YogaDownload.com

What YogaDownload.com does

YogaDownload.com is a Denver-based, privately held digital wellness platform founded in 2006 that provides on-demand streaming and download access to 2,700+ yoga, pilates, and meditation classes. The platform serves individual practitioners across multiple skill levels and yoga styles — Vinyasa, Hatha, Yin, Restorative, Power Yoga, Barre, Prenatal, and Postnatal among others — and reaches them through a web portal, native iOS and Android apps, and dedicated channels on Roku, Fire TV, and Apple TV. Content is structured both as standalone classes filterable by teacher, duration, intensity, and focus area, and as curated multi-week programs targeting specific outcomes (e.g., hip and lower-back healing, beginner onboarding, weight loss).

The company monetizes primarily through a monthly subscription priced at approximately $10 for unlimited streaming and downloads, supplemented by à-la-carte single-class purchases ($2.99-$6.99), gift certificates, online yoga teacher training certification, international yoga retreats (scheduled in France 2026, Italy 2026, and Thailand 2027), a Shopify-hosted clothing storefront, and curated music albums. Marketing relies on organic content channels (blog, email newsletter, podcast "20 Mins to Get Om"), social media on Facebook/Instagram/YouTube, and an affiliate program.

Operationally, YogaDownload is a sub-scale bootstrapped business with 11-50 employees, $300,000 in total disclosed funding (all from Lighter Capital across 2012-2014), and no institutional venture capital. The business has expanded horizontally across adjacent verticals (retreats, training, apparel, music) rather than vertically scaling a single core product, and there is no disclosed use of AI/ML technology in the platform.

Name

YogaDownload.com

Website

https://yogadownload.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

YogaDownload.com is a Denver-based subscription platform offering streaming and downloadable yoga, pilates, and meditation classes to individual consumers, accessible via web, mobile apps, and TV streaming devices.

Ownership category

akta.pro rank

Product category

Online Yoga and Wellness Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computer Training (61142)

SIC

Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Power Yoga & Athletic Yoga Conditioning (HSADACAG)

Keywords

• Online yoga classes
• Yoga streaming platform
• Digital wellness subscription
• Meditation video library
• On-demand pilates classes

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Subscription Membership: Monthly subscription providing unlimited access to 2700+ online yoga classes including streaming and download capabilities. New classes added weekly. Priced from $10/month.
2. Individual Class Purchases: Single class downloads available for purchase at various price points ($2.99 - $6.99). Allows users to purchase specific classes without subscription.
3. Gift Certificates: Gift certificates available for purchase, allowing recipients to access classes or membership
4. Teacher Training Programs: Online yoga teacher training certification programs offered through separate platform (join.yogadownload.com)
5. Yoga Retreats: In-person retreat experiences in France 2026, Italy 2026, Thailand 2027 locations
6. Clothing Store: E-commerce clothing store via Shopify (yogadownload.myshopify.com)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

YogaDownload.com is a subscription-based digital wellness platform that streams and delivers more than 2,700 on-demand yoga, Pilates, and meditation classes in video and audio formats to consumers. Users access content via web, iOS, Android, Roku, Fire TV, and Apple TV, with subscriptions starting at $10 per month for unlimited streaming and offline downloads, complemented by structured programs, teacher training, retreats, music, apparel, and gift certificates.

Product overview

YogaDownload.com operates as a subscription-based digital wellness platform offering on-demand access to 2700+ online yoga, pilates, and meditation classes across video and audio formats. The core offering is the streaming and download service accessible via web browser, native mobile apps (iOS and Android), and TV apps (Roku, Fire TV, Apple TV). The platform is organized around individual classes spanning diverse yoga styles (Vinyasa, Hatha, Yin, Restorative, Power Yoga, Barre, Prenatal, Postnatal, Kundalini, and more) which users can filter by teacher, duration, intensity, and focus area. Complementing individual classes, the service offers structured multi-week Programs & Packages for specific goals (beginner programs, weight loss bootcamps, hip/low back healing). Additional offerings include online Teacher Training certification, international Yoga Retreats (France, Italy, Thailand), curated Yoga Music albums, a podcast (20 Mins to Get Om), and a clothing store. Subscription pricing starts at $10/month for unlimited access to the full class library.

Differentiator

Problem solved

Functional benefit

Products and services

• YogaDownload Online Video & Audio Classes

Quantifiable outcome

• 2700+ online yoga classes available
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FitOn: Free and ad-supported workout and yoga app competing in the same consumer digital yoga space with similar multi-platform delivery.
• Headspace: Subscription meditation and mindfulness app, broadly comparable consumer value proposition and pricing to YogaDownload's $10/month tier.
• Down Dog: Yoga (and other fitness) apps with procedural class generation and subscription pricing, competing for the same at-home yoga practitioner as YogaDownload.
• Calm: Mass-market meditation, sleep, and wellness app with a subscription model that overlaps with YogaDownload's meditation and mindfulness content.
• Glo: Subscription-based on-demand yoga, pilates, and meditation platform with similar class-library and multi-device delivery model, directly competing for YogaDownload's core consumer.
• Asana Rebel: Yoga and fitness app with subscription pricing and on-demand classes, targeting a similar at-home consumer yoga audience as YogaDownload.
• Alo Moves: Yoga and wellness streaming app from Alo Yoga offering on-demand classes and structured programs; overlaps with YogaDownload's catalog and target yoga consumer.
• Obé Fitness: Live and on-demand fitness streaming service including yoga classes, competing with YogaDownload on subscription-based digital class access.

Broad incumbents

• Peloton: Connected fitness incumbent with a yoga and meditation content library inside its broader fitness subscription; overlaps in yoga classes and corporate wellness positioning.
• Gaia: Streaming video platform with a large yoga and wellness content library, overlapping with YogaDownload's catalog and digital subscription model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/YogaDownload
• Facebookfacebook.com/YogaDownload
• Instagraminstagram.com/yogadownload
• Xx.com/YogaDownload
• LinkedInlinkedin.com/company/yogadownload-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YogaDownload.com