What Orient Planet does

Orient Planet Group (OPG) is a Dubai-headquartered, privately held integrated communications and public relations agency founded in 2000 and operating across the Arabian Gulf, Levant, and North Africa through offices in the UAE, Saudi Arabia (Riyadh, Jeddah, Dammam, Al Khobar), Bahrain, Kuwait, Egypt, and Jordan. The firm serves government entities and large enterprises with a unified service portfolio spanning PR consultancy, corporate communications, public affairs, crisis management, reputation management, media relations, digital marketing, and social media services. Specialized operating units include Orient Planet Social (OPS) for social media marketing and analytics, Orient Planet Research (OPR) for market studies, and Orient Planet RASD, a proprietary media monitoring and intelligence platform that maintains one of the region's largest multi-language archives dating to 1998 and serves a real-time dashboard to clients.

OPG runs an enterprise field-sales go-to-market with a Managing Director (Dr. Nidal Abou Zaki) acting as the visible brand ambassador and senior engagement lead; direct business development teams operate across each country office. Revenue is generated through custom retainer agreements for advisory-led communications engagements, project-based social and digital marketing work, and subscription access to the RASD monitoring platform. The firm is the exclusive MENA representative of the GlobalCom PR Network, which provides cross-border referrals and multinational campaign reach across roughly 80 partner offices in 100 countries. Customer segments span UAE and GCC government ministries and regulators, large multinational corporates (including Xiaomi, Hisense, Cochlear, Mai Dubai, MENACORP, DMG, Gulf Navigation Holding), family-owned businesses, and SMEs, with a growing dedicated practice in IPO communications and investor relations driven by activity in Saudi capital markets.

Name

Orient Planet

Legal name

Orient Planet Group

Website

https://orientplanet.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Orient Planet Group is a Dubai-headquartered integrated communications and PR agency serving government entities and large enterprises across the MENA region with retainer-based PR, social media, digital marketing, crisis management, and proprietary media monitoring services.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR Consultancy and Communications Retainers: Ongoing retainer-based contracts for public relations, crisis management, reputation management, corporate communications, and media relations services billed on a recurring basis. These are advisory-led professional service engagements with enterprise and government clients across the Middle East.
2. Social Media Services: Social media marketing, management, advertising, and analysis/reporting services offered as ongoing engagements or project-based contracts. Includes content creation, campaign management, and performance analytics.
3. Digital Marketing Services: Digital marketing initiatives including campaign development, content strategy, and digital channel execution for clients seeking to build brand presence online.
4. Media Monitoring and Intelligence Reports: Orient Planet RASD provides media monitoring reports, daily and monthly analysis, social media monitoring, and intelligence dashboards on a subscription basis to government and private sector clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Orient Planet Group is an integrated communications and PR consultancy that delivers PR consultancy, reputation management, crisis management, corporate communications, media relations, public affairs, digital marketing, and social media marketing services to enterprise and government clients across the Middle East. It also operates Orient Planet RASD, a proprietary media monitoring and intelligence service with a 24/7 live dashboard and a multi-language media archive, alongside Orient Planet Social for social media services and Orient Planet Research for market studies.

