Continued

Online Continuing Educationcontinued.com

Continued operates an online continuing-education subscription platform serving 11 licensed professional verticals, including social work, psychology, respiratory therapy, physical therapy, and speech-language pathology. It sells $99/year unlimited course subscriptions, holds ASWB/APA/AARC accreditations, and offers group/corporate plans and partnership sponsorships.

Company typePrivate
Founded1999
HeadquartersHouston, United States
Headcount101–250
GTM typeB2B and B2C
OfferingServices

What Continued does

Continued (continued.com, LLC) operates an online continuing-education subscription platform serving licensed healthcare and education professionals across 11 verticals: Social Work, Respiratory Therapy, Psychology, Athletic Training, Audiology, Counseling, Early Childhood Education, Massage Therapy, Occupational Therapy, Physical Therapy, and Speech-Language Pathology. The company was founded circa 1999 and is headquartered in Austin, Texas, operating as a 100% virtual organization with 101–250 employees. Its core product is an annual subscription at $99/year that provides 12 months of unlimited access to a discipline-specific course library, delivered across live webinar, recorded video, text, and audio/podcast formats, with built-in CE tracking, transcripts, completion certificates, and reporting to state licensure boards and professional associations.

The platform's principal differentiator is regulatory accreditation: Continued holds approved-provider status with the Association of Social Work Boards (ASWB), the American Psychological Association (APA), and the American Association for Respiratory Care (AARC), which makes its courses broadly accepted for license renewal. Course libraries range from 200+ to 400+ titles per vertical with weekly additions, and content is overseen by professional advisory boards. The company operates vertically-segmented sub-brand domains (e.g., SpeechPathology.com, AudiologyOnline, PhysicalTherapy.com, OccupationalTherapy.com) and wholly owns adjacent products including Simucase (simulation cases for allied health education), Career Services (job board, resume database, CareerMail alerts), and EduAccess (complimentary academic access for students and faculty).

Revenue is generated through three streams: (1) individual annual subscriptions at $99/year, (2) group/corporate subscriptions with custom pricing for employer-sponsored staff development, and (3) corporate partnership programs offering high-visibility brand placement, banner advertising, and CE sponsorship to healthcare organizations and professional associations. The go-to-market combines product-led self-serve acquisition through the company websites with a sales-led motion for group and partnership deals. No external funding rounds are disclosed, and the company appears to be privately held under founder/management leadership.

Continued firmographics

Firmographics

Name: Continued
Legal name: continued.com, LLC
Website: https://continued.com
Company type: Private
Founded year: 1999
Operating status: Operating
Headcount range: 101–250 employees
Short description: Continued operates an online continuing-education subscription platform serving 11 licensed professional verticals, including social work, psychology, respiratory therapy, physical therapy, and speech-language pathology. It sells $99/year unlimited course subscriptions, holds ASWB/APA/AARC accreditations, and offers group/corporate plans and partnership sponsorships.
Ownership category
akta.pro rank

Continued industry classification

Industry

Product category: Online Continuing Education
NAICS: Educational Services (611), Educational Support Services (61171), Other Schools and Instruction (6116), Business Schools and Computer and Management Training (6114)
SIC: Services-Educational Services (8200), Services-Prepackaged Software (7372), Miscellaneous Publishing (2741)
akta.pro primary industry: Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)
akta.pro secondary industries: Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Online Learning Content & Course Publishing Platforms (BPAMAJAL), Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD), Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

Online continuing education
Professional development courses
Healthcare CE credits
Licensed professional training
CE subscription platform

Where Continued is headquartered

Location

Headquarters

HQ city: Houston
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Continued business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

Individual Subscriptions: Annual subscription at $99/year providing unlimited access to all courses in the subscriber's professional area for 12 months
Group/Corporate Subscriptions: Organization-level subscriptions with custom pricing for employee development and continuing education programs
Corporate Partnership Programs: High-visibility brand placement, advertising, and sponsorship opportunities on continued education websites

Pricing tiers

Model	Billing	Price
Subscription	Annual	Individual Annual Subscription - Unlimited CE Access
Subscription	Annual	Social Work CE - Unlimited Access
Subscription	Annual	Respiratory Therapy CE - Unlimited Access
Subscription	Annual	Psychology CE - Unlimited Access
Subscription	Annual	Group/Corporate Pricing

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Continued product offering

Product offering

Core offering

Continued operates an online continuing education subscription platform offering unlimited annual access to discipline-specific course libraries for licensed healthcare and education professionals across 11 verticals (Social Work, Respiratory Therapy, Psychology, Athletic Training, Audiology, Counseling, Early Childhood Education, Massage Therapy, Occupational Therapy, Physical Therapy, and Speech-Language Pathology). The platform delivers courses in live webinar, video, text, and audio formats, with ASWB, APA, and AARC regulatory approvals, CE tracking, course completion certificates, and automated reporting to state licensure boards and professional associations.

