What LSports Data does

LSports Data is a privately held Israeli sports data technology company headquartered in Ashkelon, with regional sales coverage across EMEA, the Americas and APAC, LATAM, North America, and Brazil. Founded in 2012 (under the OddService odds API brand), the company provides real-time sports data, odds, statistics, and AI-driven trading, risk management, and engagement solutions to online sportsbook operators, platform providers, and sports federations. Its stated customer base spans 450+ sportsbooks worldwide, including Tier-1 names such as DraftKings, 888 Sport, and Sportsbet.io, alongside mid-market operators and distribution partners like Betby, Caliente Interactive (via Playtech), and the International Tennis Federation.

The company's core technology combines a proprietary hybrid data-collection architecture (1,000+ trained on-site and TV scouts, computer vision, web scraping, and 100+ live data sources) with low-latency microservices delivering 0-1 second in-play odds, scores, and settlements through unified REST APIs. This infrastructure underpins the ARENA360 product suite (TRADE for trading, DEFEND for risk management, BOOST for performance intelligence, ENGAGE for AI-driven player engagement, COMBO BUILDER for bet building, and LTS for managed trading services), the Sports Data division (Sports API, Scouts Feed, Hyper Feed, OddService premium odds API), and an engagement-tools layer (ScoreFrame, LiveMatchPro, Pre-Match Pro, Tipster, Points in Play). The product surface extends into adjacent verticals through the ITF tennis data partnership and the January 2026 launch of a prediction markets feed aggregating Polymarket and Kalshi data.

LSports generates revenue primarily through recurring data-feed subscriptions, multi-year licensing agreements with operators and platform aggregators, managed trading services (LTS), module-based risk and analytics subscriptions (DEFEND, BOOST), and engagement/data-monetization tools, all priced via custom quotes. Distribution is a hybrid of direct regional enterprise sales (CRO Yoav Ziv, with regional heads recruited from competitors including Sportradar and Flutter Entertainment), API-led self-serve with free trial and Slack-based live chat, channel/aggregator partnerships (Playtech), and OEM relationships with sports federations (ITF). In May 2026, the company announced layoffs of 39 employees as part of broader industry recalibration, while continuing to invest in geographic expansion, AI-driven product launches, and senior talent acquisition.

Name

LSports Data

Legal name

LSports

Website

https://lsports.eu

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ashkelon

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data Feed Subscriptions (Sports API, OddService, Hyper Feed, Scouts Feed): Recurring SaaS/API subscriptions for real-time sports data, odds, and statistics feeds tailored per sport, league, and market; pricing is quote-based and package-customized.
2. Multi-year Licensing Agreements: Multi-year exclusive/non-exclusive licensing deals with operators and platform aggregators (e.g., Caliente Interactive via Playtech), monetizing data IP across regulated regions.
3. Managed Trading Services (LTS / ARENA360): Full-service managed trading including 24/7 pre-match and in-play odds management, exposure control, event monitoring, and reporting, sold as a managed services engagement to sportsbooks lacking internal trading desks.
4. Risk Management & Trading Tools (DEFEND, BOOST, Trade360): Module-based subscriptions for AI risk management, performance analytics, and trading automation, including professional services for integration and configuration.
5. Engagement & Data Monetization (ScoreFrame, Tipster, Points in Play, ENGAGE, Prediction Markets Feed): Subscription/access fees for AI-driven engagement tools, content feeds (e.g., 20M+ annual tips via Tipster), and the premium prediction markets feed aggregating Polymarket and Kalshi data for sportsbook operators.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

LSports provides real-time sports data feeds, odds APIs, and a unified ARENA360 platform suite (TRADE, DEFEND, BOOST, ENGAGE, LTS, Combo Builder, Hyper Feed) to sportsbook operators worldwide. Its products deliver 0-1 second in-play odds, scores, statistics, risk management, AI-driven engagement, and managed trading services across 100+ sports and 15,000+ leagues. The company also operates a Sports Data division (Sports API, Scouts Feed, OddService odds feed) and engagement tools (ScoreFrame, Tipster, Live Match Pro, Pre-Match Pro, Points in Play) plus a Prediction Markets feed.

Product overview

LSports Data is a world-leading sports data provider offering an end-to-end ecosystem for sportsbooks through its flagship ARENA360 platform suite. ARENA360 unifies five core modules: TRADE (the trading platform for pre-match/in-play odds, statistics, and settlements), DEFEND (the AI-based risk management system for exposure, betting limits, and player behavior), BOOST (the real-time performance intelligence platform for vendor benchmarking, uptime monitoring, and margin analysis), ENGAGE (the AI-driven engagement layer with ChatGPT-like betting chat for personalized tips), and LTS (managed 24/7 trading services). The suite also includes the COMBO BUILDER bet builder and the high-speed HYPER FEED live data feed. Complementing ARENA360, the Sports Data division delivers real-time data via the Sports API, Scouts Feed, and OddService (premium odds API), while the Engagement Tools suite includes SCORE FRAME, LIVE MATCH PRO, PRE-MATCH PRO, TIPSTER (AI betting tips engine), and POINTS IN PLAY (gamification platform). Coverage spans 100+ sports, 15,000+ leagues, 2,500+ markets, and 3M+ fixtures with sub-second latency, plus dedicated feeds for prediction markets, NCAA, esports, and major sports including soccer, basketball, tennis, and horse racing.

