with a Channel Partner / reseller arrangement with Stroer (announced 2026-06-17) under which Stroer handles external sales of Zattoo's video and Connected TV inventory across Germany — a move designed to strengthen Zattoo's position in the rapidly growing CTV market and unlock revenue from digital video, streaming, and FAST channel advertising.
Zattoo has expanded both organically and through M&A, completing acquisitions of Magine in January 2019 and Green Streams in May 2025 (both for undisclosed amounts), and reports prior funding activity including a 2015 round with Impact51. Its executive bench includes a CEO (Roger Elsener), Co-founder (Bea Knecht), Chairman (Daniel Mönch), and CXO functions across Product/Technology, People, Commercial, Sales, Advertising, Operations, and Finance, reflecting a stable, mid-scale operating company rather than a venture-stage startup.
Zattoo firmographics
Firmographics- Name
- Zattoo
- Website
- https://zattoo.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Zattoo is a European TV streaming provider offering licensed IPTV and Connected TV advertising inventory, serving German consumers and B2B advertisers via web, mobile, and FAST channels.
- Ownership category
- akta.pro rank
Zattoo industry classification
Industry- Product category
- TV Streaming Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
- akta.pro secondary industries
- Hybrid Streaming Services (Mixed FAST/AVOD/SVOD) (MPABAHAF), Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)
Keywords
Where Zattoo is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Zattoo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- CTV and Video Advertising: Zattoo generates advertising revenue from video and Connected TV inventory sales. Through its partnership with Stroer, the company expands its advertising business in the German market by leveraging Stroer's external sales capabilities for CTV inventory.
Go-to-market motion2 records
Distribution channels1 record
Zattoo product offering
Product offeringCore offering
Zattoo provides a licensed TV streaming platform offering live TV, on-demand video, and FAST (Free Ad-Supported Streaming TV) channels to consumers in Germany and across Europe. In parallel, Zattoo monetizes its Connected TV (CTV) and digital video advertising inventory, distributing it through a channel partnership with Ströer to reach brand advertisers in the German market.
Product overview
Zattoo operates as a TV streaming provider offering a single unified streaming service. The core product provides access to live TV streaming, digital video content, and Connected TV (CTV) inventory across the German market and beyond.
Differentiator
Problem solved
Functional benefit
Products and services
- Zattoo TV Streaming Service Zattoo's core TV streaming service provides licensed live TV, on-demand video, and FAST (Free Ad-Supported Streaming TV) channels to consumers in Germany and across Europe, accessible via web browsers at zattoo.com. The service is positioned as a legal IPTV alternative, with proper broadcasting licenses from content creators.
- Connected TV (CTV) and Video Advertising Inventory Zattoo monetizes its Connected TV (CTV) and digital video advertising inventory to brand advertisers and media agencies in Germany, including inventory from streaming video and FAST channels. Distributed via channel partner Ströer for external sales reach.
Companies that use Zattoo
Customer profileSegments2 records
Ideal customer profiles2 records
Zattoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zattoo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StroercoreZattoo has partnered with marketing company Stroer to expand its advertising business in Germany. Under this agreement, Stroer handles external sales of Zattoo's video and Connected TV inventory across the German market. The partnership aims to strengthen Zattoo's position in the rapidly growing CTV market and unlock revenue potential from digital video, streaming, and FAST channels advertising. This is a significant strategic partnership as it expands Zattoo's advertising distribution capabilities through Stroer's established sales network.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Zattoo competitors and assessment
Company assessmentDirect peers
- Molotov: French IPTV/streaming platform providing live TV streaming and aggregated channels via OTT. Closely comparable to Zattoo as a European licensed live TV streaming service, though focused on France rather than Germany.
- Pluto TV: Paramount-owned FAST (Free Ad-Supported Streaming TV) service operating across Europe with a similar AVOD/FAST channel monetization model. Competes with Zattoo's FAST inventory and ad-supported offering in the German and broader European market.
- Rakuten TV: European streaming service offering AVOD, SVOD, and transactional movie rental across multiple EU countries. Comparable to Zattoo's hybrid streaming business model and European footprint, with overlapping content and monetization approaches.
- RTL+: RTL Deutschland's streaming platform offering live TV streaming, on-demand content, and premium SVOD in Germany. Directly competes with Zattoo's IPTV service for German consumers seeking bundled live and on-demand streaming.
- waipu.tv: German IPTV/streaming provider offering live TV and on-demand streaming to German consumers via internet. Directly competes with Zattoo in the same legal-IPTV category in the German market with similar product features and target customers.
- Joyn: German streaming joint venture of ProSiebenSat.1 and Discovery offering live TV and on-demand content with AVOD/SVOD hybrid model. Competes head-to-head with Zattoo for German viewers' live TV and streaming attention, including a free ad-supported tier.
Broad incumbents
- MagentaTV (Deutsche Telekom): Deutsche Telekom's IPTV/streaming service bundled with broadband for German households. Competes with Zattoo in the German live TV streaming market but as part of a much larger telco bundle, giving it incumbency advantages in distribution.
- Vodafone GigaTV: Vodafone Germany's pay TV/IPTV service for cable and DSL subscribers. A broader incumbent in the German pay-TV space, overlapping with Zattoo's IPTV offering but distributed through Vodafone's telecom subscriber base.
Emerging players
- Samsung TV Plus: Device-manufacturer-backed FAST channel service available on Samsung smart TVs across Europe. Partially comparable to Zattoo's FAST/CTV advertising business, particularly as a competitor for ad-supported streaming inventory.
Regional players
- 1&1 Versatel / 1&1 TV: German telecom-backed IPTV service offering live TV streaming bundled with broadband. Comparable to Zattoo as a licensed IPTV provider in Germany, serving similar consumers through a different distribution channel.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Zattoo social profiles
Digital presenceZattoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zattoo leadership team
Management profileNumber of profiles
Profiles12 records
Zattoo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zattoo M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zattoo
What does Zattoo do?
Zattoo provides a licensed TV streaming platform offering live TV, on-demand video, and FAST (Free Ad-Supported Streaming TV) channels to consumers in Germany and across Europe. In parallel, Zattoo monetizes its Connected TV (CTV) and digital video advertising inventory, distributing it through a channel partnership with Ströer to reach brand advertisers in the German market.
Is Zattoo a public or private company?
Zattoo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zattoo founded?
Zattoo was founded in 2005. It employs 101 to 250 people.
Where is Zattoo based?
Zattoo is headquartered in Zürich, Switzerland, in the Europe region.
How does Zattoo make money?
One revenue line is on record: CTV and Video Advertising.
Who are Zattoo's main competitors?
Direct peers on record are Molotov, Pluto TV, Rakuten TV, RTL+, waipu.tv and Joyn. Broad incumbents are MagentaTV (Deutsche Telekom) and Vodafone GigaTV. Samsung TV Plus is listed as an emerging player. 1&1 Versatel / 1&1 TV is listed as a regional player.
Does Zattoo have an API?
No public API is recorded for Zattoo.
What industry is Zattoo in?
Zattoo's product category is TV Streaming Services. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of MPABAHAF, Hybrid Streaming Services (Mixed FAST/AVOD/SVOD). Its NAICS code is 516210 and its SIC code is 4841.