Product overview

Orient Planet Group is an award-winning integrated communications and PR agency offering a unified portfolio of services across public relations, social media, digital marketing, and media monitoring in the Middle East. The core offering centers on PR consultancy, reputation management, crisis management, media relations, corporate communications, and public affairs. The social media division operates under the Orient Planet Social (OPS) sub-brand, providing Social Media Marketing, Social Media Management, Social Media Advertisements, and Social Media Analysis & Reporting. Specialized units include Orient Planet RASD for media monitoring services and Orient Planet Research for market research and digital transformation studies.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations (PR) Agency Services Comprehensive public relations services including strategic communication, media relations, press release development, and brand reputation management for enterprise and government clients across the Middle East.
• Public Affairs Strategic communication services focused on navigating regulatory landscapes, building relationships with government entities, and influencing public policy in the Middle East.
• Corporate Communications Strategic internal and external communication services including media relations, crisis management, digital communications, reputation management, and executive communications for organizations.
• Social Media Agency (Orient Planet Social / OPS) Integrated social media services covering marketing, management, advertisements, and analysis/reporting across Facebook, Instagram, Twitter/X, LinkedIn, and YouTube platforms.
• Crisis Management Proactive crisis response strategies, strategic crisis communication campaigns, and reputation protection services for organizations operating in the Middle East.
• Digital Marketing Digital marketing initiatives utilizing key digital channels to promote products and services with targeted market-matching strategies and content execution.
• Reputation Management Online reputation management services including media risk analysis, proactive strategy development, and brand image protection across media channels.
• Media Relations Media relationship cultivation and management services to help clients convey narratives effectively through press coverage, interviews, and media strategies.
• Orient Planet RASD (Media Monitoring & Intelligence) 24/7 media monitoring service with live dashboard tracking across 3,500 newspapers, 680 TV channels, 18,000 websites, and 85 radio stations in 18 languages, with archives dating back to 1998, delivered on a subscription basis.
• Orient Planet Research (OPR) Research unit conducting market studies and reports on digital transformation, gaming markets, and the Arab digital landscape, in collaboration with external partners such as Galal & Karawi Management Consulting.
• Orient Planet Academy First online PR and Communications Academy in the Middle East providing professional training, education, and media training to communications professionals.

Quantifiable outcome

• Orient Planet has led communications for two major IPOs in Saudi Arabia, supporting valuation objectives and investor confidence building.
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GlobalCom PR NetworkcoreChannel Partner/ Reseller/ DistributorGlobalCom PR Network is a worldwide group of full-service agencies specializing in public relations and marketing communication, operating across 100 countries through nearly 80 offices with over 1,400 experienced PR professionals. Orient Planet Group represents GlobalCom PR Network in the Middle East & North Africa, giving OPG access to an international network for cross-border PR campaigns and multinational client support.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ASDA'A BCW (now FleishmanHillard): Long-standing MENA-headquartered PR and public affairs agency (originally ASDA'A BCW) serving government and enterprise clients across the Gulf; competes head-to-head with Orient Planet for government and corporate communications mandates in the UAE and Saudi Arabia.
• Golin MENA: Global PR firm with a substantial Middle East operation offering integrated communications, social, and content services to enterprise and government clients in the Gulf, directly comparable to Orient Planet's integrated PR/digital/monitoring model.

Broad incumbents

• Hill+Knowlton Strategies (Middle East): Global public relations firm with a Middle East hub providing corporate communications, public affairs, and crisis management to multinational and regional clients; overlaps with Orient Planet's crisis, public affairs, and corporate communications offerings.
• Edelman (Middle East): Largest global PR firm with a significant Middle East presence serving enterprise, technology, and government clients; competes with Orient Planet for high-end corporate communications and public affairs engagements in the region.
• Weber Shandwick (Middle East): Global communications network with a Middle East operation offering corporate communications, public affairs, and digital services; competes with Orient Planet for integrated communications mandates from multinational clients active in MENA.
• APCO Worldwide (Middle East): Global public affairs and communications consultancy with deep Middle East presence advising governments and enterprises; comparable to Orient Planet's public affairs and government communications practice.
• Ogilvy PR (Middle East): Global creative and communications network with PR and social media offerings across MENA, often bundled with advertising; overlaps with Orient Planet's corporate communications, social media, and digital marketing services.
• Ketchum (Middle East): Global communications firm with regional Middle East presence serving enterprise clients in corporate communications, brand, and digital; competes with Orient Planet for multinational and regional enterprise retainers.
• Burson (Middle East): Global public relations and public affairs firm (formed from the BCW and Burson-Marsteller merger) with a Middle East practice serving enterprise and government clients; competes for crisis, corporate communications, and public affairs mandates.

Emerging players

• Propel Middle East: Regional Middle East-focused PR and communications agency serving technology, consumer, and enterprise clients; comparable to Orient Planet as a regionally-rooted boutique competing with global networks for local and regional mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OrientPlanetG
• Facebookfacebook.com/orientplanet
• LinkedInlinkedin.com/company/orient-planet-group
• Instagraminstagram.com/orientplanet
• TikToktiktok.com/@orientplanet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orient Planet