Differentiator

Problem solved

Functional benefit

Brands

• ARENA360: Premier product suite combining Trade, Defend, Boost, Engage, LTS, and Combo Builder into an integrated sportsbook platform.
• OddService
• Hyper Feed
• Scouts Feed
• Sports API
• TRADE
• DEFEND
• BOOST
• ENGAGE
• LSports Trading Services (LTS)
• Combo Builder
• ScoreFrame

Products and services

• ARENA360 LSports' premier flagship product suite combining trading (TRADE), risk management (DEFEND), real-time performance intelligence (BOOST), and AI-driven engagement (ENGAGE) into a unified end-to-end ecosystem for sportsbook operators, with managed trading services, bet building, and high-speed data feeds integrated as native modules.
• TRADE Advanced all-in-one trading platform delivering real-time scores, pre-match and in-play odds, statistics, premium sports packages, and accurate settlements across 100+ sports, 2,500 markets, 15,000+ leagues, and 3M+ annual fixtures, with customizable odds generation, flexible margin control, suspension settings, and 0-1 second latency.
• DEFEND AI-based risk management system providing real-time exposure monitoring, customizable betting limits, behavior-based player management, and fraud detection to help sportsbooks protect margins and reduce liability through automated and manual control mechanisms.
• BOOST Real-time analytics and intelligence platform (formerly BPS) delivering granular insights on market uptime, coverage gaps, margin trends, turnover anomalies, and data-vendor performance benchmarking to drive smarter trading decisions and GGR growth.
• ENGAGE AI-driven sports betting engagement layer that converts raw sports data into personalized, interactive experiences via a ChatGPT-like betting chat, real-time insights, and AI-segmented tips to boost player retention, conversion, and click-through rates.
• LTS (LSports Trading Services) Managed 24/7 sportsbook trading service where LSports' ARENA360 experts operate end-to-end pre-match and in-play trading, risk/exposure management, event monitoring, and performance reporting on behalf of operators in regions including LATAM, Africa, APAC, and Europe.
• Combo Builder TRADE-integrated bet builder that lets bettors combine multiple selections from a single match into one bet with correlation-aware real-time odds, supporting player props, match events, and team outcomes while protecting operator margins.
• Hyper Feed Ultra-high-speed live data feed delivering near-zero-latency real-time updates with confidence ratings, advanced event detection, rich metadata, and traceable IDs for sportsbook trading, pricing, dashboards, and alert systems.
• Sports API Comprehensive sports statistics API covering 30+ sports with up to ~40,000 events per month, providing live scores, fixtures, rankings, and player statistics through a unified API structure with 24/7 support and customizable packages.
• Scouts Feed Real-time scouting-driven sports data feed powered by a network of 1,000+ trained scouts capturing play-by-play events from on-site venues and low-latency TV sources with sub-second delivery across 10+ major sports and 60+ competitions monthly.
• OddService (Premium Odds API) Premium real-time sports odds API providing bookmaker lines with 0-1 second latency across 100+ sports, 100+ bookmakers, 175,000+ pre-match events and 95,000+ in-play events monthly, available in XML, JSON, or binary formats with SDKs and code samples for integration.
• LSports Prediction Markets Feed Premium Prediction Markets Feed aggregating real-time data from leading prediction market exchanges (Polymarket, Kalshi) into a unified sportsbook betting format. Provides coverage of politics, crypto, finance, culture, climate, health, technology, and global events with normalized data, standardized settlements, and structured election betting data.
• ScoreFrame All-in-one customizable live score and statistics widget supporting 20+ sports and 30+ languages with continuously updated verified events (5,000+ monthly), providing real-time scores, tournament data, team stats, and top scorer information.
• Tipster AI-driven smart betting tips engine powered by real-time analytics that generates data-driven pre-match and live betting tips across 10 major sports, 10,000+ leagues, and 100+ markets, producing 20 million sports tips annually.
• LSports Tennis Premium (ITF/ATP/WTA) Premium tennis data product combining independent and official feeds (ITF, ATP, WTA) into a single unified API with computer vision, web scouting, and TV/on-site scouting, covering 125,000+ matches and 2,000+ tournaments.

