Rubenstein Public Relations
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Rubenstein Public Relations firmographics
Firmographics- Name
- Rubenstein Public Relations
- Legal name
- Rubenstein Public Relations
- Website
- https://rubensteinpr.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rubenstein Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Reputation Management & Online PR (BPAFADAN)
Keywords
Where Rubenstein Public Relations is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rubenstein Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Agency of Record Retainers: RPR generates revenue through retainer-based agency of record engagements with corporate, nonprofit, and institutional clients. These long-term partnerships provide ongoing strategic communications, media relations, and brand positioning services for a recurring fee.
- Project-Based Communications Campaigns: RPR also earns revenue from discrete public relations campaigns for new client introductions, product launches, executive positioning, and media relations initiatives billed on a project basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Rubenstein Public Relations product offering
Product offeringCore offering
Rubenstein Public Relations is a full-service public relations and strategic communications agency that delivers media relations, executive positioning, brand architecture, crisis management, and integrated communications campaigns to corporate, nonprofit, and institutional clients. The firm operates primarily on an agency of record retainer basis supplemented by project-based engagements, serving enterprise customers across diverse sectors such as AI, energy, real estate, finance, entertainment, healthcare, and nonprofit.
Product overview
Rubenstein Public Relations (RPR) is a public relations and strategic communications agency headquartered in New York City. Founded over 30 years ago and led by President Richard Rubenstein, the agency operates as a service-based firm rather than a product-based company. RPR provides professional communications services including media relations, executive positioning, brand architecture, crisis management, integrated campaign development, and strategic communications counsel. The agency serves a diverse client portfolio across multiple sectors including AI, energy, real estate, finance, entertainment, healthcare, and nonprofit organizations. Services are delivered through direct client partnerships and strategic creative collaborations, such as the partnership with Kontent Kamp for creative production services.
Differentiator
Problem solved
Functional benefit
Products and services
- Agency of Record Retainer Services Long-term retainer-based public relations partnership providing ongoing strategic communications, media relations, brand positioning, and counsel to corporate, nonprofit, and institutional clients across sectors such as AI, energy, real estate, finance, and entertainment.
- Project-Based Communications Campaigns Discrete public relations campaigns for new client introductions, product launches, executive positioning, and media relations initiatives billed on a project basis.
- Media Relations Services Media outreach and relations service securing client coverage across business, trade, and policy audiences, drawing on the agency's 30+ years of media relationships.
- Executive Positioning Services Strategic positioning of client executives as thought leaders and public voices across business, trade, and policy audiences.
- Brand Architecture and Strategic Communications Brand architecture development and strategic communications counsel helping clients elevate visibility, support long-term growth, and navigate technological and cultural change.
Quantifiable outcome
- Accurate predictions during the 2024 U.S. election (client Verasight)
Companies that use Rubenstein Public Relations
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Rubenstein Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rubenstein Public Relations partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PactumcoreRPR has been renewed as agency of record for Pactum, a global leader in procurement AI and agentic negotiation technology. The partnership implements a strategic communications program to position Pactum as the leading AI-powered negotiation solution for enterprise procurement professionals, advancing industry dialogue around verifiable AI outcomes and real ROI in global supply chain procurement.
- Kontent KampcoreRPR partnered with Kontent Kamp, a creative production company based in New York, to enhance media services including content creation and multimedia campaigns. Kontent Kamp, founded by Kamp Kennedy, provides a range of production services and has worked with high-profile clients since 2016. The strategic partnership integrates storytelling and communication strategies for clients' campaigns.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Rubenstein Public Relations competitors and assessment
Company assessmentBroad incumbents
- Edelman: The world's largest independent PR firm, offering global corporate communications, brand marketing, and public affairs. Direct competitor to RPR for enterprise mandates, though Edelman operates at far greater scale and geographic reach.
- Weber Shandwick: Top-tier global PR network within IPG, providing corporate communications, public affairs, and integrated campaigns. Competes with RPR for mid-to-large enterprise accounts across sectors where RPR operates.
- Burson: Formed from the merger of Burson-Marsteller and Cohn & Wolfe, now part of WPP; a global corporate communications and public affairs firm competing for the same enterprise and public affairs mandates as RPR.
- Ketchum: Omnicom-owned global PR network providing corporate communications, brand marketing, and public affairs. Competes with RPR across many of the same enterprise sectors including energy, finance, and technology.
- FleishmanHillard: Omnicom-owned global PR firm with strong corporate communications and public affairs practice. Overlaps with RPR on enterprise reputation, executive positioning, and integrated campaign work.
- MSL Group: Publicis-owned global PR and integrated communications network. Competes with RPR for enterprise mandates requiring corporate communications, public affairs, and content capabilities.
Direct peers
- 5W Public Relations: NYC-headquartered independent PR agency of comparable boutique scale. Provides media relations, corporate communications, and digital PR to consumer and B2B clients — the closest like-for-like competitor in geography and positioning.
- BerlinRosen: Fast-growing NYC-based strategic communications firm serving corporate, advocacy, and consumer clients. Directly comparable in boutique positioning, senior-led engagements, and media-relations focus.
- M Group Strategic Communications: NYC-based boutique PR agency where RPR's new VP Patrick Jordan previously worked. Closely comparable boutique competitor in scale and market focus.
- Zetlin Strategic Communications: NYC-based boutique PR consultancy also previously employing Patrick Jordan. Directly comparable boutique competitor in corporate communications and media relations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rubenstein Public Relations social profiles
Digital presenceRubenstein Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubenstein Public Relations leadership team
Management profileNumber of profiles
Profiles2 records
Rubenstein Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubenstein Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubenstein Public Relations
What does Rubenstein Public Relations do?
Rubenstein Public Relations is a full-service public relations and strategic communications agency that delivers media relations, executive positioning, brand architecture, crisis management, and integrated communications campaigns to corporate, nonprofit, and institutional clients. The firm operates primarily on an agency of record retainer basis supplemented by project-based engagements, serving enterprise customers across diverse sectors such as AI, energy, real estate, finance, entertainment, healthcare, and nonprofit.
Is Rubenstein Public Relations a public or private company?
Rubenstein Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rubenstein Public Relations founded?
Rubenstein Public Relations was founded in 1995. It employs 11 to 50 people.
Where is Rubenstein Public Relations based?
Rubenstein Public Relations is headquartered in New York, United States, in the North America region.
How does Rubenstein Public Relations make money?
Two revenue lines are on record. Agency of Record Retainers are the primary driver. The others are project-Based Communications Campaigns.
Who are Rubenstein Public Relations's main competitors?
Broad incumbents on record are Edelman, Weber Shandwick, Burson, Ketchum, FleishmanHillard and MSL Group. Direct peers are 5W Public Relations, BerlinRosen, M Group Strategic Communications and Zetlin Strategic Communications.
Does Rubenstein Public Relations have an API?
No public API is recorded for Rubenstein Public Relations.
What industry is Rubenstein Public Relations in?
Rubenstein Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541820 and its SIC code is 7311.