Guidebook
Guidebook is a mobile-first event management platform founded in 2011 that lets organizations build branded native event apps, registration, and engagement tools without coding, serving higher education, enterprise, associations, and non-profit customers worldwide.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Guidebook does
Guidebook, Inc. is a privately held, mobile-first event management platform founded in 2011 and headquartered in San Francisco. The company provides a no-code drag-and-drop builder that enables organizers to create branded native iOS and Android event applications, with offline content access, real-time schedule management, QR-based digital badges, registration and check-in, analytics, and engagement features such as polls, push notifications, and gamification. The platform is sold on a transparent, all-inclusive per-device annual subscription with the first five devices free, and is complemented by a free open API and out-of-the-box integrations with Cvent, Splash, Eventbrite, and Slate (where Guidebook holds Platinum Partner status). A free self-serve entry point runs alongside an enterprise sales motion with US/UK teams delivering 45-minute personalized demos and dedicated onboarding.
Guidebook firmographics
Firmographics- Name
- Guidebook
- Legal name
- Guidebook, Inc.
- Website
- https://guidebook.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guidebook is a mobile-first event management platform founded in 2011 that lets organizations build branded native event apps, registration, and engagement tools without coding, serving higher education, enterprise, associations, and non-profit customers worldwide.
- Ownership category
- akta.pro rank
Guidebook industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conference & Trade Show Registration Platforms (THAHAFAB)
- akta.pro secondary industries
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF)
Keywords
Where Guidebook is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Guidebook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing (Per-Device): Transparent per-device pricing model where customers pay based on the number of devices/apps deployed. The first five devices are free. New features are instantly available to all customers without additional costs.
- Fixed-Fee Invoicing: Predictable fixed-fee invoice model rather than per-attendee pricing. Inclusive features bundled together with no hidden add-ons. Higher tiers include unlimited content uploads, unlimited app downloads, and unlimited events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Small Event Plan - for up to 200 attendees |
| Subscription | Annual | Standard Subscription - per-device pricing |
| Subscription | Annual | Unlimited Events Tier |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Guidebook product offering
Product offeringCore offering
Guidebook provides a mobile-first event management SaaS platform that lets organizations build, publish, and run branded event apps without coding. The platform combines event app creation, branded registration and check-in, QR-code event badges, real-time schedule updates, offline content access, attendee engagement features, and an analytics dashboard into a single per-device subscription product serving higher education, enterprise, associations, and non-profit event organizers worldwide.
Product overview
Guidebook is a mobile-first event management platform offering a unified suite of products. The core platform consists of Event Apps (mobile applications with schedules, maps, messaging, and offline access), Registration & Check-In (branded sign-up and entry management), Event Badges (DIY and professional badge printing with QR codes), and Analytics (real-time engagement tracking). The platform also includes Unlimited Events (tier for high-volume event programs), Event Marketing Website (free website builder), and Year-Round Engagement (continuous community management). Guidebook sells into multiple verticals with specialized solutions for Higher Education (admissions, orientations, campus tours, alumni events), Enterprise (conferences, trade shows, training), Associations (member events), and Non-Profits (fundraisers, supporter engagement). The platform is built on a drag-and-drop no-code interface with over 100 customizable design elements and positions itself as a simpler, more transparent alternative to enterprise platforms like Cvent. A free open API is available to all customers for custom integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Event App
Quantifiable outcome
- 5M+ attendees connected through the platform
- +5 more outcomes
Companies that use Guidebook
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Guidebook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature8 records
Guidebook partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Slate (Platinum Partner)coreGuidebook is a Slate Platinum Preferred Partner. The integration enables seamless data flow between Slate student information systems and Guidebook's mobile platform. Admissions and orientation teams can run visits, yield events, and open houses without manual data entry. The partnership targets higher education institutions already using Slate for student data management.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Guidebook competitors and assessment
Company assessmentDirect peers
- Cvent: Cvent is the largest event management platform, offering registration, mobile event apps, onsite solutions, and virtual/hybrid event technology. It is Guidebook's primary head-to-head competitor and the named comparison in Guidebook's marketing pages.
- EventMobi: EventMobi provides mobile event apps, registration, check-in, and live audience engagement tools, serving associations, corporations, and educational institutions. It is a like-for-like mid-market alternative to Guidebook.
- Whova: Whova offers event apps, registration, networking, and community engagement for conferences, trade shows, and association events. It is one of Guidebook's explicitly named comparison competitors.
- Sched: Sched provides event scheduling, registration, and attendee engagement tools commonly used by conferences and community events. It is named alongside Guidebook in comparison pages, with overlapping mobile-app-free positioning.
- Webex Events (formerly Socio): Webex Events (formerly Socio) delivers event apps, registration, lead retrieval, and hybrid event experiences, owned by Cisco. It competes with Guidebook in enterprise and association event technology.
- Accelevents: Accelevents is an all-in-one event management platform with registration, mobile apps, ticketing, and virtual event capabilities. It is a directly named competitor in Guidebook's comparison content.
- Bizzabo: Bizzabo offers an event experience platform combining registration, onsite technology, and attendee engagement for B2B conferences and summits. It targets similar enterprise and association buyers as Guidebook.
- Splash: Splash provides event marketing software for branded event experiences, with registration, microsites, and check-in tools. It is also a Guidebook integration partner, indicating direct product overlap.
- Hopin: Hopin is an events platform focused on virtual and hybrid experiences with registration, networking, and streaming capabilities. It represents the hybrid/virtual direction of the event tech market where Guidebook is less focused.
Broad incumbents
- Eventbrite: Eventbrite is a large public event ticketing and registration platform with broad consumer and SMB reach. While primarily ticketing-led, it overlaps with Guidebook through integrated registration and is a named Guidebook integration partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Guidebook social profiles
Digital presenceGuidebook compliance and trust
Trust signalCompliance2 records
Guidebook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guidebook leadership team
Management profileNumber of profiles
Profiles6 records
Guidebook funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guidebook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guidebook
What does Guidebook do?
Guidebook provides a mobile-first event management SaaS platform that lets organizations build, publish, and run branded event apps without coding. The platform combines event app creation, branded registration and check-in, QR-code event badges, real-time schedule updates, offline content access, attendee engagement features, and an analytics dashboard into a single per-device subscription product serving higher education, enterprise, associations, and non-profit event organizers worldwide.
Is Guidebook a public or private company?
Guidebook is a private company. It is classified as venture growth investor backed and is currently operating.
When was Guidebook founded?
Guidebook was founded in 2011. It employs 11 to 50 people.
Where is Guidebook based?
Guidebook is headquartered in San Francisco, United States, in the North America region.
How does Guidebook make money?
Two revenue lines are on record. Subscription Licensing (Per-Device) is the primary driver. The others are fixed-Fee Invoicing.
Who are Guidebook's main competitors?
Direct peers on record are Cvent, EventMobi, Whova, Sched, Webex Events (formerly Socio), Accelevents, Bizzabo, Splash and Hopin. Eventbrite is listed as a broad incumbent.
Does Guidebook have an API?
Yes. Guidebook offers a free open API available to all customers. The API enables integrations with external platforms and allows developers to build custom connections to the Guidebook platform. This is described as a differentiator versus competitors like Cvent which charge for API access.
What industry is Guidebook in?
Guidebook's product category is Event Management Software. Its primary akta.pro industry code is THAHAFAB, Conference & Trade Show Registration Platforms, with a secondary code of THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging). Its NAICS code is 561920 and its SIC code is 7372.