Quantifiable outcome

• 0-1 second in-play latency for odds, scores, and Hyper Feed events
• +7 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability11 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Caliente InteractiveflagshipOEM/ Whitelabel/ Licensing Partner · 30 April 2026Multi-year licensing agreement signed April 30, 2026 between LSports and Caliente Interactive (LATAM's leading digital entertainment and sports betting operator), aimed at expanding LSports' presence across Latin America. The deal is distributed via Playtech. The partnership positions LSports to expand market presence in the LatAm region through Caliente's existing platform infrastructure.
• PlaytechcoreChannel Partner/ Reseller/ Distributor · 30 April 2026Playtech acts as the distribution channel for the LSports-Caliente Interactive multi-year licensing agreement, integrating LSports' data into Caliente Interactive's platform via Playtech infrastructure.
• CoderecoreGTM or Marketing Partner · 25 March 2026Codere co-presented LSports' "Risk 2.0: Smarter, Faster, AI-Driven" webinar (March 25, 2026) sharing industry expertise on AI-driven risk management in global markets alongside LSports and Betby.
• BetbycoreGTM or Marketing Partner · 25 March 2026Betby co-presented LSports webinars including "Risk 2.0: Smarter, Faster, AI-Driven" (March 25, 2026) and "Player Props & Micro-Betting" (July 9, 2025), strengthening joint thought leadership around AI, player props and micro-betting.
• PolymarketcoreTechnology or Integration · 14 January 2026Polymarket is integrated as a leading prediction market exchange source within LSports' Premium Prediction Markets Feed (launched January 14, 2026), giving sportsbooks access to real-time prediction market data in unified format.
• KalshicoreTechnology or Integration · 14 January 2026Kalshi is integrated as a leading prediction market exchange source within LSports' Premium Prediction Markets Feed (launched January 14, 2026), giving sportsbooks unified access to Kalshi prediction market data.
• International Tennis Federation (ITF)flagshipStrategic or Co-development Partner · 7 August 2024Multi-year Official Technology Partnership starting 2025, with LSports developing a new tennis data product and gaining access to data from over 50,000 ITF matches, working alongside Infront Sports (ITF's official data partner).
• Infront SportscoreStrategic or Co-development Partner · 7 August 2024Infront Sports, the ITF's official data partner, works together with LSports as part of the ITF Official Technology Partnership to co-develop and distribute the new tennis data product.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• OpticOdds: OpticOdds is a US-based sports betting data aggregator providing real-time odds, feeds, and trading data APIs to sportsbook operators. It is a more recent challenger to LSports in the North American low-latency odds API space, particularly for tier 2/3 sportsbooks.
• Abios (founding parent of STATSCORE): Abios is an esports data and statistics provider with adjacent betting-data use cases. It overlaps with LSports' growing esports feed (which grew 75% YoY) and is comparable in offering real-time scores, statistics, and odds data for a focused vertical.
• Betby: Betby is a sports betting platform and iGaming supplier offering trading, risk, and content solutions. It is both a partner (co-presenter in LSports webinars) and an adjacent player in the sportsbook platform space, with overlapping engagement and trading tooling.

Direct peers

• Stats Perform (Opta): Stats Perform (Opta) provides official sports data, AI-powered insights, and betting technology to sportsbooks, leagues, and media. It is a direct comparable to LSports in the data feed and AI-driven sportsbook tooling space, with stronger official-data rights and a longer-standing media presence.
• Sportradar Odds Feed (Odds Services): Sportradar's odds feed offering directly competes with LSports' OddService odds API in aggregating bookmaker lines across 100+ sports. Sportsbooks often evaluate both products for low-latency odds aggregation and pre-match/in-play coverage.
• Enetpulse: Enetpulse is a Danish sports data provider offering real-time scores, odds, and results feeds to sportsbooks and media. It is a smaller direct competitor to LSports in the European data-feed market, with comparable coverage breadth but a narrower product portfolio.
• Sportradar: Sportradar is the global market leader in sports data and content, providing real-time odds, scores, and trading services to sportsbooks and media. It is LSports' primary direct competitor in tier 1 sportsbook data, with Anders Wick's pre-LSports role at Sportradar underscoring the head-to-head rivalry in North America.
• Genius Sports: Genius Sports is a leading sports data and technology company offering data feeds, trading technology, and media solutions to sportsbooks globally. It competes head-to-head with LSports across data, odds, and trading platforms, with a particular advantage in exclusive-rights partnerships (e.g., NFL).
• Sportradar Live Odds / Betgenius (Genius Sports unit): Betgenius (formerly part of Betgenius Ltd., now a Genius Sports business) provides in-play data feeds, odds, and trading tools to sportsbooks. It competes directly with LSports' Hyper Feed and OddService for low-latency live betting content.

Broad incumbents

• Kambi Group: Kambi is a leading B2B sportsbook platform provider offering trading, risk, and data technology to operators. It overlaps with LSports on the trading and risk side (TRADE, DEFEND) but is broader, serving as a full turnkey sportsbook platform rather than a data-feed specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lsports-data-ltd-
• Xx.com/LSports_Intl
• Facebookfacebook.com/LSports-947698091923851

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LSports Data