H & R Johnson
H & R Johnson (India), a division of Prism Johnson Limited, manufactures and distributes ceramic, vitrified, and industrial tiles across India under brands Johnson, Porselano, Marbonite, and Endura, serving residential, commercial, and industrial customers.
- Company typePrivate
- Founded1958
- HeadquartersMumbai, India
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What H & R Johnson does
H & R Johnson (India), a division of publicly listed Prism Johnson Limited, is one of India's oldest and largest tile manufacturers, founded in 1958 and headquartered in Mumbai. The company manufactures and distributes ceramic wall and floor tiles, glazed vitrified tiles, full-body and polished vitrified tiles, and heavy-duty industrial tiles under four sub-brands — Johnson, Porselano, Marbonite, and Endura. Beyond tiles, it sells sanit
H & R Johnson firmographics
Firmographics- Name
- H & R Johnson
- Legal name
- H & R Johnson (India)
- Website
- https://hrjohnsonindia.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- H & R Johnson (India), a division of Prism Johnson Limited, manufactures and distributes ceramic, vitrified, and industrial tiles across India under brands Johnson, Porselano, Marbonite, and Endura, serving residential, commercial, and industrial customers.
- Ownership category
- akta.pro rank
H & R Johnson industry classification
Industry- Product category
- Ceramic and Vitrified Tiles
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)
Keywords
Where H & R Johnson is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices12 records
Markets served
H & R Johnson business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tile Sales: Revenue from selling ceramic tiles, glazed vitrified tiles, vitrified tiles, and industrial tiles across multiple categories and applications
- Sanitaryware & Bath Fittings: Revenue from bathroom products including sanitaryware and bath fittings through Johnson Bathrooms brand
- Engineered Marble & Quartz: Revenue from engineered marble and quartz products under Johnson Marble & Quartz brand
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
H & R Johnson product offering
Product offeringCore offering
H & R Johnson (India) manufactures and supplies a complete range of ceramic wall and floor tiles, glazed vitrified tiles, vitrified tiles, and industrial tiles under brands Johnson, Porselano, Marbonite, and Endura. The company is the only entity in India offering end-to-end solutions across tiles, sanitaryware, bath fittings, and engineered marble & quartz, serving residential, commercial, and industrial spaces.
Product overview
H & R Johnson (India) is a diversified lifestyle solutions company offering an end-to-end portfolio of tile products and related offerings. The core product line spans four main sub-brands: Johnson (ceramic tiles), Porselano (glazed vitrified tiles), Marbonite (vitrified tiles), and Endura (industrial tiles). Beyond these, the company offers specialized tile products including Cool Roof SRI tiles, MaxGrip anti-slip tiles, Germ Free tiles, Tac Tiles, Anti Static tiles, Countertops, Swimming Pool tiles, Radiation Shielding tiles, and Landscaping tiles. The product line is organized by application spaces (Kitchen, Bathroom, Terrace, Elevation, Residential Flooring, Commercial Flooring, Industrial Flooring, Parking & Exterior) and by size categories (Large, Medium, Small format). As the only entity in India offering complete end-to-end solutions, H & R Johnson also provides related products through affiliated brands: Johnson Marble & Quartz (engineered stone surfaces) and Johnson Bathware (sanitaryware and bath fittings). The company supports customers through Experience Centres, Factory Outlets, online tools (Tile Guide, Tiles Calculator), and the Johnson Aspire architect/designer engagement program.
Differentiator
Problem solved
Functional benefit
Brands
- Johnson: Primary brand for ceramic wall and floor tiles
- Porselano
- Marbonite
- Endura
Products and services
- Ceramic Wall and Floor Tiles (Johnson brand) Standard ceramic wall and floor tiles for residential and commercial spaces, available in large, medium, and small format sizes and organized by application (kitchen, bathroom, terrace, elevation, residential flooring, commercial flooring, industrial flooring, parking and exterior).
- Glazed Vitrified Tiles (Porselano brand) Premium glazed vitrified tiles featuring enhanced durability and premium design aesthetics for residential and commercial flooring applications.
- Vitrified Tiles (Marbonite brand) Full body and polished vitrified tiles for high-traffic flooring areas in residential and commercial spaces.
- Industrial Tiles (Endura brand) Heavy-duty industrial flooring tiles engineered for extreme physical and chemical environments including manufacturing plants, warehouses, and industrial units.
- Cool Roof Tiles (SRI) Heat-reflective roof tiles using Solar Reflectance Index technology to reduce interior temperatures and save energy, suitable for terrace and exterior applications.
- Tac Tiles Tactile tiles for accessibility and wayfinding applications in public spaces.
- Anti Static Tiles Tiles designed to prevent static electricity buildup for use in static-sensitive environments such as server rooms, laboratories, and electronics manufacturing facilities.
- Germ Free Tiles Anti-bacterial tiles designed for hygienic surfaces in bathrooms, kitchens, and healthcare settings where germ control is critical.
- Countertops Tile solutions designed for kitchen and bathroom countertop applications.
- Staircase Solution Tiles Specialized tiles for staircase applications with safety and aesthetic features.
- Swimming Pool Tiles Tiles designed for swimming pool surrounds featuring water resistance and anti-slip properties.
