YogaDownload.com
YogaDownload.com is a Denver-based subscription platform offering streaming and downloadable yoga, pilates, and meditation classes to individual consumers, accessible via web, mobile apps, and TV streaming devices.
- Company typePrivate
- Founded2006
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What YogaDownload.com does
YogaDownload.com is a Denver-based, privately held digital wellness platform founded in 2006 that provides on-demand streaming and download access to 2,700+ yoga, pilates, and meditation classes. The platform serves individual practitioners across multiple skill levels and yoga styles — Vinyasa, Hatha, Yin, Restorative, Power Yoga, Barre, Prenatal, and Postnatal among others — and reaches them through a web portal, native iOS and Android apps, and dedicated channels on Roku, Fire TV, and Apple TV. Content is structured both as standalone classes filterable by teacher, duration, intensity, and focus area, and as curated multi-week programs targeting specific outcomes (e.g., hip and lower-back healing, beginner onboarding, weight loss).
The company monetizes primarily through a monthly subscription priced at approximately $10 for unlimited streaming and downloads, supplemented by à-la-carte single-class purchases ($2.99-$6.99), gift certificates, online yoga teacher training certification, international yoga retreats (scheduled in France 2026, Italy 2026, and Thailand 2027), a Shopify-hosted clothing storefront, and curated music albums. Marketing relies on organic content channels (blog, email newsletter, podcast "20 Mins to Get Om"), social media on Facebook/Instagram/YouTube, and an affiliate program.
Operationally, YogaDownload is a sub-scale bootstrapped business with 11-50 employees, $300,000 in total disclosed funding (all from Lighter Capital across 2012-2014), and no institutional venture capital. The business has expanded horizontally across adjacent verticals (retreats, training, apparel, music) rather than vertically scaling a single core product, and there is no disclosed use of AI/ML technology in the platform.
YogaDownload.com firmographics
Firmographics- Name
- YogaDownload.com
- Website
- https://yogadownload.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YogaDownload.com is a Denver-based subscription platform offering streaming and downloadable yoga, pilates, and meditation classes to individual consumers, accessible via web, mobile apps, and TV streaming devices.
- Ownership category
- akta.pro rank
YogaDownload.com industry classification
Industry- Product category
- Online Yoga and Wellness Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computer Training (61142)
- SIC
- Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Power Yoga & Athletic Yoga Conditioning (HSADACAG)
Keywords
Where YogaDownload.com is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
YogaDownload.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Subscription Membership: Monthly subscription providing unlimited access to 2700+ online yoga classes including streaming and download capabilities. New classes added weekly. Priced from $10/month.
- Individual Class Purchases: Single class downloads available for purchase at various price points ($2.99 - $6.99). Allows users to purchase specific classes without subscription.
- Gift Certificates: Gift certificates available for purchase, allowing recipients to access classes or membership
- Teacher Training Programs: Online yoga teacher training certification programs offered through separate platform (join.yogadownload.com)
- Yoga Retreats: In-person retreat experiences in France 2026, Italy 2026, Thailand 2027 locations
- Clothing Store: E-commerce clothing store via Shopify (yogadownload.myshopify.com)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription for unlimited access |
| Unit Pricing | Pay-as-you-go | Individual class download purchases |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
YogaDownload.com product offering
Product offeringCore offering
YogaDownload.com is a subscription-based digital wellness platform that streams and delivers more than 2,700 on-demand yoga, Pilates, and meditation classes in video and audio formats to consumers. Users access content via web, iOS, Android, Roku, Fire TV, and Apple TV, with subscriptions starting at $10 per month for unlimited streaming and offline downloads, complemented by structured programs, teacher training, retreats, music, apparel, and gift certificates.
