Guidance
Guidance is a U.S.-based eCommerce agency founded in 1993 that designs and builds highly customized B2C and B2B commerce solutions for retailers, brands, and manufacturers. It was acquired by OneMagnify (Crestview Partners-backed) in February 2025 and now operates as a subsidiary within OneMagnify's broader marketing, data, and technology services platform.
- Company typePrivate
- Founded1993
- HeadquartersMarina Del Rey, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Guidance does
Guidance is a U.S.-based eCommerce agency founded in 1993 and headquartered in Marina Del Rey, California, with a headcount of 101–250 employees. The firm designs and builds highly customized eCommerce solutions for retailers, brands, and manufacturers operating in both B2C and B2B markets, with a horizontal segmentation approach targeting Enterprise B2B clients as its primary segment. Its core technology positioning is centered on eCommerce technology and digital experience platforms, and its value proposition is the closure of digital and eCommerce capability gaps for enterprises seeking to improve online retail performance; pricing and revenue mechanics are not publicly disclosed.
In February 2025, Guidance was acquired by OneMagnify, a global analytics and AI-driven marketing solutions firm backed by private equity firm Crestview Partners. The transaction was structured to expand OneMagnify's digital experience and eCommerce capabilities, integrating Guidance's customized commerce build expertise into OneMagnify's broader integrated services suite spanning Data, Analytics and AI; Digital Experience; eCommerce (B2C and B2B); Performance Marketing; Channel Solutions; and Strategy. Post-acquisition, Guidance is no longer operating as an independent company; its operating status is recorded as "acquired," with its customers, capabilities, and staff absorbed into the OneMagnify platform, which is being repositioned under CEO Ravi Karumuru as an AI-native, platform-enabled marketing services partner for B2B enterprises.
Guidance firmographics
Firmographics- Name
- Guidance
- Legal name
- Guidance
- Website
- https://guidance.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Guidance is a U.S.-based eCommerce agency founded in 1993 that designs and builds highly customized B2C and B2B commerce solutions for retailers, brands, and manufacturers. It was acquired by OneMagnify (Crestview Partners-backed) in February 2025 and now operates as a subsidiary within OneMagnify's broader marketing, data, and technology services platform.
- Ownership category
- akta.pro rank
Where Guidance is headquartered
LocationHeadquarters
- HQ city
- Marina Del Rey
- HQ country
- United States
- HQ region
- North America
Markets served
Guidance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Guidance product offering
Product offeringCore offering
Guidance designs and builds highly customized eCommerce solutions for retailers, brands, and manufacturers operating in both B2C and B2B markets. The company provides end-to-end digital commerce services encompassing strategy, design, and platform implementation for enterprise-grade online storefronts.
Product overview
No product or service information for Guidance was found in the provided source data. The available sources indicate that OneMagnify (a global analytics and AI-driven marketing solutions firm backed by Crestview Partners) acquired Guidance, described as an eCommerce agency, to expand OneMagnify's digital experience and eCommerce capabilities (February 2025). However, no product listings, service descriptions, or named offerings specific to Guidance were present in the sources. The primary web source (OneMagnify's website) contains OneMagnify's own product and service portfolio but does not include product information for the acquired Guidance entity.
Differentiator
Problem solved
Functional benefit
Products and services
- B2C eCommerce
- B2B eCommerce
Companies that use Guidance
Customer profileSegments1 record
Ideal customer profiles1 record
Guidance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Guidance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OneMagnifycoreOneMagnify, a global analytics and AI-driven marketing solutions firm backed by Crestview Partners, acquired Guidance in February 2025. The transaction aimed to expand OneMagnify's digital and eCommerce capabilities to better serve clients in an increasingly online retail environment.
Recent moves3 records
Expansion highlights3 records
Guidance competitors and assessment
Company assessmentBroad incumbents
- OneMagnify: Acquirer of Guidance and parent company since February 2025; OneMagnify is a data, analytics, AI, performance marketing, and digital experience agency that now houses Guidance's eCommerce implementation practice alongside its broader service portfolio targeting B2B enterprises.
- Accenture Song (formerly Accenture Interactive / Acquity Group): Global digital agency and eCommerce implementation group within Accenture; Acquity Group was itself a B2B/B2C eCommerce specialist acquired by Accenture, making it a structural twin to Guidance's path into a larger agency platform and the most direct large-cap competitor for enterprise eCommerce builds.
- Razorfish / SapientRazorfish: Publicis-owned digital transformation agency with deep eCommerce, CMS, and platform engineering capabilities serving large retailers and B2B brands; directly competes with Guidance for the same enterprise replatforming and CX engagements.
- EPAM Systems: Large-scale digital engineering and platform implementation firm with substantial eCommerce practice (Adobe, Salesforce, SAP Commerce); comparable to Guidance as a custom-build agency serving enterprise retailers and manufacturers, with materially deeper global delivery capacity.
- Infosys Digital (Experience & eCommerce practice): Global IT services firm's digital experience and eCommerce group providing custom B2B/B2C platform builds, integrations, and managed services; comparable enterprise target customer and delivery model, with significantly larger scale.
Direct peers
- Perficient: Mid-to-large digital consultancy with a focused eCommerce and Adobe/Salesforce Commerce practice serving enterprise B2B and B2C clients; closest headcount-tier and capability-overlap analogue to Guidance as a custom eCommerce solution builder.
- Vaimo: Specialist Adobe Commerce / Magento eCommerce agency with a similar B2B+B2C implementation focus; operates globally with comparable headcount band and competing for the same complex replatforming projects as Guidance.
- Elogic Commerce: B2B and B2C eCommerce agency specializing in Magento, Shopify, and BigCommerce implementations for retailers, brands, and manufacturers; same customer profile and solution scope as Guidance's core offering.
- Bluefish (formerly Screen Pages / The Cheetah Agency): Boutique-to-mid eCommerce agency delivering custom storefront builds for retailers and brands across Shopify Plus, Salesforce Commerce, and Adobe Commerce; competes head-to-head with Guidance on enterprise implementation projects.
Regional players
- Wpromote: US-based (Marina Del Rey-headquartered) digital marketing and eCommerce agency with overlapping retailer/brand/DTC client base and similar headcount tier; an LA-region peer rather than a same-service competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Guidance social profiles
Digital presenceGuidance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guidance leadership team
Management profileNumber of profiles
Profiles2 records
Guidance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guidance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guidance
What does Guidance do?
Guidance designs and builds highly customized eCommerce solutions for retailers, brands, and manufacturers operating in both B2C and B2B markets. The company provides end-to-end digital commerce services encompassing strategy, design, and platform implementation for enterprise-grade online storefronts.
Is Guidance a public or private company?
Guidance is a private company. It is classified as private equity controlled and is currently acquired.
When was Guidance founded?
Guidance was founded in 1993. It employs 101 to 250 people.
Where is Guidance based?
Guidance is headquartered in Marina Del Rey, United States, in the North America region.
Who are Guidance's main competitors?
Broad incumbents on record are OneMagnify, Accenture Song (formerly Accenture Interactive / Acquity Group), Razorfish / SapientRazorfish, EPAM Systems and Infosys Digital (Experience & eCommerce practice). Direct peers are Perficient, Vaimo, Elogic Commerce and Bluefish (formerly Screen Pages / The Cheetah Agency). Wpromote is listed as a regional player.
Does Guidance have an API?
No public API is recorded for Guidance.