- Radiation Shielding Tile Specialized tiles designed to provide radiation shielding for medical facilities, diagnostic rooms, and industrial applications.
- Landscaping Tiles Outdoor tiles for garden and landscape applications.
- Johnson Marble and Quartz Engineered marble and quartz surfaces for residential and commercial applications.
- Johnson Bathware (Bath Fittings and Sanitaryware) Bathroom fixtures including sanitaryware, bath fittings, and faucets for residential and commercial bathrooms.
- MaxGrip Tiles High-grip anti-slip tiles designed for safety-critical areas such as bathrooms, commercial flooring, parking zones, and exterior walkways.
Quantifiable outcome
- Over 3000 premium quality tile options available
Companies that use H & R Johnson
Customer profileSegments5 records
Ideal customer profiles2 records
H & R Johnson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
H & R Johnson partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
H & R Johnson competitors and assessment
Company assessmentDirect peers
- Kajaria Ceramics: Kajaria Ceramics is India's largest manufacturer of ceramic and vitrified tiles with a multi-brand portfolio and pan-India distribution. It is the most direct competitor to H & R Johnson across residential, commercial, and industrial tile segments and competes for the same architect/contractor channel.
- Somany Ceramics: Somany Ceramics is a major Indian tile and bathware manufacturer with a comparable product portfolio spanning ceramic, vitrified, and polished tiles along with sanitaryware. It directly competes with H & R Johnson in mid- to premium-tile segments and shares a similar distribution model.
- Cera Sanitaryware: Cera Sanitaryware is a leading Indian sanitaryware and tile brand with a comparable end-to-end home improvement strategy. It is relevant as H & R Johnson operates a parallel bathware business through Johnson Bathware and competes in similar premium bathroom solution segments.
- Asian Granito India: Asian Granito India is one of the largest Indian tile manufacturers producing ceramic, vitrified, and engineered stone products. It is a direct competitor to H & R Johnson in volume-driven tile categories and competes aggressively on price and distribution.
- Orient Bell: Orient Bell is an Indian tile and bathware manufacturer with multi-decade heritage and a product range spanning ceramic, vitrified, and porcelain tiles. It is a direct competitor in the Indian tile market and overlaps with H & R Johnson's mid-premium positioning.
- Nitco Limited: Nitco is an established Indian tile and marble manufacturer with premium positioning and a dealer network similar to H & R Johnson. It directly competes in the premium tile segment and has a presence in engineered marble, mirroring H & R Johnson's diversified product strategy.
- Varmora Granito: Varmora Granito is a growing Indian tile manufacturer offering ceramic, vitrified, and porcelain tiles with expanding distribution. It is a relevant comparable as a scaled, multi-category Indian tile producer competing for similar end customers and dealer partners.
- Simpolo Vitrified: Simpolo Vitrified is an Indian vitrified and ceramic tile manufacturer with growing pan-India presence. It directly competes with H & R Johnson's Porselano and Marbonite sub-brands in the vitrified tile category.
Emerging players
- Sunshine Tiles: Sunshine Tiles is a smaller but growing Indian tile manufacturer focused on ceramic and vitrified tiles. It is an emerging peer that competes with H & R Johnson in volume-driven tile categories, though at a smaller scale.
Broad incumbents
- RAK Ceramics: RAK Ceramics is a global tile and sanitaryware manufacturer with operations in India. It is a broad incumbent in the tile space with overlapping products but a more international footprint, making it comparable as a global benchmark for H & R Johnson.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
H & R Johnson social profiles
Digital presenceH & R Johnson financial estimates
Financial estimateRevenue estimate
Valuation estimate
H & R Johnson leadership team
Management profileNumber of profiles
H & R Johnson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H & R Johnson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H & R Johnson
What does H & R Johnson do?
H & R Johnson (India) manufactures and supplies a complete range of ceramic wall and floor tiles, glazed vitrified tiles, vitrified tiles, and industrial tiles under brands Johnson, Porselano, Marbonite, and Endura. The company is the only entity in India offering end-to-end solutions across tiles, sanitaryware, bath fittings, and engineered marble & quartz, serving residential, commercial, and industrial spaces.
Is H & R Johnson a public or private company?
H & R Johnson is a private company. It is classified as corporate owned and is currently operating.
When was H & R Johnson founded?
H & R Johnson was founded in 1958. It employs 5,001 to 10,000 people.
Where is H & R Johnson based?
H & R Johnson is headquartered in Mumbai, India, in the Asia region.
How does H & R Johnson make money?
Three revenue lines are on record. Tile Sales are the primary driver. The others are sanitaryware & Bath Fittings and engineered Marble & Quartz.
Who are H & R Johnson's main competitors?
Direct peers on record are Kajaria Ceramics, Somany Ceramics, Cera Sanitaryware, Asian Granito India, Orient Bell, Nitco Limited, Varmora Granito and Simpolo Vitrified. Sunshine Tiles is listed as an emerging player. RAK Ceramics is listed as a broad incumbent.
Does H & R Johnson have an API?
No public API is recorded for H & R Johnson.
What industry is H & R Johnson in?
H & R Johnson's product category is Ceramic and Vitrified Tiles. Its primary akta.pro industry code is IMAOAJAH, Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork). Its SIC code is 3260.