The LAB & CO
The LAB & CO (TLC BRANDS) is a San Diego-based direct-to-consumer online retailer founded in 2011 selling beauty, wellness, fragrance, and home care products such as cleansers, tan removal treatments, and massage oils to individual consumers.
- Company typePrivate
- Founded2011
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The LAB & CO does
The LAB & CO, operating under the trade name TLC BRANDS, is a privately held direct-to-consumer beauty, wellness, fragrance, and home care brand founded in 2011 and headquartered in San Diego, California. According to the firm's own short description, the company supplies an online catalog of personal care items including cleansers, tan removal products, and massage oils, while supplementary product framing positions it as a broader fragrance and home care portfolio. The brand is operated by a very small team (1-10 employees) and runs on a Squarespace-hosted e-commerce site (thelabandco.com), suggesting a bootstrapped, founder-led operating model rather than a venture-backed growth business.
There is no disclosed revenue, no funding history, no parent company, no subsidiaries, and no publicly identifiable management team beyond founder Julie P. The company's only listed public contact is a general inbox ([email protected]), with no phone, no distribution partnerships, no marketplace integrations, no app presence, and no certifications or patents on record. Marketing, technology, and pricing details are entirely absent from the source material, indicating either an intentionally low-profile lifestyle brand or one with minimal investment in formalized operational disclosures.
The LAB & CO firmographics
Firmographics- Name
- The LAB & CO
- Website
- https://thelabandcompany.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The LAB & CO (TLC BRANDS) is a San Diego-based direct-to-consumer online retailer founded in 2011 selling beauty, wellness, fragrance, and home care products such as cleansers, tan removal treatments, and massage oils to individual consumers.
- Ownership category
- akta.pro rank
The LAB & CO industry classification
Industry- Product category
- Beauty and Personal Care
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Health & Wellness (Vitamins, Supplements, OTC) DTC (CRAFACAC)
Keywords
Where The LAB & CO is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
The LAB & CO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
The LAB & CO product offering
Product offeringCore offering
The LAB & CO (operating as TLC BRANDS) is a San Diego-based direct-to-consumer brand that sells fragrance, home care, and personal care products—including cleansers, tan removal items, and massage oils—through its own online store at thelabandcompany.com. Founded in 2011 and operating with 1-10 employees, the company functions as a small founder-led beauty and wellness brand offering a curated assortment of branded merchandise.
Product overview
The LAB & CO (TLC BRANDS) is a fragrance and home care brand. The source data provides only branding and navigation elements from their website (thelabandco.com) without detailed product listings, descriptions, or portfolio information. No specific products, modules, or named offerings were identified in the available source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Cleansers
- Tan Removal Products
- Massage Oils
- Fragrances
- Home Care Products
Companies that use The LAB & CO
Customer profileIdeal customer profiles1 record
The LAB & CO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The LAB & CO partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
The LAB & CO competitors and assessment
Company assessmentDirect peers
- Necessaire: Necessaire is a DTC personal care brand selling body cleansers, lotions, and wellness-adjacent essentials. Directly comparable to THE LAB & CO's cleanser and massage oil offerings with similar DTC distribution and design-led brand positioning.
- Saltair: Saltair is a body care DTC brand focused on cleansers, serums, and self-care products. Comparable to THE LAB & CO in product format (cleanser/wellness body care), pricing band, and direct-to-consumer go-to-market.
- The Outset: The Outset is a celebrity/founder-led clean beauty DTC brand offering cleansers, serums, and skincare. Comparable to THE LAB & CO on founder-led storytelling, clean beauty positioning, and DTC e-commerce distribution.
- OUAI: OUAI is a hair and body care DTC brand selling premium wellness-adjacent personal care products. Comparable to THE LAB & CO in DTC channel mix, design-led positioning, and personal care product category.
- Herbivore Botanicals: Herbivore is a clean, natural-ingredient beauty and wellness DTC brand. Comparable to THE LAB & CO on ingredient-led storytelling, DTC distribution, and a founder-era brand origin similar to small-team beauty operations.
- Mara Beauty: Mara is a wellness-meets-beauty DTC brand selling facial oils, body products, and self-care items. Comparable to THE LAB & CO on the wellness/beauty crossover positioning, small-batch premium aesthetic, and DTC go-to-market.
Broad incumbents
- Glossier: Glossier is a large, well-funded DTC beauty brand. Although it operates at much greater scale, it competes for the same DTC beauty consumer and shapes category expectations for design, brand voice, and digital experience relevant to THE LAB & CO.
- Drunk Elephant: Drunk Elephant is an established clean beauty brand (now under Shiseido) operating DTC plus retail. Comparable as a category leader that defines consumer expectations for ingredient-conscious skincare against which indie DTC brands like THE LAB & CO must differentiate.
Emerging players
- Moon Juice: Moon Juice is a wellness/beauty-adjacent DTC brand selling ingestibles, topicals, and skincare. Comparable to THE LAB & CO on the beauty/wellness hybrid positioning, though it has expanded into supplements beyond pure personal care.
- Frank Body: Frank Body is an indie DTC body care brand originally built around scrubs and coffee-based skincare. Comparable to THE LAB & CO in indie-brand origin, body care focus, and DTC-first distribution model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
The LAB & CO social profiles
Digital presenceThe LAB & CO financial estimates
Financial estimateRevenue estimate
Valuation estimate
The LAB & CO leadership team
Management profileNumber of profiles
Profiles1 record
The LAB & CO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The LAB & CO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The LAB & CO
What does The LAB & CO do?
The LAB & CO (operating as TLC BRANDS) is a San Diego-based direct-to-consumer brand that sells fragrance, home care, and personal care products—including cleansers, tan removal items, and massage oils—through its own online store at thelabandcompany.com. Founded in 2011 and operating with 1-10 employees, the company functions as a small founder-led beauty and wellness brand offering a curated assortment of branded merchandise.
Is The LAB & CO a public or private company?
The LAB & CO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The LAB & CO founded?
The LAB & CO was founded in 2011. It employs 1 to 10 people.
Where is The LAB & CO based?
The LAB & CO is headquartered in San Diego, United States, in the North America region.
Who are The LAB & CO's main competitors?
Direct peers on record are Necessaire, Saltair, The Outset, OUAI, Herbivore Botanicals and Mara Beauty. Broad incumbents are Glossier and Drunk Elephant. Emerging players are Moon Juice and Frank Body.
Does The LAB & CO have an API?
No public API is recorded for The LAB & CO.
What industry is The LAB & CO in?
The LAB & CO's product category is Beauty and Personal Care. Its primary akta.pro industry code is CRAFACAC, Health & Wellness (Vitamins, Supplements, OTC) DTC. Its NAICS code is 456 and its SIC code is 2833.