What Pink Sparrow does

Pink Sparrow is a private, for-profit experiential design and fabrication firm founded in 2013, operating dual-coast studios in Long Island City, NY and Compton, CA spanning over 65,000 square feet of fabrication space. The company offers four interconnected service lines — Design, Fabrication, Project Management, and 3D Printing — covering the full lifecycle of physical brand activations from initial concept through nationwide deployment. Its cross-disciplinary team of designers, engineers, and makers executes work for enterprise clients across fashion, beauty, entertainment, technology, and automotive verticals, with a portfolio that includes repeat engagements with Hermès, Chanel, Nike, Netflix, LEGO, Marc Jacobs, Fenty, and Rare Beauty.

The business model is project-based professional services with quote-based, non-public pricing and direct enterprise sales relationships initiated through the company website. Pink Sparrow distributes demand through both direct brand relationships and an agency partner network that includes Bureau Betak, MKG, Amplify, Mazarine, Matte Projects, and Hovercraft Studios, with many projects mediated through these experiential creative agencies. Deployments span experiential activations (Coachella, CES, SXSW, Met Gala), retail and pop-up environments (Nordstrom flagship, Rockefeller Center, Sephora), vehicles and mobile tours (Tracksmith Envoy), creative-tech installations (XBOX Cyberpunk, Genesis House with Boston Dynamics), and murals and art installations.

The company has earned sustained industry recognition including the Event Marketer Fab 50 list in both 2024 and 2025, a 2024 Ex Awards win, Exhibitor Magazine's CES 2024 top 20 stands, the BizBash Industry Innovators 2022 designation, and a Dezeen Awards 2025 longlist nomination for the Es Devlin retrospective at Cooper Hewitt. No funding rounds, revenue figures, or management team details are disclosed in available source material, and the firm operates as an independently held private company with no parent organization or institutional investment identified.

Name

Pink Sparrow

Legal name

Pink Sparrow

Website

https://pinksparrow.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Pink Sparrow is a private experiential design and fabrication firm operating dual-coast studios in New York and Los Angeles, delivering end-to-end design, fabrication, project management, and 3D printing services for major brands across fashion, beauty, entertainment, technology, and automotive verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Experiential Design & Fabrication Services: Pink Sparrow provides end-to-end experiential and retail design services, from concept through fabrication and installation. Projects range from pop-up activations to permanent installations for major brands.
2. Project Management Services: Comprehensive project management for activations and events, coordinating design, fabrication, and deployment nationwide.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Pink Sparrow is an experiential and retail design and fabrication company that takes projects from initial concept through nationwide installation. The company offers four interconnected service lines — Design, Fabrication, Management, and 3D Printing — delivered from bi-coast studios to create physical environments including brand activations, retail pop-ups, art installations, vehicles and mobile tours, creative-tech builds, and tradeshow exhibits for major brands and creative agencies.

Product overview

Pink Sparrow is an experiential and retail design + fabrication company with studios in New York (Queens) and Los Angeles (Compton), operating over 65,000 square feet of fabrication space. They offer a unified suite of four interconnected services: Design, Fabrication, Management, and 3D Printing, working together to take projects from initial concept through nationwide deployment. Their cross-disciplinary team includes dreamers, designers, engineers, and makers who create physical experiences including experiential activations, retail and popup environments, vehicles and mobile tours, creative technology installations, murals and art installations, and tradeshow exhibits for major brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Conceptual design services that transform ideas into compelling physical environments and experiences for brands and creative agencies, including ideation, schematic design, and creative direction for activations, retail spaces, and installations.
• Fabrication Services Physical fabrication and construction of experiential activations, retail and popup environments, vehicles, creative-tech installations, murals, art installations, and custom structures for major brands and agencies, executed across bi-coast studios.
• Management Services Project management and logistical coordination for deploying experiential activations and retail environments nationwide, encompassing scheduling, vendor coordination, and on-site installation management from concept through final install.
• 3D Printing Services Advanced digital fabrication and 3D printing capabilities used to create custom prototypes, components, and complex design elements for experiential activations, retail builds, and installations.

Named customers42 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core.

