Verasight

What Verasight does

Verasight is a nonpartisan survey research company founded in 2020 that supplies verified, representative survey data drawn from real human respondents to academic, corporate, investor, and media buyers. The firm operates as a hybrid between a survey panel provider and a custom research partner, combining probability sampling (address-based sampling, person-to-person text recruitment) with non-probability methods (dynamic online targeting), and layering continuous respondent verification including SMS carrier validation, voter file matching, professional license checks, and Google reCAPTCHA v3. Its product portfolio comprises four offerings: the Verasight Panel (the core verified-sample service), Custom Recruitment (sourcing niche audiences such as AI engineers, physicians, and policy influencers via medical licenses and voter files), Self-Serve Surveys (a beta dashboard product allowing researchers to launch 100–2,000 respondent surveys with automated weighting), and Doc2Survey (a free AI tool launched in April 2026 that converts Word documents into programmed Qualtrics surveys).

Verasight monetizes primarily through quote-based custom projects for enterprise and academic clients (universities, media organizations, Fortune 500 firms, labor unions, and policy groups), with a developing subscription/PLG motion via the self-serve platform and a freemium ecosystem entry point through Doc2Survey. Go-to-market blends direct sales to institutional buyers, content-driven inbound from a recurring white paper series (Synthetic Sampling Reports, The Age of AI monthly tracking, ad hoc political polling), and earned media via a retained relationship with Rubenstein Public Relations. The company claims 2M+ cumulative interviews, 100+ institutional customers, penetration of 7 of 8 Ivy League universities, and a 10/10 transparency score on the Roper Center for Public Opinion Research.

The team is small (1–10 employees) and headquartered in San Francisco, with recent senior hires including a VP of Data Science from the U.S. Census Bureau and Pew Research Center (March 2026). Revenue, total funding, and valuation are not publicly disclosed; the only known funding event is a September 2021 round led by Peterson Ventures. Verasight's strategic narrative is built around a thesis that bot-contaminated panels and LLM-generated synthetic samples are degrading survey quality industry-wide, and that its in-house, continuously verified human panel represents a defensible alternative.

Name

Verasight

Legal name

Verasight Inc.

Website

https://verasight.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Verasight is a nonpartisan survey research firm that delivers verified, representative survey data from in-house recruited human respondents using multi-mode probability and non-probability sampling. It serves academic researchers, corporate teams, investors, and media organizations via custom panel projects, a self-serve beta platform, and a free AI-powered survey builder.

Ownership category

akta.pro rank

Headquarters

HQ city

Livingston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Survey Panel Access (Custom Projects): Verasight earns revenue by charging research teams (academic, corporate, media, investors) for access to its verified panel and custom recruitment services. Projects are tailored to specific audience requirements (e.g., niche professional populations) with pricing quoted on a per-project basis.
2. Self-Serve Survey Platform (Beta): Self-serve survey tool in beta provides instant access to the verified panel, built-in weighting, and full targeting control via a dashboard. Likely operates on a subscription or per-survey basis, with quotes provided upon inquiry.
3. Doc2Survey (Free Tool): Doc2Survey is described as a free tool. It functions as a lead-generation and ecosystem tool that expands Verasight's offerings, driving users toward paid panel and custom recruitment services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Verasight operates a verified survey panel that recruits every respondent directly (no outsourced sourcing), combining probability and non-probability sampling methods with multi-step authentication including SMS verification, voter file matching, and professional license checks. It sells panel access, custom recruitment for niche audiences, and a beta self-serve survey platform to academic researchers, corporate teams, media organizations, and investors. The firm also offers Doc2Survey, a free AI tool that converts Word documents into programmed Qualtrics surveys.

Product overview

Verasight is a nonpartisan survey research firm founded in 2020 and based in San Francisco, focused on delivering verified survey data from real, authenticated human respondents. The platform operates as a unified system comprising the Verasight Panel (the core product providing verified, representative samples through multi-mode recruitment), Custom Recruitment (an add-on module using verified data sources like voter files and medical licenses to reach niche audiences), Self-Serve Surveys (a beta add-on for DIY survey execution with built-in quality controls), and Doc2Survey (a free AI tool that converts Word documents into Qualtrics surveys). The company differentiates through comprehensive respondent verification including mobile phone validation, voter file matching, and continuous quality monitoring. Verasight serves academic researchers, investors, corporate researchers, and market researchers across 100+ institutions including 7 of 8 Ivy League universities, having conducted over 2 million interviews.

