MiTu Network

What MiTu Network does

MiTu Network (operating as NGLmitú, legal entity Mitu NGL, LLC) is a U.S. digital media and entertainment company focused on Latino audiences, founded in 2012 and headquartered in Los Angeles. The company operates a portfolio of consumer-facing brands — mitú (flagship), Somos mitú, FIERCE, crema, and Hispanic Kitchen — distributed across owned websites, social platforms (15M+ combined followers), and the mitúTV streaming service. MiTu claims a ComScore #1 ranking among U.S. Hispanic digital media properties, with 30M+ monthly unique users and 50M+ consumers reached across the brand portfolio, and reports engagement rates six times the industry benchmark.

The business operates as a B2B advertising and content platform serving brands and agencies seeking to reach the "200%er" — bilingual, bicultural, English-first U.S. Latinos. Core products include mitúlytics, a proprietary first-party audience intelligence platform that integrates Videotape's AI-enabled video focus-group capability, and Audio Mío, an Audible-powered audiobook club. Revenue is generated primarily through advertising sales (branded content, cross-channel campaigns), white-label content production services, and partnership/licensing arrangements with media companies including Fuse Media and Audible. Enterprise client engagements span pharmaceutical (Nicorette/Haleon, 2025 Telly Award), telecommunications (T-Mobile), and consumer goods (Huggies).

In August 2022, GoDigital Media Group acquired NGL Collective — co-founded by actor John Leguizamo — and merged it with mitú, forming what the company describes as the largest Latinx-focused digital media company in the U.S. MiTu now operates as a division of GoDigital Media Group, a multinational conglomerate founded in 2006 by Jason Peterson, and is led by President Vanessa Vigil (appointed February 2026), CEO Herb Scannell, CRO Joe Bernard, and COO Ben Leff.

Name

MiTu Network

Legal name

Mitu NGL, LLC

Website

https://wearemitu.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

MiTu Network operates the largest U.S. Latinx-focused digital media network, reaching 30M+ monthly users across owned brands (mitú, Somos mitú, FIERCE, crema, Hispanic Kitchen) and the mitúlytics audience intelligence platform. A division of GoDigital Media Group, it sells branded content, advertising, and cultural insights to brands targeting bilingual U.S. Latino consumers.

Ownership category

akta.pro rank

Product category

Multicultural Digital Media

NAICS

Indoor and Outdoor Display Advertising (54185), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (541830)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industry

Sports OTT Aggregators & Bundling Services (MPAKAOAB)

Keywords

• Latino digital media
• Multicultural advertising
• Branded content production
• Hispanic media network
• Audience intelligence platform

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Branded Content: NGLmitú generates revenue primarily through advertising sales, offering brands culturally authentic content solutions to reach US Latino audiences. The company provides branded content, cross-channel marketing opportunities across linear, digital, social, and integrated media programs. Engagement rates six times industry benchmark drive ad pricing.
2. Content Production Services: White label production services for brands seeking authentic Latino-focused content creation. The company leverages its team of content creators and cultural insights to produce branded content and documentary work.
3. Partnership and Licensing: Revenue generated through strategic partnerships such as Audible collaboration for Audio Mío audiobook club, Fuse Media partnership for cross-cultural advertising solutions, and creator collaborations.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

MiTu operates a digital media network serving US Latino audiences through owned consumer brands (mitú, Somos mitú, FIERCE, crema, Hispanic Kitchen) and sells advertising, branded content, and white-label production services to brands and agencies seeking to reach Hispanic consumers. The company also offers mitúlytics, a proprietary first-party audience intelligence platform that provides cultural insights, custom audience segments, and campaign measurement for advertisers.

Product overview

NGLmitú operates a multi-brand digital media and entertainment network serving US Latinos with a portfolio of consumer-facing brands — mitú (the flagship content site), mitúTV (streaming), Somos mitú, FIERCE, crema, and Hispanic Kitchen — collectively reaching over 50 million consumers monthly. The company offers a proprietary audience intelligence platform called mitúlytics for data-driven targeting, an Audible-powered audiobook club called Audio Mío for bilingual storytelling, and strategic partnerships with Fuse Media and DRAFTED for expanded distribution and sports content. The network's top ComScore-rated digital media reaches over 30 million unique users monthly, ranking in the top 20 of all media companies delivering US Hispanics in digital, and serves brands seeking to reach the '200%er' audience — bilingual and bicultural Latinos who are fully American and fully Latino.

