ABC Group
ABC Group is a Kerala-based multi-format distributor of tiles, sanitaryware, bathroom fittings, paints, and building materials, operating 13+ retail showrooms, 11+ wholesale branches, and international subsidiaries across Qatar, Oman, Tanzania, Uganda, and China, serving homeowners, builders, contractors, and architects.
- Company typePrivate
- Founded1998
- HeadquartersKannur, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ABC Group does
ABC Group is a privately-held, multi-format retail and wholesale distributor of building materials headquartered in Taliparamba, Kerala, India, operating since December 1998. The company distributes tiles, sanitaryware, bathroom fittings, paints, kitchen products, plumbing fixtures, wellness products (jacuzzis, steam cabins), natural stone, and allied home-improvement products sourced from over 100 Indian and international brands including Johnson, Somany, TOTO, Kohler, Kajaria, Parryware, Roca, Grohe, and Asian Paints. Operations span four distinct retail and wholesale formats: ABC Sales Corporation (standard retail showrooms), ABC Emporio (premium showrooms with virtual reality and interactive kiosks), ABC MyHome (mid-market tiles and bath showrooms), and ABC Buildwares (wholesale distribution with 1,700+ sub-dealers). The business serves three primary customer segments: individual homeowners and renovation consumers, builders/contractors/developers for bulk procurement, and architects/interior designers for project specification. ABC Group runs 13+ retail showrooms and 11+ wholesale branches across Kerala, 150+ logistics vehicles, and 90,000+ sq ft of warehouse space, with wholly-owned international subsidiaries in Qatar (ABC Projects WLL, ABC Ceramic WLL, since 2009), China (ABC Impex HK for OEM manufacturing, since 2012), Uganda (ABC Impex Africa, ABC Stiles & Bathz, since 2015-2016), Tanzania (ABC Emporio, since 2018), and a jointly-controlled Oman entity (Al Baraka Ceramics). Revenue is generated through one-time retail sales, wholesale distribution, and import/OEM operations with no disclosed pricing model beyond quote-based showroom transactions. The company is founder-owned and family-directed, led by Founder Chairman & Managing Director Muhammed Madani, and is currently subject to NCLT-convened meetings for secured creditors, unsecured creditors, equity shareholders, and CCD holders, indicating an ongoing corporate restructuring event.
ABC Group firmographics
Firmographics- Name
- ABC Group
- Legal name
- ABC Group (India) Private Limited
- Website
- https://abcgroupindia.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ABC Group is a Kerala-based multi-format distributor of tiles, sanitaryware, bathroom fittings, paints, and building materials, operating 13+ retail showrooms, 11+ wholesale branches, and international subsidiaries across Qatar, Oman, Tanzania, Uganda, and China, serving homeowners, builders, contractors, and architects.
- Ownership category
- akta.pro rank
ABC Group industry classification
Industry- Product category
- Building Materials Distribution and Retail
- NAICS
- Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
- akta.pro secondary industry
- Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)
Keywords
Where ABC Group is headquartered
LocationHeadquarters
- HQ city
- Kannur
- HQ country
- India
- HQ region
- Asia
Offices20 records
Markets served
ABC Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Showroom Sales: Revenue from direct retail sales through company-owned showrooms including ABC Sales Corporation, ABC Emporio (premium/luxury), and ABC MyHome retail outlets across Kerala and international locations
- Wholesale Distribution: Wholesale business through ABC Buildwares India Pvt Ltd with over 90,000 sq feet warehouse space and more than 1700 sub-dealers across multiple locations
- Import/Export Operations: Own import operations through ABC Impex and manufacturing through ABC Impex (HK) Co. Ltd. in Guangzhou, China for OEM manufacturing
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
ABC Group product offering
Product offeringCore offering
ABC Group is a multi-format retail and wholesale distributor of building surface and bathroom products in Kerala, India. It sells tiles, sanitaryware, bathroom fittings, paints, kitchen products, wellness products, natural stone, and plumbing fixtures through 13+ retail showrooms (ABC Sales Corporation, ABC Emporio premium outlets, ABC MyHome) and 11+ wholesale branches (ABC Buildwares). The company also conducts its own import operations and OEM manufacturing through subsidiaries in China and India.
Product overview
ABC Group is a multi-format retail and wholesale distributor of tiles, sanitary ware, bathroom fittings, and building materials in Kerala, India. The company operates through distinct showroom formats: ABC Sales Corporation (standard retail), ABC Emporio (premium/luxury showrooms with virtual reality and interactive kiosks), ABC MyHome (specialized tiles and bath showrooms), and ABC Buildwares (wholesale with sub-dealer network). The product portfolio centers on surface finishing products including wall and floor tiles (Ceramic, Vitrified, GVT, Rustic finishes from Indian and imported brands), sanitary ware (500+ varieties of closets, washbasins, urinals), bathroom fittings (taps, mixers, showers, accessories), kitchen products (sinks, Asian Paints Sleek Kitchen), wellness products (jacuzzis, bathtubs, steam cabins, spa equipment), paints, plumbing fixtures (motor pumps, water tanks, PVC pipes), natural stone & mosaic, and allied products (solid surfaces, mirrors, adhesives). The company serves both retail customers and B2B clients through 11+ wholesale and 13+ retail showrooms across India and international operations in Qatar, Oman, Tanzania, Uganda, and China.