Differentiator

Problem solved

Functional benefit

Brands

• The Verasight Panel: Transparent methods and verified, representative samples for survey research.
• Custom Recruitment
• Self-Serve Surveys
• Doc2Survey

Products and services

• The Verasight Panel Verasight's primary survey panel offering providing verified, representative samples for research. Recruits every respondent directly using a blend of probability (address-based sampling, person-to-person SMS) and non-probability (dynamic online targeting) methods, with multi-step authentication including mobile phone validation, voter file matching, and professional license checks. Targeted at academic researchers, corporate researchers, media, and investors.
• Custom Recruitment Specialized respondent recruitment service using verified data sources such as medical licenses and voter files to find and engage niche respondents (e.g., AI engineers, neonatologists, pathologists, environmental lawyers, policy influencers) that cannot be reached through standard panels. Targeted at clients needing representative samples of hard-to-reach professional populations.
• Self-Serve Surveys Self-service survey platform (in beta) providing instant access to Verasight's verified panel with built-in quality controls, automated weighting, and balanced samples across key demographics. Allows researchers to configure sample size (100–2,000), matrix items, multiple-choice, and open-ended questions directly from a dashboard. Targeted at individual academic researchers and small teams running their own surveys.
• Doc2Survey Free AI-powered tool that automatically converts formatted Word documents into fully programmed Qualtrics surveys, eliminating manual survey programming. Designed for academic researchers, market research teams, and pollsters to move from draft to deployable surveys in minutes.

Quantifiable outcome

• Transparency score of 10/10 on the Roper Center for Public Opinion Research
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Strength in NumbersminorStrategic or Co-development Partner · 10 April 2026Verasight co-conducted a national poll with Strength in Numbers from April 10–14 among 1,514 U.S. adults on impeachment and Iran war opinions. This appears to be a project-level collaboration rather than an ongoing strategic partnership.
• QualtricscoreTechnology or Integration · 7 April 2026Verasight's Doc2Survey tool is a free AI-powered converter that transforms formatted Word documents into fully programmed Qualtrics surveys. The integration eliminates manual survey programming for researchers using the Qualtrics platform. This tool expands Verasight's ecosystem presence while maintaining focus on verified representative survey data.
• Rubenstein Public RelationscoreGTM or Marketing Partner · 25 March 2026Rubenstein Public Relations was announced as a new client partner for Verasight on March 25, 2026. Rubenstein PR will manage Verasight's media relations and public visibility, supporting brand positioning as 'the company rebuilding trust in survey data.'
• American Association for Public Opinion Research (AAPOR) Transparency InitiativeminorStrategic or Co-development PartnerVerasight is a member of the AAPOR Transparency Initiative, committing to disclosed methodology and ethical standards in public opinion research. This membership reinforces Verasight's positioning around transparency and data quality.

Scale indicators8 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• SSRS: SSRS is a full-service survey research firm serving academic, media, nonprofit, and corporate clients with probability-based and mixed-mode panels. It competes directly with Verasight for media polling and academic survey work.
• Prolific: Prolific operates a self-serve online participant pool for academic and commercial survey research, with verified participants and transparent pricing. It is the closest direct peer to Verasight's verified-panel + self-serve model, and the two compete directly for academic researcher budgets.
• NORC at the University of Chicago: NORC is an independent research institution at the University of Chicago that conducts large-scale academic and policy survey research with AmeriSpeak, its probability-based panel. It is a direct competitor to Verasight in transparent, academic-grade survey research and is cited as a methodology benchmark in the industry.

Broad incumbents

• Ipsos: Ipsos is one of the largest global market research companies, operating syndicated panels and custom research. It competes with Verasight in public opinion polling and corporate research with broader geographic and product reach.
• Morning Consult: Morning Consult is a private global research and survey firm known for high-frequency brand tracking and political polling. It overlaps with Verasight's national polling and corporate research offerings and competes for media and enterprise clients.
• YouGov: YouGov is a global online market research and survey data firm with a large registered panel, polling products, and syndicated research. It overlaps directly with Verasight's national polling and corporate research offerings but at significantly greater scale and geographic reach.
• Cint: Cint operates a global panel marketplace connecting researchers with survey respondents across many countries. It is a broader panel infrastructure competitor to Verasight's self-serve and custom recruitment offerings, particularly for enterprise buyers.
• Gallup: Gallup is a long-established polling and analytics firm with globally recognized brand and extensive media relationships. It competes with Verasight in national polling and corporate research, but with substantially larger resources and decades of brand equity.
• Pew Research Center: Pew Research Center is a nonpartisan public opinion research institution and a former employer of Verasight's VP of Data Science. It produces high-quality, transparent survey research that competes for academic citations and media coverage alongside Verasight.
• Qualtrics: Qualtrics is the dominant enterprise survey platform and is also Verasight's integration partner via Doc2Survey. It competes in survey delivery and analytics at the broad-enterprise level while Verasight focuses on verified panel data and custom recruitment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/verasight_data

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verasight