• Bureau BetakcoreStrategic or Co-development PartnerAgency partner for major luxury brand activations including Hermès Fit NYC + LA and Zegna x Fear of God Rodeo Drive Pop-up
• MKGcoreStrategic or Co-development PartnerAgency partner for multiple activations including Absolut Planet Coachella 2019, Fila Explore NYC, Adidas Athletics Atmosphere, Sol De Janeiro Coachella, and Netflix 3 Body Problem CES premiere
• AmplifycoreStrategic or Co-development PartnerAgency partner for Chanel Color of Allure activation and LEGO World Play Day
• SV ProductionscoreStrategic or Co-development PartnerPartner for Hermès in the Making touring exhibition activations
• MazarinecoreStrategic or Co-development PartnerPartner for Fear of God / Adidas Athletics Atmosphere monolith activation
• Matte ProjectscoreStrategic or Co-development PartnerPartner for Genesis House Showroom + Winter Lights with Boston Dynamics
• Hovercraft StudioscoreStrategic or Co-development PartnerPartner for Jordan Brand at The Corner Nordstrom NYC activation
• Small Girls PRcoreStrategic or Co-development PartnerPartner for Olay Super Serum Launch
• XIXcoreStrategic or Co-development PartnerPartner for Honda The Future X Earbuds experiential activation
• ProfirstcoreStrategic or Co-development PartnerPartner for Zara Soho Men's Pop-up
• NRGcoreStrategic or Co-development PartnerPartner for NBA2K Heritage Release Party
• MAScoreStrategic or Co-development PartnerPartner for Qiddiya Gaming & esports installation
• MythologycoreStrategic or Co-development PartnerPartner for Gasoline Alley Fuel Store with AirCo
• BeCorecoreStrategic or Co-development PartnerPartner for XBOX Cyberpunk creative tech activation
• Another A StorycoreStrategic or Co-development PartnerPartner for Camp Hermès activation
• VerbcoreStrategic or Co-development PartnerPartner for The Deetz Residence from Beetlejuice Beetlejuice Airbnb activation
• UAPcoreStrategic or Co-development PartnerPartner for Cloud Lilies mural at The Ella B. Scarborough Community Resource Center
• Hot Girl Touring LLCcoreStrategic or Co-development PartnerPartner for Megan Thee Stallion Coachella Stage Set

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GES (Global Experience Specialists): Large-scale provider of exhibition, event, and experiential services with in-house fabrication capabilities, serving many of the same trade show, event, and brand activation clients as Pink Sparrow.
• Cramer: Brand experience and event production company with in-house fabrication, design, and technology capabilities serving enterprise clients across industries, directly comparable in scope to Pink Sparrow's end-to-end experiential offering.
• George P. Johnson Experience Marketing: Large-scale experiential marketing agency producing brand experiences, trade show exhibits, and installations for global brands, with comparable end-to-end capabilities from concept through fabrication and deployment.
• Jack Morton Worldwide: Global experiential marketing agency under IPG that designs and produces brand experiences, events, and activations for major brands, overlapping with Pink Sparrow's experiential design and fabrication work for similar enterprise clients.

Direct peers

• BeCore: Experiential marketing agency that has partnered with Pink Sparrow on Xbox Cyberpunk activations, producing and fabricating brand experiences for similar enterprise tech and entertainment clients.
• Amplify: Experiential agency partnering with Pink Sparrow on Chanel Color of Allure and LEGO World Play Day, producing and activating brand experiences for comparable luxury, beauty, and consumer brand clients.
• Mazarine: Creative agency producing luxury and fashion brand experiences, partnering with Pink Sparrow on the Fear of God / Adidas Athletics monolith, with overlapping capabilities in design and production for premium brand activations.
• MKG: Creative experiential agency that partners with Pink Sparrow on activations for Absolut, Fila, Sol de Janeiro, and Netflix; operates as both collaborator and adjacent producer of experiential work for similar luxury, fashion, and beauty brand clients.
• Bureau Betak: Paris- and New York-based event production firm specializing in luxury fashion shows and brand activations, partnering with Pink Sparrow on Hermès Fit, Zegna x Fear of God, and similar high-end projects for comparable enterprise brand clients.
• MAS Event Design: Event design and fabrication firm that partnered with Pink Sparrow on the Qiddiya Gaming & esports installation, producing custom experiential environments for similar entertainment and brand clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pink Sparrow