Differentiator
Problem solved
Functional benefit
Brands
- ABC Emporio: Premium and luxurious product showroom featuring international brands and virtual reality technology
- ABC MyHome
- ABC Sales Corporation
- ABC Buildwares
- ABC Foundation
- ABC Academy
- ABCDE Magazine
- Bathx
Products and services
- Tiles (Wall and Floor) Ceramic, Vitrified, GVT finish, and Rustic finish wall and floor tiles in 100+ sizes from 106 x 106 mm up to 3200 x 1600 mm with 10,000+ designs, sourced from Indian brands (Johnson, Somany, RAK, Kajaria, AGL, Qutone, Simpolo, Simero, Nexion, Granitogres) and imported brands (Casalgrande, Gres De Aragon, Saloni, Grespania, Alaplana, Colorker, Mainzu, Dune, Newker, Todagress, Marrazi, Verniperence, Iris, Inax, Emigres, Petra Antiqa). For retail and project buyers seeking surface finishing solutions.
- Sanitaryware More than 500 varieties of sanitaryware products including wall-mounted closets, floor-mounted closets, washbasins, and urinals from brands such as Parryware, Bathx, Jaquar, Roca Armani, TOTO, Vitra, Kohler, Gessi Italy, Laufen, THG Paris, Sternhagen, Sonet and Fovit. For residential and commercial bathroom installations.
- Bathroom Fittings 300+ bathroom fittings and accessories including taps, mixers, showers, rack and rails, holders, body jets, concealed tanks, kitchen taps and mirrors, sourced from brands such as Parryware, Grohe, Jaquar, TOTO, Benelave, Sonet, Elvis, Kohler, Effegibi, THG Paris and Gessi Italy.
- Paints Quality paints from Asian Paints, Berger, Nerolac, Jotun, MRF and Indigo for residential and commercial interior and exterior finishing and protection.
- Kitchen and Wardrobe Solutions Exclusive display gallery of Asian Paints Sleek kitchen solutions, wardrobes, hobs, chimneys and other kitchen accessories for new home and renovation customers.
- Kitchen Sinks More than 100 models of kitchen sinks in different finishes, features and materials, including quartz sinks (up to 5 colours and 25 size variations, heat-resistant up to 280 degrees Celsius) and ceramic sinks from Carysil, Franke, Anupam, Becken, Reginox, Fovit and Sonet.
- Wellness Products Luxury bathroom and wellness products including jacuzzis, whirlpool bathtubs, freestanding bathtubs, brook faucets, steam shower cabins, steam and sauna rooms, premium SPA, shower cabins and bathroom shower enclosures from Jaquar, Jacuzzi, Kriztle, Effigibi, Mr. Steam, Woven Gold, Oyster, Bathx and Crizol.
- Natural Stone and Mosaic Natural cladding and paving stones with natural cleft texture (slip-resistant, moisture and heat resistant) for outdoor gardens, along with mosaic designs for swimming pools in various colours, designs and sizes.
- Pumps and Plumbing Fixtures Complete plumbing solutions including motor pumps (domestic, commercial, irrigation, submersible, shallow well, pressure booster), water tanks, septic tanks (various capacities and warranty periods) and PVC pipes and fittings from VGuard, Mahindra, Fovit, Espa, Sintex, Ocean, Hycount, United, Supreme and Shakthiman Super.
- Allied Products Home improvement accessories including solid surfaces (kitchen tops, counter tops, showroom counters, dining tables and wash basin tops from Dupont Corian and LG), mirrors (various sizes with LED options), cabinet basins (SS and MDF materials), edge profiles, artificial grass, and adhesives and epoxies (Myk Laticrete, Ardex Endura, Myk Arment).
- ABC Sales Corporation Retail Showrooms Standard retail showroom format of ABC Group dealing in tiles, sanitaryware, plumbing and fixtures, paints and other building products, with multiple locations across Kerala established from 1998 onwards. Targets homeowners, small contractors and walk-in retail customers.
- ABC Emporio Premium Showrooms Premium and luxury product showroom format featuring international brands and designs across the globe, including a 40,000 sq ft virtual reality showroom (Kochi) with interactive touch-screen kiosks, screens, installations and e-catalogs. Targets premium homeowners, architects and interior designers.
- ABC MyHome Tiles and Bath Showrooms Specialised showroom for tiles and bathwares with exclusive outdoor tiles studio and natural stone displays. Targets mid-market homeowners seeking focused tiles and bathroom product selection.