Product overview

Continued.com is an online continuing education (CE) subscription platform serving multiple professional verticals. The company operates a portfolio of sub-branded sites including Social Work, Respiratory Therapy, Psychology, Athletic Training, Audiology, Counseling, Early Childhood Education, Massage Therapy, Occupational Therapy, Physical Therapy, and Speech-Language Pathology (via SpeechPathology.com and Simucase). Each professional vertical offers a discipline-specific course library with courses available in live webinar, video, audio, and text formats. The core platform provides unlimited annual course access, CE tracking, course completion certificates, and reporting to professional associations and state licensure boards. Additional services include Career Services with job postings and resume database, EduAccess for academic institutions, and Group Pricing for organizational subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

Continued Social Work CE Online continuing education platform for licensed social workers offering 400+ ASWB-approved CE courses in live webinar, video, text, and audio formats, with CE Broker reporting and state license requirement tracking.
Continued Respiratory Therapy CE Online continuing education platform for respiratory therapists offering 200+ evidence-based courses approved by AARC for CRCE credits, available in multiple course formats with unlimited annual subscription.
Continued Psychology CE Online continuing education platform for licensed psychologists offering evidence-based APA-approved CE courses in multiple formats with 24/7 access.
Continued Athletic Training CE Online continuing education platform for athletic trainers providing CE courses for license renewal and professional development.
Continued Audiology CE Online continuing education platform for audiologists offering professional development courses and CE credits, operated via AudiologyOnline.
Continued Counseling CE Online continuing education platform for licensed counselors providing CE courses for professional license renewal.
Continued Early Childhood Education CE Online continuing education platform for early childhood education professionals offering CE courses for career development.
Continued Massage Therapy CE Online continuing education platform for massage therapists providing CE courses for license requirements.
Continued Occupational Therapy CE Online continuing education platform for occupational therapists offering CE courses and professional development.
Continued Physical Therapy CE Online continuing education platform for physical therapists providing CE courses for license renewal and skills development.
Continued Speech-Language Pathology CE Online continuing education platform for speech-language pathologists offering CE courses and professional development, operated via SpeechPathology.com.
Simucase Simulation case platform for speech-language pathology and allied health education and training.

Quantifiable outcome

12 months of unlimited access to all courses in professional area for $99/year
+1 more outcomes

Companies that use Continued

Customer profile

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Continued technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Continued partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Corporate PartnerscoreGTM or Marketing PartnerCorporate partners receive high-visibility placement on websites via display and banner ads, continuing education and training support, social media partnerships, and access to an engaged market-specific online audience. Partners include healthcare organizations and professional associations seeking to offer CE to their members or promote their brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Continued competitors and assessment

Company assessment

Direct peers

MedBridge: Online continuing education and patient engagement platform serving PT, OT, SLP, and other allied health professionals via a paid subscription model, directly competing with Continued's physical therapy, occupational therapy, and speech-language pathology verticals.
NetCE: Online accredited continuing education provider for nurses, mental health professionals, and allied health practitioners, with similar unlimited/all-in-one subscription CE packages competing head-to-head with Continued across multiple verticals.
CE Direct: Online continuing education service for healthcare professionals including physical, occupational, and speech therapists, with a similar cross-vertical accredited CE delivery model comparable to Continued.
PESI / CEU360: Provider of accredited continuing education for mental health professionals, social workers, counselors, and allied health practitioners via live and online formats, competing with Continued's social work, counseling, and psychology verticals.
Wild Iris Medical Education: Accredited online CE provider for nurses, mental health, and allied health professionals with a similar per-course or subscription delivery model, overlapping Continued's behavioral health and allied health verticals.
Colibri Healthcare: Online accredited continuing education platform (formerly Elite CME) for respiratory therapists, nurses, and other healthcare professionals, directly overlapping Continued's respiratory therapy and adjacent verticals with comparable CEU accreditation.

Broad incumbents

Coursera: Large-scale online learning marketplace offering professional development and credentials across many fields, with a broad incumbent footprint that overlaps Continued's continuing education use cases but does not focus on healthcare license renewal.
LinkedIn Learning: Broad professional learning platform from a large incumbent offering general business and soft-skill courses; competes for HR/L&D training budgets that Continued also targets via its group/corporate tier, though it does not provide accredited healthcare CE.
American Physical Therapy Association (APTA) Learning Center: Professional association offering accredited CE to PT/PTAs as a member benefit, operating at broader scale in the physical therapy vertical and competing for share of Continued's PT subscriptions via member-bundled pricing.

Others

CE Broker: CE tracking and reporting infrastructure that integrates with state licensure boards; partners with Continued for compliance reporting and represents an ecosystem participant rather than a direct content competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Continued compliance and trust

Trust signal

Compliance3 records

Continued financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Continued leadership team

Management profile

Number of profiles

Profiles4 records

Continued subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

Continued funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Continued M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Continued

What does Continued do?

Is Continued a public or private company?

Continued is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Continued founded?

Continued was founded in 1999. It employs 101 to 250 people.

Where is Continued based?

Continued is headquartered in Houston, United States, in the North America region.

How does Continued make money?

Three revenue lines are on record. Individual Subscriptions are the primary driver. The others are group/Corporate Subscriptions and corporate Partnership Programs.

Who are Continued's main competitors?

Direct peers on record are MedBridge, NetCE, CE Direct, PESI / CEU360, Wild Iris Medical Education and Colibri Healthcare. Broad incumbents are Coursera, LinkedIn Learning and American Physical Therapy Association (APTA) Learning Center. CE Broker is listed as an others.

Does Continued have an API?

No public API is recorded for Continued.

What industry is Continued in?

Continued's product category is Online Continuing Education. Its primary akta.pro industry code is EDAGANAJ, Healthcare & Clinical Professional Development (CME/CE), with a secondary code of EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces. Its NAICS code is 611 and its SIC code is 8200.