Continued
Continued operates an online continuing-education subscription platform serving 11 licensed professional verticals, including social work, psychology, respiratory therapy, physical therapy, and speech-language pathology. It sells $99/year unlimited course subscriptions, holds ASWB/APA/AARC accreditations, and offers group/corporate plans and partnership sponsorships.
- Company typePrivate
- Founded1999
- HeadquartersHouston, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Continued does
Continued (continued.com, LLC) operates an online continuing-education subscription platform serving licensed healthcare and education professionals across 11 verticals: Social Work, Respiratory Therapy, Psychology, Athletic Training, Audiology, Counseling, Early Childhood Education, Massage Therapy, Occupational Therapy, Physical Therapy, and Speech-Language Pathology. The company was founded circa 1999 and is headquartered in Austin, Texas, operating as a 100% virtual organization with 101–250 employees. Its core product is an annual subscription at $99/year that provides 12 months of unlimited access to a discipline-specific course library, delivered across live webinar, recorded video, text, and audio/podcast formats, with built-in CE tracking, transcripts, completion certificates, and reporting to state licensure boards and professional associations.
The platform's principal differentiator is regulatory accreditation: Continued holds approved-provider status with the Association of Social Work Boards (ASWB), the American Psychological Association (APA), and the American Association for Respiratory Care (AARC), which makes its courses broadly accepted for license renewal. Course libraries range from 200+ to 400+ titles per vertical with weekly additions, and content is overseen by professional advisory boards. The company operates vertically-segmented sub-brand domains (e.g., SpeechPathology.com, AudiologyOnline, PhysicalTherapy.com, OccupationalTherapy.com) and wholly owns adjacent products including Simucase (simulation cases for allied health education), Career Services (job board, resume database, CareerMail alerts), and EduAccess (complimentary academic access for students and faculty).
Revenue is generated through three streams: (1) individual annual subscriptions at $99/year, (2) group/corporate subscriptions with custom pricing for employer-sponsored staff development, and (3) corporate partnership programs offering high-visibility brand placement, banner advertising, and CE sponsorship to healthcare organizations and professional associations. The go-to-market combines product-led self-serve acquisition through the company websites with a sales-led motion for group and partnership deals. No external funding rounds are disclosed, and the company appears to be privately held under founder/management leadership.
Continued firmographics
Firmographics- Name
- Continued
- Legal name
- continued.com, LLC
- Website
- https://continued.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Continued operates an online continuing-education subscription platform serving 11 licensed professional verticals, including social work, psychology, respiratory therapy, physical therapy, and speech-language pathology. It sells $99/year unlimited course subscriptions, holds ASWB/APA/AARC accreditations, and offers group/corporate plans and partnership sponsorships.
- Ownership category
- akta.pro rank
Continued industry classification
Industry- Product category
- Online Continuing Education
- NAICS
- Educational Services (611), Educational Support Services (61171), Other Schools and Instruction (6116), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)
- akta.pro secondary industries
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Online Learning Content & Course Publishing Platforms (BPAMAJAL), Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD), Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)
Keywords
Where Continued is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Continued business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Individual Subscriptions: Annual subscription at $99/year providing unlimited access to all courses in the subscriber's professional area for 12 months
- Group/Corporate Subscriptions: Organization-level subscriptions with custom pricing for employee development and continuing education programs
- Corporate Partnership Programs: High-visibility brand placement, advertising, and sponsorship opportunities on continued education websites
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Annual Subscription - Unlimited CE Access |
| Subscription | Annual | Social Work CE - Unlimited Access |
| Subscription | Annual | Respiratory Therapy CE - Unlimited Access |
| Subscription | Annual | Psychology CE - Unlimited Access |
| Subscription | Annual | Group/Corporate Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Continued product offering
Product offeringCore offering
Continued operates an online continuing education subscription platform offering unlimited annual access to discipline-specific course libraries for licensed healthcare and education professionals across 11 verticals (Social Work, Respiratory Therapy, Psychology, Athletic Training, Audiology, Counseling, Early Childhood Education, Massage Therapy, Occupational Therapy, Physical Therapy, and Speech-Language Pathology). The platform delivers courses in live webinar, video, text, and audio formats, with ASWB, APA, and AARC regulatory approvals, CE tracking, course completion certificates, and automated reporting to state licensure boards and professional associations.
Product overview
Continued.com is an online continuing education (CE) subscription platform serving multiple professional verticals. The company operates a portfolio of sub-branded sites including Social Work, Respiratory Therapy, Psychology, Athletic Training, Audiology, Counseling, Early Childhood Education, Massage Therapy, Occupational Therapy, Physical Therapy, and Speech-Language Pathology (via SpeechPathology.com and Simucase). Each professional vertical offers a discipline-specific course library with courses available in live webinar, video, audio, and text formats. The core platform provides unlimited annual course access, CE tracking, course completion certificates, and reporting to professional associations and state licensure boards. Additional services include Career Services with job postings and resume database, EduAccess for academic institutions, and Group Pricing for organizational subscriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- Continued Social Work CE Online continuing education platform for licensed social workers offering 400+ ASWB-approved CE courses in live webinar, video, text, and audio formats, with CE Broker reporting and state license requirement tracking.
- Continued Respiratory Therapy CE Online continuing education platform for respiratory therapists offering 200+ evidence-based courses approved by AARC for CRCE credits, available in multiple course formats with unlimited annual subscription.
- Continued Psychology CE Online continuing education platform for licensed psychologists offering evidence-based APA-approved CE courses in multiple formats with 24/7 access.
- Continued Athletic Training CE Online continuing education platform for athletic trainers providing CE courses for license renewal and professional development.
- Continued Audiology CE Online continuing education platform for audiologists offering professional development courses and CE credits, operated via AudiologyOnline.
- Continued Counseling CE Online continuing education platform for licensed counselors providing CE courses for professional license renewal.
- Continued Early Childhood Education CE Online continuing education platform for early childhood education professionals offering CE courses for career development.
- Continued Massage Therapy CE Online continuing education platform for massage therapists providing CE courses for license requirements.
- Continued Occupational Therapy CE Online continuing education platform for occupational therapists offering CE courses and professional development.
- Continued Physical Therapy CE Online continuing education platform for physical therapists providing CE courses for license renewal and skills development.
- Continued Speech-Language Pathology CE Online continuing education platform for speech-language pathologists offering CE courses and professional development, operated via SpeechPathology.com.
- Simucase Simulation case platform for speech-language pathology and allied health education and training.
Quantifiable outcome
- 12 months of unlimited access to all courses in professional area for $99/year
- +1 more outcomes
Companies that use Continued
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Continued technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Continued partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Corporate PartnerscoreCorporate partners receive high-visibility placement on websites via display and banner ads, continuing education and training support, social media partnerships, and access to an engaged market-specific online audience. Partners include healthcare organizations and professional associations seeking to offer CE to their members or promote their brand.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Continued competitors and assessment
Company assessmentDirect peers
- MedBridge: Online continuing education and patient engagement platform serving PT, OT, SLP, and other allied health professionals via a paid subscription model, directly competing with Continued's physical therapy, occupational therapy, and speech-language pathology verticals.
- NetCE: Online accredited continuing education provider for nurses, mental health professionals, and allied health practitioners, with similar unlimited/all-in-one subscription CE packages competing head-to-head with Continued across multiple verticals.
- CE Direct: Online continuing education service for healthcare professionals including physical, occupational, and speech therapists, with a similar cross-vertical accredited CE delivery model comparable to Continued.
- PESI / CEU360: Provider of accredited continuing education for mental health professionals, social workers, counselors, and allied health practitioners via live and online formats, competing with Continued's social work, counseling, and psychology verticals.
- Wild Iris Medical Education: Accredited online CE provider for nurses, mental health, and allied health professionals with a similar per-course or subscription delivery model, overlapping Continued's behavioral health and allied health verticals.
- Colibri Healthcare: Online accredited continuing education platform (formerly Elite CME) for respiratory therapists, nurses, and other healthcare professionals, directly overlapping Continued's respiratory therapy and adjacent verticals with comparable CEU accreditation.
Broad incumbents
- Coursera: Large-scale online learning marketplace offering professional development and credentials across many fields, with a broad incumbent footprint that overlaps Continued's continuing education use cases but does not focus on healthcare license renewal.
- LinkedIn Learning: Broad professional learning platform from a large incumbent offering general business and soft-skill courses; competes for HR/L&D training budgets that Continued also targets via its group/corporate tier, though it does not provide accredited healthcare CE.
- American Physical Therapy Association (APTA) Learning Center: Professional association offering accredited CE to PT/PTAs as a member benefit, operating at broader scale in the physical therapy vertical and competing for share of Continued's PT subscriptions via member-bundled pricing.
Others
- CE Broker: CE tracking and reporting infrastructure that integrates with state licensure boards; partners with Continued for compliance reporting and represents an ecosystem participant rather than a direct content competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Continued social profiles
Digital presenceContinued compliance and trust
Trust signalCompliance3 records
Continued financial estimates
Financial estimateRevenue estimate
Valuation estimate
Continued leadership team
Management profileNumber of profiles
Profiles4 records
Continued subsidiaries and ownership
Company hierarchySubsidiaries5 records
Continued funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Continued M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Continued
What does Continued do?
Continued operates an online continuing education subscription platform offering unlimited annual access to discipline-specific course libraries for licensed healthcare and education professionals across 11 verticals (Social Work, Respiratory Therapy, Psychology, Athletic Training, Audiology, Counseling, Early Childhood Education, Massage Therapy, Occupational Therapy, Physical Therapy, and Speech-Language Pathology). The platform delivers courses in live webinar, video, text, and audio formats, with ASWB, APA, and AARC regulatory approvals, CE tracking, course completion certificates, and automated reporting to state licensure boards and professional associations.
Is Continued a public or private company?
Continued is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Continued founded?
Continued was founded in 1999. It employs 101 to 250 people.
Where is Continued based?
Continued is headquartered in Houston, United States, in the North America region.
How does Continued make money?
Three revenue lines are on record. Individual Subscriptions are the primary driver. The others are group/Corporate Subscriptions and corporate Partnership Programs.
Who are Continued's main competitors?
Direct peers on record are MedBridge, NetCE, CE Direct, PESI / CEU360, Wild Iris Medical Education and Colibri Healthcare. Broad incumbents are Coursera, LinkedIn Learning and American Physical Therapy Association (APTA) Learning Center. CE Broker is listed as an others.
Does Continued have an API?
No public API is recorded for Continued.
What industry is Continued in?
Continued's product category is Online Continuing Education. Its primary akta.pro industry code is EDAGANAJ, Healthcare & Clinical Professional Development (CME/CE), with a secondary code of EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces. Its NAICS code is 611 and its SIC code is 8200.