- ABC Buildwares Wholesale Distribution Wholesale distribution arm of ABC Group supplying sanitaryware, bathroom fittings and allied building products through branches at Kozhikkode, Kochi and Thiruvananthapuram with more than 90,000 sq ft of warehouse space and more than 1,700 sub-dealers. Targets builders, contractors and trade buyers.
Quantifiable outcome
- 30 million+ happy customers served
- +3 more outcomes
Companies that use ABC Group
Customer profileSegments3 records
Ideal customer profiles3 records
ABC Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ABC Group partnerships and signals
Strategic signalScale indicators12 records
Recent moves9 records
Expansion highlights5 records
ABC Group competitors and assessment
Company assessmentDirect peers
- Cera Sanitaryware: Indian listed sanitaryware and tiles manufacturer-retailer with an expanding company-owned showroom network across India. Directly comparable to ABC Group in product mix (sanitaryware, tiles, bath fittings) and multi-format retail/wholesale distribution model.
- H&R Johnson (Prism Johnson): One of ABC Group's most awarded brand partners (No.1 Dealer in Kerala 2018). Operates its own tile and bath retail showrooms, competing with ABC Sales Corporation in the mid-market tile segment.
- Hindware (HOUZ / Somany Home Innovation): Operates HOUZ branded retail stores for tiles, bath and home products, overlapping directly with ABC Emporio and ABC MyHome showrooms in South India. Competes in the same premium-bathware retail segment with similar brand partnerships.
Broad incumbents
- Kajaria Ceramics: India's largest tiles manufacturer, a key supplier brand for ABC Group. Increasingly opening company-owned Experience Centres, making it both a brand partner and a competing retailer in the tiles category.
- Somany Ceramics: Major tiles manufacturer and ABC Group's largest long-term brand partner (ABC has received 'Long Term Association' awards from Somany). Comparable as a branded tile retailer with a growing direct retail footprint.
- Jaquar Group: Bath fittings and sanitaryware brand distributed by ABC Group (with 'All Kerala Best Wellness Sales Gold' award). Operates branded Experience Centres that increasingly compete with ABC Emporio's premium bathware showrooms.
- Parryware (Roca India): Awarded ABC Group 'No.1 Dealer in India' (2012) — a flagship brand partnership. Roca India's direct bath retail strategy makes it both a key supplier and a structural peer in the premium sanitaryware segment.
- Asian Paints: India's largest paint company; ABC Group is a top dealer for Asian Paints (paints and Sleek kitchens). Asian Paints' expansion into home solutions and integrated kitchen/bath retail directly overlaps with ABC Emporio's premium offering.
Emerging players
- Varmora Granito: Indian tiles and bathware brand with an expanding company-owned showroom network. Comparable as a mid-sized tiles brand-retailer pursuing direct retail in markets where ABC Group operates.
- HomeTown (Future Group/Reliance): Large-format home improvement and furniture retail chain in India, overlapping with ABC Group's lifestyle/home finishing categories (mirrors, wellness, kitchen). Provides a comparable big-box benchmark for building materials retail scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ABC Group social profiles
Digital presenceABC Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABC Group leadership team
Management profileNumber of profiles
Profiles10 records
ABC Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
ABC Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABC Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABC Group
What does ABC Group do?
ABC Group is a multi-format retail and wholesale distributor of building surface and bathroom products in Kerala, India. It sells tiles, sanitaryware, bathroom fittings, paints, kitchen products, wellness products, natural stone, and plumbing fixtures through 13+ retail showrooms (ABC Sales Corporation, ABC Emporio premium outlets, ABC MyHome) and 11+ wholesale branches (ABC Buildwares). The company also conducts its own import operations and OEM manufacturing through subsidiaries in China and India.
Is ABC Group a public or private company?
ABC Group is a private company. It is classified as family owned and is currently operating.
When was ABC Group founded?
ABC Group was founded in 1998. It employs 11 to 50 people.
Where is ABC Group based?
ABC Group is headquartered in Kannur, India, in the Asia region.
How does ABC Group make money?
Three revenue lines are on record. Retail Showroom Sales are the primary driver. The others are wholesale Distribution and import/Export Operations.
Who are ABC Group's main competitors?
Direct peers on record are Cera Sanitaryware, H&R Johnson (Prism Johnson) and Hindware (HOUZ / Somany Home Innovation). Broad incumbents are Kajaria Ceramics, Somany Ceramics, Jaquar Group, Parryware (Roca India) and Asian Paints. Emerging players are Varmora Granito and HomeTown (Future Group/Reliance).
Does ABC Group have an API?
No public API is recorded for ABC Group.
What industry is ABC Group in?
ABC Group's product category is Building Materials Distribution and Retail. Its primary akta.pro industry code is CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution, with a secondary code of CRAIAFAK, Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused). Its NAICS code is 4441 and its SIC code is 5020.