Differentiator

Problem solved

Functional benefit

Brands

• mitú: Main digital media and entertainment brand for US Latinos
• Somos mitú
• FIERCE
• crema
• Hispanic Kitchen
• Mitúlytics
• Audio Mío

Products and services

• mitú Digital Media Network The flagship digital news and culture platform for US Latinos, offering culturally relevant content across entertainment, news, culture, food, and music, with a social-first approach and 15M+ engaged followers.
• NGLmitú (mitú Business) The B2B brand and corporate site representing NGLmitú's media network, offering branded and social content services to advertisers seeking to reach US Latino audiences.
• mitúTV

Quantifiable outcome

• 6x industry engagement rates
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AudiblecoreStrategic or Co-development Partner · 23 September 2025Collaboration to launch Audio Mío, a mitú audiobook club series celebrating Latino voices and bilingual storytelling. The year-long campaign features monthly content spotlighting Latino authors, compelling audiobooks, and podcasts. Launches with episodes featuring Diego Boneta and Karla Souza. Serves NGLmitú's 30M+ monthly unique users with culturally relevant audio experiences.
• Fuse MediacoreStrategic or Co-development Partner · 6 May 2025Strategic partnership combining NGLmitú's 15M+ social audience with Fuse Media's 52M+ monthly viewers and 85% multicultural household reach. The collaboration enables culturally resonant, performance-driven campaigns across premium content, creators, and advanced ad tech using Fuse Media's AMPLITUDE ad solutions. Positions NGLmitú as the go-to partner for brands seeking to reach the 'growth engine of America.'
• DraftedminorGTM or Marketing Partner · 6 May 2025Partnership with DRAFTED, a media brand co-founded by Karina Martinez and Jennifer Yepez-Blundell that speaks sports through the lens of Latina culture. Social-first platform centers Latinas in sports culture through original programming and community-driven storytelling.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Remezcla: Independent Latino digital media publisher producing culture, music, food, and lifestyle content for bilingual US Latino audiences. Directly comparable editorial model and target demographic; overlaps on advertiser-funded revenue.
• Sensis Agency: Cross-cultural marketing agency specializing in Hispanic, Asian American, and African American audiences. Comparable on advertising services/agency model, though Sensis is agency-led rather than publisher-led.
• H Code: Hispanic and multicultural digital media and marketing company offering branded content, influencer marketing, and paid media for brands targeting US Hispanic consumers. Closely comparable on B2B sales motion and advertiser-side capabilities.
• Canela Media: US Latino-focused free ad-supported streaming (AVOD) and digital media company. Most direct comparable in product offering (Spanish/English Latino content, streaming, branded content) and business model (advertiser-funded, audience of US Latinos).
• Pulpo Media: Hispanic digital advertising network and media company representing premium Latino publishers. Directly comparable on inventory aggregation, programmatic Hispanic buying, and advertiser sales motion.

Regional players

• Impremedia: Leading Spanish-language news and media publisher in the US (LA Times en Español, La Opinión). Overlaps with NGLmitú on US Hispanic content and advertiser access, but skewed toward Spanish-dominant readers and offline-legacy publishing rather than English-first digital creators.

Broad incumbents

• Fuse Media: Multicultural media company reaching 52M+ monthly viewers across linear and digital. Strategic partner of NGLmitú and comparable as a multicultural ad-supported media network; relevant as both partner and partial competitor.
• Entravision Communications: Hispanic-focused media company operating Spanish-language TV/radio stations and digital advertising solutions. Comparable as an established Hispanic media seller competing for share of multicultural ad budgets.
• TelevisaUnivision: Largest Spanish-language media company in the US, with linear TV, streaming (ViX), radio, and digital assets. Overlaps on Hispanic advertiser monetisation but operates at vastly greater scale across Spanish-language audiences.
• NBCUniversal Telemundo: US Spanish-language broadcast network and digital publisher owned by NBCUniversal. Major incumbent in Hispanic reach with linear, CTV, and digital inventory, serving many of the same advertisers as NGLmitú.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/somosmitu
• LinkedInlinkedin.com/company/nglmitu
• Facebookfacebook.com/wearemitu

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds10 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiTu Network