Product overview
YogaDownload.com operates as a subscription-based digital wellness platform offering on-demand access to 2700+ online yoga, pilates, and meditation classes across video and audio formats. The core offering is the streaming and download service accessible via web browser, native mobile apps (iOS and Android), and TV apps (Roku, Fire TV, Apple TV). The platform is organized around individual classes spanning diverse yoga styles (Vinyasa, Hatha, Yin, Restorative, Power Yoga, Barre, Prenatal, Postnatal, Kundalini, and more) which users can filter by teacher, duration, intensity, and focus area. Complementing individual classes, the service offers structured multi-week Programs & Packages for specific goals (beginner programs, weight loss bootcamps, hip/low back healing). Additional offerings include online Teacher Training certification, international Yoga Retreats (France, Italy, Thailand), curated Yoga Music albums, a podcast (20 Mins to Get Om), and a clothing store. Subscription pricing starts at $10/month for unlimited access to the full class library.
Differentiator
Problem solved
Functional benefit
Products and services
- YogaDownload Online Video & Audio Classes
Quantifiable outcome
- 2700+ online yoga classes available
- +1 more outcomes
Companies that use YogaDownload.com
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles1 record
YogaDownload.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
YogaDownload.com partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
YogaDownload.com competitors and assessment
Company assessmentDirect peers
- FitOn: Free and ad-supported workout and yoga app competing in the same consumer digital yoga space with similar multi-platform delivery.
- Headspace: Subscription meditation and mindfulness app, broadly comparable consumer value proposition and pricing to YogaDownload's $10/month tier.
- Down Dog: Yoga (and other fitness) apps with procedural class generation and subscription pricing, competing for the same at-home yoga practitioner as YogaDownload.
- Calm: Mass-market meditation, sleep, and wellness app with a subscription model that overlaps with YogaDownload's meditation and mindfulness content.
- Glo: Subscription-based on-demand yoga, pilates, and meditation platform with similar class-library and multi-device delivery model, directly competing for YogaDownload's core consumer.
- Asana Rebel: Yoga and fitness app with subscription pricing and on-demand classes, targeting a similar at-home consumer yoga audience as YogaDownload.
- Alo Moves: Yoga and wellness streaming app from Alo Yoga offering on-demand classes and structured programs; overlaps with YogaDownload's catalog and target yoga consumer.
- Obé Fitness: Live and on-demand fitness streaming service including yoga classes, competing with YogaDownload on subscription-based digital class access.
Broad incumbents
- Peloton: Connected fitness incumbent with a yoga and meditation content library inside its broader fitness subscription; overlaps in yoga classes and corporate wellness positioning.
- Gaia: Streaming video platform with a large yoga and wellness content library, overlapping with YogaDownload's catalog and digital subscription model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
YogaDownload.com social profiles
Digital presenceYogaDownload.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
YogaDownload.com leadership team
Management profileNumber of profiles
Profiles1 record
YogaDownload.com funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YogaDownload.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YogaDownload.com
What does YogaDownload.com do?
YogaDownload.com is a subscription-based digital wellness platform that streams and delivers more than 2,700 on-demand yoga, Pilates, and meditation classes in video and audio formats to consumers. Users access content via web, iOS, Android, Roku, Fire TV, and Apple TV, with subscriptions starting at $10 per month for unlimited streaming and offline downloads, complemented by structured programs, teacher training, retreats, music, apparel, and gift certificates.
Is YogaDownload.com a public or private company?
YogaDownload.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YogaDownload.com founded?
YogaDownload.com was founded in 2006. It employs 11 to 50 people.
Where is YogaDownload.com based?
YogaDownload.com is headquartered in Denver, United States, in the North America region.
How does YogaDownload.com make money?
Six revenue lines are on record. Subscription Membership is the primary driver. The others are individual Class Purchases, gift Certificates, teacher Training Programs, yoga Retreats and clothing Store.
Who are YogaDownload.com's main competitors?
Direct peers on record are FitOn, Headspace, Down Dog, Calm, Glo, Asana Rebel, Alo Moves and Obé Fitness. Broad incumbents are Peloton and Gaia.
Does YogaDownload.com have an API?
No public API is recorded for YogaDownload.com.
What industry is YogaDownload.com in?
YogaDownload.com's product category is Online Yoga and Wellness Streaming. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow). Its NAICS code is 516210 and its